Novatech

What Novatech does

Novatech Limited is a UK-based, founder-owned provider of custom-built computer hardware and IT managed services, founded in 1987 and headquartered at a net-positive building in Portsmouth. The company operates two primary product surfaces. The first is custom-configured servers, workstations, gaming PCs, and PC components and peripherals, sold direct-to-consumer through novatech.co.uk and via the Reign Gaming sub-brand (Starter, Pro, and Expert tiers), with configure-to-order functionality across servers and workstations. The second is a managed services layer anchored by Direct2Desk ITAM, a device lifecycle management service for large enterprise remote workforces that delivers zero-touch joiner, mover, and leaver provisioning without fixed contracts or per-device fees, complemented by rack integration, design and engineering, project management, and subcontract manufacturing services.

The business serves an approximately 85% B2B / 15% retail customer base, spanning defence and aviation training and simulation, universities and researchers, education, charities and non-profits, creative professionals, resellers, subcontract manufacturing customers, and fintech. Go-to-market combines direct e-commerce for SMBs and consumers, direct enterprise sales with demo-request flows for larger accounts, and an Awin-managed affiliate programme paying 2-6% commissions. The technology stack is built around partnerships with NVIDIA for GPUs and AI compute platforms, Nerdio for Azure Virtual Desktop management, and open-source solutions including Proxmox VE and TrueNAS.

Revenue mechanics combine one-time hardware sales with project-based and managed services revenue. The company reports 89 employees in its 2025/2026 Modern Slavery Statement, 350+ suppliers (95% UK-based), 4.8/5 Trustpilot rating across 22,841 reviews, ISO 9001 and ISO 14001 certifications, and a net-positive headquarters that generates more energy than it consumes. No public revenue, funding rounds, or institutional ownership are disclosed; the company remains founder-led by David Furby as founder and CEO.

Name

Novatech

Legal name

Novatech Limited

Website

https://novatech.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

UK-based custom computer hardware manufacturer and IT managed services provider founded in 1987 in Portsmouth. It serves B2B (85%) and retail customers across defence, education, universities, and creative sectors with custom servers, workstations, gaming PCs, and Direct2Desk ITAM services.

Ownership category

akta.pro rank

Product category

Custom Computer Hardware

NAICS

Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571)

akta.pro primary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

akta.pro secondary industries

PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD), Compute & Acceleration ICs (CPU/GPU/AI/FPGA/ASIC) (HDAHABAC)

Keywords

• Custom computer hardware
• Managed IT services
• Device lifecycle management
• High-performance workstations
• Custom server solutions

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of custom-built servers, workstations, gaming PCs, and components. Products are configured to customer specifications or available off-the-shelf. Revenue generated through one-time product transactions.
2. IT Managed Services: Direct2Desk ITAM service providing device lifecycle management for business workforces including recovery, redeployment, and refresh of IT assets without fixed contracts or monthly fees.
3. Professional Services: Project management, design & engineering, rack integration, and subcontract manufacturing services for complex custom solutions including defence and aviation simulators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Novatech designs, builds, and sells custom-configured computer hardware including servers, workstations, gaming PCs, mini PCs, and PC components/peripherals through its e-commerce storefront and enterprise sales channels. The company also provides IT managed services — most notably the Direct2Desk ITAM device lifecycle management platform — along with professional services such as rack integration, design & engineering, project management, and subcontract manufacturing for defence, aviation, AI, and high-performance computing customers.

Product overview

Novatech is a UK-based custom computer hardware company and IT managed services provider founded in 1987, headquartered in Portsmouth. The company operates a multi-product portfolio centered around custom-built hardware with supporting managed services. The core offerings include Direct2Desk ITAM (device lifecycle management for enterprise workforces), Servers & Racks (custom high-performance computing solutions with GPU, storage, and AI server variants), and Workstations & Gaming (professional workstations and consumer gaming PCs under the Reign Gaming sub-brand). Supporting services include virtualization solutions (Proxmox, TrueNAS), rack integration, cluster solutions, and an extensive PC components and peripherals catalog. The company serves both B2B and retail customers across sectors including defence, education, universities, creative professionals, and fintech.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct2Desk ITAM Managed device lifecycle service for large enterprise remote workforces providing zero-touch joiner, mover, and leaver IT provision and management. Delivered through automated user-managed platforms with secure storage at Novatech's net-positive HQ, with no fixed contracts or per-device monthly fees.
• Servers & Racks
• Workstations & Gaming
• Reign Gaming PCs
• PC Components & Peripherals
• Mini PCs
• Rack Integration Services
• Design & Engineering Services
• Project Management Services
• Subcontract Manufacturing Services
• Generative AI Supercomputing
• Proxmox Virtualisation
• TrueNAS Storage Solutions
• Cluster In A Box

Quantifiable outcome

• 40-60% efficiency gains for engineers managing Azure Virtual Desktop
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AwinminorChannel Partner/ Reseller/ DistributorAffiliate marketing network used by Novatech to manage their affiliate program. Affiliates sign up through Awin to earn commission on referred sales. Commission ranges from 2-6% depending on products promoted.
• NvidiacoreTechnology or IntegrationNVIDIA GPU technology integrated into servers, workstations, and AI computing solutions including DGX Spark and NVIDIA RTX graphics cards. Flagship products include Generative AI Supercomputing stations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chillblast: UK custom gaming PC and workstation maker offering configure-to-order systems with warranty and support — directly comparable to Novatech's Reign Gaming sub-brand and custom workstation line.
• Overclockers UK: UK retailer and builder of gaming PCs, components and custom systems, competing for the same enthusiast and prosumer gaming-PC buyer that Novatech targets.
• Stone Group: UK-based IT services and device lifecycle provider serving public sector and enterprise — overlaps with Novatech's Direct2Desk ITAM managed-service offering and UK B2B customer base.
• Scan Computers: UK-based custom PC and workstation builder serving both consumers (Scan 3XS) and B2B with servers and workstations — the closest head-to-head competitor to Novatech in the British custom-hardware market.
• CyberPowerPC: Configurable gaming PC and workstation vendor active in the UK market; competes on configurability, lead time and price in the same mid-market as Novatech.

Broad incumbents

• Dell Technologies: Global OEM offering configurable PowerEdge servers, Precision workstations and gaming lines — competes with Novatech's server and workstation lines at larger scale and with broader support.
• HP Inc. Major PC and workstation OEM (Z by HP, ProLiant servers) competing in the same enterprise and prosumer segments, often through partner channels in the UK.
• Lenovo: Global PC and server OEM (ThinkStation, ThinkSystem) that competes with Novatech in workstations, gaming (Legion) and HPC server deals, particularly in education and enterprise.

Regional players

• Northgate Public Services / Northgate Arinso: UK IT hardware and managed services provider focused on device rental, lifecycle and public-sector contracts — comparable to Novatech's ITAM and B2B managed-service motion.
• Bechtle: European IT system integrator and managed services provider offering hardware configuration, lifecycle services and HPC — comparable to Novatech's custom-build + managed-service model at larger European scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novatechltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatech