YATCO

What YATCO does

YATCO is a privately held online multiple-listing service for yachts, headquartered in Deerfield Beach, Florida, and operating as a global group of five companies across the USA, Europe, Middle East, and Australasia. Founded in the early 2000s and operating for over 20 years as what it trademarks "The Official Search Engine of the Yachting Industry," YATCO connects prospective yacht buyers and charter clients with a network of more than 30,000 professional brokers, builders, and marine businesses, alongside a directory of 50,000+ captains and crew. The consumer-facing YATCO.com marketplace surfaces over 15,000 yachts for sale and 2,000+ yachts for charter, with the central-listings-only policy intended to preserve price integrity and broker relationships.

The technology stack is cloud-based and centers on three components: the consumer YATCO.com search and marketplace, the professional YATCO BOSS broker platform (centralized listing management, tailored reports, industry trends, and yacht ownership databases), and the Yatco AI Assistant (launched 2024) for AI-powered yacht search and automated inquiry handling. Distribution is entirely digital, with no physical retail footprint, supported by active social channels, SEO positioning, and participation in major international boat shows such as the Newport Charter Yacht Show and Venice Boat Show.

YATCO monetizes through three primary streams: Professional Broker Memberships (annual subscriptions for listing and market data access), VIP Buyer Memberships (premium search, automated alerts, and concierge service), and Listing Fees (transactional). Pricing is not publicly disclosed and is structured as a freemium-to-subscription ladder. The company is founder-led (Steven J. Myers, Founder and CEO), holds no disclosed outside institutional investment, and operates as YATCO LLC under Florida jurisdiction.

Name

YATCO

Legal name

YATCO LLC

Website

https://yatco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

YATCO operates an online multiple-listing service for buying, selling, and chartering yachts, connecting buyers and charter clients with over 30,000 professional brokers, builders, and marine businesses globally. The platform offers AI-powered search via YATCO.com and a professional broker suite through YATCO BOSS.

Ownership category

akta.pro rank

Product category

Yacht Marketplace

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Yacht listing marketplace
• Boat MLS platform
• Yacht brokerage software
• Charter booking platform
• Marine vessel search

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Broker Memberships: Yacht brokers and marine professionals pay for professional memberships to list vessels and access enhanced platform features. This is a recurring subscription-based revenue stream.
2. VIP Buyer Memberships: Boat buyers can opt for VIP memberships that provide enhanced features including advanced search capabilities, automated yacht alerts, and priority access to listings.
3. Listing Fees: Brokers pay fees to list yachts and boats for sale on the platform. This may be structured as per-listing fees or included in membership packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

YATCO operates an online multiple-listing service (MLS) for the global yachting industry, aggregating over 15,000 yachts for sale and 2,000+ charter yachts from a network of 30,000+ professional businesses and 50,000+ captains and crew. The platform includes YATCO.com (consumer-facing yacht search and marketplace), YATCO BOSS (professional broker SaaS for listing management, CRM, and marketing), and the Yatco AI Assistant (AI-powered search and inquiry automation) integrated within YATCO BOSS.

Product overview

YATCO operates as 'The Tech and Connect Platform of Yachting™' offering a unified platform consisting of the consumer marketplace YATCO.com for searching yachts for sale and charter, the professional YATCO BOSS broker platform for listing management, and the Yatco AI Assistant for AI-powered search assistance. The platform provides access to over 15,000 boats for sale, 2,000 yachts for charter, 30,000 professional businesses, and 50,000+ captains and crew. YATCO operates on a membership model with Standard, VIP, and Professional Broker tiers, and enforces a central listings-only policy to protect market integrity.

Differentiator

Problem solved

Functional benefit

Brands

• YATCO BOSS: Professional platform for yacht brokers to manage listings, access reports, industry trends, and yacht ownership databases.
• Yatco AI Assistant

Products and services

• YATCO.com Consumer-facing online yacht marketplace aggregating over 15,000 yachts for sale and 2,000+ charter yachts globally, providing searchable listings, market data, and broker connections for individual boat buyers and charter clients.
• YATCO BOSS Professional SaaS platform for yacht brokers providing listing management, CRM, marketing automation, market data, and access to a network of 30,000+ professional businesses, 50,000+ captains and crew, and global yacht listings.
• Yatco AI Assistant AI-powered search assistant launched as a standalone product in 2024, helping yacht brokers handle yacht search queries and automated buyer inquiries, integrated within the YATCO BOSS professional broker platform.

Quantifiable outcome

• Access to 15,000+ yachts and boats for sale
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Yacht BuilderscoreOthersYATCO partners with yacht builders who list new vessels on the platform, providing builders with digital sales channel access and buyers with access to new yacht inventory. The partnership is mutual as builders gain market reach while YATCO expands its content library.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CharterWorld: Online luxury yacht charter marketplace with 2,000+ yachts, comparable to YATCO Charter. Directly competes for charter bookings and charter broker partnerships in the same luxury segment.
• Denison Yachting: Large yacht brokerage and new construction firm with proprietary digital listings platform and mobile app. Comparable to YATCO as a digital-first broker competing for both buyers and listing inventory.
• YachtWorld: Largest global online yacht listing marketplace, owned by Boats Group. Directly competes with YATCO as the dominant MLS for yachts for sale, offering similar search and broker listing functionality to the same buyer and broker audience.
• Rightboat: Global online boat and yacht listing platform offering brokerage listings and charter information to consumers. Closely comparable two-sided marketplace model serving the same buyer and broker base as YATCO.
• Boat Trader: Major online boat and yacht marketplace operated by Boats Group. Competes with YATCO for buyer traffic and broker listings across both recreational and luxury segments.
• Boats.com: Consumer-facing boat and yacht marketplace with broker listings and editorial content. Competes for buyer attention and broker subscriptions in the same online yacht search category as YATCO.

Broad incumbents

• Burgess: Global superyacht brokerage and yacht management firm with a substantial digital platform. Comparable to YATCO's BOSS customer base and represents both a key listing partner and a potential competing discovery layer.
• Fraser Yachts: One of the world's largest full-service luxury yacht brokerages with global offices. Comparable as a major YATCO listing customer and a competitor building proprietary digital discovery channels that could disintermediate YATCO.
• Boats Group: Parent of YachtWorld, Boat Trader, and Boats.com. The dominant global digital marine marketplace group and the principal direct competitor to YATCO's for-sale listing business, with much greater traffic and broker penetration.
• Camper & Nicholsons: Historic global luxury yacht brokerage with strong presence in the Med and US. Comparable as a YATCO listing customer and as a brokerage developing proprietary digital marketing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SearchYATCO
• YouTubeyoutube.com/@YATCOYachting
• Facebookfacebook.com/searchyatco
• LinkedInlinkedin.com/company/yatco
• Instagraminstagram.com/searchyatco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YATCO