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YAH Agency

Full company profile

uuid000a5kb

Namestring
YAH Agency
Legal namestring
You Are Here
Websiteurl
yahagency.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

YAH Agency (legal name You Are Here, dba yah. agency) is a sponsorship and experiential marketing agency headquartered in Atlanta, Georgia. The firm delivers three integrated service pillars — Sponsorship Services (strategy, partnership alignment, negotiations, asset management), Experiential Services (mobile tours, trade shows, hospitality activations), and Creative Services (concepting, 2D/3D design, fabrication coordination) — packaged as end-to-end campaigns for consumer brands. Its technology footprint is a project-based campaign execution model rather than a software platform, with measurable activation outcomes including AR-driven experiences (Sprite), national mobile tours (Deep Eddy Vodka), and large-scale campus programs (Coca-Cola).

YAH was established in 2018 as an independent agency spinning out of Cooper Holdings and has since been merged into sister agency CSE, where it now operates as CSE's Brands division. Its customer base is concentrated in enterprise consumer-brand sponsors across telecommunications (AT&T, Cricket Wireless), beverage (Coca-Cola, Sprite, Minute Maid), spirits (Deep Eddy Vodka), banking (U.S. Bank, Synovus), insurance (Aflac), rail (Norfolk Southern), consumer goods (Colgate-Palmolive, Kellogg's), and utilities (Georgia Power, Alabama Power). The agency operates with 11–50 employees, and a tenured leadership team (with director-level staff at 11 years' tenure) suggests deep institutional knowledge of long-cycle sponsorship work.

The business model is professional-services, project-based: revenue is generated through fees for campaign conceptualization, execution, and measurement, priced via custom quotes tied to client scope. Go-to-market is direct enterprise field sales with relationship-based development, supported by case-study marketing on the company's owned channels. The agency has executed campaigns in both the U.S. and Europe, including AT&T's Innovation Studio activations in Munich, indicating cross-border execution capacity.

Short descriptiontext

YAH Agency is an Atlanta-based sponsorship and experiential marketing agency serving enterprise consumer brands like AT&T, Coca-Cola, and Norfolk Southern through sponsorship strategy, mobile tours, trade shows, and creative production.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
experiential marketing services, sponsorship activation agency, brand activation campaigns, mobile tour marketing, event marketing services
Industry2 codes
1Experiential Staffing & Brand Ambassadors
CodeMPAAAGAJPrimaryYes
2Brand Ambassadors & Promotional Event Staff
CodeHSACAEAEPrimaryNo
NAICS code2 codes
  • Advertising Agencies541810
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Experiential Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Experiential Marketing Services
TypeProfessional Services
Description

Project-based professional services for brand activation campaigns, including sponsorship strategy, mobile tours, trade shows, and experiential events. Revenue generated through service fees for campaign conceptualization, execution, and measurement.

yahagency.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

YAH Agency is a sponsorship and experiential marketing agency that delivers end-to-end campaigns through three integrated service pillars: Sponsorship Services (strategy, partnership alignment, negotiations, asset management), Experiential Services (mobile tours, trade shows, hospitality activations engaging audiences through sight, sound, touch, taste, smell, and feel), and Creative Services (concepting, 2D/3D design, renderings, and vendor coordination). The agency serves enterprise consumer-brand clients with project-based engagements built around sponsorship strategy, brand activation at passion points, and measurable campaign execution.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 121% program growth over six years (Coca-Cola)
+3 more records
Product overview1 text field

YAH Agency is a sponsorship and experiential marketing agency that operates as a single unified service offering rather than a platform with modular products. Their core portfolio consists of three integrated service pillars: Sponsorship Services (strategy, partnership alignment, negotiations, and asset management), Experiential Services (mobile tours, trade shows, hospitality activations), and Creative Services (concepting, design, 3D renderings, and vendor coordination). These services are delivered together as end-to-end experiential marketing solutions for brands.

Product and service1 record
1Sponsorship Services
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1CSE
Strategic tierCoreTypeStrategic or Co-development Partner
Description

YAH has merged with their sister agency CSE and now operates as the Brands division of CSE. The same team continues under unified operations with CSE, creating a combined agency offering.

yahagency.com
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1CSE
TypeDirect peer
Description

CSE is the parent agency that absorbed YAH as its Brands division; previously YAH's sister agency. Directly comparable experiential, sponsorship, and event services delivered to enterprise clients across consumer and B2B verticals.

2Sparks
TypeDirect peer
Description

Global experiential marketing agency delivering brand experiences, mobile tours, and live events for Fortune 500 brands. Directly comparable in service mix to YAH with larger geographic footprint.

3MKG
TypeDirect peer
Description

NYC-based experiential marketing agency focused on brand experiences and consumer activations for enterprise clients. Comparable in offering scope (strategy + creative + activation) and target enterprise customer base.

4Octagon
TypeDirect peer
Description

Global sports and experiential marketing agency that manages sponsorship portfolios and brand activations for major rights holders and brands. Closely comparable to YAH's sponsorship-strategy-plus-activation model.

5Momentum Worldwide
TypeDirect peer
Description

Global experiential marketing agency within McCann Worldgroup (IPG) delivering brand experiences, sponsorship activations, and shopper marketing. Direct competitor for enterprise experiential mandates at greater scale.

6Amplify
TypeDirect peer
Description

Independent brand experience agency focused on immersive activations, events, and creative production for consumer brands. Comparable mid-sized experiential peer with similar B2B service model.

7Engine Shop
TypeDirect peer
Description

Sports and entertainment marketing agency delivering experiential campaigns, sponsorship activation, and live events for major brands and rights holders. Comparable in sponsorship-led experiential focus.

8George P. Johnson Experience Marketing
TypeBroad incumbent
Description

Largest dedicated experiential marketing agency globally, delivering large-scale brand experiences and trade shows for Fortune 500 clients. Comparable services but materially larger scale and broader geographic reach.

9Jack Morton Worldwide
TypeBroad incumbent
Description

Global brand experience agency within IPG, delivering experiential campaigns, activations, and immersive experiences for major brands. Overlapping services with broader portfolio and holding-company backing.

10MAS Event Design
TypeEmerging player
Description

Mid-sized experiential and event design agency producing brand activations, mobile tours, and live experiences. Comparable in offering scope but smaller scale than YAH's enterprise client roster.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers14 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

YAH Agency

Experiential Marketing Servicesyahagency.com

YAH Agency is an Atlanta-based sponsorship and experiential marketing agency serving enterprise consumer brands like AT&T, Coca-Cola, and Norfolk Southern through sponsorship strategy, mobile tours, trade shows, and creative production.

What YAH Agency does

YAH Agency (legal name You Are Here, dba yah. agency) is a sponsorship and experiential marketing agency headquartered in Atlanta, Georgia. The firm delivers three integrated service pillars — Sponsorship Services (strategy, partnership alignment, negotiations, asset management), Experiential Services (mobile tours, trade shows, hospitality activations), and Creative Services (concepting, 2D/3D design, fabrication coordination) — packaged as end-to-end campaigns for consumer brands. Its technology footprint is a project-based campaign execution model rather than a software platform, with measurable activation outcomes including AR-driven experiences (Sprite), national mobile tours (Deep Eddy Vodka), and large-scale campus programs (Coca-Cola).

YAH was established in 2018 as an independent agency spinning out of Cooper Holdings and has since been merged into sister agency CSE, where it now operates as CSE's Brands division. Its customer base is concentrated in enterprise consumer-brand sponsors across telecommunications (AT&T, Cricket Wireless), beverage (Coca-Cola, Sprite, Minute Maid), spirits (Deep Eddy Vodka), banking (U.S. Bank, Synovus), insurance (Aflac), rail (Norfolk Southern), consumer goods (Colgate-Palmolive, Kellogg's), and utilities (Georgia Power, Alabama Power). The agency operates with 11–50 employees, and a tenured leadership team (with director-level staff at 11 years' tenure) suggests deep institutional knowledge of long-cycle sponsorship work.

The business model is professional-services, project-based: revenue is generated through fees for campaign conceptualization, execution, and measurement, priced via custom quotes tied to client scope. Go-to-market is direct enterprise field sales with relationship-based development, supported by case-study marketing on the company's owned channels. The agency has executed campaigns in both the U.S. and Europe, including AT&T's Innovation Studio activations in Munich, indicating cross-border execution capacity.

YAH Agency firmographics

Firmographics
Name
YAH Agency
Legal name
You Are Here
Website
https://yahagency.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
YAH Agency is an Atlanta-based sponsorship and experiential marketing agency serving enterprise consumer brands like AT&T, Coca-Cola, and Norfolk Southern through sponsorship strategy, mobile tours, trade shows, and creative production.
Ownership category
akta.pro rank

YAH Agency industry classification

Industry
Product category
Experiential Marketing Services
NAICS
Advertising Agencies (541810), Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
akta.pro secondary industry
Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

  • Experiential marketing services
  • Sponsorship activation agency
  • Brand activation campaigns
  • Mobile tour marketing
  • Event marketing services

Where YAH Agency is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices1 record

Markets served

YAH Agency business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

  1. Experiential Marketing Services: Project-based professional services for brand activation campaigns, including sponsorship strategy, mobile tours, trade shows, and experiential events. Revenue generated through service fees for campaign conceptualization, execution, and measurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

YAH Agency product offering

Product offering

Core offering

YAH Agency is a sponsorship and experiential marketing agency that delivers end-to-end campaigns through three integrated service pillars: Sponsorship Services (strategy, partnership alignment, negotiations, asset management), Experiential Services (mobile tours, trade shows, hospitality activations engaging audiences through sight, sound, touch, taste, smell, and feel), and Creative Services (concepting, 2D/3D design, renderings, and vendor coordination). The agency serves enterprise consumer-brand clients with project-based engagements built around sponsorship strategy, brand activation at passion points, and measurable campaign execution.

Product overview

YAH Agency is a sponsorship and experiential marketing agency that operates as a single unified service offering rather than a platform with modular products. Their core portfolio consists of three integrated service pillars: Sponsorship Services (strategy, partnership alignment, negotiations, and asset management), Experiential Services (mobile tours, trade shows, hospitality activations), and Creative Services (concepting, design, 3D renderings, and vendor coordination). These services are delivered together as end-to-end experiential marketing solutions for brands.

Differentiator

Problem solved

Functional benefit

Products and services

  • Sponsorship Services

Quantifiable outcome

  • 121% program growth over six years (Coca-Cola)
  • +3 more outcomes

Companies that use YAH Agency

Customer profile

Named customers14 records

Segments1 record

Ideal customer profiles1 record

YAH Agency technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

YAH Agency partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • CSEcoreStrategic or Co-development PartnerYAH has merged with their sister agency CSE and now operates as the Brands division of CSE. The same team continues under unified operations with CSE, creating a combined agency offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

YAH Agency competitors and assessment

Company assessment

Direct peers

  • CSE: CSE is the parent agency that absorbed YAH as its Brands division; previously YAH's sister agency. Directly comparable experiential, sponsorship, and event services delivered to enterprise clients across consumer and B2B verticals.
  • Sparks: Global experiential marketing agency delivering brand experiences, mobile tours, and live events for Fortune 500 brands. Directly comparable in service mix to YAH with larger geographic footprint.
  • MKG: NYC-based experiential marketing agency focused on brand experiences and consumer activations for enterprise clients. Comparable in offering scope (strategy + creative + activation) and target enterprise customer base.
  • Octagon: Global sports and experiential marketing agency that manages sponsorship portfolios and brand activations for major rights holders and brands. Closely comparable to YAH's sponsorship-strategy-plus-activation model.
  • Momentum Worldwide: Global experiential marketing agency within McCann Worldgroup (IPG) delivering brand experiences, sponsorship activations, and shopper marketing. Direct competitor for enterprise experiential mandates at greater scale.
  • Amplify: Independent brand experience agency focused on immersive activations, events, and creative production for consumer brands. Comparable mid-sized experiential peer with similar B2B service model.
  • Engine Shop: Sports and entertainment marketing agency delivering experiential campaigns, sponsorship activation, and live events for major brands and rights holders. Comparable in sponsorship-led experiential focus.

Broad incumbents

  • George P. Johnson Experience Marketing: Largest dedicated experiential marketing agency globally, delivering large-scale brand experiences and trade shows for Fortune 500 clients. Comparable services but materially larger scale and broader geographic reach.
  • Jack Morton Worldwide: Global brand experience agency within IPG, delivering experiential campaigns, activations, and immersive experiences for major brands. Overlapping services with broader portfolio and holding-company backing.

Emerging players

  • MAS Event Design: Mid-sized experiential and event design agency producing brand activations, mobile tours, and live experiences. Comparable in offering scope but smaller scale than YAH's enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

YAH Agency social profiles

Digital presence

YAH Agency financial estimates

Financial estimate

Revenue estimate

Valuation estimate

YAH Agency leadership team

Management profile

Number of profiles

Profiles6 records

YAH Agency funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

YAH Agency M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAH Agency

What does YAH Agency do?

YAH Agency is a sponsorship and experiential marketing agency that delivers end-to-end campaigns through three integrated service pillars: Sponsorship Services (strategy, partnership alignment, negotiations, asset management), Experiential Services (mobile tours, trade shows, hospitality activations engaging audiences through sight, sound, touch, taste, smell, and feel), and Creative Services (concepting, 2D/3D design, renderings, and vendor coordination). The agency serves enterprise consumer-brand clients with project-based engagements built around sponsorship strategy, brand activation at passion points, and measurable campaign execution.

Is YAH Agency a public or private company?

YAH Agency is a private company. It is classified as corporate owned and is currently operating.

When was YAH Agency founded?

YAH Agency was founded in 2018. It employs 11 to 50 people.

Where is YAH Agency based?

YAH Agency is headquartered in Atlanta, United States, in the North America region.

How does YAH Agency make money?

One revenue line is on record: experiential Marketing Services.

Who are YAH Agency's main competitors?

Direct peers on record are CSE, Sparks, MKG, Octagon, Momentum Worldwide, Amplify and Engine Shop. Broad incumbents are George P. Johnson Experience Marketing and Jack Morton Worldwide. MAS Event Design is listed as an emerging player.

Does YAH Agency have an API?

No public API is recorded for YAH Agency.

What industry is YAH Agency in?

YAH Agency's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors, with a secondary code of HSACAEAE, Brand Ambassadors & Promotional Event Staff. Its NAICS code is 541810 and its SIC code is 7311.

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