What Gazin does

Gazin (legal name: Gazin Indústria e Comércio De Móveis e Eletrodomésticos LTDA) is a privately held Brazilian omnichannel retailer founded in 1964 and headquartered in Douradina, Paraná. The company sells consumer electronics, home appliances, furniture, mattresses, computing equipment, sports and leisure goods, beauty and health products, automotive accessories, children's products, tools, telephony, automation, and home security items to Brazilian individual consumers through both its e-commerce website (gazin.com.br) and physical retail stores, with nationwide delivery and dedicated fulfillment centers in São Paulo, Paraná, Bahia, and Goiás.

The core technology is an e-commerce retail platform supporting online catalog browsing, checkout, customer account management, and a separate installment-payment customer portal at portalcliente.gazin.com.br. The product catalog spans roughly seventeen categories and carries third-party brands including Mondial, Britânia, Arno, Electrolux, Consul, Continental, LG, Midea, Philco, Panasonic, and Fischer. Mobile apps are available on iOS and Google Play, and the company maintains a customer-service hotline (0800 643 6809) plus a Reclame Aqui reputation presence.

The revenue model is primarily retail product sales at fixed unit prices with optional credit-card and installment-payment plans. Beyond the retail core, Gazin operates a vertical ecosystem through wholly-owned subsidiaries — Consórcios Gazin (consortium/savings plans for large purchases), Gazin Seguros (insurance), Gazin Bank (personal financial services), and TV Gazin (television broadcasting) — and a Livelo loyalty rewards partnership that issues 2 points per R$1 spent (3+ during promotional campaigns). Distribution is supported by warehouses/fulfillment centers in four Brazilian states, enabling the company's nationwide delivery promise. The company remains privately held with no disclosed venture, private equity, or institutional investors and no public listing.

Name

Gazin

Legal name

Gazin Indústria e Comércio De Móveis e Eletrodomésticos LTDA

Website

https://gazin.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gazin is a privately held Brazilian omnichannel retailer founded in 1964, selling consumer electronics, home appliances, furniture, and household goods through e-commerce and physical stores across Brazil. It also operates Gazin Bank, Gazin Seguros, Consórcios Gazin, and TV Gazin subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Cachoeira Dourada

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Gazin generates revenue primarily through the sale of consumer electronics, home appliances, furniture, and related products. Products are sold at fixed retail prices with payment options including credit card (up to 1x), installment plans through their customer portal, and financing. The company operates as both a retailer and marketplace for various brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gazin is a Brazilian multi-category retailer that sells consumer electronics, home appliances, furniture, mattresses, computing products, sports and leisure goods, beauty items, and children's products through its e-commerce platform (gazin.com.br) and physical retail stores across Brazil. The company complements its retail business with consortium (consórcio) services, insurance (Gazin Seguros), banking (Gazin Bank), and television broadcasting (TV Gazin) under wholly-owned subsidiaries, offering installment payment plans through its customer portal.

Product overview

Gazin is a Brazilian retail company with 60 years of history, operating as a multi-category e-commerce platform and physical store retailer. The company offers an extensive portfolio of consumer products organized into major categories including phones and smartphones, home appliances (eletrodomésticos), TVs and video equipment, air conditioning and ventilation, portable electric appliances, furniture, computing and IT products, mattresses and bedding, sports and leisure, beauty and health, automotive, children's products, tools, telephony, automation, home security, and travel services. Beyond retail, Gazin operates complementary services including Consórcios (consortium/savings plans), Seguros (insurance), Gazin Bank (financial services), and TV Gazin (television broadcasting), creating a diversified business ecosystem. The platform features products from numerous third-party brands including Mondial, Britânia, Arno, Electrolux, Consul, Continental, LG, Midea, Philco, Panasonic, Fischer, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Consórcios Gazin: Consortium services for large purchases such as vehicles, real estate, and appliances
• Gazin Seguros
• Gazin Bank
• TV Gazin

Quantifiable outcome

• 60 years of market presence

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LivelominorGTM or Marketing PartnerLivelo is a loyalty rewards program partnership where Gazin customers earn Livelo points on purchases. Standard earning rate is 2 points per R$1 spent, with special campaigns offering 3+ points per R$1 during promotional periods.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Best Buy: U.S. specialty electronics and appliance big-box retailer with omnichannel stores. Comparable on assortment (TVs, appliances, computing, gaming) and Geek Squad-style service monetization, useful as an international benchmark.
• Amazon Brazil: Global e-commerce incumbent's Brazilian operation. Competes broadly with Gazin's electronics, computing, and home categories via marketplace and 1P retail, and pressures pricing/transparency.
• Renner: Largest Brazilian apparel-focused omnichannel retailer. Compares on omnichannel Brazilian retail execution and consumer-financing infrastructure, but is largely non-overlapping on category.

Direct peers

• Fast Shop: Brazilian specialty retailer focused on electronics, home appliances, and mobile devices with strong e-commerce and store footprint. Closest pure-play electronics/appliance competitor to Gazin's core assortment.
• Casas Bahia (Via): Iconic Brazilian multi-category retailer (appliances, electronics, furniture) and namesake of the publicly listed Via S.A. Overlaps directly with Gazin's installment-financed durable-goods playbook and physical-store distribution.
• Pontofrio (Via): Via-owned Brazilian electronics and home-appliance retailer. Direct competitor to Gazin in TVs, appliances, and small electronics, sharing the same installment-financing model.
• Americanas: Major Brazilian general-merchandise retailer combining physical stores with a strong e-commerce platform. Competes with Gazin across electronics, home goods, and marketplace assortments.
• Magazine Luiza (Magalu): Brazil's largest multi-category omnichannel retailer (electronics, appliances, furniture, marketplace). Direct competitor on catalog, financing model (MagaluPay/MagaluMeLi), and nationwide delivery; Gazin competes head-to-head in core durable-goods categories.
• Colombo: Brazilian multi-format retailer specializing in home appliances, mattresses, and furniture. Comparable mid-sized regional competitor with similar in-house financing and consórcio offerings.
• Mercado Livre: Latin America's largest e-commerce marketplace and fintech ecosystem (Mercado Pago). Competes with Gazin on price transparency, logistics, and increasingly on installment credit, particularly in electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TVGazin
• Xx.com/maisgazin
• LinkedInlinkedin.com/company/moveis-gazin

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazin