Nurun

What Nurun does

Nurun is a Montréal-headquartered digital experiences and business transformation agency that operates as a subsidiary of Publicis Groupe Canada. The firm employs approximately 160 multidisciplinary experts across three Canadian offices (Montréal, Toronto, Windsor) and delivers two interconnected service lines: Business Transformation (covering business design, CX strategy, product management, cloud engineering, organizational design, and AI/data modernization) and Platform Experiences (covering experience design, enterprise architecture, product development, and IT infrastructure/DevOps). Its client base is enterprise-heavy and spans public utilities (Hydro-Québec), gaming/lottery (Atlantic Lottery Corporation), aerospace (Bombardier), financial services (Grant Thornton Debt Solutions), travel (Pleasant Holidays), and non-profit (Mira Foundation), with engagements structured around transformation mandates rather than discrete deliverables.

The firm generates revenue through professional services engagements — project-based, fixed-fee or time-and-materials contracts with multi-year cadences — sold via relationship-based enterprise sales and through the Publicis Groupe Canada referral network of over 2,000 experts. Its go-to-market is sales-led and field-driven, supported by LinkedIn thought leadership, Instagram brand content, and a documented case-study library used as mid-funnel proof. Nurun does not sell a software product; AI is marketed as a cross-cutting design and transformation capability rather than as proprietary technology, and no API, SDK, or platform IP was disclosed. The 2011 acquisition of Odopod extended design capacity beyond Canada historically, but no recent inorganic moves, funding events, or restructuring actions are evident in the input data.

Name

Nurun

Legal name

Nurun inc.

Website

https://nurun.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Nurun is a Montréal-based digital experiences and business transformation agency serving enterprise clients across Canada. Operating as a subsidiary of Publicis Groupe Canada with about 160 professionals in Montréal, Toronto, and Windsor, it delivers design-led transformation, platform experiences, and AI-enabled engagement work.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Digital transformation services
• Business transformation consulting
• Platform experience design
• Cloud engineering services
• Enterprise architecture consulting

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services & Consulting: Nurun generates revenue through consulting and professional services engagements focused on digital transformation, business transformation, and platform experiences. Services include business design, CX strategy, product management, cloud engineering, experience design, enterprise architecture, product development, and IT infrastructure/DevOps. Revenue is project-based and typically structured as fixed-fee engagements or time-and-materials contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nurun is a Digital Experiences & Business Transformation Agency that sells two interconnected professional service lines to enterprise clients. Business Transformation Services covers customer engagement, organizational design, technology modernization, AI, and data transformation. Platform Experiences Services designs B2B solutions, B2E applications, B2C experiences, and AI-driven experiences through experience design, enterprise architecture, product development, and IT infrastructure/DevOps capabilities.

Product overview

Nurun is a Digital Experiences & Business Transformation Agency offering a unified portfolio of professional services rather than a software product platform. The core offerings consist of two interconnected service lines: Business Transformation Services (helping clients accelerate through customer engagement, organizational design, technology modernization, AI, and data transformation) and Platform Experiences Services (designing B2B solutions, B2E applications, B2C experiences, and AI-driven experiences). Supporting these are specialized capabilities including Business Design, Consumer Experience Strategy, Product Management, Cloud Engineering, Experience Design, Enterprise Architecture, Product Development, and IT Infrastructure & DevOps. The agency operates three work hubs in Canada (Montreal, Toronto, Windsor) and is part of Publicis Groupe Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Transformation Services Design-led organizational innovation and change services helping enterprise clients accelerate business transformation through customer engagement, organizational design, technology modernization, AI, and data transformation. Includes business design, consumer experience (CX) strategy, product management, and cloud engineering capabilities.
• Platform Experiences Services Digital experience design services creating B2B solutions, B2E applications, B2C experiences, and AI-driven experiences that blend human intelligence with sustainable technology platforms. Includes experience design, enterprise architecture, product development, and IT infrastructure/DevOps capabilities.

Quantifiable outcome

• Transformational outcomes documented through case studies with Atlantic Lottery Corporation, Hydro-Québec, Mira Foundation, Grant Thornton, Bombardier, and Pleasant Holidays

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Publicis Groupe CanadacoreStrategic or Co-development PartnerNurun is part of Publicis Groupe Canada, which unites over 2,000 experts nationwide. Nurun collaborates regularly with other specialists within the holding company to offer clients a seamless, integrated service. The partnership enables end-to-end growth strategies and access to complementary capabilities including Creative & Production, Media, Influence & PR, CRM, Brand & Design, and Digital Marketing.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Thinkingbox: Thinkingbox is a Canadian creative technology agency delivering digital experiences, design, and production services. It is a regional competitor to Nurun for Canadian enterprise digital mandates with a more production- and creative-tech-leaning offering.
• Teehan+Lax: Teehan+Lax is a Canadian digital product design and technology studio with offices in Toronto. It competes with Nurun for Canadian enterprise digital experience work but operates at a smaller scale and primarily Canadian footprint.

Direct peers

• AKQA: AKQA is a design-led digital agency delivering brand, experience design, and platform innovation for global brands. It competes with Nurun for the same premium enterprise digital experience mandates with an emphasis on design craft.
• R/GA: R/GA is a global innovation and experience design agency offering strategy, design, and technology services. Its focus on connected products and brand experiences overlaps directly with Nurun's Platform Experiences and Business Transformation practices.
• Publicis Sapient: Publicis Sapient is the global digital transformation arm of Publicis Groupe and shares Nurun's parent network. It offers end-to-end business and technology transformation across strategy, consulting, and engineering for enterprise clients, making it the most directly comparable peer within the same holding company.
• Work & Co: Work & Co is a design and technology agency building digital products, platforms, and experiences for global brands. Its design-led product development model directly mirrors Nurun's Platform Experiences service line.
• Huge: Huge is a digital experience agency specializing in experience design, product development, and marketing & technology for enterprise brands. It competes with Nurun in the same design + engineering intersection for large B2B and B2C transformation programs.

Broad incumbents

• Accenture Song: Accenture Song is the global experience and design practice within Accenture, offering end-to-end transformation services. It competes with Nurun for enterprise mandates but operates as part of a much larger consulting portfolio with global scale.
• Deloitte Digital: Deloitte Digital is the creative and digital consultancy arm of Deloitte, providing strategy, design, and technology transformation for large enterprises. It competes with Nurun in enterprise transformation RFPs but as part of a Big Four consulting portfolio.
• IBM iX: IBM iX (IBM Consulting Experience) is IBM's design and digital transformation practice, offering strategy, design, and engineering services. It is a broader incumbent competitor to Nurun in enterprise digital and AI transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nurun
• Instagraminstagram.com/nuruncanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurun