Coininvest GmbH

What Coininvest GmbH does

Coininvest GmbH, doing business as StoneX Bullion, is a Frankfurt am Main-based online precious metals dealer serving European retail investors, collectors, traders, corporate clients, and institutional investors. The company operates an e-commerce storefront (stonexbullion.com) offering more than 400 bullion bars and coins across gold, silver, platinum, palladium, and copper, with live spot prices refreshed every 60 seconds against London Bullion Market rates and tier-based unit pricing that discounts larger quantities (e.g., 1.75-2.00% premium on 1 oz gold coins, 5.27-6.37% on 1 kg silver bars). It differentiates on direct sourcing relationships with 10 sovereign mints and major refiners — including the Royal Canadian Mint, Perth Mint, Rand Refinery, Royal Mint, Valcambi, US Mint, Austrian Mint, PAMP Suisse, Argor Heraeus, and China Gold Coin Inc. — positioning itself as the only non-bank dealer in Europe purchasing directly from all major state mints. The platform supports multi-language storefronts (English, German, French, Spanish, Italian, Polish) and offers fully insured EU-wide delivery within 1-3 working days, plus a buyback service, wholesale tier, storage accessories, UK-specific CGT-free investment products, and StoneX-exclusive private-label items.

Revenue is generated through two principal streams: (1) product margins on one-time bullion sales, where the premium over spot varies by metal, format, and order quantity, and (2) transaction fees on buyback purchases of precious metals from customers, enabling secondary-market activity. Distribution runs direct-to-consumer via the self-serve web storefront, augmented by a wholesale channel for volume buyers and a content-marketing engine (blog, SEO, email newsletter, live price charts) that drives top-of-funnel education and SEO acquisition across European markets. The company has been part of StoneX Group Inc. — a Fortune 50, NASDAQ-listed diversified financial services conglomerate with 5,000+ employees across 80+ offices — since 2019, providing treasury, logistics, and institutional reach but no disclosed financials of its own. Coininvest GmbH holds no separate AI/ML capabilities, mobile app, or public API; its technology stack is a traditional e-commerce platform layered on real-time precious-metals market data feeds, with no disclosed data flywheel or proprietary models.

Name

Coininvest GmbH

Legal name

StoneX Bullion

Website

https://coininvest.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Coininvest GmbH (dba StoneX Bullion) is a Frankfurt-based online precious metals dealer offering 400+ gold, silver, platinum, and palladium bars and coins to European retail investors, collectors, traders, corporate clients, and institutions via direct mint sourcing and an LBMA-aligned e-commerce platform.

Ownership category

akta.pro rank

Product category

Online Precious Metals Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals trading
• Bullion coins and bars
• Online gold dealer
• Silver investment products
• Platinum palladium bullion

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bullion Product Sales: Direct sale of precious metals (gold, silver, platinum, palladium) as bars and coins to retail and wholesale customers across Europe. Revenue generated through product margins (premium over spot price). Tier pricing model where larger quantities receive lower premiums.
2. Buyback Services: Purchases precious metals back from customers, enabling secondary market transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coininvest GmbH (operating as StoneX Bullion) is an online precious-metals dealer selling physical gold, silver, platinum, palladium and copper bars and coins directly to retail and wholesale customers across Europe. The platform offers 400+ LBMA-certified products sourced from major state mints worldwide, with live LBMA-linked pricing updated every 60 seconds, tier-volume discounts, fully insured European delivery within 1–3 working days, and a buyback service for secondary-market transactions.

Product overview

StoneX Bullion is an e-commerce platform for buying, selling, and investing in precious metals online. The platform offers over 400 bullion bars and coins across four primary precious metal categories: gold (bars and coins in various sizes from 0.5g to 1 kg, including private-label CombiBars and branded coins like Krugerrand and Maple Leaf), silver (bars and coins including StoneX-exclusive products like the 1 Kilo Silver Coin Bar and themed coins), platinum (bars from 1g to 100g and coins), and palladium (bars and coins). Additional offerings include copper bars, gold jewellery, and UK-specific CGT-free investment products. The platform provides ancillary services including a buyback service, wholesale service, and storage accessories. The platform is part of StoneX Group Inc., a Fortune 50 company listed on NASDAQ, and operates as the only non-bank dealer in Europe buying directly from all major state mints worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bars LBMA-certified gold bars in sizes from 0.5g to 1 kg, including Valcambi and CombiBar™ products, sold to retail and wholesale investors seeking physical gold exposure.
• Gold Coins Legal-tender gold bullion coins including Krugerrand, Maple Leaf, Britannia, American Eagle, Australian Kangaroo, China Panda, Sovereign, Tudor Beasts and Vienna Philharmonic, sold to retail investors and collectors.
• Silver Bars Silver bars in sizes from 20g to 1 kg, including StoneX Bullion branded silver bars, offered to retail and wholesale silver investors.
• Silver Coins Silver bullion coins including American Eagle, Australian Kangaroo, Britannia, China Panda, Koala, Kookaburra, Krugerrand, Maple Leaf, Noah's Ark, Tudor Beasts and Vienna Philharmonic, sold to retail and wholesale investors.
• Platinum Bars Platinum bars in sizes from 1g to 100g, sold to retail and wholesale investors seeking physical platinum exposure.
• Platinum Coins Platinum bullion coins including Australian Kangaroo, Britannia, and Vienna Philharmonic, offered to retail investors and collectors.
• Palladium Bars Palladium bars available in 1 oz size, sold to retail and wholesale investors seeking physical palladium exposure.
• Palladium Coins Palladium bullion coins including American Eagle, offered to retail investors and collectors.
• Copper Bars Copper bars for collectors and investors, sold as a complementary physical-metals product.
• Gold Jewellery Gold jewellery products available for purchase alongside the bullion catalog.
• CGT Free Investments UK-specific investment products structured to be exempt from Capital Gains Tax, targeted at British investors.
• Buyback Service Service that purchases precious metals back from customers, enabling secondary-market exit transactions for retail and wholesale clients.
• Wholesale Service Dedicated wholesale pricing and service for bulk purchasers, with tier-volume discounts and direct mint sourcing for corporate and institutional clients.
• Storage & Accessories Coin boxes, capsules, and accessories for the storage and protection of purchased precious metals.

Quantifiable outcome

• 100,000+ satisfied clients
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• The Royal Canadian MintcoreChannel Partner/ Reseller/ DistributorDirect supply partnership for Canadian bullion products including Maple Leaf coins and bars. Ensures authenticity and exclusive access to Canadian mint products.
• The Perth Mint (Australia)coreChannel Partner/ Reseller/ DistributorDirect supply partnership for Australian bullion products including Kangaroo coins.
• Rand Refinery (South Africa)coreChannel Partner/ Reseller/ DistributorDirect supply partnership for South African Krugerrand coins and refinery products.
• The Royal Mint (UK)coreChannel Partner/ Reseller/ DistributorDirect supply partnership for British coins including Britannia, Sovereign, and Tudor Beasts.
• Valcambi (Switzerland)coreChannel Partner/ Reseller/ DistributorDirect supply partnership for Swiss-made gold and silver bars including CombiBars.
• United States MintcoreChannel Partner/ Reseller/ DistributorDirect supply partnership for American Eagle and Buffalo coins.
• Austrian MintcoreChannel Partner/ Reseller/ DistributorDirect supply partnership for Vienna Philharmonic coins.
• Argor HeraeusminorChannel Partner/ Reseller/ DistributorSupply partnership for Swiss refiner's gold and silver bars.
• PAMP SuisseminorChannel Partner/ Reseller/ DistributorSupply partnership for Swiss minted precious metal bars and coins.
• China Gold Coin Inc.minorChannel Partner/ Reseller/ DistributorSupply partnership for Chinese Panda coins.
• StoneX Group Inc.flagshipStrategic or Co-development PartnerParent company since 2019. A Fortune 50 company listed on NASDAQ providing global financial services including Commercial Hedging, Global Payments, Securities, Physical Commodities, and Clearing & Execution Services across 5,000+ employees in 80+ offices worldwide.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chards Coin & Bullion Dealer: Chards is a long-established UK-based online and high-street precious metals dealer offering gold, silver, and platinum coins and bars to retail customers. It is a regional direct peer to Coininvest given similar UK and European market focus and product overlap.
• BullionVault: BullionVault is one of the largest online bullion trading platforms globally, allowing private investors to buy, sell, and store allocated physical gold, silver, platinum, and palladium. It is a direct peer to Coininvest as both serve retail investors seeking low-cost access to physical precious metals via e-commerce.
• GoldMoney / Glint: GoldMoney (and sister brand Glint) provides online precious metals purchasing, storage, and payment services to retail and institutional customers globally. It is a direct peer to Coininvest as both enable online retail purchase of allocated physical gold and silver with custody options.
• APMEX: APMEX is one of the largest US online precious metals dealers, offering a broad catalog of coins, bars, and rounds with live pricing and tiered wholesale pricing. It is a direct peer to Coininvest given overlapping product breadth, customer segments (retail and wholesale), and live e-commerce pricing model.
• Atkinsons Bullion: Atkinsons Bullion is a UK-based online precious metals dealer selling gold, silver, and platinum bars and coins with live pricing and insured delivery. It is comparable to Coininvest in its UK/European retail focus, tier pricing, and digital-first distribution model.
• Kitco: Kitco is a leading North American precious metals retailer and market data provider, selling bullion bars and coins online and offering live spot pricing. Comparable to Coininvest in combining retail bullion sales with market intelligence and live pricing tools.
• JM Bullion: JM Bullion is a major US-based online precious metals retailer offering gold, silver, platinum, and palladium coins and bars to retail and wholesale customers. It is comparable to Coininvest in operating model (e-commerce bullion dealer with tier pricing) though primarily serving the US market.
• Sharps Pixley: Sharps Pixley is a London-based precious metals dealer offering physical gold, silver, platinum, and palladium bars and coins to retail and institutional customers, and is an LBMA member. Comparable to Coininvest in its London LBMA membership, institutional and retail clientele, and bullion bar/coin catalog.
• SD Bullion: SD Bullion is a US-based online precious metals retailer competing on low premiums and broad product selection across gold, silver, platinum, and palladium bars and coins. Comparable to Coininvest in its digital-first, premium-led retail and wholesale bullion model.

Broad incumbents

• StoneX Group Inc. StoneX Group Inc. is the NASDAQ-listed Fortune 50 parent company of Coininvest GmbH, providing global financial services including Commercial Hedging, Global Payments, Securities, Physical Commodities, and Clearing & Execution. It is a broad incumbent that owns Coininvest's operations rather than competing directly, but is included as the controlling conglomerate in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coininvest GmbH