What Thiercelin does

Maison Thiercelin (also styled Thiercelin 1809) is a Paris-based, family-owned grinder and manufacturer of premium specialty food ingredients, founded in 1809 and currently managed by the 8th generation of the Thiercelin family. The company operates across roughly 14 product categories spanning saffron and the broader spice range, honeys, teas and infusions, vinegars (including Balsamic Vinegar of Modena IGP), first cold-pressed oils, dried fruits, nuts, sugars, aromatic herbs, cereals and vegetables, flowers, mushrooms and truffles, sauces and condiments, seaweed and sea products, superfoods, and cosmetics. The product extension also covers functional and texturizing ingredients — natural colorants, gelling agents, stabilizers, and preservatives — supplying formulated-input buyers beyond traditional commodity spices. Underlying capability is natural ingredient sourcing and processing complemented by the proprietary "Touches de Goût®" (Taste Touches) framework, which codifies the company's sensory standards around Natural Colors, Intense Perfumes, and Rare Flavors.

The business runs a dual-channel model. The primary go-to-market is B2B: PRO accounts serve food service professionals, retailers, wholesalers, and industrial food manufacturers, with direct delivery across the UK and the rest of Europe and a complementary local distributor network in regions where direct sales is uneconomic. Pricing is gated behind PRO login, with a loyalty rewards program (1€ rebate per 20€ spent, 50€ minimum order) supporting repeat purchase. Individual consumers are deliberately routed to a separate e-commerce storefront (store.thiercelin.fr), structurally separating consumer demand from the professional channel. Marketing is multilingual (8 languages) and content-led via the Saveurs Dernières® blog. The company is privately held with no disclosed parent, no external investors, and no funding history; Madame Enriqueta Thiercelin (8th generation) initiated the move to a public-facing retail concept in Paris in 1995. No AI/ML capabilities, APIs, or technology integrations are disclosed.

Name

Thiercelin

Legal name

Maison Thiercelin

Website

https://thiercelin1809.com

Company type

Private

Founded year

1809

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Dried and Dehydrated Food Manufacturing (311423), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Aromatic Alliums & Dehydrated Vegetables (Garlic, Onion, Shallot, Celery) (AFAJANAH), Dried & Dehydrated Foods Manufacturing (AFAKACAK), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Specialty food ingredients
• Saffron and spices
• Gourmet honeys
• Culinary oils vinegars
• Tea infusions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales (B2B & B2C): Sale of specialty ingredients including spices, teas, honeys, truffles, vinegars, oils, dried fruits, cereals, and functional food ingredients to professionals (food service, retailers, wholesalers, industry) and consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Thiercelin manufactures and distributes premium culinary ingredients — including saffron, spices, teas and infusions, honeys, vinegars, oils, truffles, dried fruits, nuts, herbs, sugars, cereals, superfoods, and texturizing/functional ingredients — to food-service professionals, gourmet retailers, wholesalers, and industrial food customers via a dedicated B2B PRO portal, and to individual end consumers through a separate online storefront.

Product overview

Maison Thiercelin (Thiercelin 1809) is a family-owned company founded in 1809, specializing in premium culinary ingredients and gourmet food products. The company offers a comprehensive portfolio organized across 14 product categories: Honeys (monofloral and multifloral), Spices (including Saffron, Vanilla, Peppers, Curry, Masalas), Teas & Infusions, Vinegars (including Balsamic Vinegar of Modena), Oils (First Cold-Pressed virgin), Dried Fruits & Berries, Nuts & Nut Products, Sugars, Functional and Texturizing Ingredients (natural colorants, gelling agents, stabilizers), Cereals & Vegetables, Flowers (crystallized, dried, floral waters), Mushrooms & Truffles, Sauces and Condiments, Seaweed & Seafood products, Superfoods, and Cosmetics. The company serves both professionals (B2B) and end-users (B2C) through separate sales channels, with products available in various packaging sizes from small retail units to bulk commercial quantities.

Differentiator

Problem solved

Functional benefit

Brands

• Saveurs Dernières®: Blog brand for the company

Products and services

• Saffron and spices range Premium saffron and specialty spice SKUs (single-origin and blended, including the Touches de Goût® blends) sold to food-service professionals, gourmet retailers, wholesalers, and consumers for culinary use.

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Le Comptoir des Épices: French specialty spice retailer/distributor focused on premium single-origin and organic spices for professionals and home cooks. Comparable positioning to Thiercelin in the French gourmet spice category with overlapping customer base.
• Terre Exotique: French premium spice and condiment brand founded by Erwann de Kerros, sourcing single-origin spices and salts for chefs and consumers. Directly comparable to Thiercelin as a heritage-positioned French specialty spice company serving food service and gourmet retail.
• La Vie Sauvage (La Maison de la Vie Sauvage): French family-owned herb and spice producer specializing in Provençal and Mediterranean botanicals. Directly comparable to Thiercelin as a French heritage specialty ingredient house serving both professional chefs and gourmet retail.

Broad incumbents

• Santa Maria: Nordic-origin spice and herb brand owned by McCormick, dominant in Scandinavian retail. Comparable to Thiercelin's European footprint and B2B/B2C spice offering, but at much larger scale and stronger Nordic market share.
• McCormick & Company: Global leader in spices, seasonings and flavors with extensive B2B and B2B2C reach across Europe. Represents the scaled-incumbent benchmark for Thiercelin's product categories, including saffron, vanilla and functional ingredients.
• Ducros (McCormick France): French heritage spice and herb brand now owned by McCormick & Company, dominating French retail spice shelves. Directly overlaps with Thiercelin's retail and food service spice range but at much larger scale and broader portfolio.

Emerging players

• Burlap & Barrel: US-based direct-trade single-origin spice company selling to chefs and home cooks via DTC e-commerce. Comparable to Thiercelin in premium positioning and chef focus, though digitally native and operating in a different geography.
• Diaspora Co. Single-origin spice brand (flagship Pragati Turmeric) selling premium, transparently-sourced ingredients DTC and to chefs. Comparable to Thiercelin in the premium single-origin spice narrative, though at much smaller scale and US-focused.

Others

• Symrise: Global flavor and fragrance ingredients supplier serving food, beverage and cosmetics manufacturers. Comparable to Thiercelin's functional and texturizing ingredient line (natural colorants, gelling agents, stabilizers) but at industrial B2B scale.

Regional players

• Steenbergs Organic: UK-based organic spice, tea and baking ingredients supplier to both retail and food manufacturers. Comparable to Thiercelin in European professional/retail spice distribution but with a regional UK focus and strong organic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thiercelin1809

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thiercelin