10ten
10ten is an AI-powered creator platform that lets software developers train personalized AI assistants on their own content and deploy embeddable AI widgets, targeting individual developers and technical creators via a self-serve, GitHub-authenticated product.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What 10ten does
10ten is a private, early-stage creator platform incorporated in Delaware in 2022 and operating from San Francisco. The company targets software developers and technical content creators, enabling them to train personalized AI assistants on their own content libraries and deploy embeddable AI widgets across their projects and documentation. The platform combines knowledge retrieval, generative AI, and process automation capabilities to deliver contextual, interactive responses enriched with links, images, code snippets, and follow-up topics, with cross-device real-time synchronization across desktop, mobile, online, and offline environments.
The core product is accessed via a self-serve web platform at ai.10ten.io, with GitHub OAuth serving as the primary authentication and distribution channel. Users sign up directly, train AI assistants on their own content, and embed widgets without sales interaction, reflecting a product-led growth model aimed at individual developers and SMB creators rather than enterprise procurement. The four-stage product narrative emphasizes Create, Customize, Distribute, and Monetize workflows, indicating intent to expand beyond assistive AI into commerce and audience-growth tooling, though these downstream capabilities are not yet visibly developed in the public surface.
The business model is subscription-based with tiered access, but pricing tiers are not publicly disclosed and there is no published price list. The company has 1-10 employees, has not disclosed revenue, ARR, or paying customer counts, has no named customers, no disclosed partnerships, no management team bios, no patents or trademarks, and no M&A activity. Funding activity includes two 2023 rounds with Open Campus and with LAUNCH and Orla Ventures, with round sizes not disclosed. Ownership is described as founder- or internally-held with no evidence of institutional control.
10ten firmographics
Firmographics- Name
- 10ten
- Legal name
- 10ten, Inc.
- Website
- https://10ten.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 10ten is an AI-powered creator platform that lets software developers train personalized AI assistants on their own content and deploy embeddable AI widgets, targeting individual developers and technical creators via a self-serve, GitHub-authenticated product.
- Ownership category
- akta.pro rank
10ten industry classification
Industry- Product category
- AI-powered developer creator platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where 10ten is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
10ten business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- AI Assistant Subscription: Platform provides AI-powered tools for content creators and software developers. Based on the website, the service appears to offer Create, Customize, Distribute, and Monetize capabilities with tiered access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
10ten product offering
Product offeringCore offering
10ten is an AI-powered creator platform that enables software developers and technical content creators to train personalized AI assistants on their own content and embed those AI assistants as interactive widgets into their projects, documentation, and websites. The platform provides tools to create, customize, distribute, and monetize technical content via 24/7 conversational AI that reflects the creator's style and voice.
Product overview
10ten is a unified AI-powered creator platform for software developers. The platform consists of a core AI assistant that creators train with their content, an embeddable AI widget for deployment across content surfaces, and integrated tools for content distribution and monetization. The three components work together as an integrated system: creators build personalized AI assistance from their existing content, embed interactive AI widgets into their projects and documentation, and use the platform to grow their professional brand and monetize their expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- 10ten AI Assistant Platform An AI-powered creator platform for software developers and technical content creators that lets them train personalized AI assistants on their own content and embed those assistants as interactive widgets into projects, documentation, and websites to boost engagement, accessibility, and monetization.
Companies that use 10ten
Customer profileSegments1 record
Ideal customer profiles1 record
10ten technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
10ten partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
10ten competitors and assessment
Company assessmentDirect peers
- Mintlify: AI-powered documentation platform for developers that lets teams generate and maintain technical docs. Direct overlap with 10ten's developer-targeting, AI-content-embedding proposition, though Mintlify focuses on team docs while 10ten emphasizes individual creator monetization.
- Chatbase: Custom AI chatbot platform that lets users train a chatbot on their own content and embed it on a website. Closely parallels 10ten's 'train AI assistant on your content, embed widget' workflow, with a similar self-serve, content-as-AI-assistant model.
- Mendable: AI chat component trained on a company's documentation and content. Comparable to 10ten's embeddable AI widget aimed at developers and technical knowledge bases.
- CustomGPT.ai: Lets businesses build custom GPTs trained on proprietary content and embed them for end users. Mirrors 10ten's value proposition of turning creator content into a personalized AI assistant.
- Botpress: Conversational AI platform for building chatbots and AI agents trained on custom content. Overlaps with 10ten on the embeddable, content-trained assistant model, though Botpress skews enterprise.
Broad incumbents
- OpenAI (ChatGPT + Custom GPTs): Operates ChatGPT with Custom GPTs that let anyone build AI assistants on their own content and publish them publicly. The dominant broad platform whose every product move sets the ceiling and floor for 10ten's monetization opportunity.
- Notion AI: Creator and knowledge-worker platform with embedded AI for content creation and Q&A. Competes indirectly for the attention of technical creators who might otherwise deploy a 10ten widget.
- GitHub Copilot: Microsoft's AI coding and developer-assistant product, anchored in the same GitHub OAuth ecosystem 10ten uses. Sets developer expectations for AI assistance and competes for the same developer's share-of-wallet.
- Anthropic (Claude): Foundation-model provider whose Claude products, including Projects and Artifacts, increasingly let end users build content-trained AI experiences. A foundational alternative whose API 10ten may itself rely upon.
Emerging players
- Voiceflow: No-code platform for building AI agents and chatbots with custom knowledge bases. Adjacent offering aimed more at conversational design and enterprise workflows, but overlaps on the custom-knowledge AI assistant paradigm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
10ten social profiles
Digital presence10ten financial estimates
Financial estimateRevenue estimate
Valuation estimate
10ten leadership team
Management profileNumber of profiles
10ten funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10ten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10ten
What does 10ten do?
10ten is an AI-powered creator platform that enables software developers and technical content creators to train personalized AI assistants on their own content and embed those AI assistants as interactive widgets into their projects, documentation, and websites. The platform provides tools to create, customize, distribute, and monetize technical content via 24/7 conversational AI that reflects the creator's style and voice.
Is 10ten a public or private company?
10ten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 10ten founded?
10ten was founded in 2022. It employs 1 to 10 people.
Where is 10ten based?
10ten is headquartered in San Francisco, United States, in the North America region.
How does 10ten make money?
One revenue line is on record: AI Assistant Subscription.
Who are 10ten's main competitors?
Direct peers on record are Mintlify, Chatbase, Mendable, CustomGPT.ai and Botpress. Broad incumbents are OpenAI (ChatGPT + Custom GPTs), Notion AI, GitHub Copilot and Anthropic (Claude). Voiceflow is listed as an emerging player.
Does 10ten have an API?
No public API is recorded for 10ten.
What industry is 10ten in?
10ten's product category is AI-powered developer creator platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 5132 and its SIC code is 7372.