What Zubi Advertising Services does

Zubi Advertising Services is a full-service advertising agency founded in 1976 by Cuban exile Tere Zubizarreta in Miami, Florida, specializing in multicultural marketing with a primary focus on the U.S. Hispanic segment. The agency's core offering is integrated campaign development spanning digital, experiential, shopper, and multi-cultural marketing, complemented by strategic planning, media planning and buying, and creative production. Zubi's service catalog is sold on a professional-services model (project and retainer basis) to enterprise brand marketers; its client roster includes Ford, Lincoln, Chase, Burger King, Mars/Cesar, Dunkin Donuts, Walgreens, Shell, FedEx, American Airlines, Method, and Temptations, with additional nonprofit work such as campaigns for The CLEO Institute and Susan G. Komen.

Under the hood, Zubi is a people-and-portfolio business rather than a software platform: the input data discloses no proprietary technology stack, APIs, or platform architecture, and describes the firm as a traditional creative-services agency. Operations are organized through a Miami/Coral Gables headquarters and secondary offices in Los Angeles (West Coast clients) and Detroit (automotive clients). The senior leadership team is tenured, including specialists who have run the Ford account since 1996 and veteran VPs across media integration, creative direction, growth marketing, and strategic planning.

Zubi is a wholly-owned subsidiary of WPP Group USA Inc. and operates as a VML company within the WPP network, with the legal entity registered as Young & Rubicam LLC fka Zubi Advertising. The agency has 101–250 employees and is privately held with no public revenue disclosure. Its commercial motion is enterprise field sales: senior leadership engages brand marketers directly, long-tenured relationships are maintained through demonstrated campaign outcomes, and the value proposition is built on cultural authenticity and nearly five decades of experience reaching Hispanic and other multicultural consumers in the U.S. market.

Name

Zubi Advertising Services

Legal name

Young & Rubicam LLC fka Zubi Advertising

Website

https://zubiad.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Zubi Advertising Services is a Miami-based, full-service multicultural advertising agency founded in 1976, serving major U.S. enterprise brands—most notably Ford since 1996—across automotive, finance, CPG, retail, and travel with culturally resonant Hispanic-market campaigns. It operates as a VML company within the WPP network.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

Keywords

• Multicultural advertising
• Hispanic marketing agency
• Creative advertising services
• Experiential marketing
• Media planning buying

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Zubi generates revenue through professional advertising and marketing services, including creative development, media buying, campaign strategy, and experiential marketing for major brands. The agency operates on a project and retainer basis serving enterprise clients across automotive, finance, retail, food & beverage, and CPG sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zubi Advertising Services is a full-service multicultural advertising agency that develops, plans, and executes integrated marketing campaigns for major U.S. brands targeting Hispanic and other diverse audiences. Its offering spans creative development, digital marketing, experiential/activation marketing, shopper marketing, strategic planning, and media planning and buying. Core clients include Ford, Lincoln, Chase, Burger King, Mars/Cesar, Dunkin', Shell, FedEx, American Airlines, and Walgreens.

Product overview

Zubi Advertising Services is a full-service multicultural advertising agency that operates as a single, unified offering rather than a modular platform. The agency provides integrated advertising and marketing services spanning digital, experiential, shopper, and multi-cultural marketing, complemented by strategic planning, creative development, and media buying capabilities. The agency specializes in serving automotive (Ford, Lincoln), financial (Chase), food & beverage (Burger King, Mars/Cesar, Dunkin Donuts, Shell), retail (Method, Walgreens), and travel (American Airlines) clients. Founded in 1976 and headquartered in Miami with offices in Los Angeles and Detroit, Zubi is a member of the WPP network and a VML company with over 40 years of experience in multicultural advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicultural Advertising Services
• Digital Marketing
• Experiential Marketing
• Shopper Marketing
• Strategic Planning
• Media Buying

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• WPPcoreOthersZubi is a member of the WPP network, one of the world's largest communications services companies. This affiliation provides access to WPP's global resources, capabilities, and client network while maintaining Zubi's specialized multicultural focus.
• VMLcoreOthersZubi is a VML company. VML is a global creative and technology agency that is part of the WPP network. This relationship positions Zubi within the VML brand experience network while preserving its distinct multicultural marketing identity.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• IW Group: Los Angeles-based multicultural agency specializing in Asian American and multicultural consumer marketing. Comparable to Zubi's multicultural specialization model, with similar client base (auto, finance, CPG) and tier-1 brand roster.
• Conill Advertising: Hispanic-focused advertising agency (formerly Saatchi & Saatchi Hispanic) part of Publicis. Comparable in services (full-service creative, media, digital) and client verticals (auto, CPG) to Zubi, competing for the same multicultural RFPs.
• Alma: Miami-based multicultural creative agency focused on Hispanic and Latin markets with offices in the US and Latin America. Closely comparable in scale, specialization, and client roster (CPG, auto, retail) to Zubi's Hispanic marketing positioning.
• Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the US, founded in Houston in 1985. Directly competes with Zubi for the same multicultural Hispanic client budgets across auto, CPG, and finance, with similar full-service creative and media capabilities.
• Dieste: Dallas-based multicultural agency focused on Hispanic and multicultural markets. Comparable in size and specialization, competing for similar brand clients in CPG, retail, and financial services verticals.
• Casanova//McCann: Hispanic marketing arm of McCann (IPG), serving US Hispanic audiences with full-service creative. Directly comparable as a multicultural-focused agency competing for the same enterprise RFPs as Zubi, with similar parent-network affiliation model.
• Republica Havas Health: Miami-based multicultural agency within the Havas network, serving US Hispanic audiences with creative and media. Similar geography, size, and value proposition to Zubi, competing for the same enterprise clients.

Broad incumbents

• VMLY&R: Global creative and brand experience network of which Zubi is a member. Parent-network peer offering overlapping capabilities but at far broader scale; technically Zubi's corporate parent for resource-allocation purposes.
• Publicis Multicultural Group: Holding company's multicultural portfolio including Conill and other Hispanic shops, competing with WPP/Zubi for the same multicultural brand spend under a broad incumbent umbrella.

Emerging players

• Acento Advertising: Independent Hispanic-focused creative agency founded 2017, providing full-service multicultural advertising. Comparable in niche focus but smaller in scale; competes for similar brand clients in auto, CPG, and tech verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/zubiadvertising
• Facebookfacebook.com/zubiadvertising
• LinkedInlinkedin.com/company/zubi-advertising-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zubi Advertising Services