NOVASOL

What NOVASOL does

NOVASOL is a Danish-headquartered, direct-to-consumer vacation rental marketplace operating under the Awaze Group (Awaze A/S). Founded in 1968 in Virum, Denmark, the company curates and manages more than 50,000 holiday homes, villas, and apartments across 18 European countries spanning Scandinavia, Western Europe, and the Mediterranean. It serves two primary customer segments: leisure travelers (families, couples, and groups seeking self-catering accommodations with amenities such as pools, pet-friendly options, and Wi-Fi) and holiday home owners seeking rental management and listing services.

The core product is a web- and mobile-based booking platform (novasol.com plus iOS/Android applications) that enables search, destination browsing, secure booking, and on-trip management of reservations. Underlying technology includes a property portfolio management system handling thousands of listings with detailed amenity, photo, pricing, and availability data, plus supporting features such as a Best Price Guarantee, flexible cancellation, last-minute deals (up to 30% off), and curated holiday collections (All Inclusive, pet-friendly, pool villas, island and winter holidays). Pricing is unit-based and varies by property, season, and duration, with weekly rates from approximately €300 to over €5,000; the standard commercial terms are a 99 EUR first payment and a 25% deposit.

NOVASOL earns revenue primarily through booking commissions and property management fees on transactions between homeowners and renters, a transaction-fee model characteristic of online travel agencies. Distribution is direct: customers transact through NOVASOL's own storefronts rather than via third-party OTAs. The company is part of Awaze Group's broader portfolio, which includes sister brands Hoseasons, cottages.com, and the recently revived James Villas (December 2025), giving NOVASOL access to shared services, capital, and operational scale across European managed vacation rentals. Historical inorganic activity includes the 2016 acquisitions of Wimdu and Friendly Rentals, both for undisclosed amounts.

Name

NOVASOL

Legal name

NOVASOL

Website

https://novasol.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NOVASOL is a Danish-headquartered, direct-to-consumer vacation rental marketplace within the Awaze Group, offering 50,000+ managed holiday homes across 18 European countries to leisure travelers and holiday home owners via its web platform and mobile apps.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Traveler Accommodation (7211), Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Villas & Luxury Estates (THAMAAAC)

Keywords

• Vacation rentals
• Holiday homes
• Villa rentals
• Self-catering accommodation
• Property management services

Headquarters

HQ city

Virum

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vacation Rental Booking Commission: NOVASOL earns revenue by facilitating bookings between property owners and travelers. The company connects holiday home owners with renters, taking a commission on completed transactions. Property owners list their homes on the NOVASOL platform in exchange for rental management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NOVASOL operates a vacation rental marketplace connecting property owners with travelers across 18 European countries. The company lists over 50,000 holiday homes, villas, and apartments through its website (novasol.com) and mobile applications, providing direct booking, property management services for homeowners, last-minute deals, and themed collections such as pet-friendly and All Inclusive properties.

Product overview

NOVASOL operates as a unified vacation rental platform offering holiday home and villa rentals across 18 European countries. The portfolio includes over 50,000 unique properties spanning destinations from Scandinavia to the Mediterranean. The core offering centers on the holiday rental marketplace with the NOVASOL Mobile App providing mobile access. Additional services include property management for homeowners, a customer benefits program featuring flexible cancellation and best price guarantees, last-minute holiday deals, and themed collections such as pet-friendly homes, pool villas, and All Inclusive properties. NOVASOL is part of the Awaze Group, one of Europe's largest managed vacation rentals companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Home & Villa Rentals NOVASOL's primary offering is a marketplace for vacation rental properties, featuring thousands of unique holiday homes and apartments across 18 European countries, including options with pools, pet-friendly accommodations, and luxury villas. Targeted at leisure travelers, families, couples, and groups seeking self-catering accommodations.
• NOVASOL Mobile App A dedicated mobile application available on iOS and Android (via Google Play) that allows users to access holiday details, browse properties, and manage bookings anytime, anywhere.
• Property Management Services Services for homeowners to list and manage their properties with NOVASOL, offering access to 50,000 vacation homes across 18 countries with service offices throughout Europe and no booking fees. Targeted at property owners seeking to rent out holiday homes.
• Customer Benefits Program Extra benefits provided to customers booking with NOVASOL, including flexible cancellation policies, first payment starting at 99 EUR, and Best Price Guarantee.
• Last-Minute Holidays Spontaneous travel deals featuring discounted rates on holiday homes for last-minute bookings, with savings up to 30% on various properties.
• Holiday Collections Themed property collections including All Inclusive properties (with utilities included), pet-friendly homes, pool villas, island holidays, and winter holiday rentals, helping travelers browse curated selections.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Awaze GroupcoreOthersNOVASOL is part of the Awaze Group, one of Europe's largest managed vacation rentals companies. Awaze A/S, based in Denmark, operates NOVASOL alongside other brands including Hoseasons and cottages.com. The parent company provides operational support, financial backing, and shared services across its portfolio of vacation rental brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest European OTA with a growing vacation rental supply. Provides strong direct and indirect competition to NOVASOL across all 18 European countries where NOVASOL operates.
• TUI: European travel conglomerate with vacation rentals and holiday homes in its portfolio. Competes with NOVASOL on European self-catering family holidays, though TUI's model is broader across package tours and cruises.
• Wyndham Vacation Rentals: North American vacation rental brand historically part of the same business that became Awaze. Conceptually comparable in managed whole-home rentals, though primarily US-focused.
• Tripadvisor: Major travel platform with a vacation rental marketplace. Overlaps with NOVASOL on European short-term rental demand and competes for traveler attention.

Direct peers

• HomeToGo: Europe-based meta-search and vacation rental marketplace. Direct competitor to NOVASOL with overlapping European geography and a comparable full-home inventory model.
• Vrbo: Expedia-owned vacation rental platform focused on whole-home family rentals. Competes head-to-head with NOVASOL in Europe on inventory, particularly for family-friendly and large-group properties.
• Airbnb: Global vacation rental marketplace connecting travelers with whole-home rentals. Directly competes with NOVASOL in the European market, particularly for self-catering family and group stays, though Airbnb operates a lighter P2P model versus NOVASOL's managed inventory.

Others

• Hoseasons: UK-focused vacation rental brand owned by Awaze Group, NOVASOL's parent. Sister brand operating in similar managed holiday rentals space but with primary focus on the UK market and holiday parks.
• cottages.com: UK-based cottage holiday rental brand owned by Awaze Group. Sister brand to NOVASOL; comparable managed rental product but concentrated in UK destinations.
• James Villas: Awaze-owned villa holiday brand being revived in 2025. Direct concept overlap with NOVASOL's villa inventory and a sister brand within the same corporate group.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NovasolGlobal
• LinkedInlinkedin.com/company/novasol-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVASOL