Taylor Made Farm
Taylor Made Farm is a family-owned, full-service Thoroughbred sales agency and breeding farm founded in 1976, operating from a 1,600-acre Kentucky headquarters. It serves breeders, owners, and international buyers through public auction consignments, private sales, boarding, stallion services, and racing partnerships.
- Company typePrivate
- Founded1976
- HeadquartersNicholasville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Taylor Made Farm does
Taylor Made Farm is a family-owned, full-service Thoroughbred sales agency and breeding farm founded in 1976 by Duncan Taylor and Mike Shannon, headquartered on a 1,600-acre property in Nicholasville, Kentucky. The company operates through two core entities: Taylor Made Sales Agency (handling public and private horse sales) and Taylor Made Stallions Inc. (managing stallion rosters), plus ancillary ventures including Medallion Racing (partnerships) and the Taylor Made School of Horsemanship (addiction recovery program). It is the self-described worldwide leader in Thoroughbred sales, having been North America's leading consignor 29 of the last 32 years and worldwide leader for four consecutive years, with 150+ Grade 1 winners raised or consigned (the only agency in history to reach that milestone) and 23 Breeders' Cup winners.
The company's core products and services span public auction consignments at all major venues (Keeneland and Fasig-Tipton in North America, Tattersalls in the UK), digital sales via the Fasig-Tipton Digital platform, private sale brokerage, full-service boarding and broodmare care, sales preparation (grooming, hand walking, hoof care, nutrition, training to walk), and stallion services with a roster including Not This Time ($150,000 stud fee), Angel of Empire, Early Voting, Dr. Schivel, Idol, Instagrand, Instilled Regard, Arthur's Ride, and Tacitus. Technology investments include the OpenRing mobile app (debuted July 2025) for sales inspection management, the Auction Advantage System for real-time pricing intelligence, and the TMSA E-catalog digital platform (tmsaecatalog.com) for global buyer browsing.
Revenue is generated through transaction fees (auction commissions on consigned horses), professional services fees (boarding, sales preparation), and licensing/royalty revenue (stallion stud fees). Pricing is largely quote-based and not publicly disclosed. Go-to-market is direct via a 12-person team of Thoroughbred Advisors maintaining global buyer relationships across North America, Japan, the Middle East, Europe, and Australia, supplemented by sales-led efforts at major auction venues and a recent consumer-tourism channel via Diamond A Farm public tours. The company is overseen by the Taylor brothers — Duncan, Ben, Mark, and Frank Taylor — with Mark Taylor serving as President and CEO.
Taylor Made Farm firmographics
Firmographics- Name
- Taylor Made Farm
- Legal name
- Taylor Made Sales Agency, Inc.
- Website
- https://taylormadefarm.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Taylor Made Farm is a family-owned, full-service Thoroughbred sales agency and breeding farm founded in 1976, operating from a 1,600-acre Kentucky headquarters. It serves breeders, owners, and international buyers through public auction consignments, private sales, boarding, stallion services, and racing partnerships.
- Ownership category
- akta.pro rank
Taylor Made Farm industry classification
Industry- Product category
- Thoroughbred Sales and Breeding Services
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Mare Management & Foaling Operations (AFAEAGAC), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where Taylor Made Farm is headquartered
LocationHeadquarters
- HQ city
- Nicholasville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Taylor Made Farm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Auction Commission (Public & Digital Sales): Taylor Made earns commissions as a consignor at major Thoroughbred auctions including Keeneland, Fasig-Tipton, and Fasig-Tipton Digital sales. The company handles the full consignment process including marketing, presentation, and sale execution for sellers.
- Boarding & Broodmare Services: Full-service boarding for mares, foaling, foal raising, sales preparation, and lay-ups. Customers are assigned a personal Thoroughbred Advisor who guides them through the Thoroughbred ownership experience.
- Stallion Services: Taylor Made Stallions Inc. manages a roster of proven sires and talented young stallions (e.g., Not This Time at $150,000 stud fee, Angel of Empire, Dr. Schivel, Early Voting, etc.), generating revenue through breeding fees.
- Private Sales & Advisory Services: Taylor Made facilitates private market transactions including sourcing and purchasing Thoroughbreds, auction purchasing, stallion selection, portfolio management, and appraisals outside of public auction settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Not This Time stud fee: $150,000 for 2024 season (5th-crop sire) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Taylor Made Farm product offering
Product offeringCore offering
Taylor Made Farm is a full-service Thoroughbred sales and marketing agency operating from a 1,600-acre farm in Nicholasville, Kentucky. The company provides public auction consignments (Keeneland, Fasig-Tipton), digital sales, private sales, boarding and broodmare services, sales preparation, and stallion management. It is the worldwide leader in Thoroughbred sales, having raised or consigned more than 150 Grade 1 winners.
Product overview
Taylor Made Farm operates as a full-service Thoroughbred breeding and sales company with two divisions: Taylor Made Sales Agency (handling public and private horse sales) and Taylor Made Stallions Inc. (managing stallion careers). Core services include public auctions at major houses like Keeneland and Fasig-Tipton, digital sales via Fasig-Tipton Digital platform, private sales, boarding services for mares and foals, sales preparation (grooming, training, nutrition, hoof care), and racing partnerships through Medallion Racing. The company also offers technology tools including the OpenRing App for sales inspection management and the Auction Advantage System for real-time tracking. Notable stallions include Not This Time, Idol, Early Voting, and others standing at the farm. Taylor Made has raised over 150 Grade 1 winners and has been the leading consignor in America for 29 of 32 years.
Differentiator
Problem solved
Functional benefit
Brands
- OpenRing: Mobile app for streamlining the sales inspection process at horse auctions
- Taylor Made Stallions
- Taylor Made School of Horsemanship
- Medallion Racing
Quantifiable outcome
- 150+ Grade 1 winners raised/consigned — the only sales agency in history to reach this milestone
- +5 more outcomes
Companies that use Taylor Made Farm
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Taylor Made Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Taylor Made Farm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Diamond A FarmcoreDiamond A Farm, in partnership with Taylor Made Farm, launched public tours of their Thoroughbred nursery operation in Versailles, Kentucky, beginning April 13. Visitors learn about breeding and raising Thoroughbreds, meet mares and foals, and discover connections between the farm's history and Kentucky bourbon culture. Tours are offered through Visit Horse Country (Horse Country) and aim to attract more visitors to the sport, including bourbon enthusiasts.
- Medallion RacingminorMedallion Racing is Taylor Made's racing venture/partnership program linked from the Taylor Made website. It offers co-ownership opportunities in racehorses, allowing multiple investors to participate in Thoroughbred ownership. Serengeti Empress and Porta Fortuna raced for Medallion Racing.
- Stable RecoveryminorStable Recovery is a linked partner on Taylor Made's website, suggesting a referral or service relationship in the horse recovery/wellness services space.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Taylor Made Farm competitors and assessment
Company assessmentDirect peers
- Lane's End Farm: Premier Kentucky Thoroughbred farm with a major stallion roster, sales agency, and boarding operation. Competes head-to-head with Taylor Made for elite consignments and stallion seasons.
- WinStar Farm: Major Kentucky Thoroughbred breeding, stallion, and sales operation. WinStar is a direct competitor in stallion rosters, consignor activity, and breeding stock at the same Keeneland and Fasig-Tipton sales.
- Claiborne Farm: Historic Kentucky Thoroughbred breeding and stallion farm with deep pedigree expertise. Competes with Taylor Made in stallion syndications, sales preparation, and breeding stock at public auction.
- Spendthrift Farm: Kentucky stallion and sales operation known for innovative stallion programs (Share the Upside, Breed to Race). Competes directly for stallion seasons and at major yearling and breeding stock sales.
- Airdrie Stud: Kentucky Thoroughbred farm with stallion roster, sales agency, and boarding. Competes for consignments and mare bookings within the same Keeneland/Fasig-Tipton ecosystem.
- Denali Stud: Kentucky-based commercial Thoroughbred sales agency and stallion management firm. Competes with Taylor Made on consignor rankings and stallion syndications.
- Hill 'n' Dale Farms: Kentucky and Ontario Thoroughbred operation offering stallion services, sales agency, and boarding. Overlaps with Taylor Made across the stallion, boarding, and consignment value chain.
- Three Chimneys Farm: Kentucky Thoroughbred stallion and sales operation with a long-standing stallion roster (e.g., Gun Runner, Volatile). Overlaps with Taylor Made in sales consigning and stallion management.
Broad incumbents
- Coolmore Stud: Global Thoroughbred breeding and stallion powerhouse (Ashford Stud in Kentucky, studs in Ireland and Australia). Overlaps with Taylor Made as both stallion competitor and active buyer at U.S. auctions (e.g., MV Magnier/Coolmore acquired Porta Fortuna via Tattersalls consigned by Taylor Made).
Others
- Keeneland Association: Lexington, Kentucky Thoroughbred auction house and racecourse. Not a direct competitor but the central distribution channel where Taylor Made serves as leading consignor; comparable Thoroughbred industry infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Taylor Made Farm social profiles
Digital presenceTaylor Made Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taylor Made Farm leadership team
Management profileNumber of profiles
Profiles6 records
Taylor Made Farm subsidiaries and ownership
Company hierarchySubsidiaries3 records
Taylor Made Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taylor Made Farm M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taylor Made Farm
What does Taylor Made Farm do?
Taylor Made Farm is a full-service Thoroughbred sales and marketing agency operating from a 1,600-acre farm in Nicholasville, Kentucky. The company provides public auction consignments (Keeneland, Fasig-Tipton), digital sales, private sales, boarding and broodmare services, sales preparation, and stallion management. It is the worldwide leader in Thoroughbred sales, having raised or consigned more than 150 Grade 1 winners.
Is Taylor Made Farm a public or private company?
Taylor Made Farm is a private company. It is classified as family owned and is currently operating.
When was Taylor Made Farm founded?
Taylor Made Farm was founded in 1976. It employs 51 to 100 people.
Where is Taylor Made Farm based?
Taylor Made Farm is headquartered in Nicholasville, United States, in the North America region.
How does Taylor Made Farm make money?
Four revenue lines are on record. Auction Commission (Public & Digital Sales) is the primary driver. The others are boarding & Broodmare Services, stallion Services and private Sales & Advisory Services.
Who are Taylor Made Farm's main competitors?
Direct peers on record are Lane's End Farm, WinStar Farm, Claiborne Farm, Spendthrift Farm, Airdrie Stud, Denali Stud, Hill 'n' Dale Farms and Three Chimneys Farm. Coolmore Stud is listed as a broad incumbent. Keeneland Association is listed as an others.
Does Taylor Made Farm have an API?
No public API is recorded for Taylor Made Farm.
What industry is Taylor Made Farm in?
Taylor Made Farm's product category is Thoroughbred Sales and Breeding Services. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 11292 and its SIC code is 200.