John Reed Fitness

What John Reed Fitness does

John Reed Fitness operates as a boutique, direct-to-consumer personal training and exercise specialist service under the legal entity Reed Elite Enterprises, LLC (DBA: Reed Elite Training / John Reed Fitness). Founded in 2014 and headquartered in Bellevue with its training facility in Sammamish, Washington, the business delivers resistance-based exercise programming with a defined specialty in seniors, individuals with arthritis or joint replacements, and clients recovering from injury, stroke, or surgery. Services are delivered exclusively by appointment at a private training center, with a secondary virtual tier for long-distance clients.

The company offers three subscription-based monthly tiers: RET-ONE (one-on-one private training), RET-SEMI (semi-private training for 2–3 participants), and RET-ONLINE (virtual long-distance training). Each tier bundles live consultation, 1–3 workouts per week, monthly customized exercise routines, nutrition coaching, and a 52-week online health coaching curriculum. Pricing is quote-based, not publicly disclosed, and is set during a mandatory free consultation. Marketing is content-driven, anchored by the company website, social channels (Instagram, Facebook, YouTube), and the founder-led 'School of Shred' podcast, all targeting top-of-funnel awareness.

The business is founder-dependent, with John Reed serving as the primary exercise professional. Headcount is reported at 1–10 employees, with no disclosed institutional funding, no parent company, no subsidiaries, and no M&A activity. The customer base is entirely individual/SMB consumers in the Pacific Northwest, with five named testimonials spanning senior recovery, chronic condition management (e.g., Type 1 diabetes), and athletic performance. There are no patents, trademarks of record, regulatory actions, or partnerships disclosed in the available source material.

Name

John Reed Fitness

Legal name

Reed Elite Enterprises, LLC

Website

https://johnreedfitness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

John Reed Fitness is a boutique personal training service in Sammamish, Washington, delivering subscription-based one-on-one, semi-private, and virtual resistance training programs. It specializes in seniors, arthritis management, and post-injury or post-surgical rehabilitation across the Eastside Seattle market.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Small-Group Personal Training (Semi-Private) (HSADAAAN), Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Personal training services
• Senior fitness training
• Injury recovery training
• Resistance exercise programming
• Virtual personal training

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Monthly Private Training (RET-ONE): Monthly subscription for one-on-one private training sessions. Includes live consultation/goal setting, 1-3 workout sessions per week, monthly customized exercise routine, nutrition coaching, and 52-week online health coaching curriculum.
2. Semi-Private Training (RET-SEMI): Monthly subscription for semi-private training with 2-3 participants. Includes same comprehensive services as RET-ONE but shared among a small group.
3. Virtual Personal Training (RET-ONLINE): Monthly subscription for long-distance virtual personal training clients. Includes live coaching calls and remote program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

John Reed Fitness is a private, appointment-only personal training studio operating from the Reed Elite Training Center in Sammamish, Washington. It delivers one-on-one, semi-private, and virtual monthly subscription training programs specialized for seniors, individuals recovering from injury or surgery, and tech professionals, with every program including a live consultation, customized exercise routines, nutrition coaching, and a 52-week online health coaching curriculum.

Product overview

Reed Elite Training operates as a three-tier personal training service with RET-ONE (one-on-one private training), RET-SEMI (semi-private training for 2-3 participants), and RET-ONLINE (virtual/long-distance training). All tiers include live consultation, customized exercise routines, nutrition coaching, and access to the exercise professional. The service specializes in senior fitness, injury recovery, and arthritis management.

Differentiator

Problem solved

Functional benefit

Brands

• RET-ONE: Monthly one-on-one private training program
• RET-SEMI
• RET-ONLINE

Products and services

• RET-ONE Monthly one-on-one private training subscription for individual clients that includes a live consultation/goal-setting session, 1–3 workout sessions per week, a monthly customized exercise routine, nutrition coaching, the REED ELITE welcome package, exclusive access to the exercise professional, and a 52-week online health coaching curriculum. Delivered primarily in person at the Reed Elite Training Center in Sammamish, WA.
• RET-SEMI Monthly semi-private training subscription for small groups of 2–3 participants, providing the same personalized programming as RET-ONE (live consultation, customized exercise routines, nutrition coaching, REED ELITE welcome package, 52-week online curriculum) but delivered in a shared session format. Designed for clients who want professional programming at a lower price point than one-on-one training.
• RET-ONLINE Monthly virtual personal training subscription for long-distance clients outside the Sammamish service area, delivered via live coaching calls and a remote exercise program. Includes the live consultation/goal-setting session, monthly customized exercise routines, nutrition coaching, the REED ELITE welcome package, exclusive access to the exercise professional, and the 52-week online health coaching curriculum.

Quantifiable outcome

• Client achieved HbA1c of 5.6 (lowest in 22 years of diabetes) through fitness and nutrition coaching
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fitness Together: Franchised 1:1 and small-group personal training studio concept with private-suite training environments and recurring membership pricing - the closest franchise analog to Reed Elite's appointment-only, subscription personal training model.
• GYMGUYZ: Mobile/in-home personal training franchise delivering 1:1 training sessions at clients' homes with subscription pricing - comparable boutique, recurring-revenue personal training service targeting similar affluent suburban clientele.
• StretchLab: Franchise offering assisted stretching and mobility services in a private-suite, membership/subscription format targeting older adults, athletes, and recovery clients - directly comparable delivery model and demographic overlap with John Reed's senior and injury-recovery focus.

Broad incumbents

• SilverSneakers: Nationwide senior fitness program offered through Medicare Advantage and health plans, providing group fitness and wellness access to older adults at no incremental cost - a scaled, incumbent competitor for the same senior demographic John Reed serves privately.
• F45 Training: Global functional-training franchise with standardized group workouts and a recurring membership model - a broader incumbent that competes for the same older-adult and tech-professional fitness spend in suburban markets.
• Orange Theory Fitness: Large national boutique fitness brand with heart-rate-based group workouts on subscription - competes for the same discretionary fitness dollars from tech professionals and active older adults in suburban Seattle.
• Life Time Fitness: National premium health club operator with personal training, group classes, and senior-oriented programming - broad incumbent serving the Bellevue/Redmond area that competes with Reed Elite for affluent suburban members seeking premium, personalized training.

Emerging players

• ATI Physical Therapy: Outpatient physical therapy provider delivering clinician-led rehabilitation and strength programming - overlaps with John Reed's injury-recovery and post-surgical clientele and represents the clinical adjacent to Reed's exercise-specialist positioning.
• Gallagher Performance: Private, appointment-only strength and conditioning facility offering semi-private and 1:1 training - representative of the boutique strength-conditioning peer segment with a comparable operating model and senior-athlete crossover clientele.

Regional players

• The Method Personal Training: Independent personal training studios with private-suite, appointment-based delivery and recurring memberships - representative of the regional boutique peer set that competes in similar affluent suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCH9rvePFmVWobCVcWRR2tyg
• Facebookfacebook.com/SchoolOfShredPodcast
• Instagraminstagram.com/johnreedfitness
• LinkedInlinkedin.com/company/john-reed-fitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Reed Fitness