Nbc Los Angeles

What Nbc Los Angeles does

NBC Los Angeles (KNBC, also branded as NBC4 Los Angeles and NBCLA) is a local broadcast television station founded in 1949, serving the Los Angeles designated market area across Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties. The station delivers local news, weather, traffic, sports, investigative journalism, and entertainment programming to millions of Southern California households, supplemented by community programming such as NewsConference (Southern California's longest-running public affairs show) and lifestyle segments including California Live.

The station's product portfolio spans traditional over-the-air broadcast on Channel 4, a network of digital properties including the NBCLA website and active social media presence, native mobile applications on iOS and Android (with live radar, location-based weather alerts, and live newscast streaming), and connected TV applications on Fire TV, Roku TV, Samsung TV, and Xumo. A 24/7 NBC4 News live stream is distributed through NBCUniversal's Peacock streaming platform, and the station produces engagement products such as The Challenge (a 20th-season weekly sports trivia show) and a portfolio of contests and sweepstakes.

Revenue is generated through three primary streams: traditional and digital advertising (covering broadcast news, sports rights for the Lakers, Dodgers, Rams, Galaxy, LAFC, Kings, and 2026 FIFA World Cup programming), streaming and subscription through Peacock, and retransmission consent fees paid by cable, satellite, and streaming TV providers. KNBC operates as a wholly-owned subsidiary of NBCUniversal Media, LLC, itself owned by Comcast Corporation (NASDAQ: CMCSA), and is a sister station to Telemundo 52 (KVEA), which together serve English- and Spanish-language audiences in the same market.

Name

Nbc Los Angeles

Legal name

NBCUniversal Media, LLC

Website

https://nbclosangeles.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

NBC4 Los Angeles (KNBC) is an NBC-owned local television station serving Southern California, delivering local news, weather, sports, and entertainment across broadcast, streaming, mobile, and connected TV platforms since 1949.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local news broadcasting
• Television news
• Weather forecasting
• Broadcast journalism
• Digital news streaming

Headquarters

HQ city

Universal City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: Traditional broadcast advertising including commercials during news programming, sports coverage (Lakers, Dodgers, Rams, World Cup), entertainment shows, and weather segments. Digital advertising on nbclosangeles.com and streaming platforms.
2. Streaming and Subscription: Content distributed through NBCUniversal's Peacock streaming platform, with 24/7 news streaming available to viewers. Mobile app engagement drives digital audience and streaming viewership.
3. Retransmission Consent: Fees paid by cable, satellite, and streaming TV providers (Xfinity, Xumo, Roku, Samsung TV) for the right to broadcast NBC4 content.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

NBC Los Angeles (KNBC/NBC4) is an NBC-owned local television station serving Southern California, providing local news, weather, sports, traffic, and entertainment content. The station broadcasts over-the-air on Channel 4 and distributes its programming across cable, satellite, mobile apps, connected TV apps, and the Peacock streaming platform, including 24/7 live news streaming.

Product overview

NBC4 Los Angeles (KNBC) is a local broadcast television station offering a multi-platform news and entertainment portfolio. The core products include the NBCLA Mobile App (iOS & Android) for on-the-go news consumption with live radar and personalized alerts, the NBCLA TV App for Fire TV and Roku enabling streaming on connected devices, and a 24/7 live news stream. Supporting products include The Challenge (20th season sports trivia game), NewsConference (public affairs programming), community engagement initiatives, and various contests and sweepstakes. The station covers local, national, and international news including World Cup content and specialized coverage areas like weather, investigations, politics, and lifestyle/entertainment content.

Differentiator

Problem solved

Functional benefit

Brands

• NewsConference: Southern California's longest-running public affairs show featuring interviews and political discussion
• California Live
• The Challenge

Products and services

• NBCLA Mobile App (iOS & Android) Mobile news application connecting users with top local stories, weather, breaking news, live TV streaming, and award-winning investigative journalism. Features exclusive live radar, location-based weather alerts, personalized news alerts, and the ability to watch live newscasts and NBC shows. Targeted at Southern California viewers who want on-the-go access to local news.
• NBCLA TV App (Fire TV & Roku) Streaming television application for Fire TV and Roku devices that enables users to browse current news, access up-to-date weather forecasts, and view new video content throughout the day. Targeted at cord-cutters and connected TV viewers in Southern California.
• NBC4 News Live Stream 24/7 live news streaming service providing continuous coverage of Southern California local news, weather, breaking stories, and NBC programming. Available through the Peacock streaming platform and the NBCLA app for viewers seeking round-the-clock news access.
• The Challenge Weekly sports trivia game show airing after Sunday Night Football, now in its 20th season. Hosted by Mario Solis broadcasting live from Universal CityWalk, with prizes including tickets to Universal Studios Hollywood, Chargers or Rams games, and dining credits. Targeted at LA sports fans.
• NewsConference Southern California's longest-running public affairs show featuring interviews and discussions on politics, hosted by NBC4 Political Reporter Conan Nolan. Targeted at civically engaged viewers seeking in-depth political coverage.
• California Live Lifestyle and entertainment programming segment covering Southern California culture, food, travel, and entertainment. Targeted at general viewers interested in local lifestyle content.

Quantifiable outcome

• Coverage of 8 FIFA World Cup matches at SoFi Stadium in 2026
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Casa México Los Angeles 2026minorStrategic or Co-development Partner · 1 May 2026NBC4 partnered with Casa México Los Angeles for World Cup live viewing parties, including Mexico vs. Czechia and Mexico vs. South Korea matches, engaging the Mexican community in Southern California.
• Telemundo 52 (KVEA)coreGTM or Marketing Partner · 23 April 2026NBC4 and Telemundo 52 co-hosted California gubernatorial and Los Angeles mayoral debates in May 2026 at Skirball Cultural Center. The partnership combines NBC's English-language reach with Telemundo's Spanish-language audience for maximum voter engagement across Southern California's diverse demographics.
• Woodcraft RangersminorStrategic or Co-development Partner · 14 April 2026NBCLA and Telemundo 52 hosted a play day for children in partnership with youth organization Woodcraft Rangers ahead of the FIFA World Cup, supporting youth sports and community development.
• Los Angeles World Cup 2026 Host CommitteecoreStrategic or Co-development Partner · 1 March 2026NBC4 is covering 10 World Cup Fan Zones across the Los Angeles area, including Original Farmers Market, City of Downey, Los Angeles Union Station, Hansen Dam Lake, LA County's Earvin 'Magic' Johnson Park, Venice Beach, Fairplex, West Harbor, and Downtown Burbank.
• NAMI Greater Los Angeles CountyminorGTM or Marketing PartnerNBC4 serves as media partner for NAMIWalks Greater LA County Mental Health Festival, promoting mental health awareness across Southern California communities.
• Long Beach Pride ParademinorGTM or Marketing PartnerNBC4 and Telemundo 52 served as media sponsors for the 43rd Annual Long Beach Pride Parade, with anchors Annabelle Sedano and Enrique Chiabra serving as media grand marshals.
• City of IrvinecoreStrategic or Co-development PartnerNBC4 covers Irvine's Great Park Championship Soccer Stadium as the USMNT training base for the 2026 FIFA World Cup, with the city partnering with USMNT, Soccer Forward Foundation, and local organizations for community coaching development.
• Orange County Fire Authority (OCFA)minorStrategic or Co-development PartnerNBC4's Hetty Chang was honored by OCFA for coverage of crews' response to a Garden Grove chemical tank emergency, demonstrating the station's commitment to public safety journalism.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Univision 34 Los Angeles (KMEX) / Univision 41 (KFTR): Spanish-language local broadcast duopoly competing for Hispanic viewers and Spanish-language ad spend in LA; the main broadcast competitor to NBC4's Telemundo 52 sister station.
• KTLA 5 Los Angeles: Long-established CW-affiliated local station in the LA market; competes directly with NBC4 for Southern California news viewers and ad dollars despite different network affiliation.
• CBS Los Angeles (KCBS-TV / KCAL-TV): CBS-owned-and-operated duopoly in LA competing head-to-head with NBC4 on local news, sports (including NFL on CBS), and primetime; identical network O&O revenue model anchored by retransmission consent and advertising.
• Fox 11 Los Angeles (KTTV): Fox-owned station in the LA DMA covering local news, weather, and sports (including Dodgers, NFL, World Series); primary direct competitor to NBC4 for sports-driven ad share in the same household universe.
• ABC7 Los Angeles (KABC-TV): ABC-owned local TV station in the Los Angeles DMA directly competing with NBC4 for local news, weather, sports, and political debate audiences; same Big Three network O&O economics and multichannel distribution model.
• Telemundo 52 Los Angeles (KVEA): NBCUniversal-owned Spanish-language sister station operating in the same LA DMA; co-produces political debates with NBC4 and shares community-event sponsorship — a hybrid of affiliate and direct competitor.
• NBC New York (WNBC): Fellow NBC-owned-and-operated flagship local station under NBCUniversal, operating in the #1 US DMA with analogous revenue mix (ads, retransmission, Peacock distribution) and same corporate programming resources.
• NBC Bay Area (KNTV): Another NBC O&O local station serving a major California DMA; structurally and operationally equivalent to NBC4 LA in terms of streaming integration, retransmission fees, and ad-sales stack.

Others

• Peacock (NBCUniversal Streaming): NBC4's parent-owned streaming platform carrying the station's 24/7 live news feed; functions simultaneously as a distribution channel (growing NBC4 reach) and as a partial substitute for the linear channel among cord-cutters.

Emerging players

• Los Angeles Times (latimes.com): Major regional digital news outlet competing for LA local-news audience and digital ad dollars against NBCLA.com; partially overlapping coverage and an indirect threat to NBC4's digital advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nbcla
• YouTubeyoutube.com/@nbcla
• Facebookfacebook.com/NBCLA
• Instagraminstagram.com/nbcla
• LinkedInlinkedin.com/company/nbcla

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nbc Los Angeles