Market Scan Information Systems
Market Scan provides cloud-based automotive payment calculation and analytics for U.S. dealers, OEMs, lenders, and tech platforms, processing 7 billion+ payment calculations monthly from 250+ data sources. It operates as a subsidiary of S&P Global Mobility following the February 2023 acquisition.
- Company typePrivate
- Founded1993
- HeadquartersCamarillo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Market Scan Information Systems does
Market Scan Information Systems is a U.S.-based provider of cloud-hosted automotive payment calculation and analytics software, founded in the early 1990s and headquartered in Camarillo, California with a Michigan office in Southfield. The company's core technology is a cloud-based calculation engine that ingests daily electronic data from 250+ unique sources spanning OEMs, lenders, dealers, and municipalities, and processes more than 7 billion lease and finance payment calculations per month at the ZIP code level. Its product suite addresses four customer segments: mDesking and mDrive for franchised dealers (search-by-payment and desking workflows), mScope and mGauge for OEMs and lenders (competitive payment and lender positioning analytics), Market Impact for market share and loyalty analytics, and mScanAPI for automotive technology companies and digital retailers seeking embedded payment calculations.
Since its February 2023 acquisition by S&P Global Mobility (a division of S&P Global, NYSE: SPGI), Market Scan has operated as a subsidiary within S&P Global Mobility's Sales Optimization portfolio while retaining its brand identity. Revenue is generated through subscription-based access to the platform for dealers and enterprise analytics customers, plus usage-based API licensing for tech-company integrators. Pricing is quote-based and varies by dealership count, feature modules, and integration scope. The company serves more than 10,000 dealerships and a range of named OEM, lender, and technology relationships including Walser Automotive Group, Google, Trend Motors, A2Z Sync, Ally, US Bank, Upstart, CDK Global, Tekion, and DriveCentric.
Market Scan's go-to-market combines direct enterprise sales, API-first distribution through mScanAPI, embedded integrations within Dealer Management Systems, and channel distribution via S&P Global Mobility. The company maintains an active presence at industry events including NADA Show and the Auto Finance Summit, and supports a content marketing program focused on digital retailing, dealer tools, and automotive analytics. Founder Rusty West remained with the company post-acquisition to drive integration and product innovation, and the leadership team has been expanded with senior automotive industry executives to support enterprise and API channel growth.
Market Scan Information Systems firmographics
Firmographics- Name
- Market Scan Information Systems
- Legal name
- Market Scan Information Systems, Inc.
- Website
- https://marketscan.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Market Scan provides cloud-based automotive payment calculation and analytics for U.S. dealers, OEMs, lenders, and tech platforms, processing 7 billion+ payment calculations monthly from 250+ data sources. It operates as a subsidiary of S&P Global Mobility following the February 2023 acquisition.
- Ownership category
- akta.pro rank
Market Scan Information Systems industry classification
Industry- Product category
- Automotive Payment Analytics
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Market Scan Information Systems is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Market Scan Information Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS/Platform Subscription: Subscription-based access to payment calculation platform and analytics tools for dealers, OEMs, and lenders. Pricing likely tiered based on dealership count and feature access.
- API Usage/Developer Licensing: API-based revenue from tech companies and digital retailers embedding Market Scan payment calculations into their platforms. Revenue based on usage volume and integration scope.
- Enterprise Analytics Services: Analytics and data services for OEMs and lenders including mScope and mGauge tools for competitive payment analysis and incentive optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Dealership Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Market Scan Information Systems product offering
Product offeringCore offering
Market Scan Information Systems provides cloud-based automotive payment calculation and analytics software that processes over 7 billion lease and finance payment calculations monthly using daily electronic data collected from 250+ OEM, lender, dealer, and municipality sources. Its suite includes mDesking (dealer payment calculation), mScope and mGauge (OEM/lender competitive analytics), mScanAPI (embedded payment calculation for tech platforms), and Market Impact (market share and demand analytics). The platform delivers geo-specific, ZIP-code-level payment precision for franchised dealers, OEMs, lenders, and automotive technology companies.
Product overview
Market Scan Information Systems offers an integrated suite of automotive payment analytics and calculation solutions. The core offering centers on a cloud-based payment calculation engine that processes over 7 billion lease and finance payment calculations monthly. For dealers, the flagship product is mDesking with the mDrive search-by-payment feature. For OEMs and lenders, mScope provides competitive vehicle payment analysis while mGauge offers lender-focused competitive analysis. Tech companies can integrate via mScanAPI. The products are unified by comprehensive data sourced from OEMs, lenders, dealers, and municipalities across 250+ unique data sources, enabling real-time, geo-specific payment calculations.
Differentiator
Problem solved
Functional benefit
Brands
- mDesking: Desking tool for dealers that provides vehicle payment calculations using data from over 250 sources, enabling customers to compare dozens of finance and lease options in seconds.
- mDrive
- mScope
- mGauge
- mScanAPI
Products and services
- mDesking Dealer desking tool that calculates real-time vehicle payments by aggregating OEM (vehicles, rebates, incentives, stackability and compatibility rules), dealer terms and conditions, lender programs, and municipality regulations (tax rates, fees, calculation methodologies) to deliver optimized finance and lease payment options for franchised automotive dealerships.
- mDrive Search-by-payment tool that matches consumers with vehicles within their specified monthly budget using real-time OEM, lender, dealer, and municipal data, enabling dealerships and digital retailers to present vehicle options aligned to a buyer's affordability criteria.
- mScope Competitive vehicle payment analytics tool for OEMs that delivers real-time competitive positioning insights down to ZIP code level, supporting incentive optimization, market share analysis, and pricing strategy decisions against competing brands.
- mGauge Competitive payment analytics tool for automotive lenders (captive finance companies, banks, credit unions) that enables real-time lender competitiveness analysis to inform money factor, program, and rate decisions and support strategic market share growth.
- mScanAPI API platform that connects automotive technology companies and digital retailers to Market Scan's pricing, incentive data, and cloud-based payment calculation engine, including the mDrive search-by-payment feature, for embedding vehicle payment functionality into their own products.
- Market Impact Market analytics tool that provides comprehensive views of market share, demand, loyalty, model profiles, and conquest and defection ratios to help dealers and OEMs sell more new and used vehicles through data-driven insights.
Quantifiable outcome
- Reduce negotiation time by offering competitive vehicle payments
- +2 more outcomes
Companies that use Market Scan Information Systems
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Market Scan Information Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Market Scan Information Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- S&P Global MobilitycoreAcquisition by S&P Global Mobility in February 2023. Market Scan became part of S&P Global Mobility's Sales Optimization tools portfolio. Integration enables combining Market Scan's payment calculations with S&P Global's broader automotive data. Joe LaFeir, President of Automotive Insights at S&P Global Mobility, stated the acquisition adds powerful new datasets and capabilities for next-generation digital automotive retail.
- automotiveMastermindminorAutomotiveMastermind expressed enthusiasm about using Market Scan's offerings to improve prediction pricing accuracy and marketing engagement for dealer partners. Part of the broader S&P Global Mobility integration strategy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Market Scan Information Systems competitors and assessment
Company assessmentEmerging players
- Roadster: Roadster is a digital retailing platform for automotive dealers and OEMs. Listed as a Market Scan integration partner on the company's homepage, Roadster competes at the consumer-facing payment quoting layer where Market Scan's mDrive and mScanAPI power the calculation back-end.
- AutoFi: AutoFi provides a digital automotive finance and desking platform for dealers and lenders. It is an emerging player competing with Market Scan in real-time payment calculation and lender program matching at the point of sale.
- Tekion: Tekion is a cloud-native DMS and dealer retailing platform. It is both a Market Scan partner (mScanAPI integration) and an emerging player whose native desking capabilities compete at the dealer workflow layer where Market Scan monetizes.
Regional players
- CarGurus: CarGurus operates an online automotive marketplace with pricing transparency and dealer leads. It is a regional player touching overlapping data (transaction prices, incentives) but does not directly compete in B2B dealer desking or lender analytics.
- TrueCar: TrueCar is a U.S. online automotive marketplace that surfaces pricing and incentive data to consumers. It is a regional player with overlapping access to OEM incentive information but a consumer-facing go-to-market rather than B2B dealer desking.
Broad incumbents
- CDK Global: CDK Global is a leading dealer management system (DMS) provider whose platform hosts Market Scan's desking integrations. It is a broad incumbent and simultaneously a key distribution partner, illustrating the channel overlap that defines Market Scan's competitive set.
- Dealertrack (Cox Automotive): Dealertrack provides DMS, lender network, and desking solutions to U.S. franchised dealers. It competes with Market Scan's dealer-side value proposition and shares customer overlap in dealer payment quoting workflows.
- vAuto: vAuto (Cox Automotive) provides inventory pricing and management tools to franchised dealers. It is an indirect competitor in dealer profitability optimization, complementary to Market Scan's desking and incentive capabilities.
- Cox Automotive: Cox Automotive is the largest U.S. provider of dealer software and data services (Dealertrack, vAuto, Manheim, Kelley Blue Book). It overlaps with Market Scan across dealer desking, inventory pricing, and market analytics, but operates as a broad incumbent with a much wider portfolio.
Direct peers
- JATO Dynamics: JATO Dynamics provides global automotive competitive pricing and specification data to OEMs. It is a direct peer in automotive market analytics and incentive intelligence — overlapping with Market Scan's mScope offering — and one of Market Scan VP Matt Weiss's prior employers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Market Scan Information Systems social profiles
Digital presenceMarket Scan Information Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Scan Information Systems leadership team
Management profileNumber of profiles
Profiles9 records
Market Scan Information Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Scan Information Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Scan Information Systems
What does Market Scan Information Systems do?
Market Scan Information Systems provides cloud-based automotive payment calculation and analytics software that processes over 7 billion lease and finance payment calculations monthly using daily electronic data collected from 250+ OEM, lender, dealer, and municipality sources. Its suite includes mDesking (dealer payment calculation), mScope and mGauge (OEM/lender competitive analytics), mScanAPI (embedded payment calculation for tech platforms), and Market Impact (market share and demand analytics). The platform delivers geo-specific, ZIP-code-level payment precision for franchised dealers, OEMs, lenders, and automotive technology companies.
Is Market Scan Information Systems a public or private company?
Market Scan Information Systems is a private company. It is classified as corporate owned and is currently operating.
When was Market Scan Information Systems founded?
Market Scan Information Systems was founded in 1993. It employs 51 to 100 people.
Where is Market Scan Information Systems based?
Market Scan Information Systems is headquartered in Camarillo, United States, in the North America region.
How does Market Scan Information Systems make money?
Three revenue lines are on record. SaaS/Platform Subscription is the primary driver. The others are API Usage/Developer Licensing and enterprise Analytics Services.
Who are Market Scan Information Systems's main competitors?
Emerging players on record are Roadster, AutoFi and Tekion. Regional players are CarGurus and TrueCar. Broad incumbents are CDK Global, Dealertrack (Cox Automotive), vAuto and Cox Automotive. JATO Dynamics is listed as a direct peer.
Does Market Scan Information Systems have an API?
Yes. Market Scan offers the mScanAPI for tech companies and automotive platforms to integrate payment calculations. The API provides access to pricing and incentive data, calculation engine, and the mDrive search-by-payment feature. It enables tech companies to deliver accurate vehicle payment calculations with real-time data, with a stated goal to accelerate market entry and reduce development costs.
What industry is Market Scan Information Systems in?
Market Scan Information Systems's product category is Automotive Payment Analytics. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 513210 and its SIC code is 7374.