vAuto
vAuto is a Cox Automotive subsidiary providing AI-powered SaaS inventory management software to over 14,000 auto dealerships across the US and Canada. Its suite spans used and new vehicle pricing, wholesale sourcing, reconditioning, and digital merchandising.
- Company typePrivate
- Founded2005
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What vAuto does
vAuto is a dealer inventory management software company and wholly-owned subsidiary of Cox Automotive, Inc., headquartered in Atlanta, Georgia. The company delivers a SaaS suite covering the complete inventory lifecycle for automotive dealerships, including used car inventory optimization (ProfitTime GPS, Provision), new car inventory management (Conquest), wholesale sourcing (Stockwave), reconditioning workflow (iRecon), and digital merchandising (Intelligent Promotion, Vehicle Intelligence 360). All products are powered by Live Market View, a proprietary real-time market intelligence layer that delivers pricing, stocking, and merchandising recommendations that adjust as inventory turns and market conditions change.
The platform leverages Cox Automotive's ecosystem — drawing on billions of data points from Manheim auctions, Autotrader listings, Kelley Blue Book valuations, Dealertrack, VinSolutions, and Xtime — to power predictive analytics that standalone competitors cannot replicate. vAuto has built AI capabilities across multiple modalities, including agentic AI (vAuto Assistant for automated inventory management tasks), generative AI (Autowriter for vehicle descriptions), computer vision (via the UVeye integration for automated vehicle inspection), NLP, and predictive pricing. In 2026 the company previewed four new AI workflow innovations — Common Problems, Vehicle Journey, vAuto Assistant, and the Cox Automotive Navigator browser extension — demonstrated at NADA 2026.
vAuto operates a direct enterprise sales model selling annual quote-based SaaS subscriptions to over 14,000 franchise and independent auto dealers across the United States and Canada. Pricing is tailored to dealership size, number of rooftops, and selected modules, with no public pricing tiers disclosed. The company embeds Performance Management coaching as a service layer, with dedicated Performance Managers supporting dealer adoption and ongoing optimization. vAuto also runs vAuto Academy, a certification program covering its variable management methodology. The company is privately held within Cox Enterprises and does not publicly report standalone revenue or ARR.
vAuto firmographics
Firmographics- Name
- vAuto
- Legal name
- vAuto, Inc.
- Website
- https://vauto.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- vAuto is a Cox Automotive subsidiary providing AI-powered SaaS inventory management software to over 14,000 auto dealerships across the US and Canada. Its suite spans used and new vehicle pricing, wholesale sourcing, reconditioning, and digital merchandising.
- Ownership category
- akta.pro rank
vAuto industry classification
Industry- Product category
- Dealer Inventory Management Software
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where vAuto is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vAuto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Dealer Inventory Management Software: vAuto provides a suite of software solutions for dealer inventory management on a subscription basis. Dealers pay recurring fees for access to ProfitTime GPS, Provision, Conquest, Stockwave, Merchandising, and iRecon products. The platform includes performance management coaching as part of the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription for auto dealerships |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
vAuto product offering
Product offeringCore offering
vAuto provides a suite of SaaS solutions that manage the complete life cycle of new and used vehicle inventory for automotive dealerships. The platform combines inventory management (Provision, Conquest), variable management pricing (ProfitTime GPS), wholesale sourcing (Stockwave), reconditioning workflow (iRecon), and digital merchandising (Intelligent Promotion, Vehicle Intelligence 360) — all powered by a real-time market data layer called Live Market View and augmented by proprietary AI capabilities. Customers are primarily franchise, independent, and dealer-group auto retailers in the U.S. and Canada subscribing on annual enterprise contracts.
Product overview
vAuto delivers a suite of solutions for the complete life cycle of new and used inventory. The platform operates as an integrated ecosystem with ProfitTime GPS as the flagship variable management solution for used car optimization, Provision for core used car inventory management, Conquest for new car inventory, Stockwave for wholesale auction sourcing, iRecon for reconditioning management, and Merchandising tools (Intelligent Promotion, Vehicle Intelligence 360) for digital marketing. All products are powered by Live Market View market intelligence. The suite is enhanced by Global Search for unified acquisition, vAuto Academy for training and certification, and dedicated Performance Management coaching services.
Differentiator
Problem solved
Functional benefit
Brands
- ProfitTime GPS: Data-driven inventory management solution that brings insights about each vehicle's value to every retail pricing and sourcing decision.
- Provision
- Conquest
- Stockwave
- iRecon
- Merchandising
Products and services
- ProfitTime GPS Variable management pricing and inventory optimization solution for used car dealers that drives profitability car-by-car across all retail pricing and sourcing channels.
- Provision Inventory management software using vAuto's Live Market View to help used car dealers stock, appraise, price, and list vehicles more precisely than competitors.
- Conquest New car inventory management providing real-time Live Market View of new car inventory for better new car strategies and dealer trades.
- Stockwave Wholesale sourcing software providing access to vehicles from 300+ marketplaces with up-to-the-minute live market data on used car values and pricing.
- iRecon Reconditioning software enabling efficient communication with recon partners, tracking of approval times, and GPS vehicle location, integrated with ProfitTime GPS and Provision dashboards.
- Merchandising (Intelligent Promotion and Vehicle Intelligence 360) AI-powered merchandising tools that enhance VDP content with attention-grabbing promotions, automated descriptions, and 360-degree vehicle photography to drive consumer engagement.
Quantifiable outcome
- ProfitTime GPS dealers see 4.5% increase in sales volume vs. 10.7% decrease for Provision dealers
- +7 more outcomes
Companies that use vAuto
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
vAuto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature12 records
vAuto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UVeyecoreUVeye and vAuto launched an integrated AI-powered vehicle inspection and condition intelligence service for dealerships. The partnership integrates UVeye's automated inspection technology (AI-powered vehicle inspection systems) with vAuto's appraisal, pricing, and inventory tools. The solution automates and objectifies vehicle condition assessments, helping dealers make better acquisition and pricing decisions. The partnership was announced in August 2025 and piloted since then, with over 125 dealers testing the solution and acquiring more than 850 vehicles using automated inspection processes. The integrated solution is live at select dealerships including Brickell Chrysler Dodge Jeep Ram in Miami, with plans to expand bundled offerings and cross-platform integrations throughout 2026. Demonstrations were scheduled for NADA Show 2026 in Las Vegas.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
vAuto competitors and assessment
Company assessmentOthers
- Kelley Blue Book (Cox Automotive): Cox Automotive sister brand providing vehicle valuation and pricing data integrated with vAuto's Live Market View; an ecosystem enabler whose valuations and Instant Cash Offer directly feed vAuto's appraisal and pricing workflows.
Direct peers
- Dominion Dealer Solutions: Dealer SaaS provider offering CRM, ILM, desking, and inventory management solutions for franchise and independent dealers; comparable product scope and target customer base to vAuto's Provision and Conquest suite.
- Tekion: Cloud-native dealer management platform offering CRM, inventory, and sales workflows competing directly with vAuto's suite across franchise dealers; listed alongside vAuto in FeaturedCustomers' Winter 2025 DMS report.
- Frazer Computing: Independent auto dealer software vendor offering DMS, inventory management, and accounting tools to BHPH and franchise dealers; a directly comparable SaaS peer for the independent-dealer segment vAuto serves.
- DealerSocket (Reynolds and Reynolds): Dealer SaaS platform providing CRM, inventory, desking, and marketing tools for franchise and independent dealers; directly comparable to vAuto across inventory and customer management workflows.
- VinSolutions: Cox Automotive sister brand offering dealer CRM, ILM, and inventory marketing tools; a comparable dealer-SaaS product that competes with vAuto inside the same Cox Automotive ecosystem and is benchmarked alongside it in industry reports.
- PBS Systems: DMS and dealer software vendor serving franchise and independent auto dealers across North America, with inventory and CRM modules that overlap vAuto's Provision and Conquest products.
Broad incumbents
- CDK Global: Incumbent dealer management system (DMS) vendor with deep OEM relationships and broad dealer footprint; competes with vAuto across inventory, CRM, and dealership operations as a broader-suite incumbent.
- Dealertrack: Cox Automotive's dealership software arm (DMS, desking, F&I); an internal Cox peer whose DMS and inventory workflow capabilities directly overlap with vAuto's Conquest and Provision products.
- Reynolds and Reynolds: Long-standing DMS provider for franchise auto dealers with integrated inventory, accounting, and F&I workflows; a comparable dealer-software incumbent that competes for the same enterprise IT budget as vAuto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
vAuto social profiles
Digital presencevAuto financial estimates
Financial estimateRevenue estimate
Valuation estimate
vAuto leadership team
Management profileNumber of profiles
Profiles11 records
vAuto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vAuto M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vAuto
What does vAuto do?
vAuto provides a suite of SaaS solutions that manage the complete life cycle of new and used vehicle inventory for automotive dealerships. The platform combines inventory management (Provision, Conquest), variable management pricing (ProfitTime GPS), wholesale sourcing (Stockwave), reconditioning workflow (iRecon), and digital merchandising (Intelligent Promotion, Vehicle Intelligence 360) — all powered by a real-time market data layer called Live Market View and augmented by proprietary AI capabilities. Customers are primarily franchise, independent, and dealer-group auto retailers in the U.S. and Canada subscribing on annual enterprise contracts.
Is vAuto a public or private company?
vAuto is a private company. It is classified as corporate owned and is currently operating.
When was vAuto founded?
vAuto was founded in 2005. It employs 251 to 500 people.
Where is vAuto based?
vAuto is headquartered in Atlanta, United States, in the North America region.
How does vAuto make money?
One revenue line is on record: saaS Subscription - Dealer Inventory Management Software.
Who are vAuto's main competitors?
Kelley Blue Book (Cox Automotive) is listed as an others. Direct peers are Dominion Dealer Solutions, Tekion, Frazer Computing, DealerSocket (Reynolds and Reynolds), VinSolutions and PBS Systems. Broad incumbents are CDK Global, Dealertrack and Reynolds and Reynolds.
Does vAuto have an API?
No public API is recorded for vAuto.
What industry is vAuto in?
vAuto's product category is Dealer Inventory Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).