Display NOW

What Display NOW does

Display NOW, operated by Duke Technologies LLC, is a Boston-based cloud SaaS platform that enables businesses to convert any internet-connected screen into remotely managed digital signage. The platform pairs a browser-based content management system (Display NOW Manager) with playback clients for Amazon Fire TV, Google TV, and a no-install Web Player, allowing users to upload media, build playlists, schedule broadcasts, and push updates across multiple locations from any device. In 2024 the company extended into hardware with the Edge Player (a custom 24/7-reliability device bundled into its Business Edge plan) and introduced Designer, a generative AI content creation assistant that produces signage artwork using image generation provided by third-party vendor fal.

The company's revenue model is predominantly per-screen subscription SaaS, tiered across Basic ($4.99-$7.99/screen/month), Pro ($8.99-$10.99/screen/month), Business Edge ($19-$29/screen/month, hardware-included), and a custom Enterprise tier at a 25+ screen floor. Distribution is product-led: a 14-day free trial with no credit card, freemium onboarding, presence in Google Play and Amazon Appstores, and a direct-to-Amazon/Best-Buy hardware purchase path, supplemented by a demo-request sales motion for enterprise accounts. Customer base spans SMBs (e.g., Halftime Pizza) and larger reference accounts (St. Regis, Cintas, Marriott Bonvoy, The River Casino) across restaurants, retail, hospitality, casinos, schools, corporate lobbies, event venues, and grocery.

Display NOW is privately held, founder-led (Chris Dukich is identified as the driving force behind the business), bootstrapped with no disclosed funding rounds or external investors, and operates with 11-50 employees. The company is SOC 2 Type II certified, supports integrations with Canva, Google Slides, YouTube, and major stock-image libraries, and serves a globally accessible web platform without disclosed geographic restrictions.

Name

Display NOW

Legal name

DUKE TECHNOLOGIES, LLC

Website

https://displaynow.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Display NOW is a Boston-based cloud SaaS platform that turns any screen into remotely managed digital signage, serving SMBs and enterprises across restaurants, retail, hospitality, casinos, and offices via per-screen subscriptions and bundled hardware.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Indoor and Outdoor Display Advertising (54185), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Digital signage software
• Cloud-based signage
• Screen content management
• Digital menu boards
• Remote signage control

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Supply Chain

Revenue model

1. SaaS Subscription (Per Screen): Tiered subscription plans billed monthly or annually per screen. Includes Basic, Pro, Business Edge, and Enterprise tiers with escalating features including cloud storage, video quality, AI credits, and support levels.
2. Hardware Sales: Display NOW Edge Player custom hardware sold bundled with Business Edge plan ($199 value included free). Also available separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Display NOW is a cloud-based digital signage software platform that enables businesses to remotely create, schedule, and manage content on any screen. The offering pairs the Display NOW Manager web-based CMS with the Display NOW Digital Signage Player app (for Fire TV, Google TV, or browser), includes an AI-powered Designer for automated content generation, and supports optional Edge Player hardware for 24/7 reliability deployments across multiple locations.

Product overview

Display NOW is a cloud-based digital signage software platform enabling businesses to remotely manage content on screens. The core offering consists of the Display NOW Manager (web-based CMS for content creation, scheduling, and screen management) paired with the Display NOW Digital Signage Player app (runs on Fire TV, Google TV, or web browser). The platform includes the AI-powered Designer feature for automated content generation, and the Edge Player hardware device for 24/7 reliability deployments. Four pricing tiers are offered: Basic (entry), Pro (collaboration features), Business Edge (with free hardware), and Enterprise (custom). The platform integrates natively with Canva for design, and supports Google Slides, YouTube, and stock image libraries for content sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Display NOW Manager Cloud-based digital signage management platform (CMS) that enables businesses to remotely create, schedule, organize, and control content across unlimited screens from any device via a web interface. Used by restaurants, retailers, hotels, casinos, and corporate offices.
• Display NOW Digital Signage Player Media player application that runs on Fire TV and Google TV devices, transforming any screen into a digital signage display. Pairs with the Manager via a unique screen code for remote content management.
• Edge Player Hardware Custom hardware device designed for 24/7 reliability deployments, included free with the Business Edge plan ($199 value standalone). Features AI playback enhancement, 4K Ultra HDR support, and white-glove device management.
• Designer (AI Content Creation) AI-powered content creation feature built into the Display NOW Manager. The first digital signage platform with a built-in AI assistant that creates professional content automatically. Available across all tiers with monthly AI image credit allocations.

Quantifiable outcome

• Reduces design complexity with AI-generated content
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScreenCloud: ScreenCloud is a cloud-based digital signage SaaS platform that lets businesses manage content across screens remotely. Directly comparable to Display NOW on core CMS functionality, target SMB-to-enterprise customer base, and pricing-by-screen subscription model.
• Yodeck: Yodeck offers affordable cloud-managed digital signage with a hardware player bundle (similar to Display NOW's Edge Player) and per-screen subscription pricing. Comparable business model combining proprietary player hardware with tiered SaaS subscriptions aimed at SMBs.
• OptiSigns: OptiSigns is a digital signage software platform offering cloud-based content management, AI features, and screen player apps for various devices. Closely matches Display NOW's combination of self-serve SaaS, AI content creation, and broad device/player support.
• Kitcast: Kitcast is a digital signage solution originally built for Apple TV and expanded to other devices, with cloud-based content management. Competes with Display NOW on the Fire TV / Google TV / consumer-device-as-player model and SMB-friendly SaaS pricing.
• Rise Vision: Rise Vision is a cloud digital signage platform focused on schools, businesses, and nonprofits with template-driven content and per-display pricing. Directly comparable subscription model and vertical-agnostic use cases overlapping with Display NOW's primary segments.
• Pickcel: Pickcel provides cloud-based digital signage software with content scheduling, remote management, and AI-powered design tools. Comparable core feature set, SMB-to-mid-market positioning, and subscription pricing to Display NOW.
• Enplug: Enplug offers a cloud-based digital signage platform with content management, app ecosystem, and player devices for retail and corporate environments. Competes directly on CMS functionality and customer-facing display use cases.

Broad incumbents

• Scala (by STRATACACHE): Scala is an enterprise digital signage incumbent owned by STRATACACHE, serving large retail, QSR, and corporate customers with end-to-end signage networks. Represents the higher-end incumbent that Display NOW competes against when pitching upmarket into the same verticals.
• Samsung MagicINFO: Samsung MagicINFO is a digital signage CMS bundled with Samsung's commercial display hardware. Comparable as a hardware-plus-software digital signage solution, but anchored to Samsung's display ecosystem rather than device-agnostic.
• BrightSign: BrightSign is an established manufacturer of commercial digital signage media players paired with its BSN.cloud CMS. Comparable on the hardware-plus-software axis (Edge Player analog) but with a much larger enterprise installed base and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/displaynow
• YouTubeyoutube.com/channel/UCLbSjcDyjlIzv7YST33StQA
• Facebookfacebook.com/displaynow.io
• LinkedInlinkedin.com/company/displaynow
• Instagraminstagram.com/displaynow.io
• Pinterestin.pinterest.com/displaynowsignage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Display NOW