Pickcel
Pickcel, operated by LaneSquare Technology Pvt Ltd and founded in 2014 in Bangalore, India, is a SaaS digital signage and employee communications platform serving 9,000+ multi-location businesses across 70+ countries and managing 150,000+ screens, with notable customers including Mercedes-Benz, Amazon, McDonald's, Accenture, and Nestlé.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pickcel does
Pickcel, operated by LaneSquare Technology Pvt Ltd, is a Bangalore-headquartered SaaS company founded in 2014 that provides cloud-based digital signage and employee communications software to multi-location businesses globally. The platform unifies digital signage content management, employee-facing communications delivery, mobile management, and analytics in a single cloud product, with an on-premise deployment option for regulated buyers. The company serves 9,000+ businesses across 70+ countries and manages 150,000+ screens; named enterprise customers include Mercedes-Benz, Amazon, Accenture, Unilever, McDonald's, Nestlé, Decathlon, and HCLTech.
The underlying platform is built around a centralized content management system that pushes real-time updates to 50+ supported device types via dedicated player applications (Android, Samsung Tizen, BrightSign, LG webOS, ChromeOS, Amazon Signage Stick). It integrates with enterprise software including Microsoft Teams, WhatsApp, SMS gateways, Power BI, Google Slides, Google Sheets, Canva, YouTube, and weather/data feeds. Architecture supports both cloud SaaS and on-premise deployment with SOC 2 Type II, ISO 27001, and GDPR compliance.
The business model is per-screen monthly SaaS subscriptions across four tiers: a free plan, Lite at $15/screen/month, Standard at $25/screen/month, and Enterprise at custom pricing on multi-year contracts. Go-to-market is hybrid, combining enterprise direct sales (via a 'Request a Demo' CTA targeting large organizations) with a self-serve freemium motion for SMB and individual users. The company is privately held and bootstrapped, led by founders Rajesh Bhattacharjee (CEO) and Basudev Saha (CTO), with approximately 26-30 employees.
Pickcel firmographics
Firmographics- Name
- Pickcel
- Legal name
- LaneSquare Technology Pvt Ltd
- Website
- https://pickcel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pickcel, operated by LaneSquare Technology Pvt Ltd and founded in 2014 in Bangalore, India, is a SaaS digital signage and employee communications platform serving 9,000+ multi-location businesses across 70+ countries and managing 150,000+ screens, with notable customers including Mercedes-Benz, Amazon, McDonald's, Accenture, and Nestlé.
- Ownership category
- akta.pro rank
Pickcel industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
Keywords
Where Pickcel is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pickcel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Pickcel generates revenue primarily through recurring SaaS subscription fees, structured in multiple tiers (Free, Lite, Standard, Enterprise) with per-screen pricing. The subscription model includes cloud platform access, content management, workplace communications, analytics, and third-party integrations. Annual billing is offered at a discount. Upsell opportunities exist from free to paid tiers and across screen-count expansions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — entry-level digital signage for individual users or small teams |
| Subscription | Annual | Lite Plan — mid-market plan at $15 per screen per month |
| Subscription | Annual | Standard Plan — $25 per screen per month for growing businesses |
| Subscription | Multi-year contract | Enterprise Plan — custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pickcel product offering
Product offeringCore offering
Pickcel sells a cloud-based and on-premise digital signage SaaS platform that enables businesses to create, schedule, publish, and manage visual content across networks of digital screens from a single dashboard. The platform also includes a multi-channel employee communications module that pushes announcements to screens, desktops, Microsoft Teams, WhatsApp, and SMS. Revenue is generated primarily through tiered per-screen SaaS subscriptions (Free, Lite, Standard, Enterprise) sold via direct enterprise sales and self-serve sign-up.
Product overview
Pickcel is a unified digital signage software platform offering both cloud-based and on-premise deployment options. The core product is the Pickcel Digital Signage Software platform, which serves as the central CMS for creating, scheduling, and managing content across screens. The platform includes specialized modules including Pickcel Go Mobile App for remote content management, Digital Signage Templates for ready-made layouts, Wayfinding Signage for building navigation, Employee Communication App for multi-channel internal communications (supporting 8 channels: screens, desktops, Teams, WhatsApp, SMS, screensavers, scrollers, wallpapers), Electronic Bulletin Board for workplace announcements, Digital Product Catalogue for retail displays, and Digital Menu Board for restaurants. Pickcel supports over 50 device types through dedicated player applications including Android, Samsung Tizen, BrightSign, Amazon Signage Stick, and more. Industry-specific solutions cover corporate offices, retail, restaurants, manufacturing, healthcare, hospitality, education, and transportation sectors, while specialized applications include video walls (Wall Craft), live streaming (Instastream), interactive kiosks, queue management, visitor management, FIDS for airports, and safety communication systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Pickcel Digital Signage Software Cloud-based and on-premise digital signage platform that enables businesses to create, schedule, publish, and manage content across digital screens from a single dashboard. Sold as tiered per-screen subscriptions (Free, Lite, Standard, Enterprise) and targets enterprises with multi-location networks.
- On-Premise Digital Signage Enterprise deployment option of the Pickcel platform that runs on the customer's own servers or private cloud, providing SOC 2 Type II, ISO 27001, RBAC, and SSO controls. Sold as a separately contracted enterprise deployment for regulated and large organizations.
- Pickcel Go Mobile App Companion mobile application for iOS and Android that lets administrators update content, launch promos, and monitor screen health from a phone. Sold as a downloadable add-on to Pickcel Digital Signage Software subscriptions.
- Employee Communication App Multi-channel employee communications module that pushes announcements from one Pickcel dashboard to digital screens, desktops, Microsoft Teams, WhatsApp, and SMS. Sold as an add-on module to the core digital signage subscription, targeted at enterprise internal-communications teams.
- Pickcel Digital Signage Player Apps Suite of downloadable player applications (Android, Samsung Tizen, BrightSign, and Amazon Signage Stick) that turn TVs and media players into Pickcel-managed digital signage endpoints. Sold as part of the Pickcel subscription; the Amazon Signage Stick player was launched in November 2025 through a partnership with Amazon Signage.
Quantifiable outcome
- 150,000+ screens managed on the Pickcel platform
- +2 more outcomes
Companies that use Pickcel
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Pickcel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
Pickcel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon SignagecorePickcel announced a collaboration with Amazon Signage to integrate support for the Amazon Signage Stick into the Pickcel platform. This integration enables Pickcel's customers to use Amazon's dedicated digital signage hardware alongside Pickcel's content management and employee communications software. The partnership extends Pickcel's hardware ecosystem and gives Amazon Signage Stick customers access to Pickcel's full digital signage and internal communications feature set. The collaboration was announced on November 27, 2025, via multiple news wire releases.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Pickcel competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck offers cloud digital signage software with a freemium tier and paid plans targeting SMB through enterprise, very similar to Pickcel's hybrid PLG and field sales motion. Directly comparable in pricing structure and feature set.
- NoviSign: NoviSign provides cloud-based digital signage software with subscription pricing and content management features similar to Pickcel. Directly comparable on platform functionality, pricing tiers, and target verticals.
- Raydiant: Raydiant is a cloud digital signage and in-store experience platform targeting retail and enterprise with subscription pricing, directly competing with Pickcel on SMB and mid-market deals.
- OptiSigns: OptiSigns is a digital signage SaaS with broad device support and per-screen subscription pricing, competing head-to-head with Pickcel in mid-market and enterprise deals. Comparable on product scope, integrations, and pricing model.
- Rise Vision: Rise Vision is a cloud digital signage platform focused on schools, businesses, and nonprofits, with subscription pricing comparable to Pickcel. Direct peer on product and a subset of customer segments.
- ScreenCloud: ScreenCloud is a cloud-based digital signage SaaS platform serving SMB and enterprise customers globally with similar CMS, app integrations, and per-screen pricing model. Directly comparable to Pickcel on product, GTM, and customer segments.
Emerging players
- Kitcast: Kitcast is a digital signage app focused on Apple TV and iOS endpoints, overlapping with Pickcel on content management but with a narrower hardware focus. Comparable on CMS features with a more constrained ecosystem.
Broad incumbents
- Broadsign: Broadsign is a large, established digital signage platform serving out-of-home advertising and enterprise networks with CMS and programmatic capabilities. Broader portfolio and larger scale than Pickcel but overlapping on enterprise signage use cases.
- Scala (now part of Stratacache): Scala is a long-standing digital signage incumbent offering enterprise CMS, analytics, and hardware services across retail, QSR, and corporate verticals. Broader portfolio and deeper enterprise footprint than Pickcel.
- Samsung MagicINFO: MagicINFO is Samsung's bundled CMS for its commercial displays, integrating hardware and software. While Pickcel supports Samsung Tizen endpoints, MagicINFO represents an incumbent hardware-bundled alternative for similar enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pickcel social profiles
Digital presencePickcel compliance and trust
Trust signalCompliance3 records
Pickcel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickcel leadership team
Management profileNumber of profiles
Profiles3 records
Pickcel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickcel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickcel
What does Pickcel do?
Pickcel sells a cloud-based and on-premise digital signage SaaS platform that enables businesses to create, schedule, publish, and manage visual content across networks of digital screens from a single dashboard. The platform also includes a multi-channel employee communications module that pushes announcements to screens, desktops, Microsoft Teams, WhatsApp, and SMS. Revenue is generated primarily through tiered per-screen SaaS subscriptions (Free, Lite, Standard, Enterprise) sold via direct enterprise sales and self-serve sign-up.
Is Pickcel a public or private company?
Pickcel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pickcel founded?
Pickcel was founded in 2014. It employs 11 to 50 people.
Where is Pickcel based?
Pickcel is headquartered in Bangalore, India, in the Asia region.
How does Pickcel make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Pickcel's main competitors?
Direct peers on record are Yodeck, NoviSign, Raydiant, OptiSigns, Rise Vision and ScreenCloud. Kitcast is listed as an emerging player. Broad incumbents are Broadsign, Scala (now part of Stratacache) and Samsung MagicINFO.
Does Pickcel have an API?
No public API is recorded for Pickcel.
What industry is Pickcel in?
Pickcel's product category is Digital Signage Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout. Its NAICS code is 51821 and its SIC code is 7372.