Hoox
Hoox is a Miami-based Customer Activation Platform, founded in 2022, that helps card issuers and adjacent financial players engage cardholders to capture top-of-wallet spend across issuers, merchants, PSPs, and emerging verticals.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hoox does
Hoox is a Miami-based Customer Activation Platform targeting financial service providers, founded in 2022. Its stated function is to help card issuers and adjacent financial players engage cardholders with the objective of capturing top-of-wallet spend. The platform is structured around five named modules: AI Shopping Agents, Lead Management, Embedded Finance, Data Insights, and the core Platform itself, with a Developer portal suggesting an API-accessible architecture intended to support partner and merchant integrations.
The product is sold via direct B2B sales and is positioned across an unusually broad set of segments — Credit Unions, Crypto Banks, Issuers, Merchants, PSPs, OEMs, Marketers, and AI Assistants — indicating a multi-sided platform thesis rather than a single-wedge go-to-market. The inclusion of an Isracard-specific pricing page, alongside a claimed global reach, points to international commercialization intent beyond the Miami base.
The company operates with 1–10 employees and has no disclosed funding rounds, named customers, partnerships, leadership bios, or revenue figures. As a result, traction, capital base, and commercial validation are not assessable from available information, and the business model is best characterized as an early-stage, direct-sales B2B platform targeting financial services with an AI-forward product surface.
Hoox firmographics
Firmographics- Name
- Hoox
- Website
- https://hooxpay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hoox is a Miami-based Customer Activation Platform, founded in 2022, that helps card issuers and adjacent financial players engage cardholders to capture top-of-wallet spend across issuers, merchants, PSPs, and emerging verticals.
- Ownership category
- akta.pro rank
Where Hoox is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Hoox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Hoox product offering
Product offeringCore offering
Hoox operates a Customer Activation Platform that helps card issuers and other financial service providers engage cardholders through embedded offers, rewards, and promotions. The platform manages four data types (including leads) and combines AI Shopping Agents with lead management, embedded finance, and data insights capabilities. It is sold to issuers, credit unions, crypto banks, merchants, PSPs, OEMs, and marketers to drive top-of-wallet card usage.
Product overview
Hoox offers a unified platform for engaging cardholders with embedded offers. The core offering consists of a Platform that manages 4 data types including leads, complemented by AI Shopping Agents for intelligent shopping assistance. Additional modules include Lead Management for lead tracking, Embedded Finance for financial services integration, and Data Insights for analytics. The platform serves multiple stakeholder segments including Credit Unions, Crypto Banks, Issuers, Marketers, Merchants, OEMs, and PSPs (Payment Service Providers).
Differentiator
Problem solved
Functional benefit
Products and services
- Hoox Platform Core platform enabling embedded offers for cardholders, managing 4 data types (including leads) and supporting stakeholder segments including issuers, merchants, marketers, credit unions, crypto banks, PSPs, and OEMs.
- AI Shopping Agents
- Lead Management Lead management platform that handles the platform's 4 lead data types for cardholder engagement.
- Embedded Finance Embedded finance solutions enabling financial services integration for card issuers and partners, allowing offers, rewards, and financial capabilities to be embedded in partner platforms.
- Data Insights
Companies that use Hoox
Customer profileSegments8 records
Ideal customer profiles8 records
Hoox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoox partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Hoox competitors and assessment
Company assessmentOthers
- Foursquare: Location and merchant visit data platform used to power offer targeting and attribution; comparable as a data/insights input for merchant offer personalization.
- Plaid: Financial data connectivity and developer infrastructure used by fintechs and issuers; comparable as enabling infrastructure for card-linked experiences, though not a direct competitor.
- Yodlee (Envestnet): Aggregated financial data and analytics platform powering personalization and engagement for financial institutions — adjacent data layer that competes for the same buyer mindshare as Hoox.
Emerging players
- LoyaltyLion: Loyalty and rewards platform primarily serving e-commerce merchants; overlaps with Hoox's merchant and marketer-facing capabilities, though focused on DTC rather than card-issuer rails.
- Tremendous: Disbursements and rewards platform used by fintechs and brands to deliver incentives; overlaps with Hoox's marketer and merchant use cases for funded offers and incentives.
- Addi / TrueLayer: Embedded finance and open banking infrastructure providers serving banks and merchants; comparable to the Embedded Finance and PSP/OEM integration motion Hoox is pursuing.
Direct peers
- Cardlytics: Public card-linked marketing platform that serves banks and merchants with purchase-intent-based offers — directly comparable to Hoox's core offering, but at much larger scale and with deeper issuer relationships.
- RewardOps: API-first loyalty and rewards infrastructure platform for banks, fintechs, and brands — comparable to Hoox's developer-portal-led GTM and modular rewards stack.
- Neighborhoods (formerly Quotient Technology): Merchant-funded digital promotions and loyalty platform with deep retailer and brand relationships; competes with Hoox for the merchant side of card-linked offer budgets.
Broad incumbents
- FIS Card Valet / FIS Engagement Solutions: Large incumbent issuer processor offering card controls, alerts, and engagement tools as part of its core processing platform — overlaps with Hoox's issuer engagement thesis, but bundled into a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Hoox social profiles
Digital presenceHoox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoox leadership team
Management profileNumber of profiles
Profiles1 record
Hoox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoox
What does Hoox do?
Hoox operates a Customer Activation Platform that helps card issuers and other financial service providers engage cardholders through embedded offers, rewards, and promotions. The platform manages four data types (including leads) and combines AI Shopping Agents with lead management, embedded finance, and data insights capabilities. It is sold to issuers, credit unions, crypto banks, merchants, PSPs, OEMs, and marketers to drive top-of-wallet card usage.
Is Hoox a public or private company?
Hoox is a private company. It is classified as unknown and is currently operating.
When was Hoox founded?
Hoox was founded in 2022. It employs 1 to 10 people.
Where is Hoox based?
Hoox is headquartered in Miami, United States, in the North America region.
Who are Hoox's main competitors?
Others on record are Foursquare, Plaid and Yodlee (Envestnet). Emerging players are LoyaltyLion, Tremendous and Addi / TrueLayer. Direct peers are Cardlytics, RewardOps and Neighborhoods (formerly Quotient Technology). FIS Card Valet / FIS Engagement Solutions is listed as a broad incumbent.
Does Hoox have an API?
No public API is recorded for Hoox.