RewardOps
RewardOps Inc. is a cloud-hosted, API-first SaaS platform that enables enterprise loyalty programs to power, fulfill, and merchandise rewards through a modular engagement commerce stack with marketplace, curation, and member experience modules. It serves large enterprise clients including Aeroplan, US Bank, Best Buy, and Flybuys, and operates as a wholly owned subsidiary of Jonas Software.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RewardOps does
RewardOps Inc., founded in 2013 by Azim Esmail and headquartered at 8133 Warden Ave, Suite 400, Markham, Ontario, operates an enterprise-grade engagement commerce platform that powers rewards fulfillment for large loyalty programs. Its core technology is a cloud-hosted, API-first SaaS platform built on modular building blocks: a Rewards Engine that consolidates item curation, order management, configurable reporting and dashboards, and international currency/content support; a Marketplace module aggregating suppliers (Samsung, Apple, Best Buy, Sony, DoorDash, Bose, Dyson, Nintendo, and others); and a Member Experience layer that supports branded buying journeys, promo code mechanics, and unified earn-burn flows. REST/JSON APIs enable single-integration deployment into clients' points engines and member-facing systems, with GDPR and PIPEDA-compliant data handling.
The company sells exclusively to enterprise customers through direct field sales on a quote-based, annual subscription model, with add-on revenue from App Hub integrations, curation services, and marketing/promotion consulting. Named enterprise references include Aeroplan (Air Canada's relaunched non-travel rewards in 2020), US Bank (partnered 2015), Best Buy (marketplace anchor 2016), and Flybuys (rewards store transformation). Modular upsell motion lets clients start with the engagement engine and layer on App Hub, consulting, or curation as programs mature. Application of personalization, recommendation, and fraud-detection logic across cumulative order flow (surpassing 2 million by 2019) is positioned as a member-experience differentiator.
Since September 2022, RewardOps has operated as a wholly owned subsidiary of Jonas Software, a diversified enterprise software conglomerate running more than 95 independently managed brands across 20 vertical markets with 80,000+ customers. Founder Azim Esmail transitioned to an advisory role concurrent with the acquisition, and Beth McCoy was appointed President. RewardOps Inc. maintains an operating status with an active website, blog, and Canadian-domiciled legal entity, and its go-to-market remains focused on enterprise loyalty programs across North America with stated global reach.
RewardOps firmographics
Firmographics- Name
- RewardOps
- Legal name
- RewardOps Inc.
- Website
- https://rewardops.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RewardOps Inc. is a cloud-hosted, API-first SaaS platform that enables enterprise loyalty programs to power, fulfill, and merchandise rewards through a modular engagement commerce stack with marketplace, curation, and member experience modules. It serves large enterprise clients including Aeroplan, US Bank, Best Buy, and Flybuys, and operates as a wholly owned subsidiary of Jonas Software.
- Ownership category
- akta.pro rank
RewardOps industry classification
Industry- Product category
- Loyalty Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where RewardOps is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RewardOps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: RewardOps operates as a cloud-hosted infrastructure company providing SaaS solutions. The company provides online merchandising fulfilment and consumer rewards site operational services to clients (Controllers) on a subscription basis with flexible modular solutions.
- Add-on Services: Additional revenue streams from App Hub integrations, curation services, marketing consulting, and promotion services that enhance the core engagement engine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise engagement commerce platform with modular solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RewardOps product offering
Product offeringCore offering
RewardOps provides a modular, cloud-hosted SaaS engagement commerce platform that enables enterprise loyalty programs to manage, curate, and fulfill rewards through a single API integration. The platform combines a Rewards Engine (item curation, order management, reporting, and open APIs), a partner Marketplace of brand and retail suppliers, and configurable Member Experiences, with add-on accelerators including App Hub, Curation Services, and Marketing & Promotions Consulting.
Product overview
RewardOps is an engagement commerce platform offering a modular, scalable architecture built around a core Rewards Engine. The platform comprises the Rewards Platform module (including Item Curation, Order Management, Reporting & Dashboards, and Open APIs & Integrations), the Marketplace module (accessing a network of brand and retail partners), and the Member Experience module (for branded buying journeys). Add-on accelerators include App Hub (pre-integrated apps for security, data, marketing, and payment), Curation Services, and Marketing & Promotions Consulting. The platform uses cloud-hosted infrastructure and a SaaS approach with API-based software for easy integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewards Platform Core rewards management solution that simplifies program administration through one integration, providing item curation, order management, reporting and dashboards, open APIs and integrations, and international multi-currency and multilingual capabilities for enterprise loyalty operators.
- Member Experience Configurable, branded buying journey solution that lets enterprise clients design and scale distinctive member interactions across earn and burn, with promo code functionality ranging from simple gift card experiences to unified program-wide experiences.
- Marketplace Curated marketplace module giving enterprise clients access to a growing ecosystem of leading brands, international distributors, retailers, online subscriptions, experience providers, and gift card suppliers, supporting a hybrid bring-your-own-supplier model.
- App Hub Add-on accelerator module of pre-integrated best-in-breed apps across Security (fraud prevention), Data (business intelligence and reporting), Marketing (segmentation and marketing apps), and Payment (taxes, end-to-end payments and reconciliation) categories, designed to extend the engagement commerce platform.
- Curation Services Add-on professional service offering ranging from consulting to full catalogue management, helping enterprise clients build and optimize their rewards assortment and ongoing item selection.
- Marketing & Promotions Consulting Add-on expert consulting service to help enterprise loyalty operators drive better member engagement through marketing strategy and promotional campaign execution.
Quantifiable outcome
- Platform surpassed 2 million reward orders processed by 2019
Companies that use RewardOps
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
RewardOps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
RewardOps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Marketplace Partners (Various Brands)coreExtensive marketplace partner network including leading brands, international distributors, retailers, online subscriptions, experience providers, and giftcard suppliers. Partners include Samsung, Best Buy, DoorDash, Bose, Dyson, KitchenAid, Apple, Sony, Nintendo, LG, Shark Ninja, Cuisinart, Hamilton Beach, Napoleon, Taylor Made, Breville, Hush, Conair, Vivid Seats, and Grosche. Partners are chosen to supercharge rewards programs with fresh assortment of items and experiences.
- App Hub PartnerscoreBest-in-breed apps specializing in data, marketing, payments, and security. App Hub categories include Security (prevent fraud and bolster security), Data (business intelligence and reporting), Marketing (segmentation and marketing apps), and Payment (taxes, end-to-end payments and reconciliation). Pre-integrated with cutting-edge apps to bring new capabilities.
- FlybuysflagshipRewardOps and Flybuys launched partnership to transform Flybuys' Rewards Store. A major strategic partnership announced via PR Newswire.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
RewardOps competitors and assessment
Company assessmentDirect peers
- Aimia: Aimia is a loyalty analytics and technology company serving enterprise loyalty programs globally, overlapping with RewardOps in powering enterprise loyalty platforms for airlines and financial services clients.
- Tango Card: Tango Card provides a rewards delivery platform and global reward catalog API, directly competing with RewardOps' API-driven rewards fulfilment and gift card marketplace for enterprise loyalty and incentive programs.
- Loylogic: Loylogic is a loyalty technology provider offering e-commerce and rewards platform solutions for airlines, retailers, and financial institutions, overlapping directly with RewardOps' enterprise loyalty marketplace and fulfilment business.
- Blackhawk Network: Blackhawk Network operates one of the largest branded payments and rewards distribution networks, including gift card marketplace infrastructure that competes directly with RewardOps' Marketplace module for enterprise loyalty redemption programs.
- Annex Cloud: Annex Cloud offers an enterprise loyalty and customer engagement platform with API-driven rewards, referral, and member experience modules—directly comparable to RewardOps' modular engagement commerce stack.
- Eagle Eye Solutions: Eagle Eye provides a SaaS platform for personalized promotions, loyalty, and rewards at scale, closely mirroring RewardOps' API-driven, real-time member experience and offer management capabilities.
- Points (formerly Points International): Points operates a platform for buying, gifting, and redeeming loyalty currency across multiple airline and hotel programs, directly comparable to RewardOps' points-based reward redemption and partner marketplace capabilities.
Broad incumbents
- SessionM (Mastercard): SessionM, now part of Mastercard, is a customer loyalty and engagement platform for large enterprises, competing with RewardOps at the higher end of the enterprise loyalty infrastructure market.
- Comarch Loyalty: Comarch is a larger enterprise software vendor with a dedicated loyalty platform serving telcos, banks, and retailers, competing with RewardOps in the broader enterprise loyalty technology market with wider geographic and product footprint.
Emerging players
- Antavo: Antavo is a SaaS loyalty cloud platform focused on B2C loyalty programs, with overlapping API-based loyalty engine and reward catalogue functionality aimed at similar mid-market and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RewardOps social profiles
Digital presenceRewardOps compliance and trust
Trust signalCompliance2 records
RewardOps financial estimates
Financial estimateRevenue estimate
Valuation estimate
RewardOps leadership team
Management profileNumber of profiles
Profiles4 records
RewardOps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RewardOps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RewardOps
What does RewardOps do?
RewardOps provides a modular, cloud-hosted SaaS engagement commerce platform that enables enterprise loyalty programs to manage, curate, and fulfill rewards through a single API integration. The platform combines a Rewards Engine (item curation, order management, reporting, and open APIs), a partner Marketplace of brand and retail suppliers, and configurable Member Experiences, with add-on accelerators including App Hub, Curation Services, and Marketing & Promotions Consulting.
Is RewardOps a public or private company?
RewardOps is a private company. It is classified as corporate owned and is currently operating.
When was RewardOps founded?
RewardOps was founded in 2013. It employs 11 to 50 people.
Where is RewardOps based?
RewardOps is headquartered in New York, United States, in the North America region.
How does RewardOps make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are add-on Services.
Who are RewardOps's main competitors?
Direct peers on record are Aimia, Tango Card, Loylogic, Blackhawk Network, Annex Cloud, Eagle Eye Solutions and Points (formerly Points International). Broad incumbents are SessionM (Mastercard) and Comarch Loyalty. Antavo is listed as an emerging player.
Does RewardOps have an API?
Yes. RewardOps offers an extensive set of modern APIs and integrations to augment rewards ecosystems. The platform provides open APIs enabling integration with Points Banks and other loyalty systems. API integrations utilize REST JSON format and support key functionalities including order fulfillment, fraud mitigation, and user experience personalization.
What industry is RewardOps in?
RewardOps's product category is Loyalty Management Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 513210 and its SIC code is 7372.