Wheelright
UK-based provider of patented drive-over automated tyre safety check systems for commercial fleets, government inspection agencies, and public service stations, combining ground sensors and computer vision to inspect tyre pressure, tread depth, and axle weight without stopping vehicles.
- Company typePrivate
- Founded2004
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wheelright does
WheelRight Ltd is a privately held UK technology company founded in 2004 and headquartered at Begbroke Science Park, Oxford, where it developed its patented drive-over automated tyre safety check system. The company sells a hardware-plus-cloud platform that inspects commercial vehicle tyres without stopping the vehicle or fitting mechanical devices to the tyres or wheels. The system combines ground-based pressure sensors, high-resolution tread and sidewall cameras with strobes, ANPR and CCTV cameras, RFID trailer identification, tyre temperature sensors, and accredited Weigh-in-Motion (OIML R134) modules, with all data processed in a cloud-hosted Fleet Portal that delivers daily reports and instant email/SMS alerts.
The company operates across three solution verticals: Commercial Transport (HGV and logistics fleets such as John Lewis Partnership, AW Jenkinson Transport, Castell Howell Foods, Thamesdown Transport), Inspection and Enforcement (government agencies including DVSA and Highways England), and Public Service Stations (motorway service areas such as Welcome Break Keele Services and The Ray project in Georgia, USA). It generates revenue through both one-time Capex hardware purchases and recurring Opex subscription/service contracts, with bespoke enterprise and government pricing. Distribution is direct in the UK and via exclusive partners abroad: Snider Fleet Solutions in the USA (appointed February 2020) and Location Solutions in the Gulf region (appointed August 2020).
Customer logos indicate a portfolio of large UK enterprises and government bodies, with international expansion into the US, Gulf, Germany, and Far East. The company holds worldwide patents on its core technology and maintains OIML R134, ATEX, and Carbon Trust certifications. Publicly disclosed funding is limited to a 2014 Calculus Capital investment of approximately $4.2M, with no subsequent capital raises evidenced. AI/ML capability is embedded in computer vision for tread and sidewall analysis, ANPR, and anomaly detection, with a data flywheel from tens of millions of tyres inspected annually.
Wheelright firmographics
Firmographics- Name
- Wheelright
- Legal name
- WheelRight Ltd
- Website
- https://wheelright.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK-based provider of patented drive-over automated tyre safety check systems for commercial fleets, government inspection agencies, and public service stations, combining ground sensors and computer vision to inspect tyre pressure, tread depth, and axle weight without stopping vehicles.
- Ownership category
- akta.pro rank
Wheelright industry classification
Industry- Product category
- Fleet Tyre Safety Monitoring
- SIC
- Services-Automotive Repair, Services & Parking (7500), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)
- akta.pro secondary industries
- Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE), Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
Keywords
Where Wheelright is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wheelright business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tyre Safety Monitoring Systems (Capex): Customers can purchase the WheelRight drive-over tyre safety check system as a capital expenditure. The system includes hardware installation (sensors, cameras, strobes), software, and cloud-hosted Fleet Portal access.
- Tyre Safety Monitoring Services (Opex): WheelRight offers flexible fee options on an operational expenditure model. This includes system access, cloud hosting, upgrades, and maintenance. Customers pay recurring fees for the ongoing service rather than purchasing hardware upfront.
- Public Service Station Access: For public service installations (e.g., motorway service stations), vehicles drive through the system and receive results from a touch-screen kiosk or via SMS. Some installations offer free tyre checks for drivers, monetised through partnerships with government agencies or infrastructure operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Capex Model — Hardware Purchase |
| Subscription | Annual | Opex Model — Recurring Service Fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wheelright product offering
Product offeringCore offering
WheelRight sells and operates drive-over automated tyre safety check systems that inspect commercial vehicles without stopping them or fitting mechanical devices to the vehicle or tyres. The integrated system combines ground-based pressure sensors, high-resolution imaging cameras, ANPR, RFID, and cloud-based analytics to measure tyre pressure, tread depth, sidewall condition, axle weight, and tyre temperature in seconds. Customers can purchase the system as a capital expenditure or subscribe via an operational expenditure model, with results delivered through a cloud-hosted Fleet Portal with instant email and SMS alerts.
Product overview
WheelRight offers a drive-through automated tyre safety check system comprising six core technology modules and three solution verticals. The core system consists of Pressure-in-Motion (pressure measurement), Tread Imaging (tread depth and damage), Sidewall Imaging (sidewall condition and identification), Vehicle Imaging (ANPR and AVFR), Weigh-in-Motion (accredited axle/weight measurement), and Tyre Temperature Monitoring (thermal anomaly detection). All sensor data is processed by cloud-based algorithms and delivered via the Fleet Portal. Solutions are deployed across three verticals: Commercial Transport (fleet logistics), Inspection and Enforcement (government agencies), and Public Service Stations (motorway/freepublic access). The company is headquartered at Begbroke Science Park, Oxford, UK, and operates distribution partnerships in the USA (Snider Fleet Solutions) and Gulf region (Location Solutions).
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Transport Solutions Tyre and load safety management service for logistics and transport fleets. Provides instant email alerts for under/overinflated tyres, low tread depth, overloaded axles, and abnormal temperatures, with daily reports for traceability and compliance. Designed for commercial HGV, van, and bus fleet operators.
- Inspection and Enforcement Solutions Government agency and commercial stakeholder solution for automated screening of commercial vehicles as part of inspection and enforcement programmes. Combines Pressure-in-Motion, Tyre Imaging, Weigh-in-Motion, and Vehicle Imaging to identify non-compliant vehicles in real-time.
- Public Service Stations Drive-through tyre safety check stations deployed at motorway service areas and public infrastructure projects (e.g., Welcome Break Keele Services, The Ray in Georgia). Drivers of any vehicle receive results via touch-screen kiosk or SMS, including tyre pressure, tread depth, total weight, axle loads, and tyre temperature.
- Mobile Tyre Safety Check Station Mobile version of the drive-through tyre safety check system that can be deployed at different locations. Assists organisations like National Highways in preventing incidents and improving road transport safety through portable tyre inspection capability.
- Fleet Portal Cloud-hosted web portal providing 24/7 access to fleet tyre health data, inspection results, and images. Delivers instant alerts via email and SMS to designated transport staff, with daily and periodic reports for compliance tracking and tyre performance management. Supports multi-user access for fleet and compliance managers.
Quantifiable outcome
- Tyre failures reduced by up to 75% on strategic road networks through regular automated checks
- +7 more outcomes
Companies that use Wheelright
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Wheelright technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Wheelright partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- TescocoreWheelRight is piloting its tyre safety technology with supermarket giant Tesco, continuing its collaboration with Highways England. The scope and outcomes of this pilot are not yet publicly disclosed.
- Location SolutionscoreLocation Solutions appointed as WheelRight's distribution partner for projects across the Gulf region. Location Solutions specialises in fleet management solutions and GPS/GSM and satellite-based online tracking and fleet management. They focus on fleet management solutions and location-based services, enabling WheelRight to reach commercial fleet operators across the Gulf Cooperation Council countries.
- Snider Fleet SolutionscoreSnider Fleet Solutions appointed as WheelRight's distribution partner for projects across the USA. Snider is the 5th largest commercial tire dealer and 4th largest retreader in the US, with more than 80 locations along major highways. Snider offers WheelRight's Drive-Thru Tyre Safety Check Station at service plazas to assist highway operators and the travelling public with tyre safety checks.
- Highways EnglandflagshipHighways England, the government-owned company operating England's strategic road network, is running year-long pilot tests of WheelRight technology at multiple sites (John Lewis Partnership Milton Keynes, AW Jenkinson Transport Penrith, DVSA Cuerden). The £1.5 million+ programme is funded through Highways England Designated Fund for Innovation. Highways England calculates motorway closure costs of up to £30,000 for 15 minutes and £130,000+ for two-lane closure for two hours due to tyre-related incidents.
- John Lewis PartnershipflagshipJohn Lewis Partnership is piloting WheelRight's drive-over tyre management system at its depot at Magna Park, Milton Keynes. The pilot is part of the Highways England Innovation Fund programme. Fleet managers receive instant alerts for tyre pressure and tread issues, and over 50,000 tyres were checked automatically in the first six weeks of operation.
- AW Jenkinson TransportcoreAW Jenkinson Transport is piloting WheelRight's tyre management system at its Penrith location as part of the Highways England Innovation Fund programme. The system provides tyre pressure monitoring, temperature monitoring of hubs, and tread depth monitoring, helping catch tyre issues at source before trucks go down the road with faulty tyres.
- Driver and Vehicle Standards Agency (DVSA)flagshipDVSA is piloting WheelRight's automated tyre inspection technology at its vehicle check site in Cuerden (M62). Prior to adoption, DVSA inspectors relied on visual checks and manual gauges. The automated system has increased the efficiency of the check site, enabling inspectors to check more HGVs and remove more potentially unsafe vehicles from the strategic road network.
- The Ray (Georgia, USA)minorThe Ray is a road safety innovation project in the US state of Georgia. WheelRight has installed its drive-over tyre safety check technology at The Ray project, enabling drivers of any vehicle to check their tyres for free. Users drive through the patented sensors and receive results from a touch-screen kiosk or via SMS.
- Welcome BreakcoreWelcome Break operates Keele Services on the southbound M6 motorway where WheelRight ran a year-long pilot of its drive-over tyre monitoring service in partnership with Highways England. The trial automatically measured more than 155,000 tyre pressures as vehicles passed through the fuel forecourt and included a study into driver attitudes and tyre pressure awareness.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wheelright competitors and assessment
Company assessmentDirect peers
- PressurePro (Advantage PressurePro): PressurePro is one of the largest commercial-fleet tyre pressure monitoring companies in North America, offering TPMS sensors, software, and integrations. It is the closest direct peer to WheelRight within the commercial-fleet tyre-monitoring category, though WheelRight differentiates via drive-over (no in-tyre hardware) measurement.
- Doran Manufacturing: Doran manufactures tyre pressure monitoring systems (including 360 TPMS) and related gauges targeting commercial trucks, trailers, and fleet operations. Overlaps directly with WheelRight in commercial-fleet tyre-condition monitoring, with a different architecture (on-vehicle sensors vs. drive-over).
- Kistler Group: Kistler is a leading global supplier of Weigh-in-Motion (WIM) sensors and systems used for traffic and vehicle-weight enforcement, including solutions deployed at highway inspection sites. Highly comparable to WheelRight's OIML R134-accredited Weigh-in-Motion module within government inspection and enforcement use cases.
Broad incumbents
- Continental (ContiPressureCheck): Continental is one of the world's largest tyre manufacturers and supplies the ContiPressureCheck onboard TPMS, plus a broad portfolio of digital fleet/tyre services. It is a broad incumbent competing from the OEM-tyre side, with overlapping functionality to WheelRight but fundamentally different architecture.
- Sensata Technologies: Sensata is a leading global supplier of TPMS sensors and tyre-pressure sensing components to OEMs and aftermarket channels. Comparable to WheelRight as a provider of commercial-vehicle tyre-condition data, but at scale as a Tier 1 sensor supplier rather than a depot-installed system.
- Samsara: Samsara is a major IoT/fleet management platform that ingests vehicle telemetry from commercial fleets and is increasingly adding tyre-condition integrations (e.g., TPMS partners). Comparable as a fleet data-platform competitor that could absorb tyre monitoring as a feature.
- Geotab: Geotab operates one of the largest commercial-fleet telematics platforms globally and integrates third-party tyre and pressure data via its marketplace. Comparable as the dominant broad fleet-platform alternative whose integrations could partly substitute for WheelRight at larger enterprise customers.
- Verizon Connect: Verizon Connect is a global fleet management and telematics provider serving commercial-vehicle fleets. Overlaps with WheelRight in fleet data aggregation and could bundle tyre monitoring into broader fleet offerings.
- Bridgestone (Tirematics / Azuga): Bridgestone offers connected-tyre solutions (Tirematics) and acquired Azuga fleet telematics. Comparable as a vertically-integrated tyre manufacturer+telematics provider that competes in commercial-fleet tyre-condition monitoring at scale.
Emerging players
- Tyrata: Tyrata develops in-tyre tread-depth sensors and monitoring platforms for fleet operators and tyre OEMs. Emerging player focused on a narrower part of the tyre-condition problem (tread depth via in-tyre sensors), partial overlap with WheelRight's Tread Imaging and Pressure-in-Motion capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheelright social profiles
Digital presenceWheelright compliance and trust
Trust signalCompliance3 records
Wheelright financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheelright leadership team
Management profileNumber of profiles
Profiles3 records
Wheelright funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheelright M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheelright
What does Wheelright do?
WheelRight sells and operates drive-over automated tyre safety check systems that inspect commercial vehicles without stopping them or fitting mechanical devices to the vehicle or tyres. The integrated system combines ground-based pressure sensors, high-resolution imaging cameras, ANPR, RFID, and cloud-based analytics to measure tyre pressure, tread depth, sidewall condition, axle weight, and tyre temperature in seconds. Customers can purchase the system as a capital expenditure or subscribe via an operational expenditure model, with results delivered through a cloud-hosted Fleet Portal with instant email and SMS alerts.
Is Wheelright a public or private company?
Wheelright is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wheelright founded?
Wheelright was founded in 2004. It employs 11 to 50 people.
Where is Wheelright based?
Wheelright is headquartered in Oxford, United Kingdom, in the Europe region.
How does Wheelright make money?
Three revenue lines are on record. Tyre Safety Monitoring Systems (Capex) is the primary driver. The others are tyre Safety Monitoring Services (Opex) and public Service Station Access.
Who are Wheelright's main competitors?
Direct peers on record are PressurePro (Advantage PressurePro), Doran Manufacturing and Kistler Group. Broad incumbents are Continental (ContiPressureCheck), Sensata Technologies, Samsara, Geotab, Verizon Connect and Bridgestone (Tirematics / Azuga). Tyrata is listed as an emerging player.
Does Wheelright have an API?
No public API is recorded for Wheelright.
What industry is Wheelright in?
Wheelright's product category is Fleet Tyre Safety Monitoring. Its primary akta.pro industry code is TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics, with a secondary code of TLAKAGAE, Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks). Its SIC code is 7500.