ØNSK

What ØNSK does

ØNSK is a Copenhagen-based specialty coffee company founded in 2017 that imports, roasts, and distributes 100% organic coffee sourced through direct trade relationships with cooperatives in Nicaragua and Peru. Its core roasting operation is centered in Nordhavn, Copenhagen, using Loring roasters, with an additional showroom in Silkeborg. The product portfolio spans whole-bean and ground coffee, organic Nespresso-compatible plant-based capsules, professional coffee machines (Eversys, La Marzocco, Rocket, Jura, Crem), grinders, and accessories, alongside coffee subscriptions with no binding period.

The company's go-to-market is dual-channel: a B2B enterprise field-sales motion targeting 1,500+ businesses (offices, hotels, restaurants, production, and education) generating approximately 90% of revenue with subscriptions, machine sales, and a circular reusable-container (pant) delivery system in Greater Copenhagen; and a direct-to-consumer e-commerce channel via onsk.dk with free shipping over 350 DKK. The business model combines recurring coffee subscription revenue with hardware sales and service contracts.

A central differentiator is the Kaffesymbiosen circular ecosystem — a set of partnerships (Grounded, Grums, NordInvent) that upcycle 53 tons of customer-used coffee grounds into cups, skincare, and body-care products annually — supported by 50,000 shade trees planted in 2025 via Solidaridad and ACORN. ØNSK holds Denmark's first Bird Friendly certification (Smithsonian, 2025), B Corp certification (since November 2021, score 103.3), and Bureau Veritas-validated LCA data that enables customer ESG reporting. In February 2025 the company acquired Damn Good Coffee Company, and in March 2026 it raised 6.2 million DKK from existing investors and new investor Lars Vedel Jørgensen to scale circular initiatives.

Name

ØNSK

Legal name

Ønsk ApS

Website

https://onsk.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ØNSK is a Copenhagen-based specialty coffee roaster (founded 2017, 43 employees) that sources 100% organic coffee directly from cooperatives in Nicaragua and Peru, selling B2B to 1,500+ businesses and D2C through subscriptions and e-commerce, with a circular-economy ecosystem (Kaffesymbiosen) upcycling used coffee grounds into cups and skincare.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Organic coffee distribution
• B2B coffee solutions
• Coffee subscription service
• Circular coffee packaging

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Coffee Sales: Primary revenue stream generating approximately 90% of total revenue. Sells coffee to over 1,500 business customers including offices, hotels, restaurants, and production facilities. Offers reusable container (pant) system for circular delivery.
2. Direct-to-Consumer Coffee Sales: Online sales through e-commerce website including coffee beans, capsules, and equipment. Offers monthly coffee subscription delivered to doorstep with free shipping.
3. Coffee Machine Sales and Service: Sells and services professional coffee equipment including Eversys, La Marzocco, Rocket, Crem, Jura machines and grinders to business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

ØNSK is a Copenhagen-based coffee roaster and distributor that imports 100% organic, Bird Friendly certified coffee directly from cooperatives in Nicaragua and Peru, roasts it locally, and sells it to over 1,500 Danish businesses (offices, hotels, restaurants, production facilities) and to individual consumers through an e-commerce subscription model. The company also sells and services professional coffee machines from brands such as Eversys, La Marzocco, Rocket, Crem, Jura, and Fetco, and operates a circular economy program (Kaffesymbiosen) that upcycles used coffee grounds into reusable cups and skincare products through partner networks.

Product overview

ØNSK is a Copenhagen-based specialty coffee company offering a comprehensive coffee ecosystem centered on 100% organic, forest-grown coffee from Nicaragua and Peru. The product portfolio includes whole bean and ground coffee subscriptions (Kaffeabonnement, Gaveabonnement), organic Nespresso-compatible capsules, business coffee solutions (Kaffemaskiner til Erhverv, Kaffeløsninger til Erhverv), and circular economy initiatives like Kaffesymbiosen (upcycling coffee grounds into cups and skincare via Grums and Grounded), Cirkulære Genbrugsbøtter (reusable containers with deposit system), and RE-ZIP packaging. Accessories include coffee grinders (Crem, Mahlkönig, Eureka), filters (Hario, AeroPress, Moccamaster, Kalita), and plant-based packaging. The company acquired Damn Good Coffee Company in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaffeabonnement (Coffee Subscription) Monthly subscription delivering 100% organic coffee (whole beans or ground) to consumers' doors with no binding period and free shipping, featuring a monthly selection plus a chosen favorite.
• Gaveabonnement (Gift Subscription) Gift-card-based coffee subscription allowing purchasers to give friends, family, or colleagues a recurring delivery of organic ØNSK coffee, activated via a gift card code.
• Kaffemaskiner til Erhverv (Business Coffee Machines) Sale and servicing of commercial-grade coffee machines (fully automatic, manual espresso, and filter) from brands including Eversys, La Marzocco, Rocket, Jura, Crem, and Fetco for Danish businesses.
• Kaffeløsninger til Erhverv (Business Coffee Solutions) End-to-end tailored coffee programs for businesses (offices, hotels, cafés, restaurants, production facilities, education) including expert consultation, free tasting package, equipment supply, bean delivery, and ongoing service.
• Hele Kaffebønner (Whole Coffee Beans) 100% organic whole-bean coffee from Nicaragua and Peru offered in light, medium, and dark roast profiles (115-400 DKK range).
• Formalet Kaffe (Ground Coffee) Pre-ground 100% organic coffee optimized for filter or espresso brewing.
• Økologiske Kaffekapsler (Organic Coffee Capsules) Plant-based, compostable, Nespresso-compatible coffee capsules in 100% organic variants, certified for industrial composting by TÜV Austria.
• Kaffekopper af Kaffegrums (Coffee Cups from Coffee Grounds) Reusable cups produced by Grounded from 50% upcycled coffee grounds and 50% fermented food oil, sold via ØNSK as part of the Kaffesymbiosen circular initiative.
• Kaffekværn (Coffee Grinders) Coffee grinders from brands including Crem, Mahlkönig, and Eureka, sold for both commercial and home brewing setups.
• Kaffefiltre (Coffee Filters) Coffee filters for multiple manual brewing methods including Hario V60, AeroPress, Moccamaster, and Kalita Wave.
• Plantebaserede Kaffeposer (Plant-Based Coffee Bags) 100% plant-based coffee bags made from Kraft+PLA (corn, corn starch, sugarcane), industrially compostable, used as an alternative to traditional coffee bags.

Quantifiable outcome

• 82.9% of FOB price goes directly to farmers as farmgate price
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• GroundedcoreStrategic or Co-development PartnerPartner in Kaffesymbiosen (Coffee Symbiosis) that transforms used coffee grounds into innovative upcycled coffee cups made of 50% coffee grounds and 50% fermented food oil. These eco-friendly cups replace single-use plastic and paper cups and decompose naturally.
• GrumscoreStrategic or Co-development PartnerPartner in Kaffesymbiosen that extracts nourishing coffee oil from dried coffee grounds for use in skin care products including hand scrubs, body lotions, and hand soaps. Utilizes antioxidants and caffeic acid for skin protection and collagen stimulation.
• NordInventcoreStrategic or Co-development PartnerPartner in Kaffesymbiosen that collects, processes, and dries coffee grounds to prepare them for use by Grounded. Ensures coffee grounds don't spoil and remain usable.
• Solidaridad NetworkcoreStrategic or Co-development PartnerNGO partnership for long-term collaboration with four cooperatives in Peru and Nicaragua to plant 50,000 shade trees directly on farms where ØNSK purchases coffee. Trees provide shade, protect against extreme weather, create habitat for birds and insects, store CO2, and generate certified carbon credits via ACORN for farmers.
• Damn Good Coffee CompanycoreStrategic or Co-development PartnerCompetitor acquired in 2025 to combine strengths with shared visions and values for greater innovation, impact, and coffee experiences.
• Café de Alturas CooperativecoreStrategic or Co-development PartnerCoffee cooperative in Nicaragua planting shade trees on their own farms. ØNSK purchases verified Carbon Removal Units from this cooperative. Partnership since 2014 (up to 9 years).
• ACORNsupportingStrategic or Co-development PartnerCarbon credit certification program that generates verified carbon credits from shade trees planted by coffee farmers, providing additional income to farmers.
• Bureau VeritassupportingTechnology or IntegrationThird-party validation of LCA data for coffee products, providing ESG-ready carbon footprint data for customers.
• Nature PreservesupportingTechnology or IntegrationOrganization providing LCA analyses of ØNSK coffees with data used for CO2 calculations and ESG reporting.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coffee Collective: Copenhagen-based specialty coffee roaster and café chain with a strong direct-trade and quality focus. Most direct Danish competitor to ØNSK in the specialty B2B and D2C coffee market.
• Moyee Coffee: Specialty coffee roaster with an explicit 'radically better deal for farmers' value proposition, selling premium single-origin coffee via subscriptions and B2B channels across Europe — directly comparable sustainability-led model.
• Counter Culture Coffee: US specialty coffee roaster known for direct-trade sourcing, sustainability programs and B2B wholesale to offices and universities — closely aligned sustainability and channel mix.
• B Corporation / Fairchain Coffee Co. Specialty roaster with explicit farmer-first, blockchain-validated supply chain and B2B/DTC channels. Comparable in mission, certifications and target customer profile.

Broad incumbents

• Lagkagehuset (Konditor Bageren): Major Danish bakery-café chain selling its own retail coffee. Competes for café and breakfast occasions and increasingly for the workplace/hospitality coffee segment in Denmark.
• La Colombe Coffee Roasters: US specialty coffee roaster with strong wholesale/B2B presence (offices, cafés), DTC subscriptions and own retail cafés. Comparable B2B-plus-DTC specialty coffee model at much larger scale.
• Blue Bottle Coffee: Specialty coffee roaster and café operator with subscription D2C and large B2B presence; competes in the same premium, sustainability-conscious specialty segment as ØNSK, but at significantly greater scale and capital backing.

Emerging players

• Trade Coffee: US-based curated coffee subscription service sourcing from specialty roasters. Comparable D2C subscription motion and relationship with roasters; less direct B2B overlap.

Others

• Grounded (Grounded Packaging): UK-based startup making cups from used coffee grounds; ØNSK partner in Kaffesymbiosen. Adjacent ecosystem player and potential comparable for ØNSK's upcycling strategy.

Regional players

• Café Bar (Aarhus/København regional café players): Danish regional café operators that buy specialty beans and equipment for their own venues; overlaps with ØNSK's café/restaurant B2B customer base and equipment sales channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ONSKkaffe

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ØNSK