Moyee Coffee

What Moyee Coffee does

Moyee Coffee is a privately held, Dublin-headquartered specialty coffee company that produces and sells FairChain coffee—its term for coffee roasted at origin in Ethiopia and Kenya rather than in consuming markets, intended to retain roughly 300% more value at origin. Its core product range comprises four blends (Single Origin Ethiopia, Double Blend, Triple Blend Kenya/Uganda, Dark Roast) plus decaf, capsule and single-serve drip formats, supplemented by an award-winning Microlot Series from Kenyan estates (Muhindi, Emma, Lion Hills 3.0). Operations are anchored by an ISO-certified 400 sqm roastery in Addis Ababa and a ~700 sqm roastery near Nairobi that together roasted roughly 157,000 kg of coffee in 2023.

The business monetises across five streams: a DTC Shopify storefront (moyeecoffee.ie) selling individual SKUs; the Impact Coffee Club subscription (every 2, 3 or 4 weeks, 10% member discount, monthly impact updates, early microlot access); an Office Coffee Subscription (€73.20+, 2–8 kg deliveries every 1–4 weeks) served through a dedicated Odoo-based B2B wholesale portal; an Irish distribution/agency business for premium home and commercial coffee machines (Moccamaster, Sage, JURA, Nuova Simonelli, La Marzocco, Victoria Arduino), priced from €235 to €23,189 with lease options; and ancillary sales of brew gear, Tony's Chocolonely chocolate and Sisu plant-based milks.

Customers fall into three primary cohorts: conscious individual consumers purchasing through D2C channels, offices and co-working spaces on B2B subscriptions, and cafés/hospitality/retail stockists across Ireland (Fresh Stores, Supervalu Deansgrange, Mortons Ranelagh, One Squared and others). The company advertises B Corp certification (score 121.2), 100% deforestation-free / EUDR-compliant sourcing, blockchain-traceable supply and farmer payments 20% above market rates, as well as worldwide shipping via its Shopify checkout.

Name

Moyee Coffee

Legal name

Moyee International Ltd.

Website

https://moyeecoffee.ie

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Moyee Coffee is a Dublin-based specialty coffee company that roasts and sells FairChain coffee from Ethiopia and Kenya through a Shopify D2C store, subscription coffee clubs, B2B office supply, retail stockists and premium coffee-machine distribution across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Specialty coffee beans
• Coffee subscription service
• Fair trade coffee
• Commercial espresso equipment
• Office coffee supply

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct-to-consumer and B2B sales of FairChain specialty coffee beans including Single Origin, Double Blend, Triple Blend, Dark Roast varieties, espresso capsules, and decaf options. Revenue generated from one-time purchases and subscription deliveries.
2. Impact Coffee Club Subscription: Recurring subscription service with 10% discount, delivering coffee every 2, 3 or 4 weeks. Includes monthly impact updates, members-only discounts on gear and machines, and first access to seasonal microlots.
3. Coffee Machine Sales: Sales of home and commercial coffee machines including Moccamaster, Sage, Jura, Nuova Simonelli, La Marzocco, Victoria Arduino. Includes bean-to-cup machines, espresso machines, and accessories.
4. B2B/Wholesale Coffee Supply: Wholesale supply of FairChain coffee to offices, cafés, restaurants, hotels, and retail stockists with dedicated B2B portal and VAT invoicing.
5. Ancillary Product Sales: Sales of complementary products including plant-based milks (Sisú), chocolate (Tony's Chocolonely), brew gear, accessories, and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Moyee Coffee roasts and distributes specialty FairChain coffee at origin in Ethiopia (Addis Ababa) and Kenya (Nairobi), then sells these coffee products — single origin, blends, capsules, drip bags and microlots — plus home and commercial coffee machines and brew accessories through direct-to-consumer e-commerce, B2B wholesale, retail stockists and café partners. The portfolio also includes recurring subscription services (Impact Coffee Club for consumers and Office Coffee Subscription for businesses).

Product overview

Moyee Coffee is a specialty coffee company offering the world's first FairChain coffee, which focuses on roasting coffee at origin in Ethiopia and Kenya to share more value with coffee-growing countries. The product portfolio centers on four core coffee blends (Single Origin Ethiopia, Double Blend, Triple Blend Kenya/Uganda, Dark Roast) available in multiple formats (whole beans, ground, capsules, drip bags), complemented by seasonal microlot single-origin coffees from award-winning Kenyan farms. The company operates an Impact Coffee Club subscription service with 10% member discounts and monthly impact updates, plus dedicated Office Coffee Subscription for business customers. Beyond coffee, the portfolio includes coffee equipment (Moccamaster filter machines, Sage espresso machines, JURA bean-to-cup machines, commercial espresso machines), brew gear accessories, plant-based milks, and partner chocolate products (Tony's Chocolonely). B2B services include commercial machine leasing and bulk coffee purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffee Specialty single-origin coffee from Limu, Ethiopia (Kaffa region), slow-roasted for 27 minutes at 197°C, with complex floral and fruity notes of jasmine and cocoa; sold as whole bean or ground.
• Double Blend Coffee Medium-roasted blend of Limu washed and Jimma unwashed Ethiopian beans, combining fruity flavors with sweeter, warmer notes for a balanced profile.
• Triple Blend Coffee Full-bodied 3-bean blend primarily sourced from Uganda and Kenya, roasted in Nairobi, with notes of dark chocolate, nuts and ripe fruit.
• Dark Roast Coffee High-intensity dark-roast blend of beans from Uganda, Rwanda and Congo, roasted in Kenya with a strong, balanced finish; sourced partly from Mizan Farm in southwestern Ethiopia.
• Decaf Coffee Decaffeinated FairChain coffee option for customers avoiding caffeine, part of the Moyee coffee range.
• Moyee Coffee Taster Pack Discovery bundle containing 4 x 250g bags of Single Origin, Double Blend, Triple Blend and Dark Roast coffees, available as whole bean or ground for filter.
• Microlot Series: Muhindi Award-winning specialty microlot from Muhindi Coffee Estate in Kirinyaga County, Kenya; SL28 & Ruiru 11 varieties with anaerobic washed processing and notes of tropical fruit, bright acidity and rich body.
• Microlot Series: Emma Honey-processed microlot from Emma Farm in Githunguri, Kiambu County, Kenya; SL28 & SL34 varieties with notes of caramel, blackcurrant and stone fruits, produced by an all-women farming team.
• Microlot Series: Lion Hills 3.0 Limited-edition honey-processed light-roast microlot from Lion Hills in Nandi County, Kenya, with notes of warm honey, stone fruit, caramelized sugar, apricot and gentle citrus.
• Kenyan Triple 450gr Retail 450g bag of Moyee's Kenyan triple-blend coffee, available as whole bean or ground for filter.
• Kenyan Single 450gr Retail 450g bag of Moyee's Kenyan single-origin coffee, available as whole bean or ground for filter.
• Espresso Capsules (25 pcs) Box of 25 espresso capsules compatible with capsule coffee machines, in Moyee's FairChain coffee range.
• Lungo Capsules (25 pcs) Box of 25 lungo capsules for longer coffee drinks, compatible with capsule coffee machines.
• Decaf Capsules (25 pcs) Box of 25 decaffeinated espresso capsules compatible with capsule coffee machines.
• Drip Coffee Bags Single-serve individually packaged drip coffee bags for convenient brewing of specialty FairChain coffee without equipment.
• Impact Coffee Club Subscription Recurring coffee subscription service offering 10% member discount on every order, deliveries every 2, 3 or 4 weeks, monthly impact updates, members-only discounts on gear/machines and first access to seasonal microlots.
• Office Coffee Subscription Business subscription for office coffee supply, from €73.20, with 2kg, 4kg, 6kg or 8kg deliveries every 1-4 weeks in various grinds and free Ireland & UK delivery.
• Gift Coffee Subscription: 3 Months Gift-format coffee subscription valid for 3 months of recurring coffee deliveries.
• Gift Coffee Subscription: 6 Months Gift-format coffee subscription valid for 6 months of recurring coffee deliveries.
• Gift Coffee Subscription: 12 Months Gift-format coffee subscription valid for 12 months of recurring coffee deliveries.
• Moyee Coffee Gift Card Digital or physical gift card redeemable against any Moyee Coffee products, starting from €30.
• Bulk Coffee Orders Bulk purchasing options for Single Origin, Double Blend, Triple Blend and Dark Roast coffees with volume discounts and VAT invoices available on request.
• Ethiopia Bundle Coffee bundle featuring Moyee's Ethiopian-origin coffees, including Single Origin and Double Blend.
• Kenya Bundle Coffee bundle featuring Moyee's Kenyan-origin coffees.
• Moccamaster Coffee Machines Premium filter coffee machines from Moccamaster, including KBG Select, KBGT Thermos and One Cup models, distributed by Moyee Coffee in Ireland.
• Sage Coffee Machines Semi-automatic espresso machines and grinders from Sage including Barista Express Impress, Barista Touch Impress, Barista Pro and Bambino Plus.
• JURA Coffee Machines Automatic bean-to-cup coffee machines from JURA including Z10, J10, E8 and ENA 8 models with milk systems and accessories; Moyee acts as the Irish distributor.
• Bean-to-Cup Machines (Office) Automatic bean-to-cup machines for offices, hotels and co-working spaces, including Jura W8, X10 Dark Inox, GIGA X3c and GIGA X8c with nationwide installation and Dublin-based support.
• Commercial Espresso Machines Professional barista-operated espresso machines for cafés, restaurants and hospitality including Nuova Simonelli, Sanremo, La Marzocco and Victoria Arduino models, with lease options available.
• Brew Gear Manual brewing equipment including AeroPress (Original, Go, XL, Clear), Hario V60, Hario Ceramic Coffee Mill, Bialetti Moka Pots, scales and filters.
• Coffee Cleaning Supplies Coffee machine cleaning products including Cleandrip, Durgol descaler, Jura cleaning tablets, Puly milk cleaner, Urnex Grindz and Sage descaler.
• B2B Wholesale Portal Dedicated B2B wholesale portal built on Odoo enabling offices, retailers and business customers to place wholesale coffee orders, manage accounts and request VAT invoicing.

Quantifiable outcome

• 300% more value stays at origin compared to traditional coffee supply chains
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

One partnership is on record.

• Tony's ChocolonelyminorChannel Partner/ Reseller/ DistributorMoyee stocks Tony's Chocolonely ethical chocolate products in their Irish online store, offering complementary indulgence products alongside their FairChain coffee. Products include Dark Milk Chocolate Pretzel Toffee, Milk Caramel Biscuit, Milk Chocolate, and Milk Chocolate Caramel Sea Salt bars.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pact Coffee: UK-based specialty coffee company with a similar DTC subscription model and direct trade farmer relationships. Pact delivers freshly roasted coffee to homes and offices across the UK, mirroring Moyee's Impact Coffee Club and office subscription offerings.
• Union Coffee Roasters: UK specialty coffee roaster with a comparable multi-channel model spanning DTC e-commerce, B2B wholesale to offices and cafés, and retail stockists. Union's emphasis on direct relationships with farmers and transparent sourcing closely parallels Moyee's FairChain positioning.
• Hasbean Coffee: UK specialty coffee roaster focused on single-origin and direct-trade coffee with strong storytelling around farmer relationships. Hasbean's online-first model and emphasis on origin transparency make it a close analogue to Moyee's origin-focused brand.
• Square Mile Coffee Roasters: London-based specialty roaster serving both wholesale (cafés, restaurants, offices) and DTC customers. Square Mile's B2B-heavy mix and quality-focused positioning closely match Moyee's professional and consumer channels in the UK/Ireland market.
• Counter Culture Coffee: US specialty coffee roaster renowned for sustainability programs, transparent supply chains, and direct farmer partnerships. Counter Culture's mission-driven positioning and B Corp-adjacent values make it one of the closest ethical-sourcing analogues to Moyee's FairChain model.
• Cafédirect: UK-based fair trade coffee pioneer owned by smallholder farmer cooperatives. Cafédirect's producer-first model and emphasis on farmer returns aligns with Moyee's living-income and origin-roasting philosophy, even if their scale and channel mix differ.
• Intelligentsia Coffee: US specialty roaster and direct-trade pioneer serving wholesale and DTC channels with strong emphasis on origin storytelling. Intelligentsia's premium pricing, B2B focus, and sustainability credentials make it a comparable US benchmark for Moyee's positioning.
• Equal Exchange: US worker cooperative specializing in fair trade coffee, tea, and chocolate with direct relationships with farmer cooperatives. Equal Exchange's cooperative ownership and producer-first mission align closely with Moyee's FairChain and 50/50 value-split philosophy.

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee company (now majority-owned by Nestlé) operating cafés, DTC subscriptions, and wholesale channels. Blue Bottle represents the scaled premium DTC benchmark that Moyee's subscription and direct-trade model aspires to, but with vastly greater resources.
• Nespresso: Global single-serve coffee capsule leader owned by Nestlé with a broad AAA Sustainable Quality Program and farmer partnerships. Nespresso represents both a direct competitor to Moyee's capsule products and the incumbent benchmark for ethical sourcing at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoyeeCoffeeUKIRE
• Instagraminstagram.com/moyeecoffeeireland
• Xx.com/MoyeeCoffeeUKIE

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moyee Coffee