Response Media

What Response Media does

Response Media, Inc. is an Atlanta-based, female-founded, independently owned digital marketing agency founded in 1979, operating for over 45 years. The firm serves primarily Fortune 500 enterprise brands across Health & Life Sciences, CPG, Financial Services, and B2B verticals, with named clients including Disney, P&G, Reckitt, Bausch + Lomb, Kimberly-Clark (Huggies), McGraw Hill, Synovus, Mucinex, Magic Leap, and Onfido.

The agency delivers performance marketing through a portfolio of service modules — Strategy & Audience Intelligence, Data & Analytics, Performance Media, and CRM & Lifecycle Marketing — anchored by two proprietary technology platforms: EDGE (Engagement-Driven Growth Engine), a behavioral-science-powered framework that blends first-party data with real-time activation, and Verde, a custom MarTech stack for capturing, validating, and activating first-party data. Supporting infrastructure includes a Data Architecture and Segmentation Platform consolidating first-party, transactional, relational, and asynchronous tracking data.

Revenue is generated through professional services fees on an annual billing cycle. Initial engagements start at $50,000, with a typical annual commitment of $500,000 in agency fees, using value-based rather than hourly pricing. Client tenure averages 6+ years with 5+ year retention, and employee retention is reported above 90%. Distribution is conducted via direct enterprise field sales led by senior leadership, with no self-serve or reseller channels; the firm is a member of the MAGNET global agency network for referral-based international reach.

Name

Response Media

Legal name

Response Media, Inc.

Website

https://responsemedia.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Response Media is a 45-year-old, independently owned Atlanta digital marketing agency serving Fortune 500 enterprise brands in Health & Life Sciences, CPG, Financial Services, and B2B, delivering performance media, CRM, data analytics, and behavioral-science-driven campaigns via its proprietary EDGE and Verde platforms on annual retainers averaging $500,000.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Performance marketing services
• Data-driven marketing
• CRM lifecycle marketing
• Behavioral science marketing
• Digital media agency

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service agency providing strategy, data & analytics, performance media, and CRM & lifecycle marketing services. Revenue generated through professional services fees with initial engagement starting at $50,000 and typical annual commitment of $500,000 in agency fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Response Media is a digital marketing agency that delivers strategy, data & analytics, performance media, and CRM & lifecycle marketing services for enterprise and mid-market brands. Its work is powered by two proprietary platforms: EDGE (a behavioral-science-powered engagement engine that maps customer moments and personalizes touchpoints via first-party data) and Verde (a custom MarTech stack for real-time first-party data activation). Channel execution spans digital, email, SMS, paid media, CTV, and direct mail, with ROI tied to measurable P&L outcomes.

Product overview

Response Media is a boutique, performance-driven digital marketing agency with 45+ years of experience. Rather than a traditional SaaS product, the company offers a portfolio of service modules anchored by proprietary technology platforms: EDGE (Engagement-Driven Growth Engine) is a behavioral science-powered framework for mapping customer moments and personalizing touchpoints; Verde is a custom MarTech stack for real-time first-party data activation. These platforms underpin the agency's core service offerings including Strategy & Audience Intelligence, Data & Analytics, Performance Media, and CRM & Lifecycle Marketing, all designed to drive measurable P&L outcomes for clients. The company also produces The Edge Lab, a thought leadership podcast, as part of its content ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• EDGE (Engagement-Driven Growth Engine): Proprietary behavioral science-powered framework for driving customer engagement and growth.
• Verde System

Products and services

• Strategy & Audience Intelligence Data-led insights and customer-centric behavioral science services to optimize the customer journey and drive brand growth for enterprise and mid-market clients.
• Data & Analytics Analytics programs delivering intelligence that sharpens strategy, accelerates conversion, and produces boardroom-ready ROI proof for clients.
• Performance Media Precision-built performance media programs blending first-party data, targeting intelligence, and real-time optimization to convert impressions into measurable P&L outcomes for clients.
• CRM & Lifecycle Marketing CRM and lifecycle marketing programs that turn first-time buyers into lifelong customers through personalization and behavioral-science-driven loyalty strategies across email, SMS, paid media, and direct mail.

Quantifiable outcome

• 30% lift in Rx Start Rate for Xiidra brand (Bausch + Lomb)
• +11 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VoxiecoreTechnology or Integration · 1 January 2024Partnership between Response Media and Voxie, the leading conversational text marketing platform, to evolve brands' SMS messaging to more valuable and conversational relationships via text marketing. Voxie's proprietary Conversational Intelligence combines personalization of manual texting with scalability of mass blast messaging using automation, personalization, and optimization.
• QuerybridgecoreTechnology or IntegrationStrategic partnership between Response Media and Querybridge to deliver cutting-edge analytics and data science services. Collaboration provides clients with a panoramic view of their data, empowering them with invaluable insights for the digital age.
• MAGNET (Marketing & Advertising Global Network)minorChannel Partner/ Reseller/ DistributorResponse Media is a proud member of MAGNET, a marketing and advertising global network that provides agency partnerships and referrals across global markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: Data-driven digital marketing agency specializing in performance media, CRM, and lifecycle marketing for enterprise brands. Closely comparable in service mix (paid media, email/CRM, analytics) and proprietary-technology orientation, though at substantially larger scale.
• Wpromote: Independent digital marketing agency offering paid media, SEO, content, and analytics to mid-market and enterprise clients. Comparable as an independent, multi-channel performance agency competing for the same enterprise retainer budgets.
• Hawke Media: Boutique full-service digital marketing agency providing performance media, CRM/lifecycle, and analytics services to mid-market brands. Closely comparable in size, service breadth, and subscription/retainer model.
• SmartBug Media: B2B-focused digital marketing agency offering CRM, content, paid media, and analytics. Comparable in boutique-scale positioning with proprietary MarTech capabilities and emphasis on data-driven lifecycle marketing.

Emerging players

• EVERSANA: Healthcare-focused commercial services firm with a marketing agency arm serving pharma brands. Most directly comparable in pharma/healthcare vertical expertise and compliance-heavy campaign execution that Response Media markets as a differentiator.
• closerlook: Pharma and healthcare-specialized digital marketing agency with data-driven CRM and HCP/DTC activation. Comparable for the pharma/healthcare vertical where Response Media reports strongest case studies.

Broad incumbents

• Merkle: Large data-driven customer experience agency (Dentsu) with deep CRM, analytics, and media capabilities. Comparable in service mix (data, analytics, performance media, CRM) but operates at vastly larger scale across more verticals.
• Epsilon: Global advertising, data, and CRM agency (Publicis) with proprietary identity/data technology. Comparable in data-led, CRM/lifecycle marketing orientation but with vastly greater scale and technology breadth.
• 360i (Dentsu Creative): Digital-first creative and media agency within Dentsu, focused on data-driven campaigns for major brands. Comparable in performance media + data-led approach, with overlap in CPG/CPG-adjacent clients.
• R/GA: Global digital agency known for innovation-driven marketing and product/UX work. Comparable as a digitally native agency serving Fortune 500 brands, though with a stronger creative-product emphasis than Response Media's analytics/CRM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLobETr8a3PPuMn28lX1gVPYoI52yf3NV-
• LinkedInlinkedin.com/company/response-media/jobs
• Xx.com/response_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response Media