SmartTrade App
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SmartTrade App firmographics
Firmographics- Name
- SmartTrade App
- Legal name
- Unknown
- Website
- https://smarttradeapp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SmartTrade App is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SmartTrade App business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- House Edge from Gaming: Revenue generated from the mathematical house edge built into slot games. Platform takes a percentage of each wager placed by players.
- Player Deposits: Platform collects player deposits (minimum 1000 IDR) used for wagering on slot games. Claims to process deposits without transaction cuts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum Deposit Tier - 1000 IDR |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
SmartTrade App product offering
Product offeringCore offering
SmartTrade App is a free mobile application that enables businesses to accept card payments, organize paperwork, and run business operations from a phone. It is aimed at small business owners seeking a mobile-first alternative to traditional point-of-sale and administrative tools. The platform is offered at no cost to the user.
Product overview
The products shown on this Samsung e-commerce platform include Galaxy smartphones (Galaxy Z Fold7, Galaxy S25 FE, Galaxy A07), tablets (Galaxy Tab S11 Series), wearables (Galaxy Watch Ultra, Galaxy Buds3 FE), televisions (QLED 4K Smart TV, Crystal UHD 4K TV, The Frame TV), audio devices (Q-series Soundbar, HW-Q900A Soundbar), monitors (Odyssey OLED G5), and home appliances (Bespoke AI Refrigerator, Front-load Washer & Dryer with Ecobubble, Vacuum Cleaner Stick, WindFree Ultra AC). The platform also lists Samsung services including Trade-in program, Samsung Care+ extended warranty, and installment payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartTrade App
Quantifiable outcome
- Deposit processed in seconds via QRIS scan
Companies that use SmartTrade App
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SmartTrade App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SmartTrade App partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pragmatic PlaycoreGame content provider offering slot games including Olympus series. Platform aggregates Pragmatic Play titles for player access.
- PG SOFT (Pocket Games Soft)coreGame content provider offering titles including Mahjong Ways 2. Platform integrates PG SOFT games for player access.
- HabanerocoreGame content provider offering slot games including Koi Gate. Platform aggregates Habanero titles for player access.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
SmartTrade App competitors and assessment
Company assessmentBroad incumbents
- Kindred Group: Operator of Unibet and other licensed online gambling brands across Europe. Comparable as a regulated, publicly listed multi-brand online-gaming operator — a reference benchmark for operator-side economics.
- Playtech: Large, publicly listed gambling software and platform provider offering both B2B content and operator platform technology. Comparable as a regulated incumbent in the same upstream/downstream gambling-tech stack.
- Evolution AB: Global leader in live-dealer and online casino content. Comparable as a large, regulated gambling content provider serving operators across multiple jurisdictions; provides reference scale for the B2B-side of the slot-aggregation value chain.
- Betsson AB: Licensed multi-brand online gaming operator. Comparable as a regulated incumbent with a similar product mix (slots, casino, sportsbook) across multiple jurisdictions.
- Flutter Entertainment: Owner of Paddy Power, Betfair, PokerStars and other regulated gambling brands. Comparable as a global, licensed operator and platform operator, illustrating what a scaled, regulated version of an online-gaming business looks like.
Direct peers
- SoftSwiss: B2B iGaming platform and aggregator providing turnkey casino platforms, game aggregation, and payment processing to operators worldwide. The closest functional analogue to SmartTrade's operator-plus-aggregator model, with the critical difference of operating under licenses rather than in a prohibited jurisdiction.
Others
- PG SOFT (Pocket Games Soft): Mobile-first slot game studio and existing content partner of SmartTrade. Comparable as an upstream content provider in the same game-aggregation ecosystem.
- Pragmatic Play: Tier-1 online casino game provider and existing content partner of SmartTrade. Comparable as a supplier-side counterpart to the slot-aggregation model; not a direct competitor to the operator.
- Habanero: Slot and casino content provider and existing partner of SmartTrade. Comparable as a third-party content supplier integrated into the same aggregator stack.
Emerging players
- LeoVegas: Mobile-first online casino operator. Comparable as a smaller, mobile-native operator targeting casual players with streamlined deposit UX — conceptually adjacent to SmartTrade's mobile-first, low-friction positioning.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
SmartTrade App social profiles
Digital presenceSmartTrade App financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartTrade App leadership team
Management profileNumber of profiles
Profiles5 records
SmartTrade App funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartTrade App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartTrade App
What does SmartTrade App do?
SmartTrade App is a free mobile application that enables businesses to accept card payments, organize paperwork, and run business operations from a phone. It is aimed at small business owners seeking a mobile-first alternative to traditional point-of-sale and administrative tools. The platform is offered at no cost to the user.
Is SmartTrade App a public or private company?
SmartTrade App is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartTrade App founded?
SmartTrade App was founded in 2012. It employs 1 to 10 people.
Where is SmartTrade App based?
SmartTrade App is headquartered in London, United Kingdom, in the Europe region.
How does SmartTrade App make money?
Two revenue lines are on record. House Edge from Gaming is the primary driver. The others are player Deposits.
Who are SmartTrade App's main competitors?
Broad incumbents on record are Kindred Group, Playtech, Evolution AB, Betsson AB and Flutter Entertainment. SoftSwiss is listed as a direct peer. Others are PG SOFT (Pocket Games Soft), Pragmatic Play and Habanero. LeoVegas is listed as an emerging player.
Does SmartTrade App have an API?
No public API is recorded for SmartTrade App.