SOFTSWISS
SOFTSWISS is a Malta-headquartered B2B software provider supplying online casino, sportsbook, game aggregation, affiliate, and prediction market platforms to 1,400+ iGaming brands globally, operating with 2,000+ employees across regulated markets in Europe, Latin America, Africa, and Asia-Pacific.
- Company typePrivate
- Founded2008
- HeadquartersSliema, Malta
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What SOFTSWISS does
SOFTSWISS is a privately held B2B iGaming software provider founded in 2008 and headquartered in Valletta, Malta (operating as Stable Aggregator Limited), that supplies online casino operators, sportsbooks, and crypto-first gambling brands with a modular platform spanning casino management, sports betting, game content aggregation, affiliate marketing, and prediction markets. Its product suite comprises the Casino Platform (powering 250+ casinos with 6M+ monthly active players), Sportsbook Platform (200+ sports, 2,000+ markets, 100,000+ live events monthly), Game Aggregator (single API access to 40,000+ games from 300+ providers), Affilka affiliate platform (490+ brands, 495,000+ affiliate partners), the April 2026-launched Prediction Markets Platform, plus supplementary engagement and infrastructure modules including Jackpot Aggregator, Sportsbook Network Jackpot, Tournament Tool, Partner API Tester, and the proprietary Pipeguard CI/CD security platform. Core technology is built primarily in Go (Game Aggregator, Sportsbook) and Ruby (Casino Platform, Affilka) with React-based frontends, Cloudflare-protected cloud infrastructure, and ISO 27001, GLI-33, GLI-19, PCI DSS, GDPR, and SOC 2 certifications.
Revenue is generated through enterprise B2B licensing and subscription fees combined with transaction-based pricing on aggregated game content, sportsbook volume, and affiliate processing, with quote-based contracts and entry-level white-label deployment costs starting at €35,000+ for crypto-first brands. The company serves 1,400+ iGaming brands globally via a direct enterprise sales motion executed through dedicated account managers and business development teams, supported by presence at major industry events (SiGMA, SBC, iGB L!VE), an annual iGaming Trends Report, and the proprietary Tech Race Summit 2026 conference in Warsaw. Operating presence spans four offices in Malta, Poland, Georgia, and South Africa, with active customer bases in Europe, Latin America (including Brazil-certified operations), Africa, and Asia-Pacific.
SOFTSWISS firmographics
Firmographics- Name
- SOFTSWISS
- Legal name
- Stable Aggregator Limited
- Website
- https://softswiss.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SOFTSWISS is a Malta-headquartered B2B software provider supplying online casino, sportsbook, game aggregation, affiliate, and prediction market platforms to 1,400+ iGaming brands globally, operating with 2,000+ employees across regulated markets in Europe, Latin America, Africa, and Asia-Pacific.
- Ownership category
- akta.pro rank
SOFTSWISS industry classification
Industry- Product category
- iGaming Software Platform
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)
Keywords
Where SOFTSWISS is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Offices3 records
Markets served
SOFTSWISS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- iGaming Software Licensing: B2B licensing of casino platform, sportsbook, game aggregator, and affiliate management software to iGaming operators. Revenue generated through platform fees and transaction-based arrangements across regulated markets globally.
- Game Aggregator API Access: Single API integration providing access to 40,000+ casino games from 300+ providers. Revenue derived from usage-based access and game provider partnerships.
- Affilka Affiliate Platform: Affiliate marketing software with built-in payment processing. Revenue generated through platform fees and transaction processing for casino and sportsbook affiliate programs.
- Prediction Markets Platform: Fixed-odds betting solution for event-based wagering, enabling operators to offer political, economic, and technology outcome betting with automated risk management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise iGaming Platform - Quote-based pricing for full-suite solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SOFTSWISS product offering
Product offeringCore offering
SOFTSWISS develops and licenses B2B iGaming software solutions for online casino and sportsbook operators. Core products include the Casino Platform, Sportsbook Platform, Game Aggregator (single API to 40,000+ games from 300+ providers), Affilka (affiliate marketing platform), and the Prediction Markets Platform for event-based wagering. Solution packages such as Turnkey Casino, Crypto Casino, Turnkey Sportsbook, and Sportsbook Integration bundle the core products with hosting, payments, licensing support, and operational services for operators in regulated markets.
Product overview
SOFTSWISS is a platform-plus-modules iGaming software provider with a modular architecture. The core platform consists of four main products: Casino Platform (online casino management launched 2013), Sportsbook Platform (sports betting launched 2020), Game Aggregator (casino game content hub launched 2015), and Affilka (affiliate marketing launched 2018), plus the newly launched Prediction Markets Platform (April 2026). These core products are supplemented by solution packages (Turnkey Casino, Crypto Casino, Turnkey Sportsbook, Sportsbook Integration) and add-on modules (Tournament Tool, Jackpot Aggregator, Sportsbook Network Jackpot, Pipeguard security platform, Partner API Tester). The platform serves 1,400+ brands with 2,000+ employees across 4 offices worldwide, offering both standalone deployment and integrated ecosystem combinations.
Differentiator
Problem solved
Functional benefit
Brands
- Affilka: Advanced casino and iGaming affiliate software platform for managing affiliate marketing programs, launched in 2018.
- Game Aggregator
- Sportsbook
- Casino Platform
- Prediction Markets Platform
- Jackpot Aggregator
Products and services
- Casino Platform Online casino management software for iGaming operators, providing player account management, payment service provider integration, bonus engine, game lobby management, anti-fraud system, and financial reporting through a comprehensive back office. Designed for online casino operators needing scalable, compliant infrastructure.
- Sportsbook Platform High-performance sports betting platform for sportsbook operators, supporting pre-match and live betting across 200+ sports and esports with 2,000+ markets, 100,000+ live events monthly, managed trading services, real-time odds integration via Betradar and Oddin.gg, risk management, and gamification tools.
- Game Aggregator Casino game content aggregation hub providing single API access to 40,000+ mobile-friendly games from 300+ providers, with built-in Tournament Tool, client back office, and 24/7 B2B technical support. Designed for casino operators and platforms needing aggregated content without multi-vendor management overhead.
- Affilka iGaming affiliate marketing platform providing performance tracking, flexible commission constructor, multi-brand management, built-in payment processing, server-to-server postbacks, and real-time analytics. Designed for iGaming brands running affiliate marketing programs across multiple brands. Handles 490+ casino/sportsbook brands and 495,000+ affiliate partners.
- Prediction Markets Platform Fixed-odds event-based betting platform enabling wagering on real-world outcomes including politics, economics, cryptocurrency, technology, and entertainment. Features automated pricing, risk management, and multi-currency support with API and iFrame integration. Designed for operators seeking to expand beyond traditional sports betting into prediction markets.
- Turnkey Casino Solution
Quantifiable outcome
- 99.999% platform uptime across all solutions
- +6 more outcomes
Companies that use SOFTSWISS
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
SOFTSWISS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature8 records
SOFTSWISS partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered strategic, minor and core.
- Amazon (AWS)strategicConfirmed speaker at Tech Race Summit 2026, addressing high-load infrastructure challenges alongside iGaming technology leaders.
- OraclestrategicConfirmed speaker at Tech Race Summit 2026, contributing to discussions on high-load systems architecture and AI implementation.
- CloudflarestrategicConfirmed speaker at Tech Race Summit 2026, addressing cloud infrastructure and cybersecurity topics for iGaming industry.
- FastlystrategicConfirmed speaker at Tech Race Summit 2026, contributing to discussions on content delivery and infrastructure optimization.
- PlaynancestrategicWeb3 infrastructure partnership enabling 2.5M+ live sports and esports events on-chain annually. Integration offers gasless, non-custodial transactions and sports staking tied to $GCOIN token.
- TrueLabelstrategicIntegration partnership enabling operators to add sports betting functionality without rebuilding core infrastructure. Provides full-featured sportsbook with broad sports coverage, live betting, and risk management.
- Gaming Operations AcademyminorPartnership for Affiliate Management Course targeting iGaming professionals. Curriculum covers recruiting partners, negotiating terms, performance evaluation, and regulatory compliance.
- PantherBetcorePartnership to launch new online gambling platform in South Africa, strengthening SOFTSWISS's presence in the regulated South African market.
- GooglestrategicKey Google partnership supporting licensed iGaming brands across 40+ jurisdictions. Partnership yielded 50% increase in brand awareness and improved organic brand searches since August 2024.
- TurfsportcoreSOFTSWISS acquired majority stake in South African wagering software provider Turfsport, marking entry into African market. Turfsport offers betting solutions used by over 40 operators with 1.5 billion bets placed annually, leveraging 35-year local expertise.
- Rubens BarrichellocoreNon-Executive Director for Latin America since 2024. Formula 1 legend bringing racing mindset and Brazilian market expertise. Partnership driving significant 65% growth in bets and 64% GGR growth in Brazil Q1 2026 vs Q1 2025.
- BetradarcoreSports odds provider partnership providing real-time odds feeds for sportsbook platform across 200+ sports and 2,000+ markets.
- Oddin.ggcoreEsports odds and data provider partnership for comprehensive esports coverage alongside traditional sports betting.
- CoinsPaid / CryptoprocessingcoreCrypto payment processing partnership powering cryptocurrency transactions for crypto casino solutions. Supports Bitcoin, Ethereum, Litecoin, Dogecoin, Tether, and other major cryptocurrencies.
- FinteqHubcorePCI DSS certified payment system aggregator as affiliated brand, integrated into SOFTSWISS ecosystem.
- BGamingstrategicGame provider affiliated brand with 150+ game titles. Formerly proprietary games brand spun off in 2018, now independent game studio.
Scale indicators14 records
Recent moves10 records
Expansion highlights7 records
SOFTSWISS competitors and assessment
Company assessmentBroad incumbents
- Playtech: Playtech is a global iGaming incumbent offering casino platform, sportsbook (via Snaitech and bet365 partnership), proprietary games, and PAM technology. While significantly larger and broader than SOFTSWISS, it competes in the same operator-platform category with overlapping capabilities.
- Light & Wonder: Light & Wonder is a major iGaming incumbent combining proprietary slot content, iGaming platform technology (post-Aspire Global acquisition), and sports tech. Overlaps with SOFTSWISS at the platform/PAM level while also operating as a content supplier to SOFTSWISS's aggregator ecosystem.
Direct peers
- SoftGamings: SoftGamings provides turnkey and white-label online casino software, game aggregation, and platform solutions to iGaming operators. Directly comparable to SOFTSWISS's Turnkey Casino Solution and Game Aggregator offerings.
- Digitain: Digitain provides B2B sportsbook and casino platform technology, including its iGaming Pulse PAM platform, serving operators across Europe, LATAM, and Africa. Overlaps with SOFTSWISS's multi-jurisdictional operator-facing product portfolio.
- NSoft: NSoft is a B2B betting and iGaming software provider offering sportsbook platform, casino, and retail betting solutions to operators in emerging markets. Comparable to SOFTSWISS in serving operator customers with turnkey platform technology and a strong emerging-market focus.
- EveryMatrix: EveryMatrix is the closest direct comparable — a B2B iGaming platform provider offering casino PAM, sportsbook (OddsMatrix), game aggregation, affiliate platform, and turnkey solutions to operators globally. Overlaps directly with SOFTSWISS's full-stack product strategy and target customer base.
- Pragmatic Solutions: Pragmatic Solutions provides a B2B iGaming PAM (Player Account Management) platform serving casino and sportsbook operators with back-office, CRM, payments, and compliance tooling. Highly comparable in offering a modular, API-driven operator platform targeting licensed iGaming brands.
- BetConstruct: BetConstruct is a B2B platform provider offering sportsbook, casino, live dealer, and PAM solutions to iGaming operators across regulated and emerging markets. Directly competes with SOFTSWISS in turnkey sportsbook and casino platform deployments.
- Aspire Global (Light & Wonder iGaming): Aspire Global, now part of Light & Wonder's iGaming division, offers a B2B PAM and platform solution powering casino and sportsbook brands in regulated markets. Directly comparable to SOFTSWISS's Casino Platform and Affilka in operator platform functionality.
Emerging players
- Relax Gaming: Relax Gaming is a casino content and aggregation platform provider (Pontoon, Relax Aggregation) competing with SOFTSWISS's Game Aggregator in third-party game distribution and increasingly offering its own platform technology. Comparable in content breadth and aggregator-centric go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SOFTSWISS social profiles
Digital presenceSOFTSWISS compliance and trust
Trust signalCompliance5 records
SOFTSWISS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOFTSWISS leadership team
Management profileNumber of profiles
Profiles10 records
SOFTSWISS subsidiaries and ownership
Company hierarchySubsidiaries5 records
SOFTSWISS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOFTSWISS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOFTSWISS
What does SOFTSWISS do?
SOFTSWISS develops and licenses B2B iGaming software solutions for online casino and sportsbook operators. Core products include the Casino Platform, Sportsbook Platform, Game Aggregator (single API to 40,000+ games from 300+ providers), Affilka (affiliate marketing platform), and the Prediction Markets Platform for event-based wagering. Solution packages such as Turnkey Casino, Crypto Casino, Turnkey Sportsbook, and Sportsbook Integration bundle the core products with hosting, payments, licensing support, and operational services for operators in regulated markets.
Is SOFTSWISS a public or private company?
SOFTSWISS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOFTSWISS founded?
SOFTSWISS was founded in 2008. It employs 1,001 to 5,000 people.
Where is SOFTSWISS based?
SOFTSWISS is headquartered in Sliema, Malta, in the Europe region.
How does SOFTSWISS make money?
Four revenue lines are on record. iGaming Software Licensing is the primary driver. The others are game Aggregator API Access, affilka Affiliate Platform and prediction Markets Platform.
Who are SOFTSWISS's main competitors?
Broad incumbents on record are Playtech and Light & Wonder. Direct peers are SoftGamings, Digitain, NSoft, EveryMatrix, Pragmatic Solutions, BetConstruct and Aspire Global (Light & Wonder iGaming). Relax Gaming is listed as an emerging player.
Does SOFTSWISS have an API?
Yes. SOFTSWISS provides API integrations across its product suite. The Game Aggregator offers a casino games API for single-point integration to 40,000+ games from 300+ game providers, with technical requirements including an in-house software developer to work with API documentation. The Sportsbook Platform supports API integration for full frontend control and custom UX, as well as iFrame integration for faster setup. The Partner API Tester enables operators to run automated tests independently with real-time logs. The Prediction Markets Platform supports API and iFrame integration. The Affilka affiliate platform includes a Customer API for affiliate management. Integration timelines vary: Game Aggregator fastest integrations have taken less than 24 hours; Sportsbook API enables full backend control; Prediction Markets core implementation allows launch in hours with up to one week for iFrame and three weeks for full API integration. Developer documentation is at www.softswiss.com/game-providers.
What industry is SOFTSWISS in?
SOFTSWISS's product category is iGaming Software Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B).