Semper Fi Heating & Cooling

What Semper Fi Heating & Cooling does

Semper Fi Heating and Cooling LLC is a privately held, veteran-owned HVAC and plumbing service company founded in 2014 and headquartered in Mesa, Arizona, operating across Arizona (Mesa, Phoenix, Peoria, Scottsdale, Tucson) and Nevada (Las Vegas, Summerlin, Henderson) under CEO and owner Jesse Keenan. The company delivers residential and light-commercial heating, cooling, ductless mini-split, plumbing, water heater, and indoor air quality services, including REME HALO air purification, Aeroseal duct sealing, UV lights, attic insulation, and smart thermostat installation. Its technical footprint consists of a service-delivery platform with integrated scheduling, an SMS opt-in marketing channel, and Goodleap-backed customer financing (18-month no-interest and 15-year fixed-rate options), with no proprietary software products, APIs, or AI/ML capabilities disclosed.

The business model is primarily transactional service revenue from repair, installation, and replacement work, supplemented by recurring preventive maintenance plans and complementary home-comfort upgrades. Customers are acquired through a multi-channel GTM that includes Google SEO and paid search, blog content, social media, referrals, Nextdoor, traditional radio/TV, and direct phone and website booking. The company is self-funded, holds multiple Arizona (ROC) and Nevada (NSCB) state contractor licenses, is BBB A+ rated, and has accumulated 8,000+ five-star reviews over 10+ years. Recent strategic activity is concentrated on geographic expansion (Tucson in late 2024/2025) and a 2026 service-model refresh emphasizing responsiveness and customer experience, while expanding into new-construction commercial work in Southern Arizona.

Name

Semper Fi Heating & Cooling

Legal name

Semper Fi Heating and Cooling LLC

Website

https://semperfiheatingcooling.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Semper Fi Heating & Cooling is a veteran-owned HVAC and plumbing service company serving residential and commercial customers across Arizona and Nevada. It provides heating, cooling, plumbing, maintenance, and indoor air quality services, with same-day and 24/7 emergency availability.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Residential HVAC services
• HVAC repair and installation
• Plumbing services
• Indoor air quality
• Heating and cooling maintenance

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. HVAC Repair Services: On-demand repair services for heating, cooling, air conditioning, and heat pump systems including diagnostic fees, parts replacement, and labor.
2. HVAC Installation and Replacement: New HVAC system installation, replacement, and upgrade services for residential and commercial properties, including equipment sales and installation labor.
3. Plumbing Services: Full range of plumbing services including emergency plumbing, sewer line repair, water heater services, leak detection, gas line services, and drain cleaning.
4. Maintenance Plans: Preventive maintenance plans and tune-up services including HVAC maintenance plans and plumbing maintenance programs for ongoing customer value.
5. Home Comfort Upgrades: Additional services including attic insulation, duct cleaning, and indoor air quality solutions that complement core HVAC services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Semper Fi Heating & Cooling sells and delivers residential HVAC, plumbing, and home comfort services across Arizona and Nevada. Core offerings include heating, cooling, ductless mini split, and water heater installation/repair/maintenance, plus plumbing services (emergency, sewer, gas line, leak detection, drain cleaning). The company also sells add-on solutions such as REME HALO air purification, Aeroseal duct sealing, UV lights, attic insulation, and smart thermostat installation, supported by preventive maintenance plans and Goodleap financing.

Product overview

Semper Fi Heating & Cooling is a veteran-owned HVAC and plumbing service company operating in Arizona and Nevada. The company offers a comprehensive suite of heating and cooling services as its core offerings, supplemented by plumbing services, water heater services, and home comfort add-ons. Core services include Heating (furnace installation/repair/maintenance), Cooling (AC installation/repair/maintenance), Ductless Mini Split systems, and Plumbing. Add-on services and products include REME HALO air purification, Aeroseal duct sealing, UV lights, attic insulation, and smart thermostat installation. The company also provides preventive maintenance plans and financing options through Goodleap. They service multiple major HVAC brands including Bosch, Goodman, Johnson Controls, Rheem, Daikin, Gree, York, and Carrier.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services AC replacement, installation, repair, maintenance, and mobile home AC services for residential and commercial properties in Arizona and Nevada, designed to combat extreme desert heat.
• Heating Services Furnace replacement, installation, repair, and maintenance services for residential and commercial properties.
• Ductless Mini Split Services
• Plumbing Services
• Water Heater Services
• REME HALO Air Purification
• Aeroseal Duct Sealing
• UV Lights Installation
• Attic Insulation
• Smart Thermostat Installation
• HVAC Maintenance Plan
• Goodleap Financing Plans

Quantifiable outcome

• 8,000+ 5-star customer reviews across Arizona and Nevada
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parker & Sons: Phoenix-based residential HVAC, plumbing, and electrical service company serving the Arizona market. Comparable full-suite home services offering, similar direct-to-consumer marketing approach, and overlapping service territory with Semper Fi in Mesa and Phoenix.
• ACE Home Services: Arizona-based HVAC, plumbing, and electrical service company serving the Phoenix metro. Directly comparable multi-trade residential service model in the same primary geography.
• The Cooling Company: Las Vegas-based residential HVAC service company focused on cooling in the same extreme desert climate. Directly comparable in service offering and geographic overlap with Semper Fi's Nevada operations.
• Goettl Air Conditioning & Plumbing: Phoenix-headquartered residential HVAC and plumbing service company operating across Arizona, Nevada, and other Sun Belt states. Directly comparable multi-trade service model, veteran of the same climate-driven demand environment, and a direct competitor in the Phoenix and Las Vegas metros.
• Done Rite Services: Arizona-based HVAC, plumbing, and air quality services provider. Comparable residential service offering and direct overlap in the Arizona market.
• Cool Blew Air Conditioning & Heating: Phoenix-area residential HVAC contractor offering installation, repair, and maintenance. Closely comparable in service scope, target customer (residential homeowners), and Phoenix-metro geographic focus.

Others

• Goodleap (financing counterparty): Point-of-sale consumer finance platform for home improvement including HVAC, solar, and roofing. Included because it is Semper Fi's strategic financing partner and a key enabler of larger-ticket system replacement sales.
• Carrier Residential (HVAC equipment): One of the major HVAC equipment manufacturers whose products Semper Fi installs and services. Included as an upstream supplier/ecosystem participant rather than a direct competitor.

Broad incumbents

• One Hour Air Conditioning & Heating: National residential HVAC franchise brand operating across the U.S., including the Phoenix and Las Vegas metros. Comparable service offering and customer base, but larger scale and franchise-backed operations.

Regional players

• Mr. Cool Heating and Air: Arizona residential HVAC service company with comparable offering and target customer. Provides a regional benchmark for pricing and service model but does not overlap into Nevada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/semperfi_air

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semper Fi Heating & Cooling