Primo Energy
Primo Energy designs and manufactures patented hybrid wind, solar, and battery storage nano-grid systems that generate power at low wind speeds, selling directly to municipalities, universities, K-12 schools, military/defense, and disaster relief customers.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Primo Energy does
Primo Energy designs and manufactures hybrid wind, solar, and battery storage systems for off-grid and edge-of-grid applications, targeting communities, municipalities, universities, K-12 schools, military/defense, and disaster relief end users. The company's core technology rests on patented biomimetic blade and rotor designs paired with proprietary torque-based generators that produce usable power at wind speeds as low as 5-6 mph, materially below the 24+ mph threshold typical of conventional small wind turbines. Its product portfolio spans five offerings: EnergiPlant (a free-standing nano-grid with integrated wind, solar, and battery benches for public spaces and campuses), EnergiTree (a higher-output hybrid platform for rural and expeditionary use), FORCE (a micro turbine for stronger wind regimes), Primo SPARK (a 2.5kW portable power station with smartphone monitoring), and EnergiSeedling (an educational STEM/STEAM kit bundled with NGSS-aligned curriculum). Systems are housed in IP66/IP67 sealed enclosures, modular in form factor, and configured to require no foundation or hard-wired utility connection, enabling rapid deployment and relocation.
Primo Energy was founded in 2012 by Ned McMahon as Primo Wind and rebranded to Primo Energy in 2017 to reflect the addition of solar and battery storage. The company operates from San Diego, California with an East Coast office in Garnerville, New York, and reports 1-10 employees. Revenue is generated primarily through direct quote-based hardware sales to enterprise and government buyers, supplemented by advertising revenue potential on EnergiPlant installations (estimated $70-$400/month per ad space) and recurring lease-facilitated placements of EnergiSeedling in K-12 schools through partners Teqlease and Stearns Bank. The company has no disclosed institutional venture capital funding; its largest single capital event is a $750,000 AFWERX SBIR Phase II contract awarded in 2021 for portable power development with the Department of the Air Force.
The business is positioned in niche distributed-energy applications where conventional grid extension or diesel generation is impractical: parks, waterfronts, military forward operating bases, remote worksites, and disaster response zones. Competitive differentiation centers on low-wind-start capability, modular portability (units fit in pelican cases), and durability in extreme environments (proven in Arctic and Caribbean deployments). Pricing is not publicly disclosed for most systems; EnergiSeedling is listed at $2,250 with a two-year warranty. Go-to-market relies on consultative direct sales, government SBIR contracting, education leasing partnerships, and event sponsorships, with marketing executed through social channels, newsletters, and earned media.
Primo Energy firmographics
Firmographics- Name
- Primo Energy
- Legal name
- Primo Energy, Inc.
- Website
- https://primoenergy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primo Energy designs and manufactures patented hybrid wind, solar, and battery storage nano-grid systems that generate power at low wind speeds, selling directly to municipalities, universities, K-12 schools, military/defense, and disaster relief customers.
- Ownership category
- akta.pro rank
Primo Energy industry classification
Industry- Product category
- Renewable Energy Equipment
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Wind Electric Power Generation (221115), Solar Electric Power Generation (221114)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Hybrid Microgrids (Solar+Storage+Gen, Multi-Resource) (EUACALAH)
- akta.pro secondary industries
- Hybrid Wind Power Plants (Wind+Solar+Storage Co-located) (EUACAFAH), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Microturbines, Fuel Cells & Distributed Generation Prime Movers (IMAHAFAH), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)
Keywords
Where Primo Energy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Primo Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of complete renewable energy systems including wind turbines, solar panels, batteries, and hybrid nano-grid installations like EnergiPlant, EnergiTree, FORCE, and Primo SPARK
- Education Products and Curriculum: Sale of EnergiSeedling educational wind and solar learning systems with NGSS-aligned curriculum, teacher guides, and implementation materials for K-12 classrooms
- Leasing Programs: Leasing partnerships with Teqlease and Stearns Bank for education products, providing payment and leasing options for schools and districts
- Advertising Revenue: Community messaging and advertising opportunities on EnergiPlant benches, similar to bus bench advertising, providing potential revenue stream for cities and communities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EnergiSeedling - Educational wind/solar learning system |
| Other | Multi-year contract | EnergiPlant - Free-standing nano-grid |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Primo Energy product offering
Product offeringCore offering
Primo Energy designs and manufactures hybrid wind, solar, and battery storage nano-grid systems for off-grid and grid-edge applications. Its product lineup includes the EnergiPlant free-standing nano-grid, EnergiTree rural power platform, FORCE micro wind turbine, Primo SPARK portable power station, and EnergiSeedling STEM/STEAM educational system, all built around proprietary patented biomimetic blade and rotor designs that generate power starting at 5 mph wind speeds.
Product overview
Primo Energy offers a portfolio of hybrid wind, solar, and battery storage energy systems for off-grid and grid-edge applications. The product lineup consists of five offerings: EnergiPlant (a free-standing nano-grid combining wind, solar and battery benches for communities and universities), EnergiTree (a portable renewable platform for rural and remote power needs), FORCE (a micro wind turbine for strong wind regimes), Primo SPARK (a portable power station), and EnergiSeedling (an educational learning tool with curriculum). All products feature proprietary patented biomimetic blade and rotor designs that generate power starting at 5mph wind speeds, and can be combined into complete nano-grid operations.
Differentiator
Problem solved
Functional benefit
Brands
- EnergiPlant: A free-standing nano-grid with power generated from solar and wind with battery storage in the benches. Provides WiFi, USB charging, lighting, and security cameras.
- EnergiTree
- FORCE
- Primo SPARK
- EnergiSeedling
Products and services
- EnergiPlant A free-standing nano-grid combining wind, solar, and battery storage that provides security, lighting, and charging for phones and tablets. Features an 800W torque generator with 150W solar, patented 9-blade biomimetic rotor design, and integrated battery benches. Designed for cities, parks, universities, and event venues.
- EnergiTree A renewable energy platform for rural power needs combining wind and solar with a 1650W torque generator, 72-inch patented biomimetic rotor, and 480W solar capacity. Designed for remote locations, farms, disaster relief, and military expeditionary use, and can be grid-tied or operated off-grid.
- FORCE A 72-inch micro wind turbine designed for moderate to strong wind regimes that generates 1200W of power. Features a patented biomimetic 9-blade rotor design and is suitable for urban wind farming, rooftop applications, military expeditions, and disaster relief.
- Primo SPARK A portable clean energy solution with 2.5kW battery capacity combining solar and wind power for backup power at home, off-grid, or on the go. Features smartphone app monitoring, zero gravity wheels for portability, and supports devices under 2500W.
- EnergiSeedling A hands-on educational learning resource designed for STEM/STEAM classrooms, makerspaces, and CTE programs. Includes a 100W wind turbine, four 15W solar panels, battery storage, and NGSS-aligned curriculum for grades 4-12. Priced at $2,250 for a complete system with a 2-year warranty.
Quantifiable outcome
- Payback period of 12-18 months for EnergiPlant through advertising revenue
- +1 more outcomes
Companies that use Primo Energy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Primo Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Primo Energy partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights6 records
Primo Energy competitors and assessment
Company assessmentEmerging players
- SeaLandAire Technologies: Developer of portable power systems and energy harvesting technology for defense and austere environments. Comparable to Primo's expeditionary / DoD-facing portable power use case.
- Bluetti: Fast-growing portable power and home backup energy company expanding into solar generators and balcony solar-plus-storage. Overlaps with Primo's portable and off-grid product positioning.
- Pika Energy: Residential and small-commercial solar-plus-storage and wind-hybrid systems integrator with battery and DC-coupled architecture. Comparable in delivering integrated renewable systems for distributed customers.
Direct peers
- Bergey Windpower: U.S. manufacturer of small and mid-sized wind turbines for residential, commercial, and remote applications. Most directly comparable as a small-wind hardware vendor targeting distributed/off-grid customers.
- Northern Power Systems: Manufacturer of permanent-magnet direct-drive wind turbines for distributed and community-scale generation. Comparable in targeting edge-of-grid wind power and microgrid-style deployments.
- Urban Green Energy (now Sycamore Solar): Previously a small-wind turbine maker targeting urban, commercial, and architectural applications with aesthetic designs. Closely aligned with Primo's community-facing, design-conscious small-wind positioning.
- Wind Energy Solutions: European producer of small-to-medium wind turbines used in hybrid wind/solar systems and off-grid applications. Comparable in deploying wind turbines as part of integrated renewable micro-systems.
Broad incumbents
- Goal Zero (NRG Energy): Established portable solar power and battery products brand for outdoor, emergency, and off-grid consumers. Comparable in the portable/backup power retail and disaster-relief channels.
- EcoFlow: Global portable power station and home battery company covering off-grid, backup, and outdoor use cases. Comparable to Primo SPARK as a portable solar/wind-battery product aimed at off-grid and emergency users.
- Jackery: Portable power station manufacturer with strong consumer brand for outdoor and emergency power. Comparable to Primo SPARK in portable, user-facing battery + renewable products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Primo Energy social profiles
Digital presencePrimo Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primo Energy leadership team
Management profileNumber of profiles
Profiles2 records
Primo Energy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primo Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primo Energy
What does Primo Energy do?
Primo Energy designs and manufactures hybrid wind, solar, and battery storage nano-grid systems for off-grid and grid-edge applications. Its product lineup includes the EnergiPlant free-standing nano-grid, EnergiTree rural power platform, FORCE micro wind turbine, Primo SPARK portable power station, and EnergiSeedling STEM/STEAM educational system, all built around proprietary patented biomimetic blade and rotor designs that generate power starting at 5 mph wind speeds.
Is Primo Energy a public or private company?
Primo Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primo Energy founded?
Primo Energy was founded in 2012. It employs 1 to 10 people.
Where is Primo Energy based?
Primo Energy is headquartered in San Diego, United States, in the North America region.
How does Primo Energy make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are education Products and Curriculum, leasing Programs and advertising Revenue.
Who are Primo Energy's main competitors?
Emerging players on record are SeaLandAire Technologies, Bluetti and Pika Energy. Direct peers are Bergey Windpower, Northern Power Systems, Urban Green Energy (now Sycamore Solar) and Wind Energy Solutions. Broad incumbents are Goal Zero (NRG Energy), EcoFlow and Jackery.
Does Primo Energy have an API?
No public API is recorded for Primo Energy.
What industry is Primo Energy in?
Primo Energy's product category is Renewable Energy Equipment. Its primary akta.pro industry code is EUACALAH, Hybrid Microgrids (Solar+Storage+Gen, Multi-Resource), with a secondary code of EUACAFAH, Hybrid Wind Power Plants (Wind+Solar+Storage Co-located). Its NAICS code is 333611 and its SIC code is 3510.