What Motion Education does

Motion Education Pvt. Ltd. is a Kota, India-headquartered private coaching institute founded in 2007 by Nitin Vijay (NV Sir), operating 80+ study centers across India and a residential infrastructure spanning multiple Kota campuses (Drona, Drona 2, Dhruv Boarding School, Daksh, Experience Center, Motion Digital). The company's core business is high-stakes Indian competitive exam preparation, delivering classroom, online, and residential programs for JEE (Main and Advanced), NEET-UG, Foundation (Class 6-10, including Tapasya and Schoolympiad), CUET, and board examinations, with claimed outcomes including 14.37% JEE Advanced qualification versus a 3.69% national average.

The product portfolio is multi-format and stage-segmented: classroom courses are organized into Nurture (Class 10→11), Enthuse (Class 12), and Dropper/Achiever (12th pass) batches launching on a fixed July cadence; online delivery comprises Anushaasan (live classes), Amrit (recorded video), All India and home test series, study material packages, and the Motion Learning App on Android and iOS. Lead generation is anchored by the MOST scholarship test (free registration, scholarships up to 100%), and a flagship zero-fee I-Eklavya rankers batch selects students through test and interview. An AI-based customized homework system and AI-powered smart learning tools are deployed within I-Eklavya for personalized test generation and weakness identification.

Motion is founder-owned and bootstrapped with no disclosed external equity capital. Revenue is generated through a mix of classroom tuition (multi-year subscriptions), online course subscriptions, residential boarding fees, one-time study material sales, and the scholarship-funded MOST funnel that drives volume into paid programs. The company is exposed to regulatory risk: in 2026, India's CCPA imposed a Rs 10 lakh fine for misleading advertisements regarding JEE/NEET results, specifically tied to non-disclosure that featured success stories originated from the free I-Eklavya program.

Name

Motion Education

Legal name

Motion Education Pvt. Ltd.

Website

https://motion.ac.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Motion Education is a Kota-based, founder-owned coaching institute offering classroom, online, and residential programs for JEE, NEET, Foundation, and Olympiad preparation across 80+ Indian centers, monetizing through tuition, residential fees, and online subscriptions, and supplemented by the MOST scholarship funnel and AI-personalized I-Eklavya batch.

Ownership category

akta.pro rank

Product category

Competitive Exam Coaching

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

Keywords

• Competitive exam coaching
• JEE NEET preparation
• Online test series
• Residential coaching programs
• Scholarship test preparation

Headquarters

HQ city

Kota

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Classroom Coaching Programs: Paid classroom coaching programs for JEE Main, JEE Advanced, NEET, and Foundation courses. Students pay tuition fees with scholarship opportunities through MOST test.
2. Online Courses: Online live programs (Anushaasan), video lectures (Amrit Course), and test series available for JEE/NEET preparation
3. Study Material Packages: Sale of study material packages, NEET books, JEE books, and test series for self-study
4. Scholarship-based Enrollment: Motion Open Scholarship Test (MOST) provides scholarships up to 100% on classroom programs based on student performance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Motion Education delivers classroom, online, and residential coaching programs for JEE Main/Advanced and NEET-UG competitive exam preparation, serving students from Class 6 through 12th pass. Its portfolio includes foundation courses (Tapasya), live online classes (Anushaasan), video lectures (Amrit Course), All India and Home Test Series, study material packages, and a zero-fee rankers batch (I-Eklavya). AI-based customized homework, personalized test generation, and instant feedback are embedded across the learning platform.

Product overview

Motion Education is a multi-format coaching platform offering classroom-based and online programs for competitive exam preparation. The core offerings include JEE (Main/Advanced) and NEET (UG) classroom courses for Class 11th, 12th, and 12th pass students, supplemented by Foundation programs (Tapasya) for Classes 9th-10th. The online portfolio comprises Anushaasan (live classes), Amrit Course (video lectures), test series, study material packages, and self-study packages. A flagship free initiative is I-Eklavya, a zero-fee rankers batch selected through test and interview. The company also provides residential programs (Drona, Dhruv, Daksh), scholarship testing (MOST), rank prediction tools, a mobile learning app, and the Motion Plus magazine publication. AI integration is evident through personalized homework systems and smart learning tools for the i-Eklavya program.

Differentiator

Problem solved

Functional benefit

Brands

• I-Eklavya: Zero-fee JEE and NEET rankers batch offered both online and offline, focused on top ranks rather than just selections
• Anushaasan
• Amrit Course
• MOST
• Dhruv Boarding School
• Drona Residential
• Motion Plus
• Motion Learning App

Products and services

• JEE Classroom Courses In-person classroom coaching for JEE Main and JEE Advanced preparation, available for Class 11th, 12th, and 12th pass students across specialized batches (Nurture, Enthuse, Dropper).
• NEET Classroom Courses In-person classroom coaching for NEET (UG) medical entrance exam preparation, available for Class 11th, 12th, and 12th pass students across Nurture, Enthuse, and Achiever batches.
• Foundation Programs (Tapasya) Coaching programs for Class 9th and 10th students to build strong fundamentals for future JEE/NEET preparation, including offline classroom and Tapasya formats.
• Residential Programs (Drona, Dhruv, Daksh) On-campus boarding facilities offering comprehensive residential coaching for JEE, NEET, and Foundation students, including Drona Residential, Drona Girls Residential, Drona 2 Residential, Daksh Residential, and Dhruv Boarding School.
• Anushaasan (JEE/NEET Online Live) Live online coaching program for JEE and NEET preparation with real-time interactive classes, doubt-clearing sessions, and integrated test series on the learning platform.
• Amrit Course (Video Lectures) Recorded video lecture packages for self-paced JEE and NEET preparation, allowing students to study independently with comprehensive course content.
• JEE/NEET All India Test Series National-level online test series for JEE and NEET students to practice with competitive exam patterns, track performance, and prepare for actual examination conditions.
• NEET Home Test Series Package of practice tests for NEET preparation that students can take from home to assess readiness and identify areas for improvement.
• Study Material Package Comprehensive study material packages for JEE and NEET covering all subjects and chapters required for competitive exam preparation.
• CUET & Board Preparation Online coaching program for CUET (Common University Entrance Test) and CBSE board exam preparation, supporting students with study materials and test series.
• Schoolympiad Online preparation platform for Olympiad exams for students in Class 6th to 10th, offering resources and practice materials for various competitive olympiads.
• Self Study Package Video lecture packages for JEE/NEET self-study preparation, enabling independent learners to access comprehensive course content at their own pace.
• I-Eklavya (Zero-Fee Rankers Batch) Zero-fee premier rankers batch for JEE and NEET aspirants, offered in both online and offline formats. Students are selected through rigorous test and interview process, receiving AI-based smart learning, academic and emotional support, and mentorship from Kota's best teachers.
• Motion Learning App Mobile application for JEE, NEET, Foundation, and Olympiad exam preparation, downloadable on Android (Google Play) and iOS (Apple App Store) for learning on-the-go.

Quantifiable outcome

• 14.37% JEE Advanced qualification rate vs 3.69% national average - 3.89x higher success
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• National Testing Agency (NTA)minorOthers · 17 May 2026Motion Education is responding to NTA's cancellation and rescheduling of NEET-UG 2026 exam due to paper leak allegations. The re-examination scheduled for June 21 has prompted Motion to launch emergency crash courses and free resources for affected students.
• NDTVminorGTM or Marketing Partner · 25 April 2026Motion Education founder Nitin Vijay appeared on NDTV Yuva discussing teaching philosophy, exam pressure management, and Kota's coaching ecosystem on April 25, 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Resonance Eduventures: Kota-based JEE/NEET coaching competitor with classroom, online, and distance-learning programs overlapping Motion's product mix and target segments.
• Allen Career Institute: Kota-headquartered JEE/NEET coaching giant with comparable classroom-plus-residential model, large-scale scholarship testing, and national brand. The most direct competitor to Motion in the Kota-based premium test-prep segment.
• Career Point Ltd: Kota-headquartered integrated JEE/NEET coaching and edtech player with classroom coaching, online courses, and study material—matching Motion's multi-format delivery strategy.
• FIITJEE: Pan-India JEE/NEET coaching operator with integrated classroom, online, and study-material programs and AITS-style test series—directly comparable to Motion's Anushaasan, Amrit, and All India Test Series offerings.
• Sri Chaitanya Techno School: Large integrated schooling-plus-JEE/NEET coaching network with residential campuses, competing with Motion for foundation-age students and integrated coaching-plus-boarding households.
• Aakash Educational Services: Leading NEET-focused coaching chain with physical centers and digital programs. Closely comparable to Motion on NEET classroom coaching, scholarship-driven acquisition, and medical entrance positioning.

Emerging players

• Infinity Learn by Sri Chaitanya: Edtech arm of Sri Chaitanya offering online JEE/NEET preparation with AI-driven personalization. Comparable to Motion's AI-based customized homework and smart learning tools, and competing for the same digitally delivered test prep market.
• PhysicsWallah (PW): Online-first JEE/NEET prep platform with aggressive pricing and Alakh Pandey's founder brand. Directly competitive with Motion's online Anushaasan and Amrit courses, and increasingly competing for the same scholarship-funnel students.
• Vedantu: Online live tutoring and test-prep platform with JEE/NEET vertical. Comparable to Motion's online portfolio and increasingly competing for the same digitally native students who might otherwise travel to Kota.
• Unacademy: Subscription-based online learning platform with structured JEE/NEET batches and top-educator-led courses, competing with Motion on the online test-prep and subscription learning side of the business.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motionkota
• LinkedInlinkedin.com/company/motion-education-pvt-ltd
• Facebookfacebook.com/motionkota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Education