SoilSense
SoilSense is a Danish precision agriculture company (founded 2017, Copenhagen) that sells TDT-class wireless soil moisture sensor systems with auto-calibration and PAW-based irrigation recommendations to small and mid-sized farms across 20+ countries, primarily via a €300/year self-serve subscription.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
SoilSense firmographics
Firmographics- Name
- SoilSense
- Website
- https://soilsense.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoilSense is a Danish precision agriculture company (founded 2017, Copenhagen) that sells TDT-class wireless soil moisture sensor systems with auto-calibration and PAW-based irrigation recommendations to small and mid-sized farms across 20+ countries, primarily via a €300/year self-serve subscription.
- Ownership category
- akta.pro rank
SoilSense industry classification
Industry- Product category
- Precision Agriculture Sensors
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
- akta.pro secondary industries
- Precision Irrigation & Water Optimization Services (Sensor-Based Scheduling, VRI Prescriptions) (AFACACAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)
Keywords
Where SoilSense is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SoilSense business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Hardware + Software Subscription: Subscription model bundling hardware (solar-powered datalogger + TDT sensors) and software (dashboard, alerts, API access, installation support) for €300/year per datalogger (€25/month billed annually). Includes 2 sensors per datalogger as standard. This is the primary revenue stream.
- Buy-Outright Option: Optional buy-outright purchase of the datalogger starting at €399, with separate subscription for software. Allows customers to own hardware while paying ongoing software fees.
- Add-on Subscriptions: Optional add-ons billed as monthly subscriptions per datalogger: RainTrack rainfall data (+€84/year = €7/month) and EC measurement (+€120/year = €10/month). Upsell opportunities for customers needing additional sensor capabilities.
- Rental Option: Rental option mentioned as a testing pathway — allows farmers to experiment with the system at an affordable cost before making a long-term commitment. Referenced in customer case study.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core package: 1 datalogger + 2 TDT sensors + dashboard + installation support |
| One time/ perpetual license | Multi-year contract | Buy-outright datalogger |
| Subscription | Annual | RainTrack rainfall add-on |
| Subscription | Annual | EC (Electrical Conductivity) measurement add-on |
| Subscription | Pay-as-you-go | 60-day risk-free trial |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
SoilSense product offering
Product offeringCore offering
SoilSense designs, sells, and supports a wireless soil moisture sensor system for precision irrigation. The core product is a solar-powered cellular datalogger bundled with TDT (Time Domain Transmissometry) soil moisture and temperature probes and a cloud-based dashboard/algorithm that translates raw volumetric water content into Plant Available Water (PAW) percentages and plain-language irrigation recommendations. The system is offered primarily as an annual subscription (€300/year per datalogger, including hardware, software, and alerts) with an optional buy-outright purchase of the datalogger starting at €399.
Product overview
SoilSense is a precision agriculture company offering a modular soil moisture monitoring system. The core product is the SoilSense System — a solar-powered wireless datalogger (SoilSense Datalogger) bundled with TDT soil moisture/temperature sensors (SMT100) and a progressive web app dashboard — sold as a €300/year subscription or €399 outright. The platform converts raw VWC readings into Plant Available Water (PAW) and plain-language irrigation recommendations via auto-calibrating algorithms. Optional add-ons include the RainTrack rainfall add-on (+€84/year) and EC measurement add-on (+€120/year) for salinity and nutrient monitoring. An alternative premium sensor, the Acclima True TDT, is available for saline soil use cases. A public REST API and real-time webhooks (both in beta) provide programmatic access to all sensor data for integration with external farm management, BI, or automation tools.
Differentiator
Problem solved
Functional benefit
Products and services
- SoilSense System A complete wireless soil moisture monitoring system comprising a solar-powered datalogger, TDT soil moisture and temperature sensors, and a progressive web app. Provides real-time irrigation recommendations based on Plant Available Water (PAW), with auto-calibration to field-specific soil conditions. Sold as a €300/year subscription per datalogger (bundling hardware and software) or as a €399 buy-outright option. Targeted at small and mid-sized farm operators globally.
- SoilSense Datalogger A solar-powered wireless datalogger (IP66/68 rated, operating range -40°C to 60°C) with built-in cellular connectivity (NB-IoT, LTE-M, 2G fallback) and support for up to five sensors. Sends soil data to the cloud without requiring a separate gateway. Dimensions 8.2 × 16.2 × 5.5 cm; battery life five years (replaceable AA). Available for outright purchase starting at €399.
- SMT100 Soil Moisture Sensor
Quantifiable outcome
- Save up to 45% water through precision irrigation recommendations
- +4 more outcomes
Companies that use SoilSense
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
SoilSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
SoilSense partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Universidad de CórdobacoreUniversity of Córdoba, Spain — host institution for the AgrifoodTEF (Agrifood Testing & Experimentation Facilities) Spanish node. Conducted independent validation of SoilSense TDT sensors against gravimetric reference on heavy clay and sandy soils in March 2026. Validation results published as a 20-page PDF report. R² of 0.91 on clay, RMSE 2.77%.
- AgrifoodTEF (EU Testing & Experimentation Facilities)coreAgrifoodTEF is one of the European Testing & Experimentation Facilities established under the EU's Digital Europe Programme, set up specifically to validate digital and AI technologies in real agricultural conditions. Its Spanish node is hosted by the University of Córdoba. Validated SoilSense sensors in March 2026.
- Agricola SchianchiminorItalian organic farm featured as both a customer and partner. Located in Italy. Grower of vegetables and cereals on 12 hectares. Named after grandparents who originally farmed the land.
- AgribominorFamily-run agricultural company in Quartu Sant'Elena, Sardinia, Italy. Fourth-generation farm growing fruit and vegetables. Featured customer using SoilSense for soil monitoring and water saving to comply with local irrigation volume restrictions.
- Godis GrøntminorOrganic vegetable farm in Denmark, customer and partner of SoilSense. Uses SoilSense to optimize irrigation in both fields and greenhouses.
- Nordic GreensminorPartner in the SoilSense network. Nordic Greens appears as a partner on the SoilSense website, suggesting a commercial or referral relationship in the Nordic region.
- Bartolo Macchine AgricoleminorAgricultural machinery company listed as a SoilSense partner on the website partners page. Nature of partnership (reseller, distributor, or referral) not explicitly specified.
- AgrofornitureminorListed as a SoilSense partner. Nature of partnership (reseller, distributor, or referral) not explicitly specified in available sources.
- Agri MeridiaminorListed as a SoilSense partner. Nature of partnership (reseller, distributor, or referral) not explicitly specified in available sources.
- Unmanned4YouminorListed as a SoilSense partner. Unmanned4You appears to be a technology/automation company serving agriculture.
- Agricola Santa Ines de Chile (Felipe Rodriguez)minorChilean farm customer featured on SoilSense website. Felipe Rodriguez uses SoilSense for remote irrigation management in Chile, South America.
- SommerstedetminorDanish farm partner featured on SoilSense website. Michael Telling uses SoilSense for orchard care with smart irrigation monitoring.
- Etmond Shkembi (Albanian Agronomist)coreAlbanian agronomist with 30+ years of experience. Established a distribution agreement covering Albania, Kosovo, and North Macedonia. Provides local sales, agronomic consultation, and support for SoilSense in these markets. Graduated in Agricultural Sciences 1993, Master's degree holder, supports research at Tirana University.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SoilSense competitors and assessment
Company assessmentDirect peers
- CropX: CropX is a venture-backed precision agriculture company selling soil moisture, nutrient, and irrigation analytics sensors with cloud software. It is the most-cited direct competitor in SoilSense's own six-system comparison, serving overlapping SME and enterprise farm segments with a similar hardware-plus-subscription model.
- Sentek: Sentek manufactures in-field soil moisture and salinity probes used for irrigation scheduling. It is one of the six vendors explicitly benchmarked in SoilSense's peer-reviewed comparison and competes on the same sensor-plus-dealer distribution model, particularly in orchards and vineyards.
- Sensoterra: Sensoterra is a Dutch soil moisture sensor company offering LoRaWAN-connected probes targeted at smart-city landscaping, agriculture, and golf-course water management. It is named in SoilSense's competitive comparison and overlaps on irrigation monitoring for both farms and municipal green spaces.
- Farm21: Farm21 is a Dutch precision-agriculture startup selling multi-sensor in-field probes with a SaaS dashboard for SME European growers. It is one of the six vendors benchmarked in SoilSense's comparison and targets the same small-to-mid-sized farmer segment with comparable subscription pricing.
- Arable: Arable builds all-in-one crop intelligence devices combining weather, soil moisture, and canopy sensing with analytics software. It is one of the six vendors in SoilSense's peer comparison and competes for the same farm and agribusiness customers with a higher-priced, weather-first device form factor.
- Meter Group: Meter Group (parent of former Decagon Devices) is a research-grade soil and atmospheric sensor manufacturer whose TEROS and Acclima TDT probes are widely used in agriculture and soil science. It is a relevant comparator on TDT-class sensor physics and overlaps with SoilSense's premium Acclima offering for research and high-end agronomy buyers.
- AquaSpy: AquaSpy manufactures multi-depth soil moisture and salinity probes for irrigation scheduling in broadacre and row crops. It is comparable to SoilSense on buried multi-depth soil sensing and is a relevant competitor in row-crop and irrigation-district markets.
Emerging players
- Semios: Semios is a precision agriculture platform offering soil moisture, weather, pest, and canopy sensors bundled with crop management software, primarily for permanent crops. It is a comparable end-to-end agronomic platform but bundles SoilSense-style data into a broader farm-management suite.
Broad incumbents
- Climate FieldView: Climate FieldView is Bayer's digital agriculture platform that aggregates field data including soil and weather inputs from partnered sensors. It is a broad incumbent that competes for the same farmer attention and irrigation data workflow that SoilSense targets, though it is platform- rather than hardware-led.
- Trimble Agriculture: Trimble Agriculture provides GPS guidance, variable-rate, and farm-management software that integrates soil and irrigation data. It is a broad incumbent in precision agriculture whose Connected Farm and Irrigate-IQ solutions overlap with SoilSense's water optimization use cases at a much larger enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SoilSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoilSense leadership team
Management profileNumber of profiles
Profiles2 records
SoilSense funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoilSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoilSense
What does SoilSense do?
SoilSense designs, sells, and supports a wireless soil moisture sensor system for precision irrigation. The core product is a solar-powered cellular datalogger bundled with TDT (Time Domain Transmissometry) soil moisture and temperature probes and a cloud-based dashboard/algorithm that translates raw volumetric water content into Plant Available Water (PAW) percentages and plain-language irrigation recommendations. The system is offered primarily as an annual subscription (€300/year per datalogger, including hardware, software, and alerts) with an optional buy-outright purchase of the datalogger starting at €399.
Is SoilSense a public or private company?
SoilSense is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoilSense founded?
SoilSense was founded in 2017. It employs 1 to 10 people.
Where is SoilSense based?
SoilSense is headquartered in Copenhagen, Denmark, in the Europe region.
How does SoilSense make money?
Four revenue lines are on record. Annual Hardware + Software Subscription is the primary driver. The others are buy-Outright Option, add-on Subscriptions and rental Option.
Who are SoilSense's main competitors?
Direct peers on record are CropX, Sentek, Sensoterra, Farm21, Arable, Meter Group and AquaSpy. Semios is listed as an emerging player. Broad incumbents are Climate FieldView and Trimble Agriculture.
Does SoilSense have an API?
Yes. SoilSense provides a public REST API (beta) with API-key authentication (x-api-key header) for reading farms, observation sites, soil observations, precipitation data, and latest readings as JSON. The API also supports real-time webhooks (telemetry and attributes) with optional HMAC-SHA256 signature verification. Endpoints include GET /api/farm, GET /api/farm/sites, GET /api/farm/site/{siteId}, GET /api/site/{siteId}/observations, GET /api/site/{siteId}/precipitation, GET /api/site/{siteId}/observations/latest, POST /webhook/telemetry, and POST /webhook/attributes. Rate limits: 20 req/s, 600 req/min, 10,000 req/hour per API key. Developer documentation is at api.app.soilsense.io/docs.
What industry is SoilSense in?
SoilSense's product category is Precision Agriculture Sensors. Its primary akta.pro industry code is AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors), with a secondary code of AFACACAF, Precision Irrigation & Water Optimization Services (Sensor-Based Scheduling, VRI Prescriptions). Its SIC code is 3523.