Godis.se
Godis.se is a Swedish direct-to-consumer e-commerce brand operated by Stockholm E-Commerce Invest AB, selling luxurious candy gift boxes and curated presents to individual gift buyers in Sweden. The company is currently rebuilding its website ahead of an autumn relaunch.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Godis.se does
Godis.se is a Swedish direct-to-consumer e-commerce brand that sells luxurious candy gift boxes and carefully curated presents targeted at individual gift buyers for various occasions. It is operated as a trading brand by Stockholm E-Commerce Invest AB (Swedish corporate registration 559028-5671), a holding/investment entity domiciled in Stockholm, Sweden. The business model is straightforward one-time product sales through a single owned online storefront, with no marketplace or physical retail presence and operations confined to the Swedish domestic market.
The company has no proprietary technology platform of note. Its commerce infrastructure consists of standard e-commerce components: payment processing via Svea and Best, shipping handled by PostNord, and a customer-acquisition stack built around an email newsletter (offering a 20% first-purchase discount for signup), an Instagram profile, and a Facebook page. The website is currently offline for rebuild, with a message indicating planned reopening in the autumn.
No management team, headcount, funding history, financial disclosures, trademarks, or partnerships beyond standard payment and logistics vendors are disclosed in the available material. There are no AI, data, or platform capabilities described, and no B2B customer relationships. The company competes on brand positioning around luxury and uniqueness in Swedish candy gifting, with no visible barriers to competitive entry.
Godis.se firmographics
Firmographics- Name
- Godis.se
- Legal name
- Stockholm E-Commerce Invest AB
- Website
- https://godis.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Godis.se is a Swedish direct-to-consumer e-commerce brand operated by Stockholm E-Commerce Invest AB, selling luxurious candy gift boxes and curated presents to individual gift buyers in Sweden. The company is currently rebuilding its website ahead of an autumn relaunch.
- Ownership category
- akta.pro rank
Godis.se industry classification
Industry- Product category
- Luxury Confectionery Gifts
- NAICS
- Confectionery and Nut Retailers (445292), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Godis.se is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Godis.se business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: Godis.se generates revenue through the sale of unique, luxurious candy gift boxes and carefully selected presents via their e-commerce platform. The company offers their own branded gift boxes and curated presents for various occasions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Godis.se product offering
Product offeringCore offering
Godis.se operates a direct-to-consumer e-commerce platform selling its own branded, luxurious candy gift boxes and carefully curated presents for a variety of occasions. The company positions itself in the premium gifting segment, emphasizing surprise, luxury, and joyful unboxing experiences for recipients. Fulfillment is handled via PostNord shipping and Svea/Best payment solutions, serving the Swedish domestic market.
Product overview
Godis.se is an e-commerce platform operated by Stockholm E-Commerce Invest AB, offering a single unified product line of luxurious and unique candy gift boxes and carefully selected presents. The company positions itself in the premium gift segment, emphasizing the luxury and delight of receiving a surprise gift from Godis.se.
Differentiator
Problem solved
Functional benefit
Products and services
- Godis.se Candy and Gift Boxes
- Curated Present Assortments
Companies that use Godis.se
Customer profileSegments1 record
Ideal customer profiles1 record
Godis.se technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Godis.se partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Godis.se competitors and assessment
Company assessmentBroad incumbents
- GiftTree: Established online gift retailer offering curated gift baskets including confectionery; adjacent to Godis.se's curated-confectionery gifting positioning and a reference basket-gifting competitor.
- Edible Arrangements: National gifting retailer of fruit-forward and confectionery arrangements; comparable DTC/online gifting channel, occasion-driven demand, and curated gift-product positioning.
- Graze: Established subscription-based snack/gifting brand at larger scale; comparable DTC subscription gifting model and curated treat-box positioning serving similar gift-occasion use cases.
- 1-800-Flowers: Large incumbent gifting retailer with confectionery and curated gift offerings; provides reference for gifting-occasion demand cycles, occasion-based merchandising, and the competitive online gifting landscape.
Direct peers
- Sugarfina: LA-based luxury candy brand selling premium confectionery gift boxes DTC; closely matches Godis.se's luxury confectionery gifting positioning, curated assortment, and gift-box-led e-commerce model.
- Vosges Haut-Chocolat: Premium chocolate brand operating DTC e-commerce for luxury chocolate gift boxes; overlaps with Godis.se's premium confectionery gifting category and assortment-led direct-to-consumer model.
- Candy Club: US DTC retailer specializing in curated candy assortments and gift-box offerings; comparable product mix, gifting-led positioning, and online-first channel with similar promotional mechanics.
- Compartes Chocolatier: LA-based luxury chocolatier with curated gift-box DTC sales; comparable premium positioning, curated confectionery assortment, and gifting-led merchandising approach.
- Chokladfabriken: Swedish premium chocolate producer with direct retail and online sales; comparable Swedish market, premium confectionery product, and DTC channel presence to Godis.se.
Emerging players
- MunchPak: Smaller-scale curated snack/candy subscription/gifting brand; comparable curated-box DTC model in the broader snack-gifting category with similar occasion-driven merchandising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Godis.se social profiles
Digital presenceGodis.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
Godis.se leadership team
Management profileNumber of profiles
Godis.se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Godis.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Godis.se
What does Godis.se do?
Godis.se operates a direct-to-consumer e-commerce platform selling its own branded, luxurious candy gift boxes and carefully curated presents for a variety of occasions. The company positions itself in the premium gifting segment, emphasizing surprise, luxury, and joyful unboxing experiences for recipients. Fulfillment is handled via PostNord shipping and Svea/Best payment solutions, serving the Swedish domestic market.
Is Godis.se a public or private company?
Godis.se is a private company. It is classified as corporate owned and is currently operating.
When was Godis.se founded?
Godis.se was founded in 2015. It employs 1 to 10 people.
Where is Godis.se based?
Godis.se is headquartered in Stockholm, Sweden, in the Europe region.
How does Godis.se make money?
One revenue line is on record: product Sales.
Who are Godis.se's main competitors?
Broad incumbents on record are GiftTree, Edible Arrangements, Graze and 1-800-Flowers. Direct peers are Sugarfina, Vosges Haut-Chocolat, Candy Club, Compartes Chocolatier and Chokladfabriken. MunchPak is listed as an emerging player.
Does Godis.se have an API?
No public API is recorded for Godis.se.
What industry is Godis.se in?
Godis.se's product category is Luxury Confectionery Gifts. Its primary akta.pro industry code is HSACANAD, Gift Basket & Curated Hamper Assembly, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 445292 and its SIC code is 5400.