BENO - Luxury At Your Service

What BENO - Luxury At Your Service does

BENO is a Dubai-headquartered luxury experience marketplace founded in 2018 by Aiham Bader that aggregates supercar rentals, yacht charters, helicopter tours, desert buggy adventures, water sports, and private jet bookings into a single digital booking platform accessible via the Beno.com website and a mobile application across iOS, Android and Huawei AppGallery. The company operates as a two-sided asset-light aggregator, connecting 200+ rental partners operating more than 2,000 vehicles and vessels across Dubai, Abu Dhabi, Sharjah and Ajman, supplemented by owned yacht berths at Jumeirah Marsa Al Arab and a Winsers Cup experiential product. Underlying technology is limited to a multi-platform booking system with real-time availability, secure payment processing (including crypto and Apple Pay) and multilingual customer support; no AI/ML, API or SDK surface is disclosed.

Revenue is generated on a transaction-fee basis across six primary streams: luxury vehicle rentals (ranging from AED 30/day economy cars to AED 4,400/day supercars such as Ferrari 296 GTS), yacht charters (AED 499-4,999/hour), helicopter tours, desert buggy rentals (AED 195-450/hour), water sports and private jet charters, with optional chauffeur services and event monetization layered on top. Pricing is uniform unit-based pay-as-you-go, with tiered discounts up to 60% on limited-time deals and a standard cancellation policy.

The target customer base spans luxury travelers and international tourists, Fortune 500 corporate executives, celebrities and influencers, and affluent buyers of special-occasion experiences. Distribution combines a self-serve direct digital platform, physical kiosks at JBR and Marsa Al Arab, operations facilities in Al Quoz and Sharjah, and referral partnerships with Preferred Hotels & Resorts and Jumeirah Group plus an official partnership with Dubai Economy and Tourism. BENO employs 101-250 staff, is registered as Beno Technologies FZ L.L.C. with Beno Holding Limited as a trading name, and is privately held with no disclosed institutional equity backing.

Name

BENO - Luxury At Your Service

Legal name

Beno Technologies FZ L.L.C.

Website

https://beno.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

BENO is a Dubai-based luxury rental marketplace aggregating 200+ partners to offer supercars, yachts, helicopters, buggies, water sports, private jets and chauffeur services through a unified digital booking platform serving tourists, corporate clients, and affluent consumers across the UAE.

Ownership category

akta.pro rank

Product category

Luxury Rental Marketplace

NAICS

Passenger Car Rental and Leasing (53211), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industry

Cruiser & Touring Motorcycle Rentals (THADAHAB)

Keywords

• Luxury vehicle rental
• Yacht charter services
• Helicopter tour services
• Desert buggy rentals
• Private jet charter

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Luxury Vehicle Rentals: Revenue from renting supercars, luxury cars, and SUVs to customers on a daily basis. Pricing varies by vehicle type with rates starting at AED 30/day for economy vehicles up to AED 4,400/day for premium supercars like Ferrari 296 GTS.
2. Yacht Charters: Revenue from hourly yacht rentals ranging from AED 499 to AED 4,999/hour for luxury vessels. Additional services include chef hire, catering, and event planning on board.
3. Helicopter Tours: Revenue from aerial helicopter tours and experiences in Dubai.
4. Desert Buggy Adventures: Revenue from renting dune buggies and quad bikes starting from AED 195/hour for CFMoto 450cc Quad Bike up to AED 450/hour for Polaris RZR XP 1000cc (4 seater).
5. Water Sports: Revenue from water sports equipment rentals and activities.
6. Private Jet Charters: Revenue from private jet booking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BENO operates a luxury rental marketplace headquartered in Dubai that aggregates more than 200 rental partners across the UAE to offer supercar and luxury car rentals, yacht charters, helicopter tours, desert buggy adventures, water sports, and private jet bookings. Customers browse, compare, and reserve these experiences through the Beno.com website or mobile apps available on iOS, Android, and Huawei, with 24/7 self-serve booking and multilingual concierge support.

Product overview

BENO is a Dubai-based all-in-one luxury experience platform offering a unified booking system for premium rental services. The platform operates across six main categories: supercar rentals (featuring Ferrari, Lamborghini, McLaren, Rolls-Royce, Bentley, and Porsche), luxury yacht charters, helicopter aerial tours, desert buggy adventures, water sports activities, and private jet bookings. The core offering centers on aggregating over 2,000 vehicles from more than 200 partner vendors, complemented by owned yachts and aircraft, all bookable through the website and mobile app. Additional services include chauffeur driving services and the Winners Cup supercar rally event. The company maintains physical kiosk locations at JBR, Marsa Al Arab, and DIFC, along with desert experience operations in Sharjah.

Differentiator

Problem solved

Functional benefit

Brands

• BENO Yachts: Luxury yacht charter division offering high-end yachting experiences
• BENO Car Rental
• BENO Desert Experiences

Products and services

• Supercar Rental Luxury and supercar rental service featuring high-end brands including Ferrari, Lamborghini, McLaren, Rolls-Royce, Bentley, Porsche, and Aston Martin available for daily rental with daily mileage allowances of 200-250 km. Targeted at luxury travelers, corporate clients, and special occasion celebrants seeking premium driving experiences in the UAE.
• Car Rental Vehicle rental service offering economy to luxury vehicles including SUVs, convertibles, and sports cars with a fleet of over 2,000 vehicles across the UAE, available on a daily basis from AED 30/day for economy vehicles.
• Luxury Yacht Charters Luxury yacht rental and charter services for sightseeing, parties, corporate events, and private celebrations, with vessels ranging from 42 to 74 feet accommodating 10 to 27 guests, priced hourly from AED 499 to AED 4,999/hour, with optional chef hire, catering, and event planning on board.
• Helicopter Tours Aerial helicopter tour experiences offering panoramic views of Dubai's skyline and landmarks, available as part of the BENO luxury experience platform.
• Desert Buggy Tours Off-road desert adventure experiences featuring Polaris RZR and CFMoto buggies available in 1-seater, 2-seater, and 4-seater configurations, priced hourly from AED 195 to AED 450, offered through BENO Desert Experiences.
• Water Sports Activities Water-based recreational activities including jet skis, flyboarding, parasailing, kayaking, and wakeboarding available for rental as part of the BENO luxury experience platform.
• Private Jet Charter Private jet booking service for luxury air travel experiences, available through the BENO platform.
• Chauffeur Services Professional driver services complementing vehicle rentals for luxury transportation needs, available to clients booking cars through BENO.
• Winners Cup Exclusive event experience combining supercar rally activities with luxury lifestyle events, offering curated participation for clients seeking a premium rally and lifestyle experience.

Quantifiable outcome

• 200+ rental partners across UAE
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreStrategic or Co-development PartnerStrategic partnership with global luxury hotel chain enabling referral of high-end guests to BENO services. Integrates premium transport experiences into Preferred Hotels' guest offerings.
• Jumeirah GroupcoreStrategic or Co-development PartnerPartnership with luxury hotel and hospitality group operating iconic properties including Burj Al Arab. Enables VIP guest referrals and yacht lounge presence at Jumeirah Marsa Al Arab.
• D MarincoreStrategic or Co-development PartnerMarina services partnership providing premium berthing facilities and services for BENO yacht charters and maritime experiences.
• Dubai World Trade CentreminorStrategic or Co-development PartnerPartnership for hosting corporate events, exhibitions, and business gatherings with BENO luxury transport and venue services.
• EET Destination ManagementminorChannel Partner/ Reseller/ DistributorDestination management company partnership for integrating BENO services into comprehensive UAE travel and event packages.
• Leisure Marine AssociationminorStrategic or Co-development PartnerIndustry association membership supporting yacht and marine service standards, credibility, and networking within the maritime sector.
• 2XCEEDminorStrategic or Co-development PartnerCo-branded partnership (BENO X 2XCEED) for exclusive experiences and joint marketing initiatives.
• Dubai Economy and TourismcoreStrategic or Co-development PartnerOfficial partnership with Dubai government tourism authority supporting tourism promotion, licensing, and industry leadership in luxury rentals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/benoluxury
• LinkedInlinkedin.com/company/benoluxury

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENO - Luxury At Your Service