Name

2xceed

Legal name

2xceed

Website

https://2xceed.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Management Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Corporate event planning
• MICE services
• Incentive travel programs
• Event logistics coordination

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. MICE Services: Professional services revenue from designing and delivering Meetings & Incentives programs for corporate clients. Programs are customized and quote-based, featuring impact-driven live experiences, brand-aligned destination activities, and loyalty/motivation outcomes for employees or customers.
2. Special Events & VIP Hospitality: Revenue from creating custom group and individual itineraries for major sporting and cultural events including EXPO2020, Dubai World Cup, Formula 1 Grand Prix, and FIFA World Cup. Services include VIP logistics, cutting-edge hospitality, and entertainment experiences.
3. Congress & Exhibitions Management: Professional services for world conferences and exhibitions including delegate registration and management, exhibition setup and event productions, sponsorship coordination, and hybrid connection of remote audiences.
4. Team Building Programs: Custom team building experiences ranging from 5 to 5000 participants, designed to connect teams and management through challenging interpersonal activities in formal or casual environments.
5. Event Logistics & Coordination: Comprehensive event logistics services including access, transportation, VISA arrangements, venue sourcing, event decor, entertainment, hostesses, branding and gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

2xceed is a Destination Management Company (DMC) that designs and delivers bespoke corporate MICE (Meetings, Incentives, Conferences, Exhibitions) programs, special-event VIP hospitality (e.g., EXPO2020, Dubai World Cup, F1 Grand Prix, FIFA World Cup), congress and exhibition management, team-building activities for 5 to 5,000 participants, and full event logistics across the Arabian Gulf for global corporate clients and travel trade partners.

Product overview

2xceed is a bespoke business and travel experiences company operating in the Arabian Gulf region. The company offers a unified portfolio of event management and destination services organized around seven core service lines: Meetings & Incentives, Special Events, Congress & Exhibitions, Event Logistics, Team Building, Corporate Social Responsibility, and Destination Services. These core offerings are complemented by a library of curated experiences including desert adventures, luxury resort visits, cultural heritage tours, sporting events, mega yacht parties, and incentive dinners. The company operates primarily from Dubai with global sales offices across the Americas, Europe, Africa, and UK & Ireland, serving corporate clients and travel trade partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Meetings & Incentives Bespoke meetings and incentive travel programs designed by multi-award-winning project consultants, translating each client's mission and message into destination experiences that drive employee or customer loyalty and motivation. Programs cover corporate meetings, incentive trips, and motivational experiences for global enterprise clients.
• Special Events Custom group and individual itineraries to major regional sporting and cultural events including EXPO2020, Dubai World Cup, Formula 1 Grand Prix in Abu Dhabi & Bahrain, and FIFA World Cup 2022 in Doha. Includes VIP logistics, cutting-edge hospitality, entertainment, and access to venue and organizer partnerships.
• Congress & Exhibitions World conference and exhibition management services including professional delegate registration and management, exhibition setup, event production and staffing, sponsorship and government programs, and hybrid connection of remote audiences. Targeted at organizations hosting international conferences in the Arabian Gulf.
• Event Logistics Comprehensive event logistics coordination including access, transportation, permissions and visas, venue sourcing and booking, setup, event decor, entertainment, hostesses, and branding and gifts, delivered through the firm's network of government and private-sector partners.
• Team Building Custom organizational team-building programs designed to connect teams and management through physical and/or mental challenges, accommodating groups from 5 to 5,000 participants in formal or casual environments.
• Corporate Social Responsibility Green event methodologies that incorporate environmental and social responsibility principles (leadership, inclusivity, transparency, integrity, continuous improvement) into the design and execution of corporate events in the Arabian Gulf.
• Destination Services Business tourism and destination management services across Arabian Gulf countries (UAE, Oman, Bahrain, Qatar, Saudi Arabia, Kuwait, Jordan) plus Ras Al Khaimah and select international destinations, covering local expertise, on-the-ground coordination, and curated programming.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• The DMC GroupcoreChannel Partner/ Reseller/ DistributorExclusive channel partner for Americas North region (USA & Canada). Provides local sales representation and client engagement services for corporate MICE and event programs.
• Body and Soul InternationalcoreChannel Partner/ Reseller/ DistributorChannel partner covering multiple regions including Americas South (Brazil), Latin America (except Brazil), Africa (South Africa), and Eastern Europe. Provides local market expertise and sales representation.
• Mundus RepresentationcoreChannel Partner/ Reseller/ DistributorChannel partner for UK & Ireland region providing local sales representation and market coverage for corporate clients seeking Arabian Gulf destination services.
• Venue Partners and Event OrganizerscoreStrategic or Co-development PartnerPartnerships with major venue operators and event organizers providing VIP access to exclusive experiences including EXPO2020, Dubai World Cup, Formula 1 Grand Prix in Abu Dhabi & Bahrain, and FIFA World Cup 2022 in Doha, Qatar. Benefits include VIP return charter tickets, preferred hospitality packages, and exclusive venue access.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• ITA Group: Global engagement and incentive solutions company designing loyalty, incentive, and meeting programs for enterprise clients. Highly comparable to 2xceed's Meetings & Incentives offering in targeting similar corporate buyers with bespoke experiential programs.
• BI WORLDWIDE: Global loyalty, engagement, and incentive travel company delivering customized corporate incentive trips and events worldwide. Comparable to 2xceed's bespoke incentive travel and VIP hospitality offerings, though operating at broader scale.
• Arabian Adventures: Dubai-based destination management company owned by the Emirates Group, offering inbound DMC, tours, and MICE services across the UAE and wider Gulf. Directly comparable as the most established full-service DMC in the same geography as 2xceed.
• ATPI Griffinstone: ATPI's Middle East and events division providing corporate travel, marine and energy logistics, and MICE services across the Gulf. Direct comparable to 2xceed in targeting enterprise MICE clients in the Arabian Gulf with similar service lines.

Broad incumbents

• dnata Travel: Dubai-headquartered travel and tourism services group (part of Emirates) operating DMC, corporate travel, and event services across the Middle East. Comparable to 2xceed on inbound UAE destination management and corporate event services, with far greater scale.
• BCD Meetings & Events: Global MICE management division of BCD Group, operating enterprise meeting, incentive, conference and event programs worldwide including dedicated Middle East presence. Competes with 2xceed for enterprise MICE RFPs but as part of a much broader corporate travel portfolio.
• CWT Meetings & Events: Meetings, incentives, conferences and events arm of Carlson Wagonlit Travel, serving multinational corporate clients with global MICE program management. Overlaps with 2xceed on enterprise destination programs but at significantly greater scale and breadth.
• American Express Global Business Travel (Meetings & Events): Global corporate travel and meetings & events division of Amex GBT, serving large enterprise accounts with end-to-end MICE program design and execution. Comparable in enterprise client focus, though operates at much larger scale across all geographies.
• Maritz Global Events: Long-established global incentive travel and meetings company specializing in corporate incentive programs, events, and loyalty experiences. Direct comparable to 2xceed's incentive and special events business, but with far broader geographic and program scale.

Regional players

• Gulf Adventures Group: Middle East-focused destination management and event services company offering MICE, incentive travel, and corporate event solutions across the GCC. Directly comparable regional DMC peer to 2xceed serving similar corporate clients in the Arabian Gulf.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2xceed