LOOB Holding Sdn Bhd

Name

LOOB Holding Sdn Bhd

Legal name

Loob Holding Sdn Bhd

Website

https://loob.com.my

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Bubble Tea & Specialty Beverage Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Kombucha Production (AFAFAHAA), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Bubble tea retail
• Specialty beverages
• Franchise food service
• Beverage manufacturing
• Cafe chain operations

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty Income: Revenue from franchisees paying upfront franchise fees and ongoing royalties for use of Tealive, Bask Bear Coffee, and other brands.
2. Retail Store Sales: Revenue from company-owned and operated outlets across Malaysia and international markets, spanning multiple formats including shoplots, mall kiosks, petrol station outlets, and drive-through locations.
3. 3-in-1 Sachet / FMCG Products: New product line extension into at-home and on-the-go consumption via pre-packaged 3-in-1 sachet beverages (milk tea, coffee, chocolate) sold through AEON, Tealive stores, and future retail channels.
4. Virtual Restaurant / Delivery Kitchens: Revenue from TiffinLabs partnership deploying up to 100 cloud kitchens to operate virtual restaurant brands for food delivery services.

Pricing tiers

Distribution channels8 records

Marketing channels10 records

Core offering

LOOB Holding Sdn Bhd is a Malaysia-headquartered multi-brand F&B group operating Tealive, Southeast Asia's leading regional lifestyle bubble tea brand with over 900 outlets across 8 countries, plus Bask Bear Coffee specialty coffee, SodaXpress sparkling water system, and a 35% stake in WonderBrew kombucha. The group sells made-to-order beverages and food through company-owned stores, franchisee-operated outlets, virtual/cloud kitchens, and an emerging FMCG 3-in-1 sachet line distributed via AEON. Revenue is generated from retail store sales, franchise fees and royalties, and corporate voucher programs.

Product overview

LOOB Holding Sdn Bhd is a multi-brand F&B group originating in Malaysia that operates a portfolio of beverage and food brands. The core product is Tealive, Southeast Asia's leading regional lifestyle tea brand with over 900 outlets, offering made-to-order bubble tea and beverages. Under its umbrella, LOOB operates Bask Bear Coffee (specialty coffee with over 100 outlets), SodaXpress (sparkling water technology), WonderBrew (kombucha brand with 35% stake), and Tealive Eats (ready-to-eat food products). The group also launched a 3-in-1 sachet beverage range in 2025 to expand into at-home consumption. The company traces its history to October 2010 with its first F&B outlet, with Tealive officially launched in February 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Tealive: Southeast Asia's leading regional lifestyle tea brand with over 900 outlets across three continents. Offers more than 30 types of beverages including signature brown sugar pearl milk tea and hand-crafted teas.
• Bask Bear Coffee
• SodaXpress
• WonderBrew
• Tealive Eats

Products and services

• Tealive Southeast Asia's leading regional lifestyle tea brand offering made-to-order bubble tea and beverages with over 900 outlets across three continents. Offers more than 30-45 types of beverages including signature brown sugar pearl milk tea, hand-crafted teas, coffee, and smoothies across shoplots, mall kiosks, petrol station outlets, and drive-through locations.
• Bask Bear Coffee Malaysia's leading F&B coffee brand featuring Aren (palm-based sugar traditionally sourced from Borneo). Serves specialty coffee and signature toasties with over 100 physical and virtual outlets nationwide; positioned as Malaysia's largest delivered virtual coffee brand.
• SodaXpress Malaysia's first sparkling water maker brand, enabling sparkling drinks to be created on-the-spot with the press of a button at Tealive outlets. Requires no bottles, cans, electricity, or cleaning-up.
• WonderBrew Kombucha Home-grown lifestyle kombucha brand with over 1,300 touchpoints in Malaysia including groceries, convenience stores, cafes, restaurants, organic stores, petrol stations, and hotels. LOOB holds a 35% stake.
• Tealive 3-in-1 Sachet Beverage Range Pre-packaged 3-in-1 sachet beverage range (milk tea, coffee, chocolate) extending the Tealive brand from café retail into at-home and on-the-go consumption. Sold at RM12.90 per box through AEON hypermarkets and Tealive stores.
• Tealive Eats Ready-to-eat food products line under the Tealive brand, including snacks, finger food, and co-branded FMCG items such as instant noodles (Tealive x MAMEE Spice Mi Boba) and ice cream collaborations (Tealive x Walls Bobalicious Milk Tea Ice Cream).
• TiffinLabs Virtual Restaurant Brands Cloud kitchen-operated virtual restaurant brands (including La Takorea, RBL Burgers, Phat Fingers Korean Fried Chicken, and others) deployed through TiffinLabs partnership using LOOB's kitchen infrastructure, optimised for food delivery services in Malaysia.

Quantifiable outcome

• 5+ million consumers served per month across 900+ outlets in 8+ countries
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, supporting and flagship.

• Zhejiang Boduo International Trade Co LtdcoreTechnology or Integration · 1 December 2023Chinese partner supplying beverage ingredient manufacturing expertise for Loob's RM10 million tapioca pearl plant in Malaysia. Zhejiang Boduo is one of the world's largest manufacturers of beverage ingredients, supporting Loob's vision to transform Malaysia into a hub of excellence for the F&B industry.
• Shanghai Panfei International Trade Co LtdcoreTechnology or Integration · 1 December 2023Chinese partner supplying beverage ingredient manufacturing expertise for Loob's RM10 million tapioca pearl plant in Malaysia. Shanghai Panfei is among the world's largest manufacturers of beverage ingredients, collaborating with Loob on technology transfer and market reach.
• Canadian Business GroupcoreChannel Partner/ Reseller/ Distributor · 29 November 2022Tealive entered Canada through a partnership with an established North American business group involved in pastry and bakery operations. The first store opened in Ottawa, Canada, with plans to open 50 outlets across Canada within five years before a potential US expansion.
• GHL Systems (Alipay+)supportingTechnology or Integration · 7 November 2022Loob Holding partnered with GHL Systems to integrate Alipay+ cross-border digital payment solution across all Tealive outlets in Malaysia. This enables international travelers to pay using their domestic mobile e-wallets, making Tealive one of the earliest adopters of convenient e-wallet payments in the F&B sector.
• Edendale GroupcoreChannel Partner/ Reseller/ Distributor · 15 July 2022Master franchise agreement with Edendale Group — a leading importer of Malaysian goods and operator with divisions in F&B, FMCG, and quick-service restaurants — to open Tealive outlets in Mauritius. Edendale opened the first store in Curepipe (Port Louis) and plans to open 5 stores within two years.
• TiffinLabsflagshipStrategic or Co-development Partner · 3 March 2022Singapore-based food tech company TiffinLabs partnered with Loob Holding to deploy up to 100 cloud kitchens for virtual restaurant brands optimised for food delivery. Loob's existing kitchen infrastructure will host TiffinLabs' virtual brands including La Takorea, RBL Burgers, Phat Fingers Korean Fried Chicken, and others. Partnership includes plans to introduce halal-certified plant-based protein products.
• WonderBrewcoreStrategic or Co-development Partner · 1 December 2021Loob Holding acquired a 35% stake in kombucha brand WonderBrew as part of its strategy to become the largest drinks portfolio company in Southeast Asia. WonderBrew is a home-grown lifestyle kombucha brand with over 1,300 touchpoints in Malaysia across groceries, convenience stores, cafes, restaurants, and petrol stations.
• WonderBrewcoreStrategic or Co-development Partner · 1 June 2021Strategic partnership formed in June 2021 with WonderBrew, a home-grown kombucha brand. The partnership was later formalised into a 35% equity stake acquisition in December 2021, extending Loob's drinks portfolio into the kombucha and fermented tea segment.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mixue: China-based bubble tea and ice cream chain, the world's largest F&B chain by store count (30,000+ outlets globally). Comparable to LOOB via mass-market, low-price, franchise-led bubble tea model with aggressive international expansion across SEA.
• Gong Cha: Taiwan-origin bubble tea franchise with global presence across 20+ countries. Direct competitor to Tealive in Southeast Asia, operating on a similar master franchise model with comparable beverage menus and store formats.
• Chatime: Taiwan-origin bubble tea brand with strong presence in Malaysia and global footprint. Direct head-to-head competitor to Tealive in Malaysian and SEA markets with similar product positioning and franchise model.
• CoCo Bubble Tea: Taiwan-origin bubble tea chain with 4,000+ outlets globally. Direct competitor in the global bubble tea franchise space with comparable mass-market positioning and master franchise international expansion strategy.
• Tiger Sugar: Taiwan-origin premium bubble tea brand known for brown sugar boba, with rapid global expansion across Asia, North America, and Europe. Comparable to Tealive as a global bubble tea franchise with similar expansion playbook.
• Xing Fu Tang: Taiwan-origin premium bubble tea brand with international presence across Asia, North America, and Europe. Direct competitor in the bubble tea category with comparable franchise-led global expansion strategy.
• KOI Thé: Taiwan-origin bubble tea brand with operations across Asia. Comparable to Tealive as a regional bubble tea competitor with similar product positioning and franchise model in SEA markets.
• Kopi Kenangan: Indonesian specialty coffee chain that recently completed an IPO. Highly comparable to LOOB as a Southeast Asian multi-brand F&B platform with similar rapid growth trajectory, franchise/company-owned hybrid model, and regional expansion ambitions.
• The Alley: Taiwan-origin premium bubble tea chain with stores across Asia and North America. Comparable to Tealive as a global bubble tea franchise targeting similar consumer demographics and operating similar store formats.

Broad incumbents

• Starbucks: Global beverage/F&B leader with extensive franchise and licensed store model. Comparable to LOOB in terms of multi-format retail expansion, digital infrastructure investment, beverage-led brand portfolio, and international franchise-led growth playbook, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Tealive_asia
• Facebookfacebook.com/LOOBHOLDING
• LinkedInlinkedin.com/company/loob-holding
• Instagraminstagram.com/tealiveasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOB Holding Sdn Bhd