OpenSymmetry

What OpenSymmetry does

OpenSymmetry is a global management consulting firm headquartered in Austin, Texas, specializing exclusively in Sales Performance Management (SPM) and Incentive Compensation Management (ICM). Founded in 2004, the firm provides platform-agnostic consulting services spanning strategy, implementation, and ongoing managed services for enterprise organizations that administer complex sales compensation programs. With offices in Austin, London, and Pune, OpenSymmetry supports over 2,500 clients across financial services, insurance, medical devices, high technology, telecommunications, and distribution. The company reaches enterprise buyers directly through consultative field sales and implements across all major SPM technology platforms rather than reselling or developing its own software.

The firm's service portfolio is organized into three pillars. Strategy services include program assessment using a proprietary "5 Cs" framework (Collect, Credit, Calculate, Compensate, Communicate), sales planning strategy, incentive compensation plan design, SPM technology evaluation and selection, talent strategy, and channel incentives. Solution deployment covers implementation, testing, and training for major SPM platforms including SAP (CallidusCloud / SAP Commissions and SAP APME), Xactly, Varicent, NICE, and CaptivateIQ. The "OS EDGE" managed services program provides post-implementation production support, configuration adjustments, enhancements, user support, and operational governance. OpenSymmetry also markets an "AI-enabled implementation approach" intended to accelerate delivery across speed, quality, and scale dimensions, although no specific underlying AI/ML technologies, proprietary models, or training data assets are disclosed.

OpenSymmetry's revenue model is professional services revenue tied to consulting engagements. Pricing is custom and not publicly listed, with engagement scope typically running from assessment workshops through full SPM implementation and into ongoing managed services retainers. The firm does not use resellers or channel partners for its own services and reaches enterprise buyers via direct field sales by SPM subject matter experts. Named customers include T-Mobile, Vodacom (10+ year continuous engagement since 2007), U.S. Bank, Abbott, Sunrun, Blackbaud, Manheim (Cox Enterprises), Wacker Neuson, SITA, Ameritas, Pacific Union (now Mr. Cooper), and The Co-operators. The company is privately held, with no disclosed venture capital or institutional ownership, and appears to be founder/management-owned under the leadership of CEO Anthony Hutchins and Founder Todd LeBaron.

Name

OpenSymmetry

Legal name

OpenSymmetry

Website

https://opensymmetry.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

OpenSymmetry is a global consulting firm specializing in sales performance management (SPM) and incentive compensation solutions. The firm serves enterprise clients across financial services, insurance, med tech, telecom, and high tech through platform-agnostic SPM/ICM strategy, implementation, and managed services.

Ownership category

akta.pro rank

Product category

Sales Performance Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)

akta.pro secondary industries

Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Sales performance management
• Incentive compensation consulting
• SPM implementation services
• ICM advisory
• Sales compensation strategy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (SPM/ICM Consulting): OpenSymmetry generates revenue through consulting and professional services engagements for sales performance management strategy, implementation, and managed services. Services include program assessment, SPM technology evaluation and selection, plan design, solution deployment, testing, training, and ongoing managed services. The company is a platform-agnostic advisory firm that partners with leading SPM technology suppliers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

OpenSymmetry is a global consulting firm that delivers sales performance management (SPM) and incentive compensation management (ICM) services, including program assessment, incentive plan design, technology evaluation and selection, platform implementation, testing, training, and ongoing managed services. The company operates as a platform-agnostic advisor, partnering with all leading SPM/ICM technology providers such as SAP, Xactly, Varicent, NICE, and CaptivateIQ to serve enterprise clients across financial services, insurance, med tech, high tech, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• OS EDGE: OpenSymmetry's managed services program providing ongoing support for SPM implementations, helping clients achieve self-sufficiency in managing their sales performance management solutions.

Products and services

• SPM Consulting Services End-to-end sales performance management and incentive compensation management consulting for enterprise clients, including program assessment, strategy planning, technology evaluation, implementation, testing, training, and ongoing managed services.
• Strategy Planning Services SPM strategic planning services including program assessment and future state planning, sales planning strategy, incentive compensation plan design, and talent strategy for enterprise clients.
• Solution Deployment Services Implementation services for SPM/ICM technology platforms including configuration, testing, and training to ensure successful deployment and adoption across leading third-party vendors.
• OS Edge Managed Services Ongoing post-implementation managed services program providing production support, plan adjustments, enhancements, user support, and operational governance for enterprise SPM solutions, designed to help clients achieve self-sufficiency.
• SPM Program Assessment & Future State Planning Assessment and future-state planning engagement to evaluate current SPM programs and define target operating models for enterprise sales compensation.
• Incentive Compensation Plan Design Design and advisory services for incentive compensation plans including crediting rules, performance measures, and competitive benchmarking for enterprise sales organizations.
• SPM Technology Evaluation & Selection Vendor-agnostic technology evaluation and selection advisory services for enterprise clients choosing among leading SPM platforms, drawing on experience from over 100 selection engagements.

Quantifiable outcome

• Vodacom reduced commission processing time from over 36 hours to approximately 18 hours in initial phase, and further to just 1 hour with continuous improvement
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• SAP (including CallidusCloud / SAP Commissions)coreTechnology or IntegrationOpenSymmetry is an implementation and consulting partner for SAP's SPM solutions including CallidusCloud (now SAP Commissions) and SAP APME for the insurance market. The partnership involves deployment services, configuration, testing, and ongoing managed services for SAP's incentive compensation and agent performance management platforms.
• NICEcoreTechnology or IntegrationOpenSymmetry serves as an implementation partner for NICE Sales Performance Management (SPM), providing deployment and consulting services for NICE's SPM platform which supports complex incentive compensation plans, massive data volumes, and diverse organizational hierarchies.
• VaricentcoreTechnology or IntegrationOpenSymmetry partners with Varicent as a preferred SPM implementation partner, particularly for insurance and financial services clients. Varicent ICM provides flexible plan design, producer/hierarchy management, and reporting analytics, with AgentSync integration for insurance onboarding and compliance.
• XactlycoreTechnology or IntegrationOpenSymmetry provides implementation, technical tips, and managed services for Xactly's SPM platform including Xactly Incent, Xactly Analytics, and Xactly Connect for HR automation. Xactly integrates with Salesforce, Workday, MS Dynamics, and NetSuite.
• CaptivateIQsecondaryTechnology or IntegrationOpenSymmetry collaborates with CaptivateIQ on joint webinars and SPM consulting engagements, bringing together SPM thought leadership from both organizations to address client needs in plan design and SPM platform management.
• WTW (Willis Towers Watson)secondaryStrategic or Co-development PartnerOpenSymmetry and WTW co-host educational webinars on SPM/ICM trends, plan governance, and platform evaluations. The partnership combines WTW's survey research and compensation benchmarking with OpenSymmetry's SPM implementation expertise.
• Frost & SullivansecondaryStrategic or Co-development PartnerOpenSymmetry partners with Frost & Sullivan on joint research and webinars examining SPM/ICM solution provider performance against customer expectations, providing market intelligence to clients evaluating SPM technology.
• AgentSync (partnered with Varicent)secondaryTechnology or IntegrationAgentSync provides integrated onboarding and distribution channel management for insurance carriers, with daily syncs with NIPR. The partnership with Varicent (and by extension OpenSymmetry) delivers a complete, compliant, and fully integrated producer management module.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Alexander Group: The Alexander Group is a sales performance consulting firm that advises clients on sales strategy, incentive compensation, and sales operations. It directly competes with OpenSymmetry in SPM/ICM advisory and targets similar enterprise clients across B2B industries.
• SalesGlobe: SalesGlobe is a sales effectiveness and incentive compensation management consulting firm offering design, implementation, and optimization services. It directly competes with OpenSymmetry on SPM/ICM consulting for mid-market and enterprise clients.
• Pearl Meyer: Pearl Meyer is an executive compensation and sales/incentive compensation consulting firm serving large enterprises. It competes directly with OpenSymmetry on incentive compensation plan design, sales effectiveness, and related advisory work.

Broad incumbents

• ZS Associates: ZS Associates is a large global management consulting firm specializing in sales and marketing operations, including incentive compensation and sales force effectiveness. It overlaps with OpenSymmetry on SPM/ICM advisory but operates at much broader scale and scope.
• Mercer: Mercer is a global consulting leader offering rewards strategy and incentive compensation advisory as part of its broader HR/benefits portfolio. It addresses adjacent SPM needs and competes for sales effectiveness mandates alongside OpenSymmetry.
• Aon: Aon is a global professional services firm with a rewards and talent practice that includes sales effectiveness and incentive compensation consulting. It competes with OpenSymmetry in SPM advisory as part of a much broader risk and HR services portfolio.
• Willis Towers Watson (WTW): WTW is a global advisory firm running sales effectiveness, rewards, and SPM consulting practices alongside compensation benchmarking. It is both a listed partner of OpenSymmetry (joint webinars on SPM trends) and a broader competitor for enterprise compensation mandates.
• Deloitte: Deloitte is a Big Four professional services firm with a Human Capital practice running sales effectiveness and incentive compensation engagements. It competes with OpenSymmetry for large transformation mandates that bundle SPM with broader HR and finance consulting.
• Accenture: Accenture is a global management and technology consultancy running large-scale SAP/Oracle/Salesforce incentive compensation implementations as part of its broader enterprise transformation practice. It overlaps with OpenSymmetry on SPM deployment work at much larger scale.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a rewards and sales effectiveness practice offering incentive compensation advisory. It addresses overlapping SPM/ICM consulting needs as part of a much broader talent and rewards portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/opensymmetry
• YouTubeyoutube.com/user/OpenSymmetry
• Facebookfacebook.com/opensymmetry
• LinkedInlinkedin.com/company/opensymmetry

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenSymmetry