Payment Asia
Payment Asia is a Hong Kong-based payment gateway provider founded in 1999, serving 12,000+ merchants across Asia with online, POS, and cross-border payment processing, AI-driven onboarding and fraud detection, and emerging Web3/stablecoin infrastructure.
- Company typePrivate
- Founded1999
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Payment Asia does
Payment Asia (legal entity: Payment Asia Services Limited) is a Hong Kong-headquartered payment gateway provider founded in 1999, operating as a privately held company with 101-250 employees serving more than 12,000 merchants across Asia. The company runs a platform-plus-modules architecture anchored by four core products: an Online Payment Solution for e-commerce, LinkNPay for shareable payment links, PA Pay App and POS Terminal for in-person acceptance, and Global Alternative Payment Methods for cross-border scenarios. These are supplemented by add-on modules covering payouts, card programs, treasury management, banking-as-a-service (BaaS), marketing services, logistics integration (via ShipAny), and F&B-specific solutions. Sub-brands include the PAREMIT consumer remittance application and the PACO WhatsApp AI customer service assistant. The platform supports more than 15 payment methods, including Visa, Mastercard, UnionPay, JCB, FPS, Octopus, PayMe by HSBC, Alipay, WeChat Pay, and WeChat Pay HK, and integrates with major e-commerce storefronts (Shopify, Shopline, WooCommerce, Mshop, Storeberry).
The technology stack is cloud-based with AI embedded across the operating workflow: AI-driven KYC/AML verification, real-time intelligent transaction routing, predictive fraud detection, automated merchant onboarding, agentic AI for compliance monitoring, and a generative AI chatbot (PACO) on WhatsApp that handles merchant queries without backend login. The company also exposes a public REST API with documentation at docs.paymentasia.com and a dedicated n8n community node for no-code workflow automation. Compliance posture includes PCI DSS certification and ISO/IEC 27001:2022 certification (audited by SGS UKAS). The company is positioning early within Hong Kong's maturing licensed stablecoin framework via an MoU with EX.IO to jointly build regulated stablecoin payment and custody infrastructure.
Revenue is primarily transaction-fee based at a starting rate of 1.2% for e-commerce and POS, supplemented by POS hardware sales, multi-currency and cross-border settlement fees, remittance revenue (PAREMIT), and enterprise-priced custom contracts for BaaS, treasury, and white-label solutions. Standard contracts carry a 24-month term with automatic renewal. Go-to-market is hybrid: an API-first self-serve application platform (application.pa-sys.com) for SMBs, inside sales for mid-market, dedicated enterprise field sales, and event-driven distribution via exclusive sponsorship of Hong Kong FinTech Week and presence at industry exhibitions. Customer segments span SMB and mid-market merchants, large enterprise and government accounts (named logos include BYD, ASUS, ZTO Express, Dah Chong Hong, Urban Renewal Authority), Hong Kong local merchants serving mainland tourists, cross-border e-commerce operators, F&B groups, and logistics/ecommerce platforms.
Payment Asia firmographics
Firmographics- Name
- Payment Asia
- Legal name
- Payment Asia Services Limited
- Website
- https://paymentasia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Payment Asia is a Hong Kong-based payment gateway provider founded in 1999, serving 12,000+ merchants across Asia with online, POS, and cross-border payment processing, AI-driven onboarding and fraud detection, and emerging Web3/stablecoin infrastructure.
- Ownership category
- akta.pro rank
Payment Asia industry classification
Industry- Product category
- Payment Gateway / Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG), Cross-border Payments & FX for E-commerce (CRAFALAF), Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods (FSAGAKAD), Marketplace & Platform Seller Payouts (FSAMAKAE)
Keywords
Where Payment Asia is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Payment Asia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Payment Processing / Transaction Fees: Primary revenue from transaction fees charged on payment processing across online, POS, and payment link channels. Rates start at 1.2% for e-commerce. Additional fees may apply for refund transactions on certain payment channels.
- POS Terminal Hardware and Setup: Revenue from POS terminal hardware sales and setup. Most plans include free installation, though additional fees apply for specific models or advanced features.
- API Access and Integration: Merchants receive API documentation and access after application approval or via the merchant portal. API access is provided as part of the service agreement.
- Cross-border and Multi-currency Services: Revenue from cross-border payment processing, multi-currency support (HKD, USD, CNY), and foreign exchange services including competitive exchange rates for remittance.
- Remittance and Treasury Services: Revenue from remittance platform PAREMIT (consumer-focused) and enterprise treasury management services providing trust tools for liquidity and risk management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Online Payment Solution starting at 1.2% |
| Transaction based/ take rate | Monthly | PA Pay App & POS Terminal |
| Transaction based/ take rate | Multi-year contract | Customized Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels14 records
Payment Asia product offering
Product offeringCore offering
Payment Asia operates a next-generation payment gateway platform providing online and in-store payment processing for merchants. Its core offerings include the Online Payment Solution for e-commerce, LinkNPay for code-free payment links, PA Pay App and POS Terminal for in-person acceptance, and Global Alternative Payment Methods for cross-border commerce. Value-added services include Payouts, Cards, Global Treasury, Banking-as-a-Service (BaaS), Logistics Gateway, F&B Solutions and PAREMIT remittance, all accessible via a unified merchant portal.
Product overview
Payment Asia operates as a next-generation payment gateway provider offering a comprehensive platform-plus-modules architecture. The core product suite includes four main payment solutions: Online Payment Solution (e-commerce gateway), LinkNPay (payment links), PA Pay App/POS Terminal (in-person payments), and Global Alternative Payment Methods (cross-border payments). These core products are supported by additional modules including Payouts, Cards, Global Treasury, Banking-as-a-Service (BaaS), Marketing Services, Logistics Gateway, and F&B Solutions. The company also offers PACO, an AI-powered WhatsApp customer service assistant, and PAREMIT, a mobile remittance sub-brand. Merchants access all services through a unified merchant portal. Payment Asia has over 25 years of expertise serving 12,000+ merchants across Asia with approximately 1.2% starting fees for online payments.
Differentiator
Problem solved
Functional benefit
Brands
- PAREMIT: Remittance solution mobile application launched at Hong Kong FinTech Week 2024, providing consumer-focused international remittance services with competitive foreign exchange rates.
- PA Pay
- LinkNPay
- PACO
Products and services
- Online Payment Solution A seamless, secure payment gateway for e-commerce merchants supporting cards, digital wallets, and flexible settlements with industry-leading low fees (starting at 1.2%) and fraud protection. Designed for online retailers needing multi-method payment acceptance.
- LinkNPay – Payment Links
Quantifiable outcome
- Order processing time reduced by over 50% through logistics-payment integration (from 10-15 minutes to 3-5 minutes per order)
- +2 more outcomes
Companies that use Payment Asia
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles7 records
Payment Asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature19 records
Payment Asia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PayMe by HSBCcoreStrategic integration enabling merchants on Payment Asia's platform (via PA Pay and Smart POS Terminal applications) to accept PayMe payments. The partnership connects Payment Asia's merchant network to PayMe's 3.3 million+ users in Hong Kong, providing real-time transaction data for business insights. Both companies stated the integration aims to broaden payment acceptance options and support Hong Kong's smart city development.
- EX.IOcoreSigning of Memorandum of Understanding to jointly develop infrastructure for regulated stablecoins covering custody, trading, merchant acquiring, and payment settlement solutions. The partnership aligns with Hong Kong's maturing stablecoin regulatory framework and combines Payment Asia's merchant network and acquiring services with EX.IO's licensed digital asset trading and custody capabilities to serve businesses using regulated stablecoins.
- FGA TrustminorJoint launch of the 'Talent in HK' Youth and Family Life Service Security Program with ManpowerGroup Greater China and Beacon Group, providing international students in Hong Kong with trust-based financial management through FGA Trust-monitored dedicated accounts.
- OctopuscorePayment Asia appointed as Octopus's omnichannel payment facilitator, enabling merchants to accept Octopus card and QR code payments through Payment Asia's payment gateway and POS solutions.
- Monster App LimitedminorCo-hosted a digital marketing and e-commerce seminar exploring omnichannel integration strategies and digital tools in the contemporary digital environment.
- DigitifyminorCo-hosted a digital marketing and e-commerce seminar exploring omnichannel integration strategies and digital tools in the contemporary digital environment.
- D&P Education Kingdom (Children's Book Fair)minorStrategic partnership agreement to introduce next-generation payment solutions including contactless payments and Web3 payment options for the Children's Book Fair's exhibitors and visitors. The fair has attracted 700 exhibitors and 300,000 visitor entries as of December 2023.
- TicketBearminorStrategic partnership agreement providing Payment Asia's payment gateway solutions to TicketBear's ticketing platform, enabling secure and efficient payment experiences for exhibition and event attendees. TicketBear also plans to introduce NFT services aligned with Hong Kong's Web3 development trends.
- ShipAnycorePartnership for logistics-payment integration via Payment Asia Logistics Gateway. ShipAny provides the logistics services layer while Payment Asia provides the payment infrastructure, enabling automatic order-to-delivery workflows and reducing order processing time by over 50%. Joint exhibition at Hong Kong International Licensing Show 2026.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Payment Asia competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe is a global payment gateway and processing platform serving online and in-person merchants via APIs and hosted checkout. It competes directly with Payment Asia's Online Payment Solution and LinkNPay across SMB and enterprise segments, and has been expanding into Hong Kong and APAC, directly threatening Payment Asia's regional franchise.
- Checkout.com: Checkout.com is a global payment gateway and processor serving merchants and platforms with card acquiring, alternative payment methods, and cross-border settlement. It is a direct competitor in merchant payment gateways, particularly in cross-border and APM rails, and targets similar enterprise and platform customers in Asia.
- AsiaPay: AsiaPay is a Hong Kong-headquartered payment service provider offering online, mobile, and POS payment processing with multi-currency and APM support across APAC. It is the closest direct peer in size, geography, and product mix, competing head-to-head for Hong Kong and regional merchants.
- PayDollar: PayDollar is a Hong Kong-based payment gateway and merchant services platform under Payment Asia's universe-adjacent ecosystem, offering online card processing and APMs across APAC. It directly competes for Hong Kong and Asian SMB/enterprise merchants with overlapping value propositions in e-commerce and POS.
Broad incumbents
- Adyen: Adyen is a global integrated payments processor offering unified online, in-store, and platform payment processing for large enterprises. As a broad incumbent pursuing enterprise and cross-border volumes in APAC, Adyen overlaps with Payment Asia's enterprise and treasury/BaaS offerings and competes for the same multinational merchants.
- Worldpay: Worldpay is a large global merchant acquirer and payment processor offering online, in-store, and cross-border processing for enterprises. As a broad incumbent with growing APAC presence, Worldpay competes with Payment Asia's Online Payment Solution and POS offerings, especially for large enterprise merchants seeking global acquirer coverage.
- Alipay (Ant Group): Alipay is a dominant Chinese and global digital wallet and payment platform offering QR-based in-store and online acceptance. As a broad incumbent that already partners with Payment Asia via APM integration, Alipay is both an ecosystem partner and a competitor at scale in mainland tourist spending and cross-border e-commerce.
- PayPal / Braintree: PayPal and Braintree provide global online payment processing, gateway services, and digital wallet acceptance for SMB and enterprise merchants. As broad incumbents, they compete directly for Hong Kong cross-border merchants and platform customers seeking global wallet reach and developer-friendly APIs.
Regional players
- 2C2P: 2C2P is a Southeast Asia-focused payment processor offering card acquiring, alternative payments, and cross-border settlement for merchants and platforms. It is a regional peer competing for cross-border APAC e-commerce volumes, and serves as a useful benchmark for Payment Asia's Southeast Asia expansion ambitions.
Emerging players
- Hoko (formerly Hokopay / TNG FinTech): Hoko is an Asia-focused fintech offering online payment acceptance, digital onboarding, and embedded finance solutions for SMBs across APAC. It is an emerging player with overlapping SMB merchant focus and product-led growth motion, making it a relevant comparable for Payment Asia's PLG and AI-driven onboarding strategy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Payment Asia social profiles
Digital presencePayment Asia compliance and trust
Trust signalCompliance2 records
Payment Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payment Asia leadership team
Management profileNumber of profiles
Profiles6 records
Payment Asia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Payment Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payment Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payment Asia
What does Payment Asia do?
Payment Asia operates a next-generation payment gateway platform providing online and in-store payment processing for merchants. Its core offerings include the Online Payment Solution for e-commerce, LinkNPay for code-free payment links, PA Pay App and POS Terminal for in-person acceptance, and Global Alternative Payment Methods for cross-border commerce. Value-added services include Payouts, Cards, Global Treasury, Banking-as-a-Service (BaaS), Logistics Gateway, F&B Solutions and PAREMIT remittance, all accessible via a unified merchant portal.
Is Payment Asia a public or private company?
Payment Asia is a private company. It is classified as unknown and is currently operating.
When was Payment Asia founded?
Payment Asia was founded in 1999. It employs 101 to 250 people.
Where is Payment Asia based?
Payment Asia is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does Payment Asia make money?
Five revenue lines are on record. Payment Processing / Transaction Fees are the primary driver. The others are POS Terminal Hardware and Setup, API Access and Integration, cross-border and Multi-currency Services and remittance and Treasury Services.
Who are Payment Asia's main competitors?
Direct peers on record are Stripe, Checkout.com, AsiaPay and PayDollar. Broad incumbents are Adyen, Worldpay, Alipay (Ant Group) and PayPal / Braintree. 2C2P is listed as a regional player. Hoko (formerly Hokopay / TNG FinTech) is listed as an emerging player.
Does Payment Asia have an API?
Yes. Payment Asia provides a public Payment API enabling developers and merchants to implement payment processing in their applications. The API supports payment collection, transaction management, and settlement reconciliation. Integration is achieved via their REST API with documentation available through developer portal. Merchants can access API documentation after application approval or via merchant portal. Developer documentation is at docs.paymentasia.com/reference.
What industry is Payment Asia in?
Payment Asia's product category is Payment Gateway / Payment Processing Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 522320 and its SIC code is 6199.