InfoTrax
InfoTrax Systems is a privately held vertical SaaS company that builds cloud-based commission management and distributor back-office software (FlexCloud, Evo) exclusively for direct selling and MLM companies, serving enterprise customers like doTERRA, Monat, and LifeVantage via multi-year subscriptions, professional services, and an extensive technology partner channel.
- Company typePrivate
- Founded1993
- HeadquartersOrem, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What InfoTrax does
InfoTrax Systems is a privately held vertical SaaS company founded in 1993 and headquartered in Orem, Utah, that builds cloud-based commission management and distributor back-office software exclusively for the direct selling and multi-level marketing industry. The company's flagship product, FlexCloud, is a cloud platform powered by a proprietary compensation engine called FastTree, which processes commission calculations and distributor genealogy data in real time — a capability the company claims is unique and patent-protected for rapid retrieval of business-critical distributor information. The platform exposes REST APIs, webhooks, and a web-based SDK for custom front-end and replicated site development, and is supported by an enterprise data warehouse for business intelligence reporting.
The product portfolio spans FlexCloud (core commission engine), Evo (distributor back-office with mobile app), an integrated FlexCloud + BigCommerce ecommerce bundle, and an Affiliate Marketing module that extends the platform into influencer-style compensation. Two services wrap the technology: Commission Consulting (compensation plan design, modeling, and international strategy) and Professional Services (implementation, customization, training, and dedicated client success). InfoTrax monetizes primarily through multi-year enterprise SaaS subscriptions bundled with implementation and ongoing services revenue, priced quote-based on client size and complexity.
InfoTrax serves direct selling companies ranging from pre-launch startups to global MLM corporations, with publicly named enterprise customers including doTERRA, Monat, LifeVantage, Yanbal, Xyngular, Organo Gold, Red Aspen, Unicity, and Activz. Go-to-market is enterprise field sales supplemented by a deep partner channel (BigCommerce, PayPal, Avalara, WorldPay, Oracle, SAP, NetSuite, and dozens of payment, tax, logistics, and localization providers). The company reports having served hundreds of customers and supporting millions of end distributors, with over 10,000 hours per year invested in R&D. Leadership includes CEO Sean Smith and VP of Consulting Services Steve Hooper; founder Mark Rawlins is listed as owner. The company has no disclosed external funding, indicating it has been funded internally through operations for its three-decade history.
InfoTrax firmographics
Firmographics- Name
- InfoTrax
- Legal name
- InfoTrax Systems
- Website
- https://infotraxsys.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InfoTrax Systems is a privately held vertical SaaS company that builds cloud-based commission management and distributor back-office software (FlexCloud, Evo) exclusively for direct selling and MLM companies, serving enterprise customers like doTERRA, Monat, and LifeVantage via multi-year subscriptions, professional services, and an extensive technology partner channel.
- Ownership category
- akta.pro rank
InfoTrax industry classification
Industry- Product category
- Direct Selling Commission Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where InfoTrax is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InfoTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Platform Subscription: SaaS subscription model for FlexCloud platform access, commission engine usage, and Evo distributor back office. Includes ongoing platform access, updates, and cloud infrastructure.
- Commission Consulting: Strategic consulting services for compensation plan design, analysis, and modeling. Helps direct selling companies optimize commission structures and international expansion strategies.
- Professional Services: Implementation, customization, training, and ongoing support services. Includes dedicated account managers, project managers, client success analysts, and solutions architects.
- API and Data Subscriptions: REST-based API access and instant data subscriptions for real-time business intelligence and system integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on company size and requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
InfoTrax product offering
Product offeringCore offering
InfoTrax provides a cloud-based SaaS platform (FlexCloud) that calculates and manages direct selling commissions, tracks distributors and orders, and supports multi-level compensation plans for MLM and network marketing companies. Its Evo module offers a distributor-facing back office with real-time reporting, while professional services and commission consulting support implementation and compensation plan design.
Product overview
InfoTrax offers a cloud-based platform architecture centered on FlexCloud, its proprietary commission management system powered by FastTree technology. FlexCloud serves as the core product handling all commission calculations, distributor tracking, and data processing. Evo provides a distributor-facing back office with real-time reporting and analytics. The FlexCloud + BigCommerce integration unifies ecommerce with commission management. Two service offerings—Commission Consulting and Professional Services—support compensation plan strategy and technical implementation. The portfolio is designed for direct selling companies ranging from startup to global enterprise, supporting pre-launch through millions of users.
Differentiator
Problem solved
Functional benefit
Brands
- FlexCloud: Cloud-based SaaS platform providing commission management, ecommerce integration, and distributor tools for direct sales companies.
- Evo
Products and services
- FlexCloud Cloud-based commission management platform powered by proprietary FastTree technology that handles commission calculations, distributor tracking, order processing, promo management, and report generation for direct selling compensation plans.
- Evo Distributor back office providing real-time commission reporting, actionable analytics, team performance insights, and social media marketing tools for field distributors, including the first mobile app designed for actionable commission information.
- Commission Consulting Strategic consulting services for compensation plan design, analysis, and modeling that help direct selling companies align commission structures with business goals and international expansion strategies.
- Professional Services Implementation, customization, training, and ongoing support services including dedicated account managers, project managers, client success analysts, and solutions architects for both startup and enterprise direct selling clients.
- FlexCloud + BigCommerce Integrated ecommerce and commission management solution combining FlexCloud's compensation engine with BigCommerce's ecommerce platform to deliver unified business reporting for direct selling companies.
Quantifiable outcome
- Real-time commission information available instantly vs competitors running calculations hours or days later
- +1 more outcomes
Companies that use InfoTrax
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
InfoTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
InfoTrax partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BigCommercecoreIntegrated Commissions and Ecommerce platform partnership. FlexCloud + BigCommerce creates an integrated SaaS platform for direct selling companies, combining commission management with ecommerce capabilities.
- Irish TitanminorDigital agency and implementation partner.
- KahoaminorBusiness consulting and implementation partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
InfoTrax competitors and assessment
Company assessmentDirect peers
- Hyde Park International (Direct Selling Live): Direct Selling Live (formerly Hyde Park International) is a purpose-built direct selling and MLM platform covering compensation, genealogy, and distributor back office — a specialized competitor overlapping directly with InfoTrax's niche.
- Spiff: Spiff is a no-code commission management platform with real-time calculation, scenario modeling, and a developer-friendly API/SDK surface — closely matching InfoTrax's FlexCloud functionality around compensation plan design and API-driven integration, but again targeting broader sales orgs rather than MLM.
- Xactly: Xactly is a sales performance management (SPM) and incentive compensation platform that calculates commissions for enterprise sales organizations. It is the closest direct comparable to InfoTrax's FlexCloud commission engine, with comparable real-time calculation and analytics capabilities, though Xactly serves broader verticals while InfoTrax is vertically specialized in direct selling.
- Epixel MLM Software: Epixel provides end-to-end MLM and direct selling software, including compensation plans, genealogy, e-commerce, and back office — the most direct vertical peer to InfoTrax within the direct selling software niche.
- MLM Software / Multisoft: Multisoft's MLM Software is a direct selling platform offering compensation, distributor management, and replicated websites — a like-for-like vertical SaaS competitor to InfoTrax's FlexCloud and Evo products.
- CaptivateIQ: CaptivateIQ is a modern, flexible commission and incentive compensation management platform used by sales-led companies. It overlaps with FlexCloud on commission calculation, modeling, and real-time analytics, but is sold as a horizontal solution rather than for direct selling specifically.
Emerging players
- Tipalti: Tipalti is a global payout and AP automation platform that handles mass payments to distributors and affiliates, intersecting with InfoTrax's commission payout workflow but not its full compensation engine.
Broad incumbents
- NetSuite (Oracle): NetSuite is a broad ERP platform with commission, order management, and global financial capabilities that some direct selling companies use as an alternative or complement to InfoTrax for back-office systems.
- BigCommerce: BigCommerce is InfoTrax's flagship ecommerce integration partner and provides the storefront layer of the FlexCloud + BigCommerce offering. As a broader ecommerce platform incumbent, it competes for direct selling merchants' tech budgets and could expand deeper into commission-adjacent functionality.
- Shopify Plus: Shopify Plus is an enterprise ecommerce platform that already integrates with InfoTrax but could deepen native compensation and affiliate features, competing for the same direct selling merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InfoTrax social profiles
Digital presenceInfoTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfoTrax leadership team
Management profileNumber of profiles
Profiles3 records
InfoTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfoTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfoTrax
What does InfoTrax do?
InfoTrax provides a cloud-based SaaS platform (FlexCloud) that calculates and manages direct selling commissions, tracks distributors and orders, and supports multi-level compensation plans for MLM and network marketing companies. Its Evo module offers a distributor-facing back office with real-time reporting, while professional services and commission consulting support implementation and compensation plan design.
Is InfoTrax a public or private company?
InfoTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InfoTrax founded?
InfoTrax was founded in 1993. It employs 101 to 250 people.
Where is InfoTrax based?
InfoTrax is headquartered in Orem, United States, in the North America region.
How does InfoTrax make money?
Four revenue lines are on record. Software Platform Subscription is the primary driver. The others are commission Consulting, professional Services and API and Data Subscriptions.
Who are InfoTrax's main competitors?
Direct peers on record are Hyde Park International (Direct Selling Live), Spiff, Xactly, Epixel MLM Software, MLM Software / Multisoft and CaptivateIQ. Tipalti is listed as an emerging player. Broad incumbents are NetSuite (Oracle), BigCommerce and Shopify Plus.
Does InfoTrax have an API?
Yes. InfoTrax offers REST-based APIs and SDKs accessible through a Developer Portal. The platform provides real-time commission data accessible via REST-based APIs, Webhook subscriptions, and a web-based SDK for creating custom front-end materials. Commission data is accessible for all FlexCloud features through REST-based APIs, enabling consistent data across the platform.
What industry is InfoTrax in?
InfoTrax's product category is Direct Selling Commission Management Software. Its primary akta.pro industry code is BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 518.