Smart water

What Smart water does

Smartwater (marketed as glacéau smartwater) is a premium bottled water brand owned and operated by The Coca-Cola Company (NYSE: KO). The brand was founded in 1996 by J. Darius Bikoff under the glacéau parent company and was acquired by Coca-Cola in 2007 for approximately $4.1 billion. Smartwater's core product is purified water produced via vapor distillation, a process inspired by the natural water cycle, with electrolytes added for taste. The product line comprises two SKUs: the original smartwater (still water with electrolytes) and smartwater alkaline with antioxidant, ionized to a 9.5 pH and positioned for active-lifestyle consumers.

The brand reaches consumers through a multi-channel distribution model that leverages Coca-Cola's national bottling and distribution network across grocery, convenience, mass retail, and vending, supplemented by Coca-Cola's owned channels including Coca-Cola Store Online (domestic and international), and Coca-Cola retail stores in Atlanta, Orlando, and Las Vegas. Marketing is anchored by a long-running Jennifer Aniston endorsement, a 2026 national exclusive hydration partnership with PVOLVE fitness studios (40+ locations), and active social media presence across Instagram, Facebook, X, and YouTube. Revenue is generated exclusively through one-time consumer packaged-goods sales (hardware_sales equivalent) at varying retail price points by format and channel; no subscription, recurring, or B2B enterprise revenue streams are disclosed. Standalone brand revenue is not separately reported within Coca-Cola's ~$43 billion FY2023 total.

Name

Smart water

Legal name

The Coca-Cola Company

Website

https://drinksmartwater.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Smartwater (glacéau smartwater) is a Coca-Cola-owned premium bottled water brand selling vapor-distilled still water and a 9.5 pH alkaline SKU through national retail, vending, owned e-commerce, and Coca-Cola retail stores to health-conscious U.S. consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Smartwater generates revenue through the sale of bottled water products (both still water and alkaline variants) at retail locations, convenience stores, vending machines, and through e-commerce channels. Revenue is one-time per transaction with high purchase frequency driven by consumer consumption cycles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smartwater is a premium bottled water brand under the glacéau portfolio owned by The Coca-Cola Company. The company produces purified water using a vapor distillation process inspired by the natural water cycle, with electrolytes added for taste. Its product line includes the original smartwater and smartwater alkaline with antioxidant, ionized to a 9.5 pH and positioned for active lifestyles.

Product overview

Smartwater is a purified water brand under the glacéau portfolio owned by Coca-Cola, offering smart hydration through vapor-distilled water with electrolytes. The product line includes two main offerings: the original smartwater (core product providing pure, crisp hydration for everyday use) and smartwater alkaline with antioxidant (sub-brand ionized to 9.5 pH targeting active consumers). Both products position the brand around health, wellness, and intelligent hydration choices.

Differentiator

Problem solved

Functional benefit

Brands

• smartwater: Original purified water product purified through vapor distillation with electrolytes added for taste.
• smartwater alkaline with antioxidant

Products and services

• smartwater Purified bottled water brand providing smart hydration for every occasion. Each drop is purified through vapor distillation, a process inspired by the clouds, with electrolytes added for taste. Targeted at health-conscious consumers seeking premium, clean-label hydration.
• smartwater alkaline with antioxidant Enhanced alkaline water ionized to a 9.5 pH level with added antioxidants, designed for active lifestyle consumers. Positioned for fitness, workout recovery, and on-the-go hydration use cases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PVOLVEcoreGTM or Marketing Partner · 23 June 2026Smartwater has announced a national partnership with PVOLVE, a fitness studio chain with more than 40 studios nationwide. Smartwater alkaline with antioxidant is positioned as PVOLVE's exclusive hydration partner. The campaign features actress Jennifer Aniston alongside PVOLVE's VP of training Dani Coleman, emphasizing an integrated approach to wellness where hydration supports movement and recovery. The partnership extends beyond studios through co-branded content, member experiences, and seasonal campaigns rolling out throughout 2026.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dasani: Coca-Cola's other premium bottled water brand; competes head-to-head with smartwater in grocery, c-store, and mass channels with similar pricing and occasion positioning. Sister brand under KO with overlapping distribution and target consumer.
• Aquafina: PepsiCo's flagship purified bottled water brand and the most direct national competitor to smartwater; competes in the same retail channels with similar price points and serves the same health-conscious, on-the-go consumer.
• Fiji Water: Premium imported still water sold in similar grocery and on-the-go channels; competes with smartwater at the high end of the category on taste, source provenance, and lifestyle branding.
• Evian: Premium imported still water with strong lifestyle and wellness branding; competes directly with smartwater in grocery, hospitality, and on-premise channels for the premium hydration occasion.
• Voss Water: Premium still and sparkling water positioned on design and lifestyle cues; competes with smartwater in the premium on-premise (hotels, restaurants, fitness clubs) and gifting occasions.
• Poland Spring: Northeast-leading spring water brand owned by BlueTriton; competes with smartwater on everyday hydration occasions in grocery and c-store, typically at a slight price discount to smartwater.
• Core Hydration: Premium bottled water positioned on pH-balanced hydration and minimalist bottle design; competes with smartwater alkaline in the active-lifestyle and fitness channels at similar premium price points.
• LIFEWTR: PepsiCo's premium purified water brand with artist-series bottle designs; competes head-to-head with smartwater on premium positioning, aesthetics-led marketing, and the "hydration as lifestyle" consumer message.

Emerging players

• Liquid Death: Fast-growing canned water and sparkling water brand using heavy-metal/punk aesthetic and aluminum-only packaging; competes with smartwater for the younger, sustainability-conscious consumer and is reshaping premium water marketing norms.
• JUST Water: Premium boxed water brand marketed on sustainability and plant-based packaging; competes with smartwater in select natural and premium grocery channels, primarily on environmental positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/smartwater
• YouTubeyoutube.com/user/cocacola
• Facebookfacebook.com/Coca-Cola
• Instagraminstagram.com/cocacola
• LinkedInlinkedin.com/company/energy-brands-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart water