QuoteWizard

What QuoteWizard does

QuoteWizard is a U.S. consumer-facing insurance quote comparison platform that connects individual shoppers with licensed insurance agents across six product verticals: auto, home, renters, health, life, and Medicare. Founded in 2004 and operated by LendingTree, LLC (a subsidiary of NASDAQ-listed LendingTree, Inc.), the company has grown to more than 300 employees across offices in Seattle, Denver, and Cleveland/Beachwood, and has historically served over 50 million consumers, generating roughly 23 million quotes per day on average.

The platform is built on multi-carrier quote aggregation technology that matches consumers with agents in a network of more than 126,000 licensed insurance professionals. Underlying capabilities include a proprietary quote-matching and validation system, and an AI-assisted Insurance Assistant that provides a conversational, guided experience for discovering home insurance options. Supporting infrastructure includes a dedicated Agent Portal for lead management and an Elite Program tier for high-volume agent accounts.

QuoteWizard generates revenue primarily through affiliate and referral fees: the company is paid when consumers transferred through the platform purchase policies from matched agents. The go-to-market is direct-to-consumer via a self-serve web platform and phone-based sales, with a bottom-of-funnel distribution layer for agents via the agent portal. The business is geographically restricted to the continental United States, Alaska, and Hawaii, and holds an A+ rating from the Better Business Bureau.

Name

QuoteWizard

Legal name

LendingTree, LLC

Website

https://quotewizard.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

QuoteWizard is a U.S. consumer insurance quote comparison platform, operated by LendingTree, that matches shoppers across auto, home, renters, health, life, and Medicare lines with a network of 126,000+ licensed insurance agents and earns revenue via referral fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead Generation and Referral Fees: QuoteWizard generates revenue by connecting insurance shoppers with agents in their network. The company earns commissions or referral fees when consumers purchase insurance policies through the agents they are matched with.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

QuoteWizard operates an online insurance quote comparison marketplace that allows individual consumers to compare rates from multiple insurance carriers for auto, home, renters, health, life, and Medicare coverage. The platform validates and matches shoppers with licensed insurance agents in its network of 126,000+ agents, and earns revenue from referral and lead-generation fees when consumers purchase policies. Supporting offerings include an AI-assisted Insurance Assistant for guided coverage discovery, an Agent Portal for lead management, and an Elite Program for high-volume agent accounts.

Product overview

QuoteWizard is an insurance quote comparison platform that operates as a centralized marketplace connecting insurance shoppers with agents and insurance providers. The platform offers six core insurance products: Auto, Home, Renters, Health, Life, and Medicare quote comparison services. Users access these through a consumer-facing web platform featuring an AI-assisted Insurance Assistant for guided coverage discovery. The platform connects to a network of over 126,000 insurance agents and serves over 50 million consumers. Supporting infrastructure includes an Agent Portal for agent lead management and an Elite Program for high-volume agent accounts.

Differentiator

Problem solved

Functional benefit

Brands

• QuoteWizard Agent: Separate agent portal website for insurance agents to join QuoteWizard's network and access lead types and filters.

Products and services

• Auto Insurance Quote Comparison Quote comparison platform allowing consumers to compare auto insurance rates from multiple carriers and connect with licensed agents to purchase coverage.
• Home Insurance Quote Comparison Quote comparison platform enabling consumers to compare home insurance rates from multiple providers, factoring in variables such as credit scores, remodeling, and pet ownership.
• Renters Insurance Quote Comparison Quote comparison service connecting renters with insurance agents to obtain affordable renters coverage for liability and personal valuables not protected by landlords' policies.
• Health Insurance Quote Comparison Quote comparison platform helping consumers evaluate and select health insurance plans based on coverage needs and financial considerations.
• Life Insurance Quote Comparison Quote comparison service connecting consumers with licensed insurance agents to obtain life insurance coverage protecting families' financial futures.
• Medicare Quote Comparison Quote comparison platform helping Medicare-eligible consumers review available Medicare plan options and costs to find coverage that fits their needs.
• Insurance Assistant An AI-assisted guided tool providing a conversational interface that helps consumers find home insurance options tailored to their needs; explicitly states 'you are interacting with AI.'
• Agent Portal A dedicated platform for insurance agents to access leads, manage accounts, and receive personalized pricing for high-volume lead generation.
• Elite Program High-volume account program offering enhanced lead types, advanced filtering options, and premium pricing structures for insurance agents with substantial lead requirements.

Quantifiable outcome

• Over 50 million people have relied on QuoteWizard to lower their rates and get coverage.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PolicyGenius: PolicyGenius is a direct competitor operating an online insurance comparison platform for life, auto, home, and disability insurance. It matches consumers with carriers and agents via a quote-comparison marketplace, closely mirroring QuoteWizard's DTC lead-generation model.
• The Zebra: The Zebra is a direct competitor in the insurance comparison space, comparing auto, home, and other personal lines from multiple carriers in a single consumer experience. It competes head-to-head with QuoteWizard for the same DTC insurance shoppers.
• EverQuote: EverQuote operates an online insurance marketplace connecting consumers with carriers and agents, generating revenue from carrier and agent fees for qualified leads. It is one of the closest publicly-traded comps to QuoteWizard's lead-generation model.
• SmartFinancial: SmartFinancial is an insurance comparison platform that lets shoppers compare auto, home, and other personal insurance quotes from multiple carriers. It directly competes with QuoteWizard in the consumer insurance lead-generation category.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform specializing in life, auto, and home coverage, matching consumers with carriers via agent-assisted sales. Its model closely parallels QuoteWizard's multi-line comparison offering.
• Insurify: Insurify is an AI-driven insurance comparison platform comparing auto and home quotes from multiple carriers. It overlaps directly with QuoteWizard's core auto/home quote comparison products and uses similar consumer-facing technology.

Emerging players

• CoverWallet: CoverWallet is an insurance platform (acquired by Aon) focused on small-business and commercial insurance comparison. It overlaps with QuoteWizard's multi-carrier aggregation model but targets commercial rather than consumer lines.

Broad incumbents

• LendingTree: LendingTree is QuoteWizard's publicly-traded parent company and the broader personal finance comparison marketplace (NASDAQ: TREE). While LendingTree spans mortgages, credit, and banking in addition to insurance, its insurance business is anchored by QuoteWizard.

Regional players

• GoCompare: GoCompare is a UK-based insurance and financial product comparison platform. While geographically separate, it operates the same multi-carrier comparison model as QuoteWizard for auto, home, and life insurance in a different regulatory market.
• MoneySupermarket: MoneySupermarket is a UK price comparison website covering insurance, banking, and travel. It shares QuoteWizard's underlying comparison-shopping marketplace model but operates exclusively in the United Kingdom, serving comparable consumer-facing insurance verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/quotewizard
• YouTubeyoutube.com/@QuoteWizard
• Facebookfacebook.com/QuoteWizard
• LinkedInlinkedin.com/company/quotewizard
• Instagraminstagram.com/quotewizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuoteWizard