Devtraco Plus
Devtraco Plus is a private Accra-based real estate developer (subsidiary of Devtraco Group) building and selling premium apartments, townhouses, and hotel suites across prime Ghanaian neighborhoods, serving HNWIs, diaspora buyers, and passive real estate investors.
- Company typePrivate
- Founded2013
- HeadquartersAccra, Ghana
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Devtraco Plus does
Devtraco Plus is a private Ghanaian real estate developer and a subsidiary of the Devtraco Group, focused on premium residential and hotel apartment developments in prime submarkets of Accra — including Cantonments, Airport Residential, Roman Ridge, Labone, and Dzorwulu. The company develops, sells, and manages a portfolio of mid- to high-rise apartments, gated townhouse communities, and hotel suites, with active projects such as The Address (a three-tower mixed-use development in Roman Ridge), Arlo Cantonments, Lotus Airport Residential, Forte Residences, and The Pelican Hotel (a 134-suite hotel apartment property operated by Dubai-based Aleph Hospitality). Its core technology stack centers on integrated smart-home and connectivity infrastructure — fiber optic cabling, CCTV, IP TV streaming, broadband, intercom, and fire detection — delivered as a turnkey amenity within each development, alongside an ISO-standardized property management arm (Elan Ghana Property Services).
The business model is primarily transactional: Devtraco Plus generates revenue through one-time unit sales of apartments and townhouses priced from approximately $83,000 to over $850,000, with a secondary recurring revenue stream from its hotel apartment investment product (The Pelican), where investors purchase fully fitted suites and receive rental income via a pooled profit-share with Aleph Hospitality. Go-to-market is direct-to-consumer, with a sales and reservations team, a website with virtual tours, an Ecobank-backed 9% mortgage channel, and a 1% referral program. Customer segments are weighted toward high-net-worth individuals, diaspora buyers, and real estate investors seeking hands-off exposure to Ghanaian property, with secondary segments including expatriates and landowners entering joint-venture arrangements. The company has won multiple International Property Awards and Africa & Arabia Property Awards, and has committed to IFC EDGE green building certification for future projects.
Devtraco Plus firmographics
Firmographics- Name
- Devtraco Plus
- Legal name
- Devtraco Plus Gh. Ltd, Inc.
- Website
- https://devtracoplus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Devtraco Plus is a private Accra-based real estate developer (subsidiary of Devtraco Group) building and selling premium apartments, townhouses, and hotel suites across prime Ghanaian neighborhoods, serving HNWIs, diaspora buyers, and passive real estate investors.
- Ownership category
- akta.pro rank
Where Devtraco Plus is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices2 records
Markets served
Devtraco Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales: Devtraco Plus generates revenue primarily from the sale of residential apartments and townhouses across multiple developments in prime Accra locations. Properties range from studios to 5-bedroom townhouses, with prices from $83,000 to $850,000+. Revenue is one-time per unit sale.
- Hotel Apartment Investment Model: Devtraco Plus sells hotel apartment units (The Pelican Hotel) to investors who then lease units to a hotel management company (Aleph Hospitality). Revenue includes unit sales plus ongoing hotel management fees. Investors receive rental income through a pooled profit-sharing model.
- Rental Income: The company provides rental services for its properties, generating steady cash flow from short-term and long-term leases. Gross rental yields in Accra are cited at 8-11%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Arlo Cantonments - Studios to 3-bedroom penthouses |
| One time/ perpetual license | Pay-as-you-go | The Address Roman Ridge - Studios to 3-bedroom penthouses |
| One time/ perpetual license | Pay-as-you-go | The Pelican Hotel Apartments - Hotel suites |
| One time/ perpetual license | Pay-as-you-go | Forte Residences - 2 to 4.5 bedroom townhouses |
| One time/ perpetual license | Pay-as-you-go | Lotus Airport Residential - Dual tower apartments |
| One time/ perpetual license | Pay-as-you-go | The Pelican Hotel - Reservation fee |
| One time/ perpetual license | Pay-as-you-go | Avant Garde - 1-3 bedroom apartments (Labone) |
| One time/ perpetual license | Pay-as-you-go | Acasia Townhomes - 5 bedroom townhouses |
| One time/ perpetual license | Pay-as-you-go | Acasia Apartments - 1-3 bedroom apartments |
| One time/ perpetual license | Pay-as-you-go | Henrietta's Residences - 1-3 bedroom apartments (Cantonments) |
| One time/ perpetual license | Pay-as-you-go | The Edge - Studios to 3-bedroom apartments (North Labone) |
| One time/ perpetual license | Pay-as-you-go | The Niiyo - 1-3 bedroom apartments (Dzorwulu) |
| One time/ perpetual license | Pay-as-you-go | Palmers Place - Townhomes (Airport Residential) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Devtraco Plus product offering
Product offeringCore offering
Devtraco Plus is a luxury real estate developer in Accra, Ghana that designs, develops, and sells premium residential apartments, townhouses, and hotel apartment investments in prime locations such as Cantonments, Airport Residential, Roman Ridge, Labone, and Dzorwulu. The company also operates a hotel investment model at The Pelican Hotel where investors purchase suites leased to Aleph Hospitality, and provides ISO-standardized property management through its subsidiary Elan Ghana Property Services.
Product overview
Devtraco Plus is Ghana's leading luxury real estate developer offering a portfolio of residential and hospitality products across prime Accra locations. The portfolio includes: The Address (three-tower mixed-use development in Roman Ridge with serviced, vacation, and residential apartments), The Pelican Hotel (hotel apartment investment product managed by Aleph Hospitality), Arlo Cantonments (luxury residences in Cantonments), and townhouse developments including Acasia Townhomes and Forte Residences. Additional products include apartments at The Edge, Henrietta's Residences, Avant Garde, The Niiyo, and Palmer's Place. The company offers property management through subsidiary Elan Ghana Property Services, land acquisition/joint venture services for landowners, and a referral program. Properties range from $83,000 studios to $850,000+ townhouses, with hotel investments starting at $274,125.
Differentiator
Problem solved
Functional benefit
Brands
- The Pelican Hotel: An award-winning collection of 134 hotel apartments located in Cantonments, Accra. The first hotel apartment development in Ghana, managed by Aleph Hospitality.
- The Address
- Nova
Products and services
- Arlo Cantonments A curated collection of residences in Cantonments ranging from studios to three-bedroom penthouses, designed for modern investors and luxury lifestyle buyers. Starting price $83,000+.
- The Address A prestigious three-tower luxury apartment development in Roman Ridge offering serviced apartments, residential apartments with private pools, and vacation units with studios to 3-bedroom penthouses. Starting price $89,000+.
- The Pelican Hotel Apartments Hotel apartment investment product in Cantonments comprising 134 fully fitted and furnished suites sold to investors who lease units to hotel management (Aleph Hospitality). Investors receive rental income through a pooled profit-sharing model and up to 14 complimentary nights per year. Starting price $274,125+.
- Forte Residences Luxury 2 to 4.5-bedroom townhouses in a gated community located in Accra and Tema, featuring high-end amenities and finishes. Starting price $270,720+.
- Lotus, Airport Residential A refined dual-tower landmark apartment development in Airport Residential, Accra, designed for homeowners, investors, diaspora buyers, and regional wealth builders. Starting price $85,000+.
- The Edge Mixed-use development in North Labone with studios and 1-2-3 bedroom apartments, plus retail spaces at ground level, featuring a rooftop pool. Starting price $99,000+.
- Henrietta's Residences 1, 2, and 3-bedroom luxury apartments in Cantonments near the American Embassy, featuring a swimming pool, underground parking, and backup utilities. Starting price $245,000+.
- Acasia Townhomes 5-bedroom luxury townhouses in Cantonments with roof-top swimming pools, private elevators, and fully fitted kitchens. Starting price $850,000+. Sold out.
- Elan Ghana Property Services
- Land Acquisition Services Joint venture negotiation and outright land purchase services offered to landowners in prime Accra locations including Airport Residential, Cantonments, Labone, and Roman Ridge, with flexible transaction structures.
- Devtraco Plus Referral Program Customer referral program offering 1% commission on sale value for any successful referral that results in a Devtraco Plus property purchase.
Quantifiable outcome
- 8-11% gross rental yield in Accra (Global Property Guide 2021)
- +4 more outcomes
Companies that use Devtraco Plus
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Devtraco Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Devtraco Plus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Aleph HospitalitycoreAleph Hospitality, a Dubai-based independent hotel management company, signed an agreement to operate The Pelican Hotel in Accra. This marks Aleph's first entry into Ghana. The partnership manages 134 hotel suites and apartments, with facilities including a cafe, restaurant, swimming pool, gym, spa, and meeting rooms. Aleph Hospitality targets 50 hotels in Middle East and Africa by 2026.
- Elan Ghana Property ServicescoreDevtraco Group's subsidiary Elan Ghana Property Services provides ISO-standardized property management across Devtraco Plus developments. The company ensures properties are maintained to prevent depreciation and provides professional management services to residents.
- Talis Property ServicesminorTalis Property Services provides facility/property management services for the Avant Garde development, handling landscape maintenance and estate management services.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Devtraco Plus competitors and assessment
Company assessmentDirect peers
- Dansol Housing Company: Long-standing Ghanaian residential real estate developer focused on premium and mid-premium housing in Accra suburbs, addressing the same housing-deficit and HNW-buyer demand segments as Devtraco Plus.
- Clifton Homes: Accra-based premium residential developer offering apartments and townhouses in targeted Accra neighborhoods, with comparable positioning toward diaspora and HNW buyer segments.
- Edge Realty Ghana: Accra-based residential real estate developer selling premium apartments and townhouses to HNW and diaspora buyers in prime Accra micro-locations, overlapping directly with Devtraco Plus's core product set and customer base.
Regional players
- Mi Vida Homes: Kenya-based premium residential developer building gated communities and apartments targeted at the growing African middle-class and diaspora, with similar brand-led, micro-location strategy aimed at HNW buyers.
- Lekki Gardens (Landmark Africa Group): Nigeria-headquartered residential developer operating premium apartment and mixed-use projects in Lagos and Abuja, comparable in offering luxury-lifestyle units to HNW and diaspora buyers across West Africa.
- Home Afrika: Nairobi-listed Kenyan residential developer creating themed, master-planned communities for African HNW and diaspora buyers, comparable in product category and aspirational, master-branded positioning despite geographic separation.
Emerging players
- Aleph Hospitality: Dubai-based independent hotel management company operating hotels across the Middle East and Africa; chosen as Devtraco's hotel management partner for The Pelican Hotel and serves as a peer in hospitality operating rather than in residential development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Devtraco Plus social profiles
Digital presenceDevtraco Plus compliance and trust
Trust signalCompliance1 record
Devtraco Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devtraco Plus leadership team
Management profileNumber of profiles
Profiles2 records
Devtraco Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devtraco Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devtraco Plus
What does Devtraco Plus do?
Devtraco Plus is a luxury real estate developer in Accra, Ghana that designs, develops, and sells premium residential apartments, townhouses, and hotel apartment investments in prime locations such as Cantonments, Airport Residential, Roman Ridge, Labone, and Dzorwulu. The company also operates a hotel investment model at The Pelican Hotel where investors purchase suites leased to Aleph Hospitality, and provides ISO-standardized property management through its subsidiary Elan Ghana Property Services.
Is Devtraco Plus a public or private company?
Devtraco Plus is a private company. It is classified as corporate owned and is currently operating.
When was Devtraco Plus founded?
Devtraco Plus was founded in 2013. It employs 11 to 50 people.
Where is Devtraco Plus based?
Devtraco Plus is headquartered in Accra, Ghana, in the Africa region.
How does Devtraco Plus make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are hotel Apartment Investment Model and rental Income.
Who are Devtraco Plus's main competitors?
Direct peers on record are Dansol Housing Company, Clifton Homes and Edge Realty Ghana. Regional players are Mi Vida Homes, Lekki Gardens (Landmark Africa Group) and Home Afrika. Aleph Hospitality is listed as an emerging player.
Does Devtraco Plus have an API?
No public API is recorded for Devtraco Plus.