Doric
Doric is an Australian family-owned manufacturer of door and window hardware — including locks, closers, hinges, rollers and automated louvre systems — selling direct-to-consumer and to trade via e-commerce, phone, retail stores and dedicated trade accounts across Australia.
- Company typePrivate
- Founded1972
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Doric does
Doric is an Australian family-owned hardware manufacturer founded in 1972 and headquartered in Sydney, specialising in door and window hardware. The company designs, manufactures and distributes a comprehensive product portfolio spanning door locks (sliding, hinged, security and timber), door hinges, hydraulic and pneumatic door closers, door stops, sliding and window rollers, window hardware (locks, stays, winders, spring balances), sealing solutions, screens/mesh/panels, heritage/decorative hardware, and automated hardware under its Ventus sub-brand. Technical differentiation rests on proprietary material compounds — Polesium (corrosion-free furniture material) and Metacom (chassis material) — a patented throw bolt connecting rod system, and high-cycle durability testing (e.g., DC8800 tested to 500,000 cycles, DN197 salt-spray tested to 100,000 hours), with products certified to Australian Standards (AS2028, AS2803, AS5039, AS5041, AS4145, AS1428) and the Building Code of Australia.
The business operates a direct-to-consumer and trade model through a proprietary e-commerce storefront (doric.com.au) with Australia-wide shipping, a phone sales channel (1300 132 389), physical store locations across ACT, NSW, NT, QLD, SA, TAS, VIC and WA, and a dedicated trade account program offering custom powder coat colours and volume pricing to builders, fabricators, developers and architects. Unit pricing ranges from approximately A$2.59 for commodity rollers (DR40) to over A$300 for premium door closers (DC6000 at A$321.97), with free shipping triggered at A$135. The company is wholly owned by the Alchin Long Group, and revenue is 100% Australia-sourced with no disclosed international operations, no external funding, and no public listing.
Doric firmographics
Firmographics- Name
- Doric
- Legal name
- Doric Australia
- Website
- https://doric.com.au
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Doric is an Australian family-owned manufacturer of door and window hardware — including locks, closers, hinges, rollers and automated louvre systems — selling direct-to-consumer and to trade via e-commerce, phone, retail stores and dedicated trade accounts across Australia.
- Ownership category
- akta.pro rank
Doric industry classification
Industry- Product category
- Door and Window Hardware Manufacturing
- NAICS
- Hardware Manufacturing (33251)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
Keywords
Where Doric is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Doric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Doric generates revenue through one-time sales of door and window hardware products including locks, hinges, rollers, door closers, weather seals, screens, and accessories. Products are sold directly through the company website and to trade accounts at individual unit prices inclusive of GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumer and trade purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Doric product offering
Product offeringCore offering
Doric is an Australian family-owned manufacturer, wholesaler, and direct retailer of door and window hardware. The company designs, produces, and distributes locks, hinges, door closers, rollers, chainwinders, weather seals, screens, louvre systems, and complementary fittings to trade professionals and consumers across Australia.
Product overview
Doric is an Australian family-owned hardware manufacturer specializing in products for doors and windows. Their comprehensive portfolio includes multiple product categories spanning door locks (sliding, hinged, security, and timber door locks), door hinges, door closers (hydraulic, pneumatic, surface mounted, and concealed transom), door stops, door rollers, window hardware (locks, stays, rollers, spring balances), sealing solutions (weather seals, woven pile), screens/mesh/panels, and automated hardware under the Ventus sub-brand. The product ecosystem is designed for interoperability across multiple lock series and hardware platforms including Evolution Series (DN1290 mortice lock body), Biio, Twiin, Unii, and Advant series. Notable products include the DS2075 hinged security door lock with DS2079 three-point upgrade kit, DC8800 concealed transom closer tested to 500,000 cycles, DN197 stainless steel pull handles salt spray tested to 100,000 hours, and the DS2400 mortice sliding door lock body tested to 100,000 cycles. Products serve residential, commercial, strata, and architectural applications throughout Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Ventus Louvres: Automated louvre systems and outdoor climate control solutions
- Evolution
- EPEC
Products and services
- Door Locks Hinged barrier, sliding, multi-point, mortice, and electronic pin euro cylinder security door locks for residential and commercial applications, tested to Australian Standards.
- DN9000 Multi Point Locking System Multi-point locking system for security doors, providing multiple locking points along the door height to enhance security and weather sealing.
- EPEC Electronic Pin Euro Cylinder Electronic pin euro cylinder lock for mortice locks, replacing traditional key cylinders with electronic pin authentication for enhanced security.
- EPEC SNIB Electronic pin SNIB (thumbturn) component designed to complement the EPEC electronic pin euro cylinder range.
- DS2075 Hinged Barrier Security Door Lock Hinged barrier security door lock for hinged security screen doors, providing barrier-style locking action.
- DS2220 Sliding Security Door Lock Sliding security door lock designed for sliding security screen door applications.
- DS2079 3 Point Kit Three-point locking kit for hinged barrier security doors, providing multi-point engagement in a single kit.
- Evolution Sliding Door and Mortice Lock Range Sliding door and mortice lock range engineered for performance and reliability across residential and light commercial installations.
- DS1 Chainwinder Chainwinder mechanism for window hardware, providing controlled opening and closing of awning-style windows.
- DN450 MKII Twin Chainwinder Twin chainwinder mechanism for window hardware providing simultaneous control of two awning-style window sashes.
- Window Hardware Range Window hardware including chainwinders, friction stays, and related fittings for awning and casement windows.
- Door Closers Surface mounted, concealed transom, and security door closers, including the DC6000, DC224, and DC8800 models, designed for high-cycle durability up to 500,000 cycles.
- DC6000 Surface Mounted Door Closer Surface mounted door closer providing controlled closing of hinged doors for commercial and residential applications.
- DC224 Security Door Closer Security door closer engineered for use on security screen doors, providing controlled closing action.
- DC8800 Concealed Transom Closer Concealed transom door closer hidden within the door frame for aesthetic commercial applications requiring hidden closing hardware.
- Door Hinges Hinges for screen, security, and entry doors, including the DN197 offset D-pull handled hinge variant.
- DN197 Offset D Pull Handle Offset D-pull handle for hinge-side operation of security or screen doors.
- Door Stops Door stops for residential and commercial doors, including floor, wall, and dome variants.
- Door Rollers Sliding door rollers for screen, security, and patio doors, including the DR2210 multi-purpose heavy duty adaptable roller.
- DR2210 Multi-Purpose Heavy Duty Adaptable Roller Multi-purpose heavy duty adaptable sliding door roller designed for retrofit and new-build sliding door installations.
- Sealing Solutions Weather seals, pile strip, and weatherproofing solutions for doors and windows including woven pile variants.
- Screens, Mesh and Panels Screen mesh, security screen panels, and infill panels for security and insect screen door systems.
- Ventus Louvres Ventus Louvres sub-brand offering automated and manual louvre window hardware systems.
- Paraflow Dual Blade Louvres Paraflow dual blade louvre system offering adjustable airflow through paired blades.
Quantifiable outcome
- DS2400 Mortice Lock Body tested to 100,000 cycles and exceeded 3000N ultimate test
- +4 more outcomes
Companies that use Doric
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Doric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Doric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alchin Long GroupDoric Australia is owned by Alchin Long Group. The group operates multiple hardware brands including Doric (door and window hardware) and Ventus (louvres and automated hardware).
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Doric competitors and assessment
Company assessmentBroad incumbents
- Allegion (Schlage): Major US/global lock brand under Allegion. Overlaps with Doric in commercial door hardware and increasingly in electronic access solutions.
- ASSA ABLOY (Lockwood): Global leader in door hardware and locks; the Lockwood brand is the dominant Australian competitor to Doric in residential and commercial locks, with far larger R&D and distribution.
- dormakaba: Global provider of door hardware, door closers, and access solutions. Strong overlap with Doric's door closer and commercial hardware portfolio across Australia.
- Allegion: US-listed global access and door hardware company (Schlage, Gainsborough, Legge brands). Directly competes in Australia via Gainsborough and commercial hardware lines.
Direct peers
- Gainsborough Hardware: Australian door hardware brand (Allegion) producing residential locks, deadbolts, and door furniture. Direct competitor in door locks and cylinders.
- Yale (ASSA ABLOY): Global residential lock brand active in Australia offering mechanical and electronic locks. Competes with Doric in cylinders, deadbolts, and increasingly electronic locking.
- Whitco: Australian window and door hardware manufacturer owned by ASSA ABLOY, specializing in locks, hinges, and window hardware for residential applications. Direct Australian competitor in window hardware.
- Brio (ASSA ABLOY): Australian sliding and folding door hardware brand now owned by ASSA ABLOY. Direct competitor in sliding door rollers, locks, and architectural door hardware.
Emerging players
- Raven Products: Australian window and door hardware supplier. Smaller-scale competitor with overlap in window hardware, rollers, and sealing products.
Regional players
- Pacific Door Hardware: Australian door hardware distributor and fabricator servicing similar builder, architect, and developer segments. Operates as a downstream channel and competitor in hardware supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Doric social profiles
Digital presenceDoric compliance and trust
Trust signalCompliance11 records
Doric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doric leadership team
Management profileNumber of profiles
Doric subsidiaries and ownership
Company hierarchySubsidiaries1 record
Doric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doric
What does Doric do?
Doric is an Australian family-owned manufacturer, wholesaler, and direct retailer of door and window hardware. The company designs, produces, and distributes locks, hinges, door closers, rollers, chainwinders, weather seals, screens, louvre systems, and complementary fittings to trade professionals and consumers across Australia.
Is Doric a public or private company?
Doric is a private company. It is classified as family owned and is currently operating.
When was Doric founded?
Doric was founded in 1972. It employs 251 to 500 people.
Where is Doric based?
Doric is headquartered in Sydney, Australia, in the Oceania region.
How does Doric make money?
One revenue line is on record: hardware Product Sales.
Who are Doric's main competitors?
Broad incumbents on record are Allegion (Schlage), ASSA ABLOY (Lockwood), dormakaba and Allegion. Direct peers are Gainsborough Hardware, Yale (ASSA ABLOY), Whitco and Brio (ASSA ABLOY). Raven Products is listed as an emerging player. Pacific Door Hardware is listed as a regional player.
Does Doric have an API?
No public API is recorded for Doric.
What industry is Doric in?
Doric's product category is Door and Window Hardware Manufacturing. Its primary akta.pro industry code is CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 33251 and its SIC code is 3420.