Meet For Charity

What Meet For Charity does

Meet For Charity is a Russia-based, privately operated charitable auction marketplace (legal form: АНО «Мит Фор Черити» / Autonomous Non-Profit Organization) founded in 2016 and headquartered in Moscow. The core product is a digital auction platform (meetforcharity.today) that lets individuals and corporate patrons bid on meet-and-greet experiences with notable public figures from Russian business, media, sports, culture, and politics; winning bids are routed to one of 200+ registered Russian charitable foundations. The technical stack is a straightforward timed-auction website featuring a 15-minute auto-extension mechanism on late bids, plus fixed-price "Fix-лоты" merchandise and direct platform donations. Payments are restricted to cards issued by Russian banks, and the site operates in Russian only.

The business model is hybrid but essentially transaction-based. Roughly 8-10 million rubles in winning bids flow through the platform each month; of that, approximately 2-3 million rubles per month is retained to cover platform development and operations, while the balance is directed to beneficiary foundations. A secondary revenue stream comes from preset direct donations (3,000, 10,000, 30,000 rubles) and from limited fixed-price merchandise sales in collaboration with partners such as KRIVOKOSO and Tonka Perfumes Moscow. Customer segments span individual patrons ("меценаты"), corporate sponsors, charitable foundations, and celebrity/expert lots ("heroes") who donate their time. Marketing is concentrated on VKontakte, YouTube, Telegram, and recurring PR coverage in Russian lifestyle and business outlets (Kommersant, RBK, Marie Claire, Grazia, Sobaka.ru).

Cumulatively, the platform has facilitated over 9,000 auctions, raised 457+ million rubles across nine years, and holds a media-reported position as the largest charitable auction of meetings with notable people in Russia. Operations are lean (reported headcount 1-10), no external funding rounds are disclosed, and there is no parent company or institutional investor identified. Geographic scope is Russia-only; foreign-bank-card users are explicitly required to contact support for alternative arrangements, limiting cross-border scalability under current payment infrastructure.

Name

Meet For Charity

Legal name

АНО "Мит Фор Черити"

Website

https://meetforcharity.today

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Meet For Charity is Russia's largest charitable auction platform, founded in 2016, where patrons bid on meet-and-greet experiences with notable public figures and winning bids are routed to 200+ registered Russian charitable foundations, having raised over 457 million rubles across 9,000+ auctions.

Ownership category

akta.pro rank

Product category

Charitable Auction Platform

NAICS

Civic and Social Organizations (813410), Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Celebrity & Influencer Meet-and-Greets (HSACAMAA)

akta.pro secondary industries

Public Charities & Grantmaking Intermediaries (BPAGAKAE), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Charitable auction platform
• Online charity auctions
• Nonprofit fundraising platform
• Meet-and-greet auctions
• Donation marketplace

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Auction Transaction Fees / Platform Commission: Funds collected from winning bids on auction lots are directed to beneficiary charitable foundations. A portion (~2-3 million rubles per month) is retained to support platform development and operations. The platform acts as an intermediary, collecting payments and distributing funds.
2. Direct Donations to Platform: Supporters can make direct monetary contributions to Meet For Charity (3,000, 10,000, 30,000 rubles or custom amounts) to fund platform development, new projects, and scaling charitable programs. These are separate from auction proceeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Meet For Charity operates an online charitable auction platform where notable individuals and experts donate their time for personal meetings, which are then auctioned off to the highest bidder. Auction proceeds are directed to charitable foundations of the bidder's choice from a catalogue of 190+ partnered funds. The platform also offers fixed-price lots (Fix-лоты), a "Charity Box" round-up donation option, and online charity evenings.

Product overview

Meet For Charity operates as a charitable auction platform that connects famous personalities with supporters who make donations to Russian charitable foundations. The platform consists of time-limited auctions for meetings with notable individuals from business, media, culture, politics, and sports, complemented by fixed-price lot (Fix-лоты) merchandise items. The core offering is the auction mechanism where winning bids are donated to selected charitable foundations. Additional features include a directory of 190+ partner funds, an archive of past participants, direct donation options, and a lot-proposal system for individuals wishing to participate. The platform has facilitated over 9,000 auctions and collected over 457 million rubles for charity over 9 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 457+ million rubles raised for charity over 9 years
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• KRIVOKOSOminorStrategic or Co-development PartnerCollaboration on fixed-price merchandise lots including a ship model (Кораблик) at 6,000 rubles, keychains at 3,000 rubles, necklaces at 3,500-4,500 rubles, and dog collars at 3,500 rubles. Sold through the platform's fixed-price section.
• Roscosmos MediacoreStrategic or Co-development PartnerPartnership for the exclusive Baikonur space launch tour lot (Soyuz MS-29). Provides access to cosmonauts, exclusive locations at the cosmodrome, and privileged viewing positions for the rocket launch. The lot attracted a bid of 750,000 rubles.
• T-Bank (Т-Банк)minorGTM or Marketing PartnerThe Baikonur tour lot description mentions 'strong environment of entrepreneurs, top managers, media heroes, business club members, and T-Bank clients and friends.' T-Bank appears as a co-host/partner for the exclusive experience.
• FC Spartak MoscowminorGTM or Marketing PartnerPartnership through lot featuring an autographed jersey of defender Christopher Vu from the Superfinal of the FONBET Russian Cup 2025/26. Includes autographs of players including Pablo Solari, Ezequiel Barco, Roman Zobnin, Manfred Ugalde, and Nail Umyarov.
• Tonka Perfumes MoscowminorGTM or Marketing PartnerCollaboration launched in December 2025 offering candles and diffusers with the ISTANBUL fragrance. Sold through the fixed-price section of the platform.
• 190+ Russian Charitable FoundationscoreOthersThe platform partners with over 190 Russian charitable foundations that receive proceeds from auctions. Key partners include: Линия жизни, Обнаженные сердца, Дом с маяком, Онкологика, ОРБИ, Антон тут рядом, Детские Сердца, Движение вверх, Ночлежка, and many others. The About page states 200+ fund partners.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Omaze: Experience-based fundraising platform running sweepstakes and auctions for celebrity meet-and-greets, once-in-a-lifetime experiences, and exclusive access — directly comparable product and target donor profile.
• Prizeo: Celebrity-led charity raffles and auctions offering experiences with stars, comparable in offering unique experiences in exchange for charitable donations.
• Charitybuzz: US-based online charity auction platform offering exclusive celebrity, sports, and entertainment experiences to raise funds for nonprofits — the most direct functional analog to Meet For Charity's model.

Regional players

• Nashi Dengi / Planeta.ru: Russian crowdfunding platform with charity and social-project categories, offering an alternative fundraising channel for individual philanthropists and nonprofits in Russia.
• Pomogi.org: Russian crowdfunding platform for charitable and social projects, serving overlapping audiences of individual donors and nonprofit fundraisers in Russia.
• Фонд Друзья: Russian charitable foundation supporting social and medical causes, representative of the partner foundation side of Meet For Charity's marketplace and a potential competitor for direct donor dollars.
• Добро Mail.ru: Major Russian online charity platform enabling donations to verified nonprofits — competes for the same donor and nonprofit partner attention in the Russian market.

Emerging players

• Chideo (rebranded to Prizeo): Charity-focused video auction platform connecting public figures with causes — adjacent format to Meet For Charity's curated celebrity auction approach.

Broad incumbents

• T-Bank (Tinkoff) Charity Initiatives: Major Russian digital bank with a charitable giving program and foundation partnerships; both a current partner of Meet For Charity (per Baikonur lot) and a potential broad incumbent that could launch a competing in-house platform.

Others

• Roscosmos Media: Russian state space corporation's media arm, currently a strategic partner providing the Baikonur Soyuz launch tour lot; representative of the high-profile institutional partners whose supply Meet For Charity aggregates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgmdI-iGkoMk2yIZ_dye9BQ
• LinkedInlinkedin.com/company/meet-for-charity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meet For Charity