Prizeo
Prizeo is a Los Angeles-based sweepstakes and charitable giving platform, founded in 2012, that enables creators, nonprofits, and brands to run prize-based campaigns and giveaways to engage audiences and raise funds.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Prizeo does
Prizeo is a Los Angeles-based, for-profit private company founded in 2012 that operates a sweepstakes platform enabling creators, celebrities, nonprofits, and brands to run prize-based campaigns and charitable giveaways. The company's documented core product (accessible at prizeo.com/sweepstakes) structures charitable fundraising around experiences and rewards offered to donors, with celebrity involvement positioned as a central element of audience engagement. The platform serves three nominally distinct customer groups — creators and celebrities seeking to monetize goodwill, nonprofits seeking fundraising channels, and brands seeking consumer engagement vehicles — though the relative weight of each segment is not disclosed in available source material.
The underlying technology, platform architecture, and proprietary features are not disclosed in the available data. The business mechanics — how Prizeo monetizes campaigns, what percentage of proceeds or platform fees it retains, whether revenue derives from take rates, sponsorship fees, white-label licensing, or a hybrid model — are likewise undocumented. Pricing is not publicly disclosed. Prizeo has not been described as offering APIs, SDKs, or integrations that would indicate enterprise-grade platform extensibility.
Documented financing totals approximately $2.5 million across multiple 2012-2014 rounds, led by Battery Ventures with participation from a roster including Y Combinator, WME, Initialized Capital, FundersClub, AKQA, ZhenFund, Promus Ventures, and Scrum Ventures. No funding activity, acquisitions, product launches, partnerships, or leadership changes have been recorded since July 2014, leaving the company's current strategic posture, headcount trajectory, and operational scale substantially unclear.
Prizeo firmographics
Firmographics- Name
- Prizeo
- Website
- https://prizeo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prizeo is a Los Angeles-based sweepstakes and charitable giving platform, founded in 2012, that enables creators, nonprofits, and brands to run prize-based campaigns and giveaways to engage audiences and raise funds.
- Ownership category
- akta.pro rank
Prizeo industry classification
Industry- Product category
- Charitable Sweepstakes Platform
- NAICS
- Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where Prizeo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Prizeo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Prizeo product offering
Product offeringCore offering
Prizeo operates an online sweepstakes and charitable giving platform that enables creators, nonprofits, and brands to run prize-based campaigns and giveaways to raise funds for charitable causes. Donors participate in exchange for the chance to win rewards and experiences, with proceeds directed to charitable causes associated with participating creators and organizations.
Product overview
Prizeo is a sweepstakes and charitable giving platform that connects creators, nonprofits, and brands with audiences through prize-based campaigns and giveaways.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweepstakes Prizeo's sweepstakes platform enables creators, nonprofits, and brands to run charitable giveaways and contests to engage audiences and raise funds for charitable causes. Donors enter for a chance to win exclusive rewards and experiences provided by participating celebrities, brands, or organizations.
Companies that use Prizeo
Customer profileIdeal customer profiles4 records
Prizeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prizeo partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Prizeo competitors and assessment
Company assessmentRegional players
- DonorsChoose: DonorsChoose is a nonprofit giving platform that connects donors to specific projects; competes with Prizeo at the donor-acquisition layer, though without celebrity/rewards hooks.
Direct peers
- WooBox: WooBox is a social media sweepstakes, contest, and promotion platform; comparable to Prizeo on campaign mechanics and brand/creator customer overlap.
- Omaze: Omaze runs charity sweepstakes offering celebrity experiences in exchange for donations; it is the most direct competitor to Prizeo with a near-identical model of pairing A-list talent with nonprofit causes.
- ViralSweep: ViralSweep is a sweepstakes, giveaway, and contest platform used by brands and creators to run promotional campaigns; it competes with Prizeo's core sweepstakes product offering, though without the celebrity/charity focus.
- Rafflecopter: Rafflecopter provides giveaway and sweepstakes tools to marketers, bloggers, and brands; comparable to Prizeo on the sweepstakes/contest technology layer though Prizeo adds nonprofit and celebrity-experience components.
- Gleam: Gleam is a marketing platform for contests, giveaways, and rewards; it serves similar brands/marketers as Prizeo's commercial sweepstakes product and competes head-to-head on campaign mechanics and analytics.
- RallyUp: RallyUp is a fundraising platform offering nonprofits sweepstakes, auctions, raffles, and other giving campaigns; the most direct nonprofit-focused competitor to Prizeo's cause-based sweepstakes product.
Broad incumbents
- GoFundMe: GoFundMe is the dominant online charitable giving platform; it serves the same donor-to-nonprofit demand that Prizeo enables, but with a much broader product surface and no sweepstakes/experiential rewards layer.
- JustGiving: JustGiving operates an online charitable giving platform with global reach; adjacent to Prizeo as a competitor for nonprofit donation volume, though it lacks the celebrity-experience reward layer.
Emerging players
- Classy: Classy is a fundraising and donor-management platform for nonprofits; overlapping with Prizeo in serving nonprofits' donor-acquisition needs but without a sweepstakes/rewards mechanism.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Prizeo social profiles
Digital presencePrizeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prizeo leadership team
Management profileNumber of profiles
Prizeo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prizeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prizeo
What does Prizeo do?
Prizeo operates an online sweepstakes and charitable giving platform that enables creators, nonprofits, and brands to run prize-based campaigns and giveaways to raise funds for charitable causes. Donors participate in exchange for the chance to win rewards and experiences, with proceeds directed to charitable causes associated with participating creators and organizations.
When was Prizeo founded?
Prizeo was founded in 2012. It employs 11 to 50 people.
Where is Prizeo based?
Prizeo is headquartered in Los Angeles, United States, in the North America region.
Who are Prizeo's main competitors?
DonorsChoose is listed as a regional player. Direct peers are WooBox, Omaze, ViralSweep, Rafflecopter, Gleam and RallyUp. Broad incumbents are GoFundMe and JustGiving. Classy is listed as an emerging player.
Does Prizeo have an API?
No public API is recorded for Prizeo.
What industry is Prizeo in?
Prizeo's product category is Charitable Sweepstakes Platform. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of THAHAGAC, Sponsorship Activation & Experiential Marketing. Its NAICS code is 813219 and its SIC code is 7331.