HOOPBUS

What HOOPBUS does

HOOPBUS, legally Hoop Bus Inc., is a 501(c)(3) nonprofit founded in 2019 by Nick Ansom and headquartered in Venice, California. Its core product is a fleet of renovated 40-foot school buses (and a Jeepney in the Philippines) converted into mobile basketball courts with hoops on both ends, custom interiors featuring NBA player signatures, and branded exteriors; the first electric Hoopbus was inaugurated in 2025. The organization deploys this fleet at schools, community events, NBA/WNBA All-Star Weekends, court renovations, and youth clinics, delivering programming such as PE Takeovers (school assemblies integrating social-emotional learning with basketball), 3x3 tournaments, court refurbishments, the annual Show Love Series, and the Hoopsleigh holiday gift drive.

HOOPBUS serves primarily youth in underserved communities across the U.S. (California, Illinois, New York, Ohio, Tennessee, Indiana, Utah) and internationally (Philippines, U.K., France, Germany), with secondary audiences including schools, housing authorities (NYCHA, CP4P), municipal agencies, and foundations. The organization runs regional chapters in Chicago (since 2021), the Philippines (since 2022, with the HoopJeep launched in 2025), New York City, and the Bay Area.

The business model is donation-driven: revenue streams include individual donations ($25/$50/$100/custom tiers on one-time, weekly, or monthly cadence), corporate sponsorships and brand partnerships (Nike, Microsoft, Gatorade, PUMA, Jordan Brand, Dick's Sporting Goods, Pepsi, Mobil 1, Target, Zelle, and others), grants and foundation funding (with a dedicated Grant Writer), and event/program revenue tied to corporate sponsorships. Distribution is direct — booked appearances, PE Takeovers, and community activations — amplified by earned media, social content (@thehoopbus on Instagram, Hoopbus TV), and celebrity collaborations including Michelle Obama, Magic Johnson, and Zendaya/Tom Holland.

Name

HOOPBUS

Legal name

Hoop Bus Inc.

Website

https://hoopbus.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HOOPBUS is a 501(c)(3) nonprofit that converts school buses into mobile basketball courts, deploying them at schools, community events, and NBA/WNBA All-Star weekends to deliver youth basketball programming, court renovations, and clinics in underserved communities across the U.S., Philippines, and Europe.

Ownership category

akta.pro rank

Product category

Community Youth Sports Programs

NAICS

Fitness and Recreational Sports Centers (713940), Amusement, Gambling, and Recreation Industries (713), Charter Bus Industry (4855)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), School & Youth Group Charters (Non-Route) (THAIAIAD)

Keywords

• Mobile basketball courts
• Youth basketball programs
• Community sports nonprofits
• School PE assemblies
• Court renovation services

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Hoopbus is a 501(c)(3) nonprofit organization. Primary revenue comes from individual donations (one-time, weekly, monthly), corporate donations, and fundraising campaigns. Donation tiers are offered at $25, $50, $100 or custom amounts.
2. Grants and Foundation Funding: Revenue from public and private grants and foundation support. The organization employs a Grant Writer and is pursuing expanded grant funding to ensure financial sustainability.
3. Corporate Sponsorships and Brand Partnerships: Brand integrations and special events with corporate partners such as Nike, PUMA, Gatorade, Dick's Sporting Goods, Microsoft, Target, and others. These partnerships fund specific programs and court renovations.
4. Event and Program Revenue: Revenue from hosting programs such as PE Takeovers, court renovations, holiday toy drives (Hoopsleigh), and youth clinics, often funded through corporate sponsorships and grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

HOOPBUS operates a fleet of renovated school buses (and a Jeepney in the Philippines) converted into mobile basketball courts, deploying them to underserved communities, schools, and events to deliver basketball programming, PE Takeover assemblies, court renovations, 3x3 tournaments, youth clinics, and community engagement initiatives. As a 501(c)(3) nonprofit, it funds this work through donations, grants, and corporate sponsorships rather than selling the mobile courts as commercial products.

Product overview

HOOPBUS is a 501(c)(3) nonprofit organization operating a fleet of renovated school buses converted into mobile basketball courts. The core product is The Hoopbus itself—a physical activation platform that travels to communities to host basketball events, tournaments, youth clinics, and court refurbishments. Supporting programs include PE Takeovers (school assemblies), Court Renovations, HB University (skills development), and 3x3 basketball tournaments. The organization runs seasonal initiatives like Hoopsleigh (holiday gift drives) and the Show Love Series (NBA/WNBA All-Star Weekend activations), plus It's Her Shot (girls' empowerment). International expansion includes HB Philippines with the HoopJeep. Services include event booking, volunteering, and donations. The portfolio is a physical community activation platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Hoopsleigh: Annual holiday program transforming the Hoopbus fleet into the Hoopsleigh to collect and donate sports equipment and toys to children ages 6-16 in need.
• PE Takeovers
• HB University
• Show Love Series
• It's Her Shot

Products and services

• The Hoopbus A fleet of renovated 40-foot school buses converted into mobile basketball courts with hoops mounted on the front and back, custom interiors featuring NBA/WNBA player signatures, and branded exteriors. Used to bring basketball programming directly to underserved communities through events, tournaments, and youth activities.
• PE Takeovers School assembly program featuring station-based workshop rotations and school-wide events that integrate social-emotional learning with basketball skills training. Targeted primarily at Title I schools and underserved student populations.
• Court Renovations Refurbishment and repainting of basketball courts in underserved communities, often featuring custom murals, new backboards and rims, improved electrical/networking systems, and community engagement activations at the inaugural events.
• HB University Educational and skills development programming for youth basketball players, combining basketball instruction with mentorship and personal development.
• 3x3 Basketball Three-on-three basketball tournaments and leagues hosted at various community locations, including HB 3x3 leagues in NYC and the Patterson Wave Garden 3x3 Tournament.
• HB Philippines (HoopJeep) International expansion initiative featuring the HoopJeep, a basketball court built inside a Jeepney with four hoops, karaoke, and a second level. Serves Filipino communities across barangays, fixing rims, renovating courts, and hosting youth basketball events.
• It's Her Shot Girls' basketball empowerment tour and program in partnership with Dick's Sporting Goods and Nike, encouraging young female athletes ages 8-18 to get on the court. Launched at Venice Beach with the #ItsHerShotLA event.
• Hoopsleigh Annual holiday gift drive that transforms the Hoopbus fleet into the 'Hoop Sleigh' to collect and distribute sports equipment and toys to children ages 6-16 in need during the holiday season.
• Book the Hoopbus Event booking service that allows organizations, corporations, schools, and community groups to request a Hoopbus appearance at their event, including corporate activations, community events, and school visits.

Quantifiable outcome

• More than 1 million people impacted in 2023
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

58 partnerships are on record, tiered core, minor and flagship.

• Project Backboard (Show LA Love)coreStrategic or Co-development Partner · 1 January 2026Project Backboard partnered with Hoopbus for Show LA Love (2026), contributing to court renovations at Rogers Park and Morningside High School in Inglewood.
• D SmokeminorGTM or Marketing Partner · 1 January 2026D Smoke performed at Morningside High School during Show LA Love 2026, engaging with the Inglewood community alongside the Hoopbus team.
• Nike N7 (Navajo Nation)coreStrategic or Co-development Partner · 1 January 2026Nike N7 partnered with Hoopbus for the Navajo Nation activation, bringing the bus to Phoenix during the Women's Final Four. The partnership connected with local Indigenous communities including Tuba City Middle School.
• NBAflagshipStrategic or Co-development Partner · 1 January 2025Hoopbus is an official partner for NBA Europe Games (2025–2026), deploying the bus at street exhibitions, pop-ups, and fan experiences in Birmingham, Manchester, London, Brighton, Paris, Munich, and Berlin. Also partners with NBA for All-Star Weekend activations annually.
• WNBAcoreStrategic or Co-development Partner · 1 January 2025Hoopbus partners with WNBA for All-Star Weekend celebrations, including the Show Indy Love WNBA All-Star 2025 event in Indianapolis from July 13–19, 2025, featuring youth clinics, court refurbishments, and community activations.
• NYCHA (New York City Housing Authority)coreStrategic or Co-development Partner · 1 January 2025Hoopbus partnered with NYCHA and the Center for Justice Innovation to host the inaugural Patterson Wave Garden 3x3 Tournament and NYCHA League events in New York City.
• NBPA (National Basketball Players Association)coreStrategic or Co-development Partner · 1 January 2025NBPA is listed as a sponsor for the Hoopbus Bay Area All-Star Weekend 2025 programming.
• NBA 2KminorGTM or Marketing Partner · 1 January 2025NBA 2K is listed as a sponsor for the Hoopbus Bay Area All-Star Weekend 2025 programming.
• Slam MagazineminorGTM or Marketing Partner · 1 January 2025Slam Magazine is listed as a sponsor for the Hoopbus Bay Area All-Star Weekend 2025 programming.
• JD Sports x Play with a PurposeminorGTM or Marketing Partner · 1 January 2025JD Sports x Play with a Purpose is listed as a sponsor for the Hoopbus Bay Area All-Star Weekend 2025 programming.
• Mistah F.A.B. / Dope EracoreStrategic or Co-development Partner · 1 January 2025Oakland hometown hero Mistah F.A.B. led the Dope Era collective in the Linden Park (Dope Era Playground) court refurbishment in Oakland, celebrating community bonds and honoring those who passed on.
• Tyler Herro (NBA)minorGTM or Marketing Partner · 1 January 2025NBA All-Star Tyler Herro led a youth clinic at the Linden Park court grand opening in Oakland during the Dope Era Playground refurbishment.
• Indiana Sports CorpcoreStrategic or Co-development Partner · 1 January 2025Indiana Sports Corp is acknowledged as a partner for the WNBA All-Star Weekend Show Indy Love 2025 event in Indianapolis.
• Sophie Cunningham (WNBA / Indiana Fever)minorGTM or Marketing Partner · 1 January 2025Indiana Fever guard Sophie Cunningham attended the Willard Park court inauguration and delivered a powerful message of tenacity and self-belief to youth at the event.
• ISC (Indiana Sports Corp)coreStrategic or Co-development Partner · 1 January 2025Indiana Sports Corp is a partner for WNBA All-Star Weekend celebrations, collaborating with Hoopbus on Show Indy Love 2025 court refurbishments and youth programming.
• Jordan BrandcoreStrategic or Co-development Partner · 1 January 2025Jordan Brand partnered with the HoopJeep Philippines for the first event — a tryout during the Dayo Tournament, where seven players were picked to join the Philippines Hoopbus team alongside professionals.
• PUSO FoundationcoreStrategic or Co-development Partner · 1 January 2025PUSO Foundation is partnered with Hoopbus for the January 2026 weeklong tour of Cebu in the Philippines, meeting people on islands hit hardest by typhoons.
• Sangguniang Kabataan (SK)coreStrategic or Co-development Partner · 1 January 2025HoopJeep Philippines works with local youth councils (SK) across barangays (neighborhoods) to organize events and forge community relationships with thousands of kids.
• NBA Europe GamesflagshipStrategic or Co-development Partner · 1 January 2025Hoopbus is an official partner for NBA Europe Games, deploying at fan experiences across Birmingham, Manchester, London, Brighton, Paris, Munich, and Berlin from October 16–26, 2025. The partnership spans the first three years of NBA Europe Games.
• Rumble Kong LeagueminorGTM or Marketing Partner · 1 January 2025Rumble Kong League is listed as a sponsor for the Hoopbus Bay Area All-Star Weekend 2025 programming.
• Center for Justice InnovationcoreStrategic or Co-development Partner · 1 January 2025Hoopbus partnered with the Center for Justice Innovation alongside NYCHA to host the inaugural Patterson Wave Garden 3x3 Tournament, with monthly tournaments at different NYC locations.
• Zendaya and Tom HollandcoreGTM or Marketing Partner · 1 January 2023Celebrity couple visited an Oakland school with Hoopbus, generating People.com coverage and significant social media visibility. High-profile celebrity involvement amplifies brand awareness and donor engagement.
• Vanderbilt UniversitycoreStrategic or Co-development Partner · 1 January 2023Vanderbilt University partnered with Hoopbus and Metro Parks and Rec for the Watkins Park basketball court renovation in Nashville, honoring Perry Wallace — the first Black player in the SEC.
• Metro Parks and Rec (Nashville)coreStrategic or Co-development Partner · 1 January 2023Metro Parks and Rec Nashville partnered with Hoopbus and Vanderbilt University for the Watkins Park court renovation honoring Perry Wallace.
• Project BackboardcoreStrategic or Co-development Partner · 1 January 2022Project Backboard collaborates with Hoopbus on basketball court renovation projects, including the Merrick House (Cleveland), Colina Del Sol (San Diego), and Show CLE LOVE initiatives.
• Channing FryeminorGTM or Marketing Partner · 1 January 2022NBA player Channing Frye joined the Merrick House grand opening celebration in Cleveland and helped cut the ribbon on the newly renovated court.
• Estelito Fajardo / Milwaukee Motors (Manila)flagshipStrategic or Co-development Partner · 1 January 2022Estelito Fajardo, owner of Milwaukee Motors in Manila, helped build the HoopJeep from the ground up, inspired by the iconic Jeepney. His support was instrumental in launching the first international Hoopbus chapter.
• LA84coreStrategic or Co-development Partner · 1 January 2022LA84 is listed as a partner organization that Hoopbus has worked with for community engagement and basketball programming.
• Love ActivistsminorStrategic or Co-development Partner · 1 January 2022Love Activists is listed as a partner organization that Hoopbus has collaborated with for events.
• Breakthrough (New York)coreStrategic or Co-development Partner · 1 January 2022Breakthrough New York is listed as a partner organization that Hoopbus has worked with for community events.
• Hero FlooringminorImplementation/ SI/ Consulting Partner · 1 January 2022Hero Flooring, led by Luis Hero, handled the floor finishing and mural painting for the Merrick House gym renovation in Cleveland.
• LA Clippers (Chuck the Condor)minorGTM or Marketing Partner · 1 January 2022Chuck the Condor of the LA Clippers made a surprise appearance at the PeacePlayers Summer Academy event in Watts, making buckets on the Hoopbus.
• Magic JohnsoncoreGTM or Marketing Partner · 1 January 2021Hoopbus joined Magic Johnson for a holiday giveback event at Crete Academy in South LA, blessing 400 kids with new bikes from Target. Magic Johnson's involvement brought significant visibility to the organization's holiday toy drive.
• Dwight Howard and Grand Champions FoundationcoreGTM or Marketing Partner · 1 January 2021Hoopbus partnered with Dwight Howard and his Grand Champions Foundation to unveil a newly renovated court in Inglewood at Edward Vincent Jr. Park. Dwight Howard signed the Hoopbus ceiling, joining the Hall of Fame of NBA/WNBA legends.
• Bill WaltoncoreGTM or Marketing Partner · 1 January 2021Basketball legend Bill Walton participated in the Colina Del Sol Court Grand Re-Opening in San Diego — his childhood home court. Bill shared memories and played music with a Grateful Dead band at the event.
• Breakthrough (Chicago)coreStrategic or Co-development Partner · 1 January 2021Hoop Bus and Breakthrough teamed up to launch the Chicago Hoop Bus as a tool for community engagement and violence reduction. The bus debuted at Breakthrough's HomeCourt+ event in East Garfield Park, with ongoing deployment through CP4P partners.
• Chicago BullscoreStrategic or Co-development Partner · 1 January 2021Chicago Bulls are listed as partners for the Chicago Hoop Bus launch, supporting the anti-violence and gang prevention mission in Eastside Chicago.
• Communities Partnering 4 Peace (CP4P)coreStrategic or Co-development Partner · 1 January 2021CP4P is a city-wide collaboration of violence reduction efforts in Chicago. After the Chicago Hoop Bus debut, the bus was deployed with CP4P partners at pop-up events throughout the summer.
• HighlightHERcoreStrategic or Co-development Partner · 1 January 2021Hoopbus teamed up with HighlightHER and Zelle to host a Women's 3x3 Tournament at Venice Beach, highlighting female basketball players with $5K prize awarded to the winning team.
• Dick's Sporting GoodscoreStrategic or Co-development Partner · 1 January 2021Dick's Sporting Goods partnered with Hoopbus and Nike for the #ItsHerShotLA event in Venice Beach, empowering young girls to play basketball. Also a partner in the national It's Her Shot tour (2023).
• NikecoreStrategic or Co-development Partner · 1 January 2021Nike is a longstanding partner, providing athlete support, coaching, and programming for events like #ItsHerShot, PE Takeovers, and the Philippines chapter (Nike N7). Nike also sponsors court refurbishments and youth clinics.
• Nike N7coreStrategic or Co-development Partner · 1 January 2021Nike N7 partnered with Hoopbus for the Navajo Nation tour, supporting the Hoopbus activation in Phoenix. Nike N7's mission is rooted in the seventh-generation principle, supporting Indigenous youth through sport.
• The Shoe SurgeonminorGTM or Marketing Partner · 1 January 2021The Shoe Surgeon co-hosted the Winter Classic Toy Drive with Hoopbus at his HQ, creating a night of Christmas festivities including custom shoes, silent auction, and toy donations.
• TimelessminorGTM or Marketing Partner · 1 January 2021Timeless co-sponsored the Winter Classic Toy Drive event alongside Hoopbus and The Shoe Surgeon, contributing products to the silent auction.
• Midwest Auto CollisionminorImplementation/ SI/ Consulting Partner · 1 January 2021Midwest Auto Collision contributed to the renovation of the Chicago Hoop Bus in East Garfield Park, helping convert the school bus into a mobile basketball court.
• Chicago CREDcoreStrategic or Co-development Partner · 1 January 2021Chicago CRED (Creating an Environment of Responsibility and Equity to diminish violence) is listed as a partner of the Chicago Hoop Bus, supporting anti-violence and community engagement efforts.
• Metropolitan Family ServicesminorStrategic or Co-development Partner · 1 January 2021Partner organization of the Chicago Hoop Bus, contributing to community engagement and violence reduction in Chicago neighborhoods.
• New Life CentersminorStrategic or Co-development Partner · 1 January 2021CP4P partner organization supporting the Chicago Hoop Bus deployment for violence reduction and community cohesion.
• Institute for Nonviolence ChicagominorStrategic or Co-development Partner · 1 January 2021CP4P partner organization supporting the Chicago Hoop Bus deployment for community peacebuilding.
• UCANminorStrategic or Co-development Partner · 1 January 2021CP4P partner organization supporting the Chicago Hoop Bus deployment for youth development and violence reduction.
• Target Area Development CorporationminorStrategic or Co-development Partner · 1 January 2021CP4P partner organization supporting the Chicago Hoop Bus deployment.
• Russell Westbrook / Why Not? FoundationcoreGTM or Marketing Partner · 1 January 2021Hoopbus participated in a Russell Westbrook Why Not? Foundation community day at Crenshaw Family YMCA in South LA, providing basketball activities alongside health services, educational services, and job training.
• Crete AcademycoreStrategic or Co-development Partner · 1 January 2021Crete Academy in South LA is the host site for the Magic Johnson holiday giveback event, where Hoopbus distributed toys and bikes to 400 kids.
• VeniceballminorStrategic or Co-development Partner · 1 January 2021Veniceball is listed as a partner for the Merrick House event and has collaborated on exclusive merchandise for Show CLE Love.
• Inglewood Mayor James ButtsminorGTM or Marketing Partner · 1 January 2021Mayor James Butts of Inglewood attended the Rogers Park court inauguration during Show LA Love, demonstrating municipal support for Hoopbus's community work.
• LakersminorGTM or Marketing Partner · 1 January 2021The LA Lakers supported the Dwight Howard holiday hooping event in Inglewood.
• PeacePlayers BasketballcoreStrategic or Co-development Partner · 1 January 2020Hoopbus joined PeacePlayers Basketball's Summer Academy in Watts, bringing mobile basketball programming and a day of skills training to the camp. PeacePlayers LA engages youth long-term through a Leadership Pipeline Model.
• Black Lives MattercoreStrategic or Co-development Partner · 1 January 2020During the first Show Love Tour in 2020, the bus traveled across the country with a Black Lives Matter backboard, carrying a crew of 40 people, during the George Floyd protests and COVID-19 pandemic — the founding moment of the organization.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• KABOOM!: National nonprofit building playspaces (including sport courts) for underserved kids. Comparable in mission ('great childhoods require great places to play') and funder base, though typically builds fixed infrastructure rather than mobile activations.
• Jr. NBA: NBA's flagship youth basketball participation program — a much larger incumbent in the same space. Operates globally and competes for school-district relationships and youth-basketball mindshare alongside Hoopbus's PE Takeovers.
• Athletes for Hope: Nonprofit coalition of high-profile athletes supporting charitable causes. Operates in the same celebrity-athlete-for-social-impact space that Hoopbus's ambassador model relies on, but at a broader portfolio scale.
• The Pay It Forward Foundation (by Magic Johnson): Magic Johnson's longstanding foundation focused on community empowerment through education, health, and youth development. Magic Johnson is a documented Hoopbus partner (Crete Academy holiday event), and the foundation operates at a significantly larger scale in the same community-impact funding universe.

Direct peers

• PeacePlayers International: Uses basketball to bring together youth from divided communities; runs leadership pipelines and skill camps. Hoopbus has collaborated with PeacePlayers' LA chapter, and both organizations share a basketball-for-social-impact model with national chapters.
• Project Backboard: Nonprofit that refurbishes public basketball courts in underserved communities. Closest direct functional peer to Hoopbus's Court Renovations program — Hoopbus itself partners with Project Backboard on multiple renovations (Cleveland, San Diego, LA).
• Mamba & Mambacita Sports Foundation: Kobe and Gianna Bryant's foundation focused on sports access for underserved youth, with a strong basketball identity. Operates as a similarly celebrity-anchored basketball-youth-development nonprofit competing for the same donor and corporate-partner pool.
• LA84 Foundation: Major Los Angeles youth-sports foundation (legacy of the 1984 Olympics) that funds youth sport programs including basketball. Listed as a Hoopbus partner and serves a comparable Southern California funder/grantee role.
• Russell Westbrook Why Not? Foundation: NBA player–led foundation that uses basketball and education to empower underserved youth. Hoopbus has directly partnered with the foundation for community days, and both rely on athlete-driven fundraising narratives.
• Nike N7: Nike's social-impact arm funding sport for Indigenous and underserved youth. Has directly partnered with Hoopbus (Navajo Nation activation, Philippines), and both serve as bridge between a major brand's CSR mission and grassroots basketball communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thehoopbus
• Facebookfacebook.com/hoopbus
• LinkedInlinkedin.com/company/hoopbus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOPBUS