What EdPlace does

EdPlace is a UK-focused K–12 educational technology platform, incorporated in 2011 as EdPlace Limited (company number 7448614), operating from Wallace House, 4 Falcon Way, Welwyn Garden City, England. The platform delivers interactive, automatically-marked worksheets, assessments, and practice papers aligned to the UK National Curriculum across Maths, English, and Science from Key Stage 1 through GCSE, alongside dedicated preparation resources for the 11+, SATs, and GCSE exams (with GCSE content mapped to OCR, Pearson Edexcel, AQA, and Eduqas exam boards). Its core technical component is the EdPlace Recommender, an AI-powered recommendation algorithm that analyses anonymised student learning data to personalise exercise sequencing; the platform is delivered via a web application and native iOS and Android apps. EdPlace is part of the Supporting Education Group alongside Fleet Tutors and Fleet Education Services.

The business runs on a freemium subscription model with three primary revenue streams: parent subscriptions (Individual and Family plans, monthly or annual, sold direct via web and via App Store / Google Play in-app purchases), educator subscriptions for verified teachers, tutors, and school administrators (with BACS/invoice billing and custom-branded accounts available to institutions), and group tuition services delivered by affiliated Group companies. Free access is offered to qualified teachers at DfE-recognised state schools in England, Wales, Scotland, and Northern Ireland as an educator-acquisition channel, and a partner-reseller programme extends distribution to third-party organisations that resell EdPlace to their user bases. The company is privately held, has no disclosed funding beyond 2015 rounds from Downing Ventures, and operates with a 1–10 employee team. Its customer base is structurally fragmented across long-tail parents, individual educators, schools, and group-tuition purchasers, with no named enterprise anchors and no disclosed revenue figure.

Name

EdPlace

Legal name

EdPlace Limited

Website

https://edplace.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EdPlace is a UK-focused K–12 edtech platform providing curriculum-aligned Maths, English, and Science worksheets, assessments, and exam prep (SATs, 11+, GCSE) for parents, students, and verified educators via web and native mobile apps. It runs on a freemium subscription model and is part of the Supporting Education Group.

Ownership category

akta.pro rank

Product category

Online K-12 Education Software

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industries

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF)

Keywords

• Online learning platform
• Curriculum-aligned worksheets
• Adaptive learning software
• K-12 education
• Exam preparation resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Parent Subscriptions: Monthly or annual subscription plans for parents, with Individual and Family plans based on number of active students. Parents can subscribe via credit/debit card directly on the website or through the App Store/Google Play in-app purchases.
2. Educator Subscriptions: Paid subscription plans for verified teachers, tutors, schools, and administrators. Subscription rates are calculated based on number of active students and subject access. Educators can pay by credit/debit card or BACS/invoice. Custom-branded accounts available for schools.
3. Group Tuition Packages: Group tuition sessions provided by EdPlace and its affiliated companies, offered as a separate paid service with sessions booked and paid for in advance via the website. Includes session recordings for quality assurance and compliance.
4. App Store / Google Play Purchases: Subscriptions purchased through Apple's iOS App Store or Google Play Store are subject to those platforms' payment and privacy policies. App purchases are final with no refunds provided by EdPlace.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EdPlace is an AI-powered online learning platform delivering UK National Curriculum-aligned interactive worksheets, assessments, and exam preparation for Maths, English, and Science to students aged 5-15 (Year 1 through GCSE). The platform uses a proprietary EdPlace Recommender algorithm to personalise exercise recommendations based on anonymised student performance data and is accessible via web and native iOS/Android apps under subscription plans for parents, educators and schools.

Product overview

EdPlace is an online educational content platform offering a unified product portfolio for UK students from Year 1 to GCSE. The core EdPlace Learning Platform delivers interactive Maths, English, and Science worksheets with AI-powered adaptive recommendations through both a desktop website and native mobile apps (iOS and Android). Subject-specific offerings include GCSE Revision, 11+ Preparation, and SATs Revision modules. The platform also offers group tuition services as an add-on feature, and assessment tools including Catch-up Assessments and Termly Benchmark Assessments. The EdPlace Recommender algorithm personalises learning by analysing student performance data and recommending appropriate exercises. All content aligns to the UK National Curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• EdPlace Learning Platform Online educational content platform providing Maths, English, Science and 11+ resources for UK students from Year 1 to GCSE, with automatically marked interactive worksheets, adaptive AI recommendations, and progress tracking dashboards for parents and educators.
• EdPlace iOS App Native mobile application for iOS devices enabling students to access EdPlace learning content on the go and subscribe via in-app purchase.
• EdPlace Android App Native mobile application for Android devices enabling students to access EdPlace learning content on the go and subscribe via in-app purchase.
• EdPlace GCSE Revision Exam-specific GCSE revision content with practice papers and exam-style questions aligned to OCR, Pearson Edexcel, AQA and Eduqas exam boards for UK students in Years 10-11.
• EdPlace 11+ Preparation Preparation resources for the 11+ entrance exams covering Verbal Reasoning, Non-verbal Reasoning, Maths and numerical reasoning, and English, aligned to CEM and GL assessment formats.
• EdPlace SATs Revision Primary school SATs preparation materials including practice papers and resources for Maths, Reading Comprehension and SPAG to fill gaps in Key Stage 2 knowledge.
• EdPlace Assessment Tools Suite of assessment products including Catch-up Assessments, Termly Benchmark Assessments and Combined Core Subject Assessments to identify student learning gaps.
• EdPlace Group Tuition Services Live group tutoring sessions delivered by affiliated Supporting Education Group companies, sold separately on the EdPlace website with sessions booked and paid for in advance and recorded for quality assurance.

Quantifiable outcome

• 150% average student progress in English, maths and science over an academic year (average of 153% across the EdPlace database, Oct 2018 – Sep 2019)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Fleet TutorscoreStrategic or Co-development PartnerFleet Tutors is a fellow company within the Supporting Education Group family that works together with EdPlace to deliver comprehensive education services. EdPlace Limited is part of the Supporting Education Group. The companies collaborate to share data within the group and provide tutoring services alongside EdPlace's digital platform.
• Fleet Education ServicescoreStrategic or Co-development PartnerFleet Education Services is part of the Supporting Education Group and works alongside EdPlace to deliver education services. EdPlace shares personal information with group companies as necessary to carry out service purposes, including tutoring services that complement the EdPlace platform.
• Supporting Education GroupcoreOthersEdPlace Limited is part of the Supporting Education Group family of companies. The Group comprises EdPlace (digital learning platform), Fleet Tutors, and Fleet Education Services, which work together to deliver a comprehensive education service covering both digital and human tutoring.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tutorful: UK tutoring marketplace connecting parents with vetted tutors for academic and exam preparation. Comparable audience (parents seeking academic support) and overlapping KS2–GCSE and 11+ use cases.
• Atom Learning: UK-focused adaptive learning platform for 11+ and KS2/KS3 preparation with AI personalisation and parent dashboards. Overlaps with EdPlace's 11+ and KSAT product lines and parent subscription model.
• Third Space Learning: UK online maths tutoring provider serving schools and parents with curriculum-aligned content and live tutors, including SATs/11+ preparation. Comparable to EdPlace's maths/11+ content plus group tuition offering.
• CENTURY Tech: UK-based AI-driven adaptive learning platform combining personalised practice, assessment, and analytics for schools and learners. Directly competes with the EdPlace Recommender's adaptive proposition.
• Explore Learning: UK-based provider of after-school maths and English tuition with personalised learning programmes aligned to the National Curriculum. Comparable parent-paid subscription model and curriculum-aligned adaptive content.
• Maths-Whizz: Adaptive AI-powered maths tutoring platform aligned to the UK National Curriculum for KS1–KS3, sold to parents and schools. Closely comparable to EdPlace's adaptive, curriculum-aligned subject learning model.

Broad incumbents

• Khan Academy: Large free global adaptive learning platform covering maths, English, and science with personalised practice dashboards. Overlaps with EdPlace's subject coverage and freemium, self-serve consumer model.
• Twinkl: Large UK educational resources publisher serving teachers and parents with curriculum-aligned worksheets, lesson plans, and interactive activities. Overlaps with EdPlace's educator-facing resources and parent subscriber base.
• BBC Bitesize: Publicly funded UK curriculum-aligned learning platform covering KS1–GCSE across all major subjects. Most direct substitute on free curriculum content for parents and students in EdPlace's core market.

Regional players

• White Rose Maths: UK-focused maths scheme of learning widely used in primary schools, with associated digital practice resources. Comparable to EdPlace's KS1–KS3 maths curriculum coverage and educator adoption pathway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdPlaceEducation
• Xx.com/Eddie_EdPlace
• LinkedInlinkedin.com/company/edplace-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdPlace