What Maths — No Problem! does

Maths — No Problem! is a primary mathematics education company that delivers a maths mastery programme rooted in the Singapore Method — combining the Concrete-Pictorial-Abstract (CPA) approach, spiral curriculum progression, and bar modelling — to schools in the UK, New Zealand, Canada, and the United States. The offering is a platform-plus-modules stack: a core print series of textbooks and workbooks for Reception through Year 6, supplemented by the Teacher Hub (an online platform bundling Online Teacher Guides, Academy training videos, the Insights assessment tool, and the Interactive Presentation tool launched September 2025 on the Pomegranate platform), assessment papers, and a CPD curriculum. A three-level teacher qualification programme (Fellow, Expert, Master Teacher) with 2,000+ enrolled teachers and a Licensed Trainer network extend the brand into professional credentialing and third-party training delivery.

The business operates a diversified revenue model. One-time revenue comes from printed textbooks, workbooks, and summative assessment papers, while recurring annual revenue (1 August to 31 July cycle) comes from per-user Teacher Hub subscriptions and per-class Insights licences. Professional services revenue is generated through face-to-face and online CPD courses, plus paid qualification courses that award credits toward teacher certification. Pricing is not publicly disclosed; schools transact through a direct sales team (+44 1892 537 706) with 30-day invoice terms on Group Accounts. Distribution combines direct enterprise sales to schools, a Licensed Trainer channel of independent Master Teachers, and country-specific distributors — notably Egmont Group Limited (The Maths Company) in New Zealand.

The company is privately held, trades as Maths — No Problem! under the legal entity Fig Leaf Promotions Limited (registered London), and is part of the Fig Leaf Group, which also includes Fig Leaf Promotions Canada. It was founded in 2008 by Andy Psarianos, who remains CEO, with Adam Gifford (former primary headteacher and former NCETM Maths Hub strategic primary lead) heading product. No external funding, M&A, or public-listing activity is disclosed in the available data.

Name

Maths — No Problem!

Legal name

Fig Leaf Promotions Limited

Website

https://mathsnoproblem.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Maths — No Problem! delivers a Singapore-method primary maths mastery programme to 5,500+ schools in the UK, New Zealand, Canada, and the US, combining printed textbooks, a Teacher Hub digital subscription, assessment tools, and a three-level teacher qualification programme.

Ownership category

akta.pro rank

Product category

Primary Mathematics Education

NAICS

All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mathematics Instruction (School-Delivered) (EDAJAFAG)

akta.pro secondary industries

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Math Intervention & Numeracy Support Programs (EDAJAGAG)

Keywords

• Primary maths mastery
• Singapore maths curriculum
• Teacher professional development
• Primary school textbooks
• Maths assessment tools

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Printed Textbooks and Workbooks: Physical primary maths textbooks and workbooks sold to schools, aligned to the English National Curriculum. Sold individually per academic level with a Teacher Licence for digital copies. Delivery within 3–5 days in the UK, 7–10 days in Europe.
2. Teacher Hub and Digital Subscriptions: Annual subscription-based access to the Teacher Hub platform, Online Teacher Guides, Academy, Insights, Interactive Presentation, and Community. Subscriptions run 1 August to 31 July. Licences sold per user for Teacher Guides/Academy/Community; per class for Insights.
3. Professional Development and Training Courses: Face-to-face qualification courses and enhancement courses for teachers, ranging from 3-day intensive programmes to 2-day courses with interim tasks. Includes The Essentials of Teaching Maths Mastery (18 credits) and advanced courses. Also includes online webinars.
4. Qualification Programme for Teachers: Teachers pay to attend qualification courses (e.g., The Essentials of Teaching Maths Mastery) which award credits towards Fellow, Expert, and Master Teacher certifications. Certificates issued upon programme completion.
5. Assessment Papers: Mid-year and end-of-year summative assessment papers for Years 1–6, sold as printed materials to schools for summative evaluation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Maths — No Problem! is a primary mathematics mastery programme based on the Singapore Method, providing curriculum-aligned textbooks, workbooks, a Teacher Hub digital platform, assessment tools, and professional development for primary schools. The programme uses the Concrete-Pictorial-Abstract (CPA) approach, a Spiral Curriculum model, and Bar Modelling to build genuine mathematical understanding across Reception through Year 6.

Product overview

Maths — No Problem! is a primary mathematics mastery programme offering a platform-plus-modules architecture. The core products include the Primary Mathematics Series (Years 1-6 textbooks and workbooks), Foundations (Reception), and Mathsteasers (Years 4-8 extension). The Teacher Hub platform provides access to Online Teacher Guides, Academy training videos, Insights assessment tools, and Interactive Presentation. Professional development is delivered through CPD courses, a three-level Teacher Qualification Programme (Fellow, Expert, Master), and a Licensed Trainer Programme. The programme is aligned to UK and New Zealand curricula, uses the Concrete-Pictorial-Abstract approach and spiral curriculum methodology, and serves 5500+ schools globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Mathematics Series High-quality textbooks and workbooks for Years 1–6 aligned to the English National Curriculum, based on Singapore maths mastery methodology with a spiral curriculum approach that builds concepts progressively over time. Sold to primary schools per academic level.
• Foundations Early Years programme for Reception learners supporting first steps into maths, part of the wider Maths — No Problem! learning journey preceding the Primary Series.
• Mathsteasers Extension and stretch activities for Years 4–8 designed to challenge advanced learners beyond core curriculum content.
• Teacher Hub Online subscription platform providing teachers with lesson planning, assessment tools, Online Teacher Guides, Academy training videos, Interactive Presentation, and Community access. Annual subscription sold per user.
• Insights Assessment Tool Digital assessment platform enabling schools to input pupil data, generate analytics, track progress, and identify learning gaps across Maths strands and cognitive domains. Sold on a per-class annual licence basis.
• Assessment Papers Mid-year and end-of-year summative assessments for Years 1–6 providing formal evaluation of pupil progress, sold as printed materials to schools.
• Professional Development (CPD) Continuing professional development courses for teachers covering Fractions, Fluency, Reasoning skills, Early Years, and adaptive teaching. Includes 3-day intensive programmes, 2-day courses with interim tasks, and online webinars.
• Qualification Programme for Teachers Three-level professional certification pathway (Fellow Teacher, Expert Teacher, Master Teacher) with 11 courses and 18 credits per foundational course, enabling professional credentials for primary mathematics educators.
• Licensed Trainer Programme Programme enabling certified Master Teachers to deliver Maths — No Problem! training independently under the brand's curriculum and resources, addressing access to training for schools.

Quantifiable outcome

• Pupils are 140% more likely to succeed (UK SATs government statistics)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Egmont Group Limited (The Maths Company)coreChannel Partner/ Reseller/ DistributorEgmont Group Limited, registered in New Zealand (company number 6989642, address: 415 Cuba St, Alicetown, Lower Hutt, 5010), is the authorised distributor for Maths — No Problem! products and services in New Zealand. They handle local marketing, sales, and customer support, operating independently while Maths — No Problem! remains the primary data controller. NZ customers can contact Egmont at [email protected].
• PomegranatecoreTechnology or IntegrationPomegranate is the third-party platform (part of the same corporate group as Fig Leaf Group) that powers the Interactive Presentation tool. As of September 2025, subscribing schools access Interactive Presentation through Pomegranate (www.pomegranate.so) when clicking 'Interactive Presentation' from the Teacher Hub. Schools set up accounts on Pomegranate using their administrator's professional email. The tool provides front-of-class interactive maths demonstrations with manipulatives. The contract for Interactive Presentation remains between Maths — No Problem! and the school.
• Three Bridges Primary SchoolminorStrategic or Co-development PartnerThree Bridges Primary School in Southall, London was one of the first schools to pioneer the Singapore approach in the UK in 2015 and has since hosted hundreds of schools and thousands of teachers. Headteacher Dr Jeremy Hannay is lead author of the Maths — No Problem! first edition teaching guides. The school facilitates Open Days, Lesson Study cycles, and has supported schools in the UK and abroad.
• National Centre for Excellence in the Teaching of Mathematics (NCETM)coreStrategic or Co-development PartnerMaths — No Problem! is aligned with the Maths Hubs programme, which is coordinated by NCETM. Adam Gifford was strategic primary lead for the Maths Hub pilot programme at NCETM. Several Licensed Trainers (e.g., Claire Craddock, Helen Hackett) lead or support Maths Hubs programmes including the Teaching for Mastery Readiness, Development, Embedding and Sustaining phases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• White Rose Education: UK-based primary maths mastery scheme providing lesson plans, workbooks, and CPD to primary schools — directly competes with Maths — No Problem! for the same school budgets and mastery-aligned curriculum positioning.
• Mathletics (3P Learning): Digital maths learning platform used by primary and secondary schools globally; competes for the same per-school/per-class subscription budgets Maths — No Problem! monetises through Teacher Hub and Insights.
• Prodigy Education: Game-based maths learning platform widely used in primary schools; targets the same per-school and per-class subscription budgets with a digital-native, adaptive learning model that competes with Maths — No Problem!'s digital subscriptions.

Broad incumbents

• Power Maths (Pearson): Pearson's mastery-aligned primary maths programme built with White Rose Math Hub inputs; competes head-to-head in UK primary schools but is backed by a major publisher with significantly larger sales and content investment capacity.
• Busy Ant Maths (Collins Learning): HarperCollins' primary maths mastery textbook series targeting the same UK schools; broader portfolio and publisher distribution give it competitive reach against Maths — No Problem!'s standalone offering.
• Oxford Owl (Oxford University Press): OUP's free and subscription primary maths resources aligned to the National Curriculum; overlaps with Maths — No Problem! in UK primary schools but is bundled into a much broader educational publishing catalogue.
• Houghton Mifflin Harcourt: Major US-headquartered educational publisher with primary maths programmes; relevant as a global incumbent competitor with significantly greater content, sales, and capital resources.

Emerging players

• NRICH (University of Cambridge): Cambridge-affiliated maths enrichment and problem-solving resource for primary and secondary schools; competes for teacher attention and curriculum time with Maths — No Problem!'s Mathsteasers extension product.
• Khan Academy: Free, globally adopted online learning platform with primary-level maths content and practice; competes as a free substitute for paid digital maths subscriptions, particularly in budget-constrained schools.
• Twinkl: Subscription-based educational resources platform covering all primary subjects including maths; competes for school-wide resource budgets with a much broader catalogue than Maths — No Problem!'s maths-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MathsNoProblem

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maths — No Problem!