Brightcom
Brightcom is a private Israeli ad-tech company operating the Compass Supply Side Platform, connecting publishers and advertisers across display, video, mobile, and exclusive media channels in the US, Latin America, Middle East, and Asia Pacific.
- Company typePrivate
- Founded2005
- HeadquartersHerzliya, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brightcom does
Brightcom is a privately-held global ad-tech company headquartered in Herzliya, Israel, that operates as a Publisher Side Platform (SSP) intermediating between digital publishers and programmatic advertisers. The company employs 51-100 people and serves markets across the United States, Latin America, the Middle East, and Asia Pacific with locally-staffed account management. Its core technology is a proprietary SSP called "Compass," which enables publishers to monetize digital inventory through real-time bidding, tag integration, header bidding, and hybrid solutions, and provides advertisers with access to viewability-focused, fraud-managed premium traffic.
The product portfolio is organized into five core lines — Display Advertising, Video Advertising (in-stream and out-stream), Mobile Advertising, Exclusive Media, and Social Media Advertising — supported by add-on features such as High Impact Ads, Header Bidding, and standardized IAB display units. Exclusive Media is the company's differentiated layer: the Medula U.S. Hispanic network aggregates 16 publishers across 32 websites reaching 30.2 million monthly unique visitors, and access to Literally Media's entertainment network positions Brightcom as the fourth-largest entertainment property for Gen Z and Millennials. The platform includes comprehensive information security controls aligned to GDPR covering access, transfer, retention, and organizational safeguards.
Brightcom generates revenue through a transactional take-rate on advertising volume flowing through the Compass platform, with contracts negotiated directly with publishers and advertisers rather than via standardized public pricing. Go-to-market is sales-led, with dedicated publisher account managers (referred to as "Media Partners") and advertiser account managers ("Advertising Associates"). Named customers and partners include Division-D (partner since 2012), Philly.com, NAF Digital, ancient.eu, and Game Show Network, alongside ecosystem integrations with Google, Microsoft, Amazon, AOL, Tremor, CBS, CNN, and Clarin. No funding rounds, M&A activity, or external institutional investors are disclosed.
Brightcom firmographics
Firmographics- Name
- Brightcom
- Legal name
- Brightcom dba Brightcom
- Website
- https://brightcom.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brightcom is a private Israeli ad-tech company operating the Compass Supply Side Platform, connecting publishers and advertisers across display, video, mobile, and exclusive media channels in the US, Latin America, Middle East, and Asia Pacific.
- Ownership category
- akta.pro rank
Brightcom industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Brightcom is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Brightcom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Advertising Services: Revenue generated from serving as an SSP connecting publishers with advertisers through programmatic channels including display, video, and mobile advertising. The company takes a commission/take rate on ad transactions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Brightcom product offering
Product offeringCore offering
Brightcom operates as a Publisher Side Platform (SSP), providing programmatic advertising solutions through its proprietary Compass platform. The platform connects publishers' digital ad inventory with demand-side buyers (advertisers, DSPs, and ad exchanges) and supports multiple ad formats including display, video, mobile, social, and exclusive media. Revenue is generated on a transaction-fee basis as media is bought and sold programmatically across the network.
Product overview
Brightcom is a Publisher Side Platform (SSP) that operates as a unified product portfolio anchored by its proprietary Compass SSP platform. The offering comprises six core product lines: Display Advertising, Video Advertising, Mobile Advertising, Exclusive Media, and Social Media Advertising, supported by add-on features including High Impact Ads, Header Bidding, and various ad format modules (Standard Display Ads, In-App Video, Large Player, Out-Stream Video). These products work together to enable publishers to monetize their digital assets through programmatic advertising solutions including real-time bidding, tag integration, and header bidding, while providing advertisers with access to premium traffic, quality assurance, and exclusive media opportunities targeting specific demographics.
Differentiator
Problem solved
Functional benefit
Brands
- Compass: The company's proprietary SSP (Supply Side Platform) technology for publishers and advertisers
Products and services
- Compass SSP Platform Proprietary Publisher Side Platform (SSP) that enables programmatic buying and selling of digital ad inventory across multiple formats for publishers and advertisers.
- Display Advertising Programmatic display ad inventory and monetization offering delivered through the Compass platform to publishers and advertisers.
- Video Advertising Programmatic video ad inventory and monetization offering, including in-stream and out-stream video units, delivered through the Compass platform.
- Mobile Advertising Programmatic mobile ad inventory and monetization offering for in-app and mobile-web publishers and advertisers, served through the Compass platform.
- Exclusive Media Advertising Premium, exclusive digital ad inventory monetized through Brightcom's owned media networks (Medula and Literally Media), offered to advertisers via the Compass platform.
- Social Media Advertising Programmatic social media ad inventory and monetization offering delivered through the Compass platform for publishers and advertisers.
Quantifiable outcome
- 30.2 million monthly unique visitors through Medula Hispanic network
- +2 more outcomes
Companies that use Brightcom
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Brightcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brightcom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- TremorminorSelected partner displayed on Brightcom's website partner logos section
- AOLminorSelected partner displayed on Brightcom's website partner logos section
- GSN (Game Show Network)minorSelected partner displayed on Brightcom's website partner logos section
- AmazonminorSelected partner displayed on Brightcom's website partner logos section
- ClarincoreOwned and operated property mentioned as part of Brightcom's exclusive media offerings
- Philly.comminorSelected publisher partner with testimonial from Tony LaGravenis, Programmatic Partnerships
- CBSminorSelected partner displayed on Brightcom's website partner logos section
- CNNminorSelected partner displayed on Brightcom's website partner logos section
- Division-DminorPublisher partner since 2012 with testimonial from Katelyn Duff, Chief Revenue Officer
- NAF DigitalminorPublisher partner using Compass UI with testimonial from Mike Lloyd, Manager Client Services
- ancient.euminorPublisher partner for over a year, described as one of top revenue partners, with testimonial from Jan van der Crabben, CEO
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Brightcom competitors and assessment
Company assessmentDirect peers
- Index Exchange: Independent SSP and one of the largest header bidding wrappers, providing publishers with direct programmatic demand and transparent auction mechanics — closely overlaps Compass's header bidding and RTB capabilities.
- Magnite: Largest independent omnichannel SSP (formed from Rubicon Project + Telaria), offering programmatic monetization across CTV, online video, and display — directly comparable to Brightcom's Compass SSP across display, video, and mobile.
- OpenX: Global programmatic advertising exchange and SSP serving publishers and buyers across display, video, and mobile — comparable multi-format programmatic stack and geographic reach to Brightcom.
- PubMatic: Public SSP focused on premium publisher monetization across display, video, mobile, and CTV with header bidding and real-time analytics — a direct functional competitor to Brightcom's Compass platform.
- Smart AdServer: Independent ad serving and SSP platform offering programmatic monetization for publishers across display, video, and native — a comparable independent mid-market SSP competing for the same publisher accounts.
- Media.net: Programmatic ad platform (Yahoo/Bing contextual advertising) operating a supply-side and demand-side stack for publishers — directly comparable programmatic SSP/ad tech offering to Compass.
- Sovrn: Mid-sized independent SSP focused on publisher monetization with header bidding, programmatic advertising, and content monetization tools — a similar-size competitor to Brightcom serving independent and mid-market publishers.
- TripleLift: Programmatic advertising technology company specializing in native and high-impact formats — comparable to Brightcom's display/video/mobile SSP capabilities with an emphasis on premium ad formats.
Broad incumbents
- Google Ad Manager: Google's combined AdX + DoubleClick For Publishers ad server and SSP, the dominant supply-side platform globally — competes with Brightcom for publisher inventory while also serving as a key demand source.
- Criteo: Public programmatic advertising company offering demand-side and monetization solutions for retailers and brands — competes with Brightcom for advertiser budgets across display and retargeting inventory.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brightcom social profiles
Digital presenceBrightcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightcom leadership team
Management profileNumber of profiles
Profiles2 records
Brightcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightcom
What does Brightcom do?
Brightcom operates as a Publisher Side Platform (SSP), providing programmatic advertising solutions through its proprietary Compass platform. The platform connects publishers' digital ad inventory with demand-side buyers (advertisers, DSPs, and ad exchanges) and supports multiple ad formats including display, video, mobile, social, and exclusive media. Revenue is generated on a transaction-fee basis as media is bought and sold programmatically across the network.
Is Brightcom a public or private company?
Brightcom is a private company. It is classified as unknown and is currently operating.
When was Brightcom founded?
Brightcom was founded in 2005. It employs 51 to 100 people.
Where is Brightcom based?
Brightcom is headquartered in Herzliya, Israel, in the Middle East region.
How does Brightcom make money?
One revenue line is on record: programmatic Advertising Services.
Who are Brightcom's main competitors?
Direct peers on record are Index Exchange, Magnite, OpenX, PubMatic, Smart AdServer, Media.net, Sovrn and TripleLift. Broad incumbents are Google Ad Manager and Criteo.
Does Brightcom have an API?
No public API is recorded for Brightcom.
What industry is Brightcom in?
Brightcom's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418.