Yelp Reservations

What Yelp Reservations does

Yelp Reservations is the restaurant front-of-house product line of Yelp Inc. (NYSE: YELP), operating through Yelp Guest Manager — a cloud-based reservation, waitlist, table management, and guest engagement platform used by more than 11,000 restaurants across the United States. The system lists restaurant tables on Yelp, Google, Apple Maps, Facebook, Instagram, and TikTok from a single integration, and combines point-of-sale connectivity (Toast), delivery platform integration (Grubhub), and AI-powered components including Yelp Host (a 24/7 voice agent handling calls in 17 languages), predictive wait-time quotes with up to 92% accuracy, and AI-driven sentiment analysis on post-dining guest feedback. Since 2017, 433 million diners have booked tables through the platform.

The business runs a hybrid go-to-market model combining self-serve product-led growth (free trials of up to 60 days, online signup, Yelp for Business mobile app) with a sales-led motion targeting multi-location restaurant groups, complemented by an integration-first strategy anchored by the Reserve with Google partnership. Revenue is generated primarily through recurring monthly subscriptions ($129-$349 for Yelp Guest Manager, with a comparison-published tier of $149-$499), supplemented by Yelp Host add-ons, Yelp Ads (pay-per-click advertising), and the Upgrade Package for premium business-page features. Differentiators versus OpenTable and Resy center on Yelp's consumer reach (74M monthly visitors, claimed 8x OpenTable's consumer base), absence of cover fees (average $163/month savings vs OpenTable), and AI-powered phone answering bundled with reservations. The product line has shipped 28+ features between 2024 and 2026, including Yelp Host launch (Sept 2025), Guest Experience Survey with AI sentiment (April 2025), multi-location reporting, Booking Links for social platforms, and Yelp Host takeout order integration directly to POS systems.

Name

Yelp Reservations

Legal name

Yelp Inc.

Website

https://yelpreservations.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant Reservation and Front-of-House Management Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

Keywords

• Restaurant reservation software
• Waitlist management system
• Restaurant front-of-house software
• AI phone answering service
• Restaurant table management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Yelp Guest Manager: Monthly subscription fee for access to reservation system, waitlist management, table management, and multi-platform listing. Restaurants pay a predictable monthly price with no cover fees ever.
2. Subscription - Yelp Host: AI phone answering service available as add-on or bundled with Guest Manager. Free trial for up to 30 days, then monthly subscription.
3. Yelp Ads: Paid advertising product where restaurants pay per click with daily budgeting controls. Businesses using Guest Manager paired with Yelp Ads experience 87% more traffic on their Yelp Business Page and up to 17% monthly lift in diner bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yelp Reservations provides a cloud-based front-of-house restaurant management platform built around Yelp Guest Manager, which handles online reservations, digital waitlists, table management, POS integration, and guest communications. The platform is augmented by Yelp Host (an AI voice answering service that manages phone calls, takeout orders, waitlists, and FAQs 24/7 in multiple languages), Yelp Kiosk (self-serve waitlist check-in), and Guest Experience Survey (AI-powered post-dining feedback). Restaurants gain simultaneous listing on Yelp, Google Search/Maps, Apple Maps, Facebook, Instagram, and TikTok from a single system, with no cover fees.

Product overview

Yelp for Restaurants (formerly Yelp Reservations) is a platform-plus-modules architecture built around Yelp Guest Manager as the core front-of-house system. The platform integrates AI phone answering via Yelp Host, reservation and waitlist management via Yelp Guest Manager, self-service kiosk via Yelp Kiosk, and marketing solutions via Yelp Ads and Upgrade Package. The ecosystem is designed to automate front-of-house operations while driving restaurant discovery through Yelp's consumer network. Add-on modules like Guest Experience Survey provide feedback analytics, while the Upgrade Package enhances business page visibility. Products work together seamlessly—for example, Yelp Host connects directly with Yelp Guest Manager for real-time availability updates.

Differentiator

Problem solved

Functional benefit

Brands

• Yelp Guest Manager: Restaurant reservation system, waitlist management, and table management software for front-of-house operations.
• Yelp Host
• Yelp Kiosk
• Guest Experience Survey
• Yelp Ads

Quantifiable outcome

• 87% more traffic on Yelp Business Page for restaurants using Guest Manager + Yelp Ads
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Reserve with Google)coreTechnology or IntegrationIntegration that automatically lists Yelp Guest Manager restaurant tables on Google Search and Maps booking flows. Restaurants reach 64 million more consumers than OpenTable through this integration. No additional fees for this integration; available to all Yelp Guest Manager customers using reservation or waitlist.
• Toast POScoreTechnology or IntegrationIntegration with Toast POS system for seamless operations between reservation management and point-of-sale. Kitchen sees takeout orders the moment customers hang up when using Yelp Host.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tock: Tock is a reservation and ticketing platform (acquired by American Express in 2023) that competes with Yelp Guest Manager in the reservations space, with particular strength in special-experience restaurants, tasting menus, and event-based dining. It overlaps with Yelp's higher-end restaurant segment.
• Olo: Olo is an enterprise restaurant commerce platform that competes with Yelp Reservations in digital ordering and direct-to-consumer restaurant technology. While Olo's primary focus is digital ordering, it also touches reservation-adjacent guest engagement for large chain restaurants, putting it in the same enterprise RFPs as Yelp Guest Manager.
• Resy: Resy is a restaurant reservation platform owned by American Express that directly competes with Yelp Guest Manager, particularly among premium and urban restaurants. Resy's brand is built on curated dining experiences and Amex cardholder integrations, competing for the same diners and high-end restaurant accounts that Yelp targets.
• OpenTable: OpenTable is the dominant direct competitor in restaurant reservations and front-of-house management, owned by Booking Holdings. It competes head-to-head with Yelp Guest Manager for restaurant reservations, waitlist, and table management, particularly among full-service and chain restaurants. Yelp explicitly positions against OpenTable on consumer reach (8x), cover fees, and pricing.
• SevenRooms: SevenRooms is a restaurant CRM, reservations, and guest experience platform that directly competes with Yelp Guest Manager, especially among hospitality groups and hotel restaurants. Both platforms offer reservation, waitlist, table management, and guest data capabilities, and SevenRooms often appears as a comparison in Yelp's switching incentive marketing.

Broad incumbents

• Block (Square): Block (parent of Square) provides restaurant POS and software, including reservation-light functionality within its broader commerce platform. While not a reservations specialist, its scale among SMB restaurants and bundling with payments create indirect competition for front-of-house software budgets that Yelp Reservations targets.
• Lightspeed Restaurant: Lightspeed provides POS and restaurant management software to SMB and mid-market restaurants, including table management and front-of-house features. As a broader commerce platform, it competes with Yelp Reservations for the same restaurant technology wallet share, particularly among independent and small-chain operators.
• Toast: Toast is a leading restaurant POS platform that has expanded into front-of-house functions including reservations and waitlist. As a Yelp Reservations integration partner (POS integration is a selling point), Toast competes indirectly by offering a bundled POS-plus-reservations stack, especially attractive to mid-market and chain restaurants.

Emerging players

• TouchBistro: TouchBistro is an iPad-based POS and restaurant management platform with reservation and floor management features, focused on SMB and independent restaurants. It overlaps with Yelp Guest Manager's target segments and competes for front-of-house software dollars at the lower end of the market.
• ChowNow: ChowNow is an online ordering and restaurant marketing platform targeting independent restaurants, with adjacent capabilities in guest engagement and direct-to-consumer tools. While primarily focused on takeout/delivery, it competes for the marketing and guest experience budget that complements Yelp Guest Manager subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yelprestaurants
• LinkedInlinkedin.com/company/2238050
• Instagraminstagram.com/yelpforrestaurants
• TikToktiktok.com/@yelpforrestaurants
• Xx.com/YelpRes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelp Reservations