College Nannies and Tutors

What College Nannies and Tutors does

College Nannies and Tutors, operating commercially as Jovie, is a U.S. franchise-based childcare services platform headquartered in Fairfax, Virginia, providing vetted in-home nannies and babysitters to families and on-site childcare staffing to businesses and event operators. The company was founded in the early 2000s and rebranded to Jovie in 2024 to signal a broader service portfolio beyond its tutoring origins; it markets 20 years of industry experience and reports operations in 34 U.S. states through independently owned and operated franchise locations.

The platform is organized around two service segments. The Family Childcare segment delivers part-time, full-time, on-demand, and special-needs in-home caregiving, with the company handling screening, background checks, hiring paperwork, payroll, and tax administration on behalf of client families. The Business and Events Childcare segment supplies short-tenure, on-site childcare staffing for conferences, weddings, hotels and resorts, sports teams, gyms and clubs, religious institutions, childcare centers, and employer-sponsored backup care. The technology layer consists of a custom matching platform and the My Jovie mobile application (iOS and Android) used to submit inquiries, locate nearby franchise locations, manage bookings, and communicate with caregivers; matching itself is described as a structured, advisor-led process rather than an automated algorithm.

The business model combines direct-to-consumer family revenue with B2B enterprise contracts and franchise royalties. Pricing is quote-based rather than published, billing is transactional, and the franchisor derives licensing/royalty income from independently owned locations. The go-to-market mixes consumer lead capture (web, app, organic social on Facebook/Instagram/LinkedIn, and earned media in family-oriented publications) with a dedicated enterprise sales motion for corporate childcare and backup-care engagements, including a channel partnership with Bright Horizons Back-up Care that places Jovie inside employer benefits programs.

Name

College Nannies and Tutors

Legal name

College Nannies and Tutors

Website

https://collegenanniesandtutors.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

College Nannies and Tutors (Jovie) is a U.S. franchise-based childcare services platform that supplies vetted in-home nannies and babysitters to families and on-site childcare staffing to businesses and event operators across 34 states.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Live-Out Nanny Services (HSAAABAB)

akta.pro secondary industries

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO), Travel / Vacation Nanny Services (HSAAABAG), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF)

Keywords

• In-home childcare services
• Nanny staffing solutions
• Babysitting placement services
• Event childcare staffing
• Childcare franchise network

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Family Childcare Services: Revenue generated from connecting families with nannies and babysitters. Services include in-home childcare, part-time and full-time nannies, and on-demand babysitting.
2. Business and Event Childcare: Corporate childcare services for conferences, weddings, employee backup care, and organizational events. B2B contracts with businesses and institutions.
3. Franchise Fees: Independent franchise locations paying franchise fees to operate under the Jovie brand. Jovie locations are independently owned and operated.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

College Nannies and Tutors (now rebranded as Jovie) is a national franchise childcare service provider that places trained nannies, sitters, and specialized caregivers with families and organizations. The company operates two core segments: Family Childcare Services (recurring in-home nannies, babysitters, and special needs care) and Business & Event Childcare (corporate events, weddings, conferences, hotel babysitting, gym/club staffing, and employee backup care). Services are delivered through a franchise network operating across 34 U.S. states, supported by the proprietary My Jovie mobile application for booking and caregiver matching.

Product overview

Jovie (formerly College Nannies and Tutors) operates as a two-segment service platform offering Family Childcare and Business & Event Childcare services across 33 U.S. states. The Family Childcare segment provides Nannies and Babysitters as core offerings, with Special Needs Childcare as a specialized module. The Business & Event Childcare segment includes Conference & Business Events, Wedding Childcare, Hotel & Vacation Babysitting, Event Childcare, Employee Backup Childcare, Childcare Center Staffing, Sports Teams Childcare, Gym & Club Childcare, and Church Childcare as modular add-on services. The company supports families with full-service backend functions including background screening, hiring, payroll, and tax handling. The platform serves families and organizations through location-based matching, with independently owned and operated franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Nanny and Babysitting Services

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bright Horizons Back-up CarecoreChannel Partner/ Reseller/ DistributorBright Horizons Back-up Care alliance enables Jovie to provide childcare services as part of employer benefit programs. Jovie is integrated into Bright Horizons' backup care network, allowing employees access to Jovie's vetted nanny and babysitter services through their employer's employee benefits program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care.com: Care.com is the largest online marketplace for finding nannies, babysitters, and senior care providers, serving families with structured background checks and matching. It competes most directly with Jovie in the in-home nanny/sitter placement category and offers a self-serve digital alternative to Jovie's franchise-led agency model.
• Sittercity: Sittercity is an online marketplace connecting families with babysitters and nannies, including background-checked caregivers and sitter reviews. It overlaps directly with Jovie's family childcare offering and competes for the same household customers via a digital-first, low-touch onboarding flow.
• UrbanSitter: UrbanSitter is an app-based platform for booking vetted babysitters and nannies, leveraging parent-network referrals and sitter reviews. It targets the same urban, professional-parent segment as Jovie and represents a technology-led alternative to agency-based nanny matching.
• Adventure Nannies: Adventure Nannies is a boutique nanny placement agency specializing in dedicated, travel, and adventure nannies for high-touch families. It is directly comparable to Jovie's premium nanny matching business, particularly the live-in, travel, and special-needs segments where bespoke matching and screening are valued.
• Eastside Nannies: Eastside Nannies is a long-standing regional nanny and household staffing placement agency serving major metro markets. It is comparable to a single Jovie franchise territory in the in-home nanny placement category with a similar agency-led matching and screening model.

Emerging players

• Helpr: Helpr is an on-demand childcare platform offering in-home backup care, nannies, and employer-sponsored benefits. It overlaps with Jovie's family childcare and employer backup care offerings with a lighter, app-first model that competes for the same digitally-savvy parent cohort.
• Wyndy: Wyndy is a college-student-focused on-demand babysitting marketplace connecting families with vetted sitters in their area. It is comparable to Jovie's babysitting line and competes on speed and price, particularly with younger caregiver demographics.
• Bambino: Bambino is a neighborhood-based childcare platform that connects parents with trusted sitters and other local families for shared childcare. It is an emerging, app-led alternative that competes for the same family customers seeking trusted, vetted in-home care, though with a community-driven versus agency-led model.
• Koru Kids: Koru Kids is a UK-based nanny agency that places vetted, trained nannies with families and also operates employer-sponsored childcare benefits. It is comparable to Jovie's nanny placement, vetting, and employer-benefits model outside the U.S., serving as a regional peer in the broader in-home childcare category.

Broad incumbents

• Bright Horizons Family Solutions: Bright Horizons is the largest U.S. provider of employer-sponsored childcare, including center-based care and the Back-up Care benefit through which Jovie delivers in-home services. It is both a channel partner and a broad incumbent offering overlapping capabilities (backup care, family care benefits) across a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/collegenanniesandtutors
• LinkedInlinkedin.com/company/joviecare
• Instagraminstagram.com/joviecare
• Xx.com/collegenannies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Nannies and Tutors