The Queen Casino & Entertainment

What The Queen Casino & Entertainment does

The Queen Casino & Entertainment was a private gaming and entertainment operator that ran a portfolio of regional land-based casinos before being acquired by Bally's Corporation (NYSE: BALY) through merger transactions with Standard General completed on February 7, 2025. The company now functions as a wholly-owned subsidiary within Bally's network of 19 casinos spanning 11 U.S. states, with its retained brands — The Queen Baton Rouge, DraftKings at Casino Queen (East St. Louis, Illinois), and Bally's Marquette (Iowa) — anchoring distinct regional markets. Core physical assets range from approximately 12,000 to 38,000 square feet of gaming floor, with on-property amenities including hotels, restaurants, sportsbooks, and meeting/event space.

The Queen properties offer slots, table games, sports betting, hotel accommodations, dining, live entertainment, and event spaces. The East St. Louis flagship features a 38,000 sq. ft. gaming floor with over 900 gaming machines and 27 table games plus a 157-room smoke-free hotel, indoor pool, fitness center, and an RV park equipped with EVgo fast-charging. The Queen Baton Rouge delivers 30,000 sq. ft. of gaming with over 700 slots and 18 table games and was subsequently transformed (December 2025) into Bally's Baton Rouge Casino and Hotel, a $141 million redevelopment adding a 10-story hotel with 242 rooms. Bally's Marquette's permanent 12,000 sq. ft. dual-level casino opened in March 2026. DraftKings operates state-of-the-art sportsbooks at the Baton Rouge and East St. Louis properties, providing retail and online sports-betting access.

The business operates on a transaction-based revenue model (gaming wagers, hotel stays, food and beverage, sports betting handle) without publicly disclosed pricing. Following the acquisition, Queen's properties are integrated into Bally's broader go-to-market, including the Bally Rewards cross-property loyalty program and the iPost email marketing platform standardized across 14 casino properties. Customer IR/media inquiries route to parent-level contacts ([email protected], [email protected]), and parent leadership (President & CEO Terry Downey; CFO Cheryl Ash) governs strategic direction across the combined entity.

Name

The Queen Casino & Entertainment

Legal name

The Queen Casino & Entertainment

Website

https://thequeengaming.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Queen Casino & Entertainment operates land-based casino resorts and gaming properties in Louisiana, Illinois, and Iowa. Acquired by Bally's Corporation in February 2025, it now serves as a wholly-owned subsidiary integrated into Bally's 19-casino portfolio across 11 U.S. states.

Ownership category

akta.pro rank

Product category

Casino Gaming & Resort Entertainment

NAICS

Casinos (except Casino Hotels) (71321), Casino Hotels (72112), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Casino gaming
• Sports betting
• Resort entertainment
• Slot machines
• Table games

Headquarters

HQ city

East Saint Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels2 records

Marketing channels1 record

Core offering

The Queen Casino & Entertainment operates land-based casino and entertainment resorts across multiple U.S. states, offering slot machines, table games, sports betting via DraftKings sportsbooks, hotel accommodations, multiple dining venues, and live entertainment. Properties include The Queen Baton Rouge, DraftKings at Casino Queen in East St. Louis, and Bally's Marquette in Iowa. The company was acquired by Bally's Corporation in February 2025 and now operates as a wholly-owned subsidiary.

Product overview

The Queen Casino & Entertainment, now part of Bally's Corporation following a February 2025 merger, operates a portfolio of casino and entertainment properties. After acquiring The Queen Casino & Entertainment (February 2025) and completing the Intralot transaction (October 2025), Bally's now operates 19 casinos across 11 U.S. states plus international markets. Key products include THE QUEEN BATON ROUGE (acquired brand with 30,000 sq. ft. gaming, DraftKings sportsbook, and multiple dining venues), DraftKings at Casino Queen (38,000 sq. ft. gaming property with sportsbook and hotel), and broader interactive platforms including Bally's Intralot B2C (58% owned joint venture) and North America Interactive. The portfolio also includes Bally Rewards loyalty program spanning all properties.

Differentiator

Problem solved

Functional benefit

Products and services

• The Queen Baton Rouge
• DraftKings at Casino Queen

Quantifiable outcome

• Q1 2026 consolidated revenue of $755.7 million, representing 28.3% year-over-year increase
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• iPostcoreTechnology or Integration · 7 October 2025Bally's Corporation selected iPost as its email marketing service provider for 14 of its casino properties, including properties from the recently merged Queen Casino & Entertainment. The consolidation onto a single marketing platform is expected to deliver economies of scale and improved pricing. iPost specializes in creating personalized, compliant email experiences for gaming operators.
• DraftKingscoreChannel Partner/ Reseller/ DistributorDraftKings operates state-of-the-art sportsbooks at Queen properties including Casino Queen in East St. Louis and The Queen Baton Rouge. The partnership provides retail and online sports betting services at these casino locations, with DraftKings providing the sportsbook platform and operations.
• JLL (Jones Lang LaSalle)flagshipStrategic or Co-development PartnerJLL is partnered with Bally's for the Las Vegas integrated resort development on the iconic Las Vegas Strip. The 35-acre development will feature over 500,000 sq. ft. of retail, dining, and entertainment space. JLL is involved in the development and leasing of this flagship property.
• Big Chicken (Shaquille O'Neal's fast casual concept)minorChannel Partner/ Reseller/ DistributorShaquille O'Neal's fast casual chicken restaurant concept operates at The Queen Baton Rouge location, providing dining options within the casino entertainment complex.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MGM Resorts International: Global casino and hospitality operator with major destination resorts and MGM Rewards loyalty program. Comparable to Bally's/Queen through BetMGM (joint online sportsbook/iGaming) and multi-property operations, though at a much larger destination-resort scale.
• Caesars Entertainment: One of the largest U.S. casino operators with a national portfolio of land-based casinos, hotels, and digital gaming. Directly comparable to Bally's/Queen as a multi-property regional and destination casino operator with a Caesars Rewards loyalty program spanning all properties.

Direct peers

• Boyd Gaming: Owns and operates 28 casino properties across 10 states, focused on regional gaming markets. Closely comparable to Bally's/Queen in scale, geographic diversification, and mid-market regional casino positioning.
• Monarch Casino & Resort: Owns and operates the Atlantis Casino Resort Spa in Reno, NV and the Black Hawk property in Colorado. Comparable to Queen as a multi-property regional casino operator with integrated hotel and F&B amenities.
• Red Rock Resorts: Operates a portfolio of Las Vegas-area casino resorts under the Station Casinos brand. Comparable to Bally's/Queen in its multi-property regional casino model with integrated hotel, F&B, and gaming offerings.
• Full House Resorts: Owns and operates five regional casino-resort properties across the U.S., including in Illinois, Indiana, Mississippi, and Colorado. Comparable to Queen in operating smaller regional casino resorts with hotel and F&B amenities.
• Churchill Downs: Operates regional casinos, horse racing, and online sports betting (TwinSpires/Exacta). Comparable to Bally's/Queen as a multi-property regional gaming operator with both physical casinos and digital wagering exposure.
• Penn Entertainment: Operates a large portfolio of regional casinos across the U.S. plus the ESPN BET online sportsbook. Highly comparable to Bally's/Queen in business model — multi-property regional gaming footprint with integrated sports betting partnerships.
• Century Casinos: Operates regional casinos across the U.S., Canada, and Europe. Comparable to Queen in its multi-property regional gaming model with properties in secondary markets and integrated lodging/F&B.
• Golden Entertainment: Operates casino properties in Nevada and Maryland along with distributed gaming routes. Comparable to Queen as a regional casino operator with diversified gaming operations and F&B/tavern concepts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thequeencasinoentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queen Casino & Entertainment