Equally AI
Equally AI is an Israel-based SaaS company that provides AI-powered web accessibility software, including an automated remediation widget and the ChatGPT-powered Flowy platform, to SMBs, agencies, and enterprises seeking compliance with WCAG, ADA, EAA, and related accessibility standards.
- Company typePrivate
- Founded2020
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Equally AI does
Equally AI is an Israel-based SaaS company, founded in 2020 and headquartered in Herzliya, that sells AI-powered web accessibility software to SMBs, digital agencies, and enterprise organizations across the US, EU/UK, and Canada. The company's product portfolio centers on two core offerings: an Accessibility Widget that installs via a single line of JavaScript and uses AI to automatically scan and remediate 50+ accessibility barriers, and Flowy, a ChatGPT-powered platform for accessibility testing, collaboration, and compliance evaluation against WCAG 2.1 AA. Coverage spans at least seven regulatory frameworks (WCAG 2.1/2.2 AA, ADA Title III, Section 508, EAA, AODA, IS 5568, Stanca Act), supported by GDPR and CCPA privacy compliance.
The business operates a self-serve, product-led growth model with a 7-day free trial and no credit card requirement, complemented by an enterprise direct-sales motion, a 20% commission partner/reseller program with white-label and bulk licensing options, and native integrations across 11+ CMS and e-commerce platforms including WordPress, Wix, Squarespace, Shopify, Webflow, Drupal, and Hubspot. Equally AI supplements its SaaS subscriptions with professional services — web accessibility audits, VPAT/ACR authoring, Verify Compliance testing, document remediation for PDF/Excel/PPT, media accessibility (captions, audio descriptions, transcription), and assistive-technology user testing with NVDA, JAWS, VoiceOver, Narrator, ChromeVox, and TalkBack. Pricing starts at $29/month for the basic widget with annual billing and tiered pricing for higher-traffic websites.
The company has been acquired by AudioEye (Nasdaq: AEYE) and operates as an AudioEye subsidiary, with existing customers offered a migration path into AudioEye's Automation & Platform at unchanged pricing during their subscription term. Leadership comprises Ran Ronen (CEO), Omer Shamay (CTO), and Dani Zeevi (Chairman of the Board). Named customers and case studies include dearDoc (healthcare), the University of Alabama at Birmingham, Syracuse University, HBO Max, Zappos, and the CDC.
Equally AI firmographics
Firmographics- Name
- Equally AI
- Legal name
- Equally AI
- Website
- https://equally.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Equally AI is an Israel-based SaaS company that provides AI-powered web accessibility software, including an automated remediation widget and the ChatGPT-powered Flowy platform, to SMBs, agencies, and enterprises seeking compliance with WCAG, ADA, EAA, and related accessibility standards.
- Ownership category
- akta.pro rank
Equally AI industry classification
Industry- Product category
- Web Accessibility Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)
- akta.pro secondary industries
- Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)
Keywords
Where Equally AI is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Equally AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Widget: Monthly or annual subscription for the accessibility widget solution. Subscription fees are stated in U.S. dollars. Pricing starts at $29/month. Each Customer Website requires its own License.
- SaaS Subscription - Flowy: Monthly or annual subscription for the Flowy platform providing AI-powered accessibility testing and compliance tools. Provided on subscription basis according to chosen plan.
- Professional Services - Audit: Professional web accessibility audit services providing detailed evaluation and actionable insights for website compliance.
- Professional Services - VPAT/ACR: Professional services for creating Voluntary Product Accessibility Template (VPAT) or Accessibility Conformance Report (ACR) documents.
- Document Remediation Services: Additional fee-based services for making documents (PDF, PPT, EXCEL, WORD), media files, SVG, embedded content accessible on Customer Websites.
- Partner Program Commission: Partners receive 20% commission from net revenues generated by each referred customer who purchases a subscription in the first year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affordable accessibility starting from $29/mo |
| Subscription | Annual | Annual subscription plans with potential discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Equally AI product offering
Product offeringCore offering
Equally AI sells an AI-powered web accessibility widget that installs via a single line of JavaScript and automatically remediates accessibility barriers to achieve WCAG 2.1/2.2 AA, ADA Title III, Section 508, EAA, AODA, IS 5568, and Stanca Act compliance. Its Flowy platform provides ChatGPT-powered accessibility scanning, evaluation, and remediation guidance, while the company also offers professional services for audits, VPAT/ACR documentation, document remediation, media accessibility, and screen reader testing.
Product overview
Equally AI is an all-in-one web accessibility platform built around two core products: the AI-powered Accessibility Widget for automated real-time accessibility remediation, and Flowy, a ChatGPT-powered web accessibility platform for testing, collaboration, and compliance management. The platform also offers professional services including Audit, VPAT/ACR, Verify Compliance, Document Remediation, Media Accessibility, and User Testing services. The widget and Flowy work together to provide both automated fixes and manual verification capabilities, with pricing starting at $29/month for the core widget solution.
Differentiator
Problem solved
Functional benefit
Brands
- Flowy: An all-in-one AI-powered web accessibility platform that guides users to improve accessibility on their websites, featuring ChatGPT-powered capabilities.
Products and services
- Accessibility Widget An AI-powered SaaS widget that installs via a single line of JavaScript and automatically scans, identifies, and remediates 50+ web accessibility barriers to keep websites compliant with WCAG 2.1/2.2 AA, ADA Title III, Section 508, EAA, AODA, IS 5568, and Stanca Act. It works out of the box on WordPress, Wix, Squarespace, Shopify, Webflow, Drupal, Duda, HubSpot, Joomla, BigCommerce, and Google Tag Manager, and includes continuous monitoring, customization, and bundled litigation/legal protection. Priced from $29/month per domain.
- Flowy Platform The world's first ChatGPT-powered web accessibility platform, providing AI-driven scanning, evaluation against WCAG 2.1 AA, compliance ranking, collaboration tools, and step-by-step remediation guidance. Delivered as a SaaS subscription with developer documentation and a free trial option for accessibility teams and developers.
- Professional Web Accessibility Audit A professional service providing detailed evaluation of website accessibility barriers, actionable remediation insights, and a comprehensive audit report delivered in three steps. Targeted at organizations that require an expert baseline assessment alongside or in lieu of automated scanning.
- VPAT/ACR Creation Service A professional service that produces Voluntary Product Accessibility Templates (VPAT) and Accessibility Conformance Reports (ACR) demonstrating conformance with Section 508 and other accessibility standards, delivered in three steps. Used by federal contractors and enterprises that must publish VPAT/ACR documents for procurement.
- Verify Compliance Service A professional compliance testing service that uncovers hidden accessibility gaps and provides comprehensive compliance verification and documentation. Delivered in three steps for organizations needing an expert, third-party sign-off on accessibility conformance.
- Document Remediation Service A service combining automated engine scanning with sighted and visually impaired expert review to remediate PDF, Excel, PowerPoint, and Word documents for accessibility. Ensures documents meet web accessibility standards with proper structure tags, alt text, form fields, and reading order.
- Media Accessibility Service An audio and video accessibility service providing AI-generated and expert-reviewed synchronized closed captions, audio descriptions for visual elements, and speech-to-text transcriptions to meet web accessibility standards for users with hearing and visual impairments.
- Screen Reader User Testing Service An expert assistive technology testing service evaluating website compatibility with NVDA, JAWS, VoiceOver, Narrator, ChromeVox, and TalkBack screen readers to ensure the website works correctly with the tools used by people with disabilities.
- Partner Program A commission-based channel program offering partners a 20% commission on first-year referred subscription revenue, white-label options, bulk licensing, a multi-client management dashboard, and a free partner website license. Targeted at digital agencies and accessibility experts that resell or co-deliver accessibility services.
Quantifiable outcome
- Tackles 50+ barriers that prevent websites from meeting international accessibility standards
- +3 more outcomes
Companies that use Equally AI
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Equally AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature5 records
Equally AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AudioEyecoreEqually AI has been acquired by AudioEye (Nasdaq: AEYE). Equally AI operates as an AudioEye company. The acquisition provides migration path for Equally AI customers to AudioEye's Automation & Platform offering during the subscription term, at no additional cost with unchanged pricing.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Equally AI competitors and assessment
Company assessmentDirect peers
- AudioEye: AudioEye is Equally AI's direct competitor in AI-powered web accessibility overlays and is also the company that acquired Equally AI. Both offer automated remediation widgets targeting WCAG/ADA compliance for SMB and enterprise customers with comparable pricing models.
- UserWay: UserWay is a leading AI-powered web accessibility widget provider competing directly with Equally AI in the SMB and enterprise overlay market, offering similar WCAG/ADA compliance features and partner programs.
- accessiBe: accessiBe is one of the largest AI web accessibility overlay competitors, offering an automated widget similar to Equally AI's core product for WCAG compliance, and a direct rival in the SMB self-serve market.
- eSSENTIAL Accessibility: eSSENTIAL Accessibility provides AI-powered accessibility solutions and document remediation services that compete directly with Equally AI's widget and document accessibility offerings across mid-market and enterprise.
- Level Access: Level Access is an enterprise-focused digital accessibility platform offering auditing, consulting, and technology solutions. It competes with Equally AI in the enterprise segment, especially around VPAT creation and compliance services.
- UsableNet: UsableNet provides web accessibility solutions including compliance scanning, remediation, and assistive technology testing services that overlap with Equally AI's Flowy platform and user testing services.
- Monsido: Monsido offers web accessibility scanning and compliance tools with an automated platform that competes with Equally AI's Flowy scanning and remediation platform in the mid-market and CMS-integrated segment.
- Siteimprove: Siteimprove provides a digital governance platform that includes accessibility scanning and compliance features, competing with Equally AI's Flowy for enterprise and education customers managing large web estates.
Emerging players
- DubBot: DubBot is a web accessibility testing and monitoring tool that overlaps with Equally AI's Flowy scanning platform, primarily serving higher education and government websites.
Broad incumbents
- Deque Systems: Deque Systems is an established enterprise accessibility company providing testing tools (axe) and services that compete with Equally AI in the enterprise and federal space, though without an overlay widget model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Equally AI social profiles
Digital presenceEqually AI compliance and trust
Trust signalCompliance4 records
Equally AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equally AI leadership team
Management profileNumber of profiles
Profiles3 records
Equally AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equally AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equally AI
What does Equally AI do?
Equally AI sells an AI-powered web accessibility widget that installs via a single line of JavaScript and automatically remediates accessibility barriers to achieve WCAG 2.1/2.2 AA, ADA Title III, Section 508, EAA, AODA, IS 5568, and Stanca Act compliance. Its Flowy platform provides ChatGPT-powered accessibility scanning, evaluation, and remediation guidance, while the company also offers professional services for audits, VPAT/ACR documentation, document remediation, media accessibility, and screen reader testing.
Is Equally AI a public or private company?
Equally AI is a private company. It is classified as corporate owned and is currently acquired.
When was Equally AI founded?
Equally AI was founded in 2020. It employs 11 to 50 people.
Where is Equally AI based?
Equally AI is headquartered in Herzliya, Israel, in the Middle East region.
How does Equally AI make money?
Six revenue lines are on record. SaaS Subscription - Widget is the primary driver. The others are saaS Subscription - Flowy, professional Services - Audit, professional Services - VPAT/ACR, document Remediation Services and partner Program Commission.
Who are Equally AI's main competitors?
Direct peers on record are AudioEye, UserWay, accessiBe, eSSENTIAL Accessibility, Level Access, UsableNet, Monsido and Siteimprove. DubBot is listed as an emerging player. Deque Systems is listed as a broad incumbent.
Does Equally AI have an API?
No public API is recorded for Equally AI.
What industry is Equally AI in?
Equally AI's product category is Web Accessibility Software. Its primary akta.pro industry code is EDALAGAG, Digital Accessibility & Web/App Compliance (WCAG), with a secondary code of EDAFAHAL, Accessibility & Inclusive Design Tooling for Authoring (WCAG/508). Its NAICS code is 5132 and its SIC code is 7370.